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    Ujjain Kumar
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    The objective of this research is to determine which types of social media posts, whether text-based content or media, best encourage customer engagement online. It also aims to examine what factors influence customer engagement and analyze the relationship between social media marketing efforts and increased customer engagement.

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    The objective of this research is to determine which types of social media posts, whether text-based content or media, best encourage customer engagement online. It also aims to examine what factors influence customer engagement and analyze the relationship between social media marketing efforts and increased customer engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views1 page

    Objective

    Uploaded by

    Ujjain Kumar
    The objective of this research is to determine which types of social media posts, whether text-based content or media, best encourage customer engagement online. It also aims to examine what factors influence customer engagement and analyze the relationship between social media marketing efforts and increased customer engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    OBJECTIVE

    Objective of the Research undertaken

    1. To find out which types of posts: content or media type


    encourage customer online engagement.
    2. To examine the factors that influence customer online
    engagement.
    3. To analyze the relationship between social media marketing and
    customer engagement

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