THE DISICPLINE OF

COMMUNICATION

Discipline and ideas in applied social sciences

discipline of communication
The discipline of Communication deals with how
humans use verbal and non create meaning in
various contexts. This can be from one person
to another, from person to groups, in
government setting, private sector setting,
community setting to mass audiences across
cultures using a variety of channels and media.
This discipline is also interested in the impact
that communication has on human behavior.
discipline of communication

There is no way to enable others to know what

is going on in our minds need to reach out and
to be reached out to unless communication
occurs between them and us
discipline of communication
The discipline of communication is very broad. It
can include: the study of communication in
interpersonal relationships, groups,
organizations, and across cultures; rhetorical
theory and criticism; performance studies;
argumentation and persuasion; technologically
mediated communication; and popular culture.
discipline of communication
Essentially, this discipline provides us with
understanding of how we construct the world of
meanings and be able to both send and receive
the same. The dynamic process of sending and
receiving information or messages, and the
meanings that they contain needs to be
understood. In this way, we can further
appreciate the process, the content, and the
effects of communication in all its various forms.
DEFINITION
The processes that bond humans together are founded on
communication. It is by communication that one opens up to
another and receives confirmation of some kind.
Communication in this sense is essentially transactional, giving
and receiving content, which may take a wide variety of forms.
What we communicate is meaning but communication
simultaneously involves construction of meaning. It constitutes
both the construction of meaning and the exchange of meaning.
Unlike other forms of exchange, communication accounts for so
many other elements, which make the study of communication a
fascinating task.
DEFINITION

The context, culture, the relationship, the society,

the message and the medium, all form part of the
communication process. Communication involves
acting on information, responding to stimulus, a
creative act, making sense of the world, assigning
meaning to experience and feelings, and can also be
intentional as well as unintentional.
DEFINITION

Alberts, Nakayama, and Martin (2007) defines

communication as a transactional process in which
people generate meaning through the exchange of
the Verbal messages in specific contexts, influenced
by individual and societal forces and embedded in
culture."
DEFINITION
Culture here is considered as the provider patterns
of perceptions, values, and behavior that the group
transmits and makes a shared heritage. Context
tends to be culturally defined so much that the dual
is made to discern from the given options available
to society; hence, re provides the strongest fabric
to societal forces. Therefore, the role of culture
cannot be underestimated,"culture affects all or
almost all communication interaction"
DEFINITION

The human communication factors include the

important role of individual and societal forces,
contexts, and culture that shape and give
coherence to the communication process. It is
possible and very common to analyze the
communication process on the technical level, the
semantic level, and the pragmatic level.
FROM SOCIAL CARE
TO SOCIAL WORK
There had been no qualifications or professional license
required to do social care. To move from social care giving to
social work professional practice, one has to go through
special training to join the social work profession.
in the Philippines and the United Kingdom, social work is
generally more detached in dealing with its client. however, a
relationship-based social work does exist in which emphasis is
put on the importance of the relationship social workers
have with the people they are working with.
 Social Work Definition
The Policy, Ethics and Human Rights
Committee of the British Association of Social
Workers (2012) provides the definition of social
work: "the social work profession promotes
social change, problem solving in human
relationships and empowerment and liberation
of the people to enhance well-being. Utilizing
theories of human behavior and social systems,
social work intervenes at the points where
people interact with their environments.
Principle of human rights and social justices are
fundamental to social work."
 goals and scope of
social work
Empower people: individually and collectively, to
utilize their own problem-solving and coping
capabilities more effectively.

Support a proactive person with regards to

social and economic policy development to
prevent problems for individuals and society.

Uphold integrity of the profession in all aspects

of social work

Develop cooperative networks within the

institutional resources.
 goals and scope of
social work
Facilitate responsiveness of the institutional
resource systems to meet health and human
service needs.

Promote social justice and equality of all people

with regard to full participation in society

Contribute to the development of knowledge for

social work profession through research and
evaluation

Encourage exchange of information through an

appreciation of diversity and through ethnically
sensitive, non-sexist social work practice.
goals and scope of
social work

Employ educational strategies for

the prevention and resolution of
problems

Embrace a world view of human

issues and solutions to problems.
Principles of social
work
Principles relative to
respect for human rights
1. Upholding and promoting human
dignity and and well-being
- Social workers should respect,
uphold and defend each person's
physical, psychological, emotional
and spiritual integrity and well-being.
They should work toward promoting
the bests interests of individual and
groups in society and the avoidance
of harm
Principles relative to
respect for human rights
2. Respecting the right to self-
determination. Social workers should
respect promote, and support
people's dignity and right to make
their own choices and decisions,
irrespective of their values and life
choices, provided that this does not
threaten the rights, safety, and
legitimate interests of others.
Principles relative to
respect for human rights

3. Promoting the right to

participation. Social workers should
promote the full involvement and
participation of people using their
services in ways that enable them to
be empowered in all aspects of
decisions and actions affecting their
lives.
Principles relative to
respect for human rights

4. Creating each person as a whole.

Social workers should be concerned
with the whole person, within the
family, community, societal, and
natural environments, and should
seek to recognize all aspects of a
person's life.
Principles relative to
respect for human rights

5. Identifying and developing

strengths. Social workers
should focus on the strengths
of all individuals, groups, and
communities, and thus
promote their empowerment.
Principles relative to
respect for social justice

1. Challenging discrimination. Social

workers have a responsibility to
challenge discrimination on the basis of
characteristics such as ability, age,
culture gender or sex, marital status,
socio-economic status, political opinions,
skin color, racial or other physical
characteristics, sexual orientation, or
spiritual beliefs.
Principles relative to
respect for social justice

2. Recognizing diversity. Social workers

should recognize and respect the
diversity of the societies in which they
practice, taking into account individual,
family, group, and community
differences.
Principles relative to
respect for social justice

3. Distributing resources. Social workers

should ensure that resources at their
disposal are distributed fairly, according
to need.
Principles relative to
respect for social justice
4. Challenging unjust policies and
practices. Social workers have a duty to
bring to the attention of their
employers, policy makers, politicians, and
the general public the situations where
resources are inadequate or where
distribution of resources, policies, and
practices are oppressive, unfair,
harmful, or illegal.
Principles relative to
respect for social justice

5. Working in solidarity. Social workers,

individually. collectively, and with others
have a duty to challenge social
conditions that contribute to social
exclusion, stigmatization or subjugation,
and work toward an inclusive society.
Principles relative to
respect for Integrity

1. Upholding the values and reputation of

the profession. Social workers should act
all all times in accordance with the values
and principles of the process and ensure
that their behavior does not bring the
profession into disrepute.
Principles relative to
respect for Integrity

2. Being trustworthy. Social workers

should work in a way that is honest,
reliable, and open, clearly explaining their
roles, interventions, and decisions, and
not seeking to deceive or manipulate
people who use their services, en
colleagues, or employers.
Principles relative to
respect for Integrity

3. Maintaining professional boundaries.

Social workers should establish
appropriate boundaries in their
relationships with service users and
colleagues, and not abuse their position
for personal benefit, financial gain, or
sexual exploitation.
Principles relative to
respect for Integrity

4. Making considered professional

judgments. Social workers should make
judgments based on balanced and
considered reasoning, maintaining
awareness of the impact of their own
values, prejudices, and conflicts of
interest on their practice and on other
people.
Principles relative to
respect for Integrity

5. Being professionally accountable.

Social workers should be prepared to
account for and justify their judgments
and actions to people who use services,
to employers and the general public.