Cronkite Agency - Public Relations Lab

Lily Presson
Public Relations Specialist

Lily Presson is a senior at Arizona State’s Walter Cronkite

School of Journalism and Mass Communication. Presson
will graduate in the spring of 2023 with a bachelor’s
degree in Journalism and Mass Communication with an
emphasis in Public Relations.

Presson is currently a full-time student in the Public

Relations Lab, a hands-on experience where students get
the opportunity to work with real clients in a stimulated
public relations agency setting. Students are able to hone
their skills here through public relations campaign
production and collaboration.

Presson had the opportunity to conduct a research project

on Columbia Records in the fall of 2022 and completed
an analysis of Nike’s strategic communication strategies
in the spring of 2022.

Presson first gained experience in journalism and public relations after being elected as the
Assistant Vice President of Public Relations in her chapter of the Kappa Delta Sorority. Here,
she showcased creative design through custom sorority apparel, curated content for the
chapter’s 10,000 Instagram followers, and organized the annual International Women’s
Friendship Month event for 250+ members.

Currently, Presson is a Media Relations Intern at Visit Phoenix where she assists with data
entry, itinerary planning, vetting, and clipping/maintaining secured editorial media coverage.
Presson also traces the earned media coverage for the company and curates pitches – both
traditional and HARO.

During her time in Cronkite, Presson’s work has been published by AZBigMedia, Signals AZ and
Patch News. Presson has also earned a spot on the Dean’s List for seven consecutive
semesters.

LinkedIn Profile - https://www.linkedin.com/in/lilypresson/

Online Portfolio - https://lilypresson.weebly.com/