Review of Literature

ARTICLE 1: Analysis of user acceptance, service quality, and customer satisfaction of

hospital management information system

This study examines that, nowadays, the use of Hospital Management Information System
(SIMRS) was required to improve the efficacy and efficiencies of hospital business.
Unfortunately, SIMRS implementation was limited due to a lack of user acceptability, system
quality, and user happiness with the system. The goal of this article is to investigate SIMRS
user acceptance, service quality, and user satisfaction using the TAM, SERVQUAL, and
EUCS research models. The research findings were gathered by administering a
questionnaire to 144 SIMRS users at a hospital and conducting interviews with four
informants. The method of data analysis will be SEM with PLS. According to the findings of
the analysis, there exist relationships between SIMRS deployment and user acceptability,
service quality, and user happiness. These correlations are the result of the research model's
examination process. Furthermore, out of the ten hypotheses given in the model, two are
rejected: hypothesis 5 and 7. To improve SIMRS implementation in the future, these three
factors must be improved in accordance with model indicators. (P Y Lenny, 2019)

ARTICLE 2: Effect of the service marketing mix (7Ps) on patient satisfaction for clinic
services in Thailand

This study examines at how the service marketing mix (7Ps) affects patient satisfaction in
Thai clinics. The relationship between factors was studied in order to see the expanding
healthcare quality management to respond to patients' requirements and expectations. The
clinics in Thailand were investigated to gain a better understanding of the interaction in this
industry. Previous studies' valid online questionnaires were employed in this study. People,
pricing, place (location), promotion, product (services), procedure, and physical evidence
comprise the service marketing mix, whereas patient satisfaction is the end variable. Process
is the most significant predictor, followed by people, price, product (services), physical
evidence, and place (location), in that order. Only promotion has no discernible effect on
patient satisfaction. Promotion, on the other hand, has no meaningful impact on patient
satisfaction. As a result, managers should pay more attention to their process, people, price,
product (services), place (location), and physical proof. Furthermore, clinic promotion may
fail to meet the requirements and expectations of patients. Otherwise, the patients believed
that the promotion is not the essential aspect. (Pattanapong Chana, 2021)
ARTICLE 3: Nurses’ Perspectives on the Impact of Marketing Mix Elements (7Ps) on
Patients’ Tendency to Kind of Hospital

This study examines that the marketing mix (7Ps) is an important concept in healthcare
administration and health marketing. As a result, this study was carried out to investigate the
role of the 7Ps on patients' disposition to the type of hospital from the perspective of nurses.
In 2015, a cross-sectional study approach was adopted. The research was carried out in one
Iranian state (Mazandaran). The statistical population includes nurses (n=235) from public
and private hospitals who were chosen at random from a list. Data was obtained using a
questionnaire and analysed using SPSS software (version 22). According to the findings, 38.6
percent of nurses were males, while the remaining 61.4 percent were females. Their average
age was 31.07.1 years, and the bulk of them were between the ages of 30 and 40. Their
average work experience was 11.426.5 years. The data revealed that there were significant
differences in nurses' perceptions in public and private hospitals about the effect of 7Ps
aspects on patients' preference for public and private hospitals (p0.05). According to the
findings, public hospital officials should pay more attention to elements such as product,
place, promotion, people, physical assets, and process management than in the past because
these elements cause patients to be referred to private hospitals while the government invests
more in public hospitals. (Ghasem Abedi, 2018)

ARTICLE 4: Marketing Mix 7P Application to Increase Patient Re-visits

This study examines that, because of the numerous instances of patient dissatisfaction with
the services offered, every hospital must devise the finest feasible service marketing
approach. As a result, a tool or design is required so that the hospital's products receive a
greater reaction from the target market. The marketing mix was the desired design (7P).
Marketing mix is a collection of marketing strategies that organisations can employ to
achieve marketing objectives in the target market; also, consumers or delighted patients are
more likely to engage these service providers again. The purpose of this study is to determine
the magnitude of the effect of the marketing mix (7P) on increasing patient return visits. The
research method employed in this study was a quantitative survey with a cross-sectional
approach. This study's population was outpatient services, with a total sample of 82
respondents. The data analysis method employs logistic regression analysis. According to the
findings, the marketing mix variable had a 70.65% effect on the increase in patient visits.
These findings suggest that the marketing mix (7P) has been very beneficial to hospitals in
boosting the number of patient visits. (Udut Tarihoran, 2020)

ARTICLE 5: 7Ps in corporate hospitals – Administrators’ perspective

This study examines that, this research is to investigate the 7Ps - Product, Price, Place,
Promotion, People, Physical Evidence, and Process - in chosen corporate hospitals in India,
which are critical in increasing a hospital's efficacy. It goes without saying how crucial the
service sector is to the national economy. The service sector currently accounts for more than
half of India's GDP. Though this sector is gaining significance in terms of its leading position
at the national level, academics have not yet given much thought to introducing marketing
methods to improve the efficacy and efficiency of the hospital. It is heartening to see that
hospital services in India have grown exponentially. The number of hospitals, doctors, nurses,
and paramedics has multiplied. Recognizing the importance of this service, the corporate
sector is investing large sums of money, making it critical to consider in terms of effective
utilisation in order to deliver effective service to clients and maximise returns on investment
to shareholders. In this new climate, traditional strategies may not produce high returns. The
application of service would open up possibilities for streamlining and standardising services.
Marketing has become a buzzword among service providers in today's hospitals. As a result,
this essay makes an attempt to investigate the 7Ps in a sample of corporate hospitals. To that
end, administrators' perceptions were elicited and examined using applicable statistical tools
such as Means, Standard Deviation, and ANOVA to determine variances in respondents'
perceptions. Finally, several recommendations were made to the hospital's policymakers. It is
certain that if they follow the suggested solutions, they will be able to overcome the
challenges of these hospitals to a large part. (T. Sreenivas, 2013)