Business Plan January 16, 2022

For

Cornelia Sweet Street

8926, Mangga 2, Nagpayong Pinagbuhatan Pasig City
09261780820
corneliasweetstreet@gmail.com
@corneliam.sweetstreet
Proposed by:

Ayessa Fae Arcaño

Michaella Natalya G. Badion

Dave S. Enoposa

Claudette G. Revil

Jaycie Joice G. Serrano

Executive Summary

Cornelia Sweet Street is a small business owned by 5 persistent students. It

started because the owners have been fond of sweets since they're little. They
decided to create a business that's related to their likes and that are sweets.
In today's achingly competitive surroundings, it is becoming hard to decide
which sweets you would eat. And that's one of many reasons why Cornelia
Sweet Street decided to create a product that consists of different notable
sweets that people love.
Our main priority is to establish a business that will make people who don't
like sweets into a number 1 of this kind of food. We made sure that our
product is affordable and welcoming.
This plan is prepared to attain our goal and that is to make people feel
comfortable while they are eating our product.
The financing will allow Cornelia Sweet Street to expound in the coming
years and make a lot of people happy. The initial capital will let Cornelia
Sweet Street to serve its buyers with a value-driven, delightful experience
through the imagination of the owners.
Cornelia Sweet Street will lead people who don't like sweets into loving it. We
expect these target customers to love sweets and share their experience with
other people who are not fond of sweets.
 Table of Contents
Executive Summary………………………………………………………………………… 2
Business Ideas and Goals…………………………………………………………………. 4
Marketing………………………………………………………………………………………5-6
Operations…………………………………………………………………………………….6-7
Finances…………………………………………………………………………………………7
Income Statement…………………………………………………………….. 8
Cash Flow Projection……………………………………………………….. 9
Balance Sheet……………..………………………………………………….. 10
Finance Requirements……………………………………………………. 11
Break-Even Period…………………………………………………………… 12
Business Ideas And Goals

Cornelia Sweet Street aims to make people experience high-quality sweet

products that would definitely pass their taste and their budget. The
company also aims to make the people who don’t like sweets that much, find
and savor the exact taste of the sweet that they are uncovering. In terms of
buying our product, we made it as affordable as we can. Cornelia Sweet
Street has a different variant in one package on a low-cost budget, we also sell
these variants separately.

The company, Cornelia Sweet Street, has a goal of making people find
comfort in eating our product. Comfort in a sense of, you don’t have to
think about the things that question the customers before eating the sweets
because, at the bottom of our box or package, there are ingredients written in
it for the people to avoid allergy reactions. Our advocacy is to be eco-friendly
in a way that we use paper as our package and after buying it, the customers
can use it as a stationery organizer.

For our team, we thought of the product that starts in us before we launch it
to the people. Since we all like sweets, why not create something we are
interested in and intend to share with everybody? We like sweets so much
that we know what people want in a certain season.
Marketing

Our first objective on our marketing is to introduce to our customers what it

is that we are selling; and we are offering you budget-friendly bento sweet
groups and also provide a great company culture for the people to easily
connect or collaborate on our business. We offer high-end products and also
demonstrate a great company culture, which results in great customer service
that can satisfy the expectations of the customers. High-end products that
can help others start entrepreneurship. We are good with implementing
modern designs and creating a customized/personal touch to the final design.
Our business is also in a virtual/online platform making it available to almost
everyone around the country.

This business due to its online/virtual platform can employ employees from
different regions of the country and can implement their own styles bringing
in culture and diversity within the available designs. As well as it being
expandable to other countries and can be picked as a website developer for
other companies.

Our marketing also contains the characteristics of product or service. The

strategies that are being applied to reach our goals. The locations where we
have our target in this Cornelia St. . We think and describe the personality
traits of our market in this Cornelia St. and what they need more specially in
our product. The characteristics of the consumer, if they will buy our
product . And lastly to have an opportunity to sell our product as one of the
delicious sweet groups we have ever made.
The Cornelia sweet street will offer the best, most highly personalized service
in the marketplace. Being a small company, we intend to use this to our
advantage to be absolutely certain that every one of our customers receive
excellent service. We will go out of our way to make sure that our customers
know that they truly matter to us. Sales reps and in-house personnel who
deal with customers will be carefully trained and given wide latitude for
ensuring that customers are always satisfied.

Operations

We, Cornelia Sweet Street, assured that the details and flow of our plan
provides clear evidence of how our team will come up with the best potential
and contribute to the achievement and growth of our business. We love and
enjoy sweet dishes so much that we made the decision to start this Sweet
Pastries company. Each employee is given a role and obligation to ensure the
orderly operation of our company. Along with the CEO and COO, we have
a baker, customer service representative, social media manager, financial
manager, and marketing manager. With this, we established a strong and
effective team.

There are countless franchises across the of the Philippines, though the main
branch of Cornelia Sweet Street is in Pasig City at 8926 Mangga 2,
Nagpayong Pinagbuhatan. Additionally, you may check out our social media
pages on Facebook and Instagram. We also have accounts with Grab,
FoodPanda, and Lalamove for online ordering.
Check it out:

Email: cornelia.sweetstreet@gmail.com
Facebook: Cornelia Sweet Street
Instagram: @corneliam.sweetsreet
Address: 8926 Mangga 2, Nagpayong Pinagbuhatan, Pasig City
Grab, FoodPanda, and Lalamove: Cornelia Sweet Street
Cornelia Sweet Street covers the what, the who, the when, and how much:
​

​ Our willingness to accept new menu items and serving sizes is

one of the tactics and tasks that must be completed at Cornelia
Sweet Street. Boost the products' quality.
​ Staffs/Employee who have responsibility for each task:
Chief Executive Office: Michaella Natalya Badion
Chief Operating Officer: Claudette Revil
Board of Directors: Ayessa Fae Arcaño, Dave Enoposa, and Jaycie Joice
Serrano
​

​ This plan should be finished within 3 months.

​ It is the obligation of financial management to determine the
total cost of spending.
Finance

The following pages include income statement , cash flow projections,

balance sheet, finance requirements, as well as break even point. These
projections are for Cornelia Sweet Street only.