Professional Documents
Culture Documents
Bank of the Philippine Islands (BPI) was incorporated on January 4, 1943 as a domestic
commercial bank and went public on October 12, 1971. The Company offers an array of financial
services that include corporate banking, consumer banking, investment banking, asset management,
corporate finance, securities distribution, and insurance services.
The Company's principal subsidiaries are BPI Family Savings Bank, Inc.; BPI Capital Corp.; BPI Direct
BanKo, Inc.; BPI International Finance Limited; BPI Remittance Centre Hong Kong Ltd.; BPI (Europe)
Plc.; BPI/MS Insurance Corp.; BPI Asset Management and Trust Corp. and BPI Investment Management
Inc.
As of December 31, 2021, BPI has 869 branches, including five express banking centers, across the
country. Overseas, BPI has one branch in Hong Kong and two branches in London. BPI also has 2,117
automated teller machines and 340 cash accept machines.
FINANCE
Over the past three years, despite the pandemic, BPI was able to grow total assets by 5.1%,
largely funded by deposits which grew 7.2% annually. Total loan book has exceeded pre-pandemic level
and registered a 2.9% three year CAGR as of 2021. The Bank continued to accrete capital from
operations at 5.6% three year CAGR.
The Bank’s income grew at a compounded annual rate of 5.6% in the past three years despite the
significantly higher impairment losses recorded in 2020. Net interest income and non-interest income
increased by 7.8% and 9.8%, respectively while operating expenses grew at a slower rate of 6.4% over
the same period.
MARKETING
BPI has launched a new campaign to inform new and existing clients about the promise of
turning their aspirations into reality with the Philippines’ most trusted bank. Following a competitive
pitch, BBDO Guerrero was chosen for the ad creation.
BPI has always been there for their customers, whether they are new or old, whether they have
recently joined the bank or will be in the next five years.
BPI helps them achieve their goals, and it all starts with one simple step: establishing an account
online in as little as 5 minutes to begin a relationship with BPI, one of the country’s most trusted banks
with over 170 years of experience.
BPI is a partner in helping new and existing customers achieve their objectives. They are ready to
help Filipinos’ everyday needs and objectives with their extensive network and innovative products and
services.
OPERATION/PRODUCTION
Bank of the Philippine Islands engages in the provision of commercial banking services.
It operates through the following segments: Consumer Banking, Corporate Banking and Investment
Banking. The Consumer Banking segment covers deposit taking and services, consumer lending such as
home mortgages, auto loans and credit card finance as well as the remittance business of individual
clients and retail markets. The Corporate Banking segment caters high-end corporations as well as middle
market clients on deposit taking and servicing, the entire lending, leasing, trade and cash management
services provided by the BPI Group to corporate and institutional customers. The Investment Banking
segment provides corporate finance, securities distribution, asset management, trust and fiduciary services
as well as proprietary trading and investment activities. The company was founded on August 1, 1851 and
is headquartered in Makati, Philippines.
HUMAN RESOURCE
BPI remains as the employer of choice among Philippine financial institutions. With strengths in
three main employee engagement drivers of career development and opportunities, goal clarity, and
leadership, we introduced more initiatives to boost competency development among our officers and
staff, worked to accelerate promotions, and identified the right metrics to better align human resource
measures with corporate strategy.
BPI LEAP has become a benchmark in training and development. Major focus areas include:
1. Leadership and Management Development – Programs that provide opportunities for BPI Leaders to
develop their ability to lead, inspire and motivate their team members and organization. This would also
cover Professional Effectiveness Programs that would develop Personal Leadership.
2. Functional – Programs that develop and strengthen specific functional and technical competencies
required from the individuals so they can perform their functional tasks effectively.
3. Core and Team Effectiveness – Programs that would provide foundational knowledge and
competencies for any member of the BPI team. This would also cover programs and interventions for
teams at BPI.
SWOT
STRENGTHS
1. First and the oldest bank in Philippines and Southeast Asia
2. Very strong network present within Philippines with one of the largest branch & ATM networks
3. Customer base has doubled since 2010
4. Very strong digital presence with 3.2 million active users and around 5 million total users
5. Strong lending practices with the Bank's Non-Performing Loan ratio much better than industry average
6. Second largest market capitalization out of all Philippines banks
7. Bank of the Philippine Islands is showing exceptional growth in all lines of businesses
8. adequate capital
WEAKNESSES
1. Presence in Europe and outside of Philippines is very limited
2. Number of Physical branches and employees are reducing
3. non-interest income
OPPORTUNITIES
1. Rapid digitalization across the Philippines is advantageous to Bank of the Philippine Islands
2. Very strong rebound by Philippine economy post pandemic
3. Expanding into more Southeast Asian Countries
4. Development programs to employees
5. Increase of credit card users
6. Increase in car loan financing.
7. New banking technology
THREATS
1. Increasing number of cybercrimes such as phishing and ransomware in Philippines
2. Increase in impaired-loan ratio may impact credit ratings
3. Risk of loss due to a borrower or counterparty’s nonpayment of a loan or other credit accommodations
(either the principal or interest, or both)
4. Projected Increase in Inflation due to Economic Recession
5. Global Financial Crisis
6. Supply and demand of foreign currency
FINANCIAL TRANSACTION
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• Strengthening our funding franchise: Our efficient balance sheet management also ensures prudent
position taking, so that we are poised to grab trading opportunities in the market. Our digital platforms
have proven to be a vital tool in growing deposits in the corporate, SME, and retail banking segments
particularly during the period of enhanced community quarantine when a majority of our branches were
closed. Existing retail depositors could open another deposit account through our mobile app while the
enhancement of cash management digital services via Bizlink played a crucial role in generating funding
from our corporate and SME customers. As a result, we noted an increase in our low cost funding despite
the weak market conditions and achieved record-high liquidity ratios.
ACTION TAKEN
1. The national government has implemented stimulus measures to support the economy. Stimulus
measures aside from support on the healthcare system have included direct distribution of cash and goods
to the general public, short term tax and social security relief.
2. The BSP, on the other hand, has been implementing more forceful measures to cushion the economy’s
contraction. It has reduced its policy rate by 200 bps from 4.00% to 2.00% and its reserve requirement
ratio by 200 bps from 14% to 12%.
3. The BSP has also implemented unprecedented measures including purchase of
government securities and easing of regulatory requirements on banks
3. The Government Aid and BSP support on Restructuring Arrangements will enable banks to
obtain better credit enhancements that may be in the form of security or collateral.
4. Enables the Bank to quickly respond to business & investment opportunities, given the controlled
levels of liquidity and market risks.
5. Enactment of Corporate Recovery and Tax Incentives for Enterprises (CREATE) which will lower
corporate income tax