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IJPPM
64,8
Performance measurement and
metrics in supply chains:
an exploratory study
1068 Wojciech Piotrowicz and Richard Cuthbertson
Received 29 April 2014
Saїd Business School, University of Oxford, Oxford, UK
Revised 27 October 2014
24 December 2014
Accepted 29 December 2014 Abstract
Purpose – The purpose of this paper is to explore the approaches and metrics used to measure supply
chain (SC) performance, and to understand the relative perceived importance of such measures.
Design/methodology/approach – This research is based on empirical data captured through a
survey of SC professionals in a variety of business sectors.
Findings – The research confirms the importance of the balanced scorecard (BSC) approach, with BSC,
SCOR and economic value added being the most commonly used tools. Economic metrics dominate, focused
on cost and customer service. While social and environmental-related measures are of emerging importance,
they appear to be of similar importance to economic metrics only when backed up by a legal obligation.
Research limitations/implications – The small sample of 51 companies was based on access and
the group is not wholly representative of all businesses. Respondents were mainly managers from EU
countries involved in procurement, logistics and transport activities. Surveyed companies included
manufacturing, automotive, retail, logistics services and wholesaling businesses.
Practical implications – The common key performance indicators (KPI’s) are identified. These
include measures related to: quality, efficiency, responsiveness, health and safety, employees, emission,
natural resources utilisation, waste and recycling. Issues that influence the usage of measurement
systems as well as the company and SC levels are ranked.
Social implications – Implementation of a monitoring system and subsequent usage of the collected
data may help to reduce negative external impacts on society and the environment.
Originality/value – The field of SC performance management is still developing, with growing empirical
work. Nevertheless this paper is one of the first attempts to carry out such an analysis focused on metrics
and their usage. The survey instrument has been tested and can now be applied to other contexts.
Keywords Performance, Supply chain, Performance measurement, Supply chain management,
Performance management systems, Performance measures
Paper type Research paper
1. Introduction
The field of performance measurement (PM) in a supply chain (SC) context is maturing;
this is reflected in the academic literature, as publications are moving from the conceptual
to the empirical. However, as stated by Gopal and Thakkar (2012), there is still a lack of
systemic empirical work focused on this topic, which suggests that there has not been
much change since 2007, when a similar observation was made by Gunasekaran and
Kobu. Even though there are publications based on empirical data, the case study
approach dominates SC research, with limited survey-based research. However, case
studies and surveys should inform one another and thus capture the state of supply
chain performance measurement (SCPM). As part of this research, we launched an
International Journal of exploratory survey to look at PM tools, individual metrics, metrics categories and their
Productivity and Performance
Management
perceived importance. In the research reported here, we carried out an exploratory
Vol. 64 No. 8, 2015
pp. 1068-1091
© Emerald Group Publishing Limited
1741-0401
Research was completed as part of the EU-funded BestLog project. Preliminary version of this paper
DOI 10.1108/IJPPM-04-2014-0064 was presented at the International Logistics and Supply Chain Congress, Izmir, Turkey (2011).
questionnaire survey. We consider social, economic and environmental metrics, which Performance
are used to capture the impact of a SC on all three of these pillars of sustainability. measurement
In addition, we analyse the importance of different external and internal factors that
determine the usage of the PM systems at the SC and corporate levels. This paper is
and metrics
structured as follows: after a brief literature review, the methodology is described, at the in SC
beginning of each sub-section we explain how the questions were constructed, then the
findings are presented and discussed. Finally the conclusions and recommendations for 1069
practice and future research are identified.
3. Methodology
The questionnaire was designed based on a literature review and created in an electronic
format (using Survey Monkey). The first version of the questionnaire was reviewed and
tested by academics and consultants from the SC field. The aim of the test was to ensure
the quality of the survey instrument. Feedback was collected and incorporated into the
final version of the questionnaire. The survey was advertised on EU project and the
logistics association web sites, with logistics managers being the main target. The aim of
this work was to provide an exploratory analysis, using convenience sampling, so one
limitation of this research is that the findings are not representative of the whole
population. To increase our understanding of the context, we asked about the
respondents’ position, sector, headquarters location, main scope of operations and
number of employees. In the survey design we accepted that some information might be
IJPPM unknown to the respondents (e.g. environmental measures might be under the
64,8 responsibility of the Corporate Social Responsibility department), so to avoid incorrect
answers respondents were allowed to skip questions. A total of 107 questionnaires were
completed. However, some were not completed by practitioners, but by academics or
consultants, and others lacked some basic information. Such questionnaires were
manually removed and were not analysed further, leaving 51 completed questionnaires.
1070 Where the number of specific answers was very low we merged them into an “other”
category, and mention this wherever relevant. As there was the possibility of skipping a
question of the online survey, the number of responses to each question varies
(as indicated in each diagram or table listed in this paper). The data collected were then
exported to SPSS and analysed – descriptive analysis, graphical presentation tools,
cross-tabulations and correlations were applied. The first research goal was to provide a
snapshot of the status of SCPM using a pilot study; the second goal was to test the
survey in a real setting and on a wider group of respondents, so that after modification it
could be used in future research with more targeted sampling procedures. The
questionnaire was created from the literature related to PM in SCs. This approach also
has limitations, as only metrics listed in the body of literature with a clear SC or logistics
focus were included in the questionnaire. The sources are mentioned at the beginning of
each section of the paper.
The online questionnaire incorporated the following sections:
• context – information about respondents and their organisations;
• PM methods and tools used by organisations to measure performance;
• metrics categories used by organisations;
• factors that influence metrics usage at the company level;
• factors that influence metrics usage the SC level; and
• metrics used to measure SC performance and their perceived importance
(social, economic and environmental impact).
1071
Count
10
0
Logistics Other Retail Automotive
Sector
Figure 1.
Notes: n=51. Merged into smaller number of categories. Multiple Responses by sector
answers allowed. Missing 1
25
20
15
Count
10
0
Multiple core Manufacturing Retail and Transport Logistics value Warehousing
activities Wholesaling add
SCOR model
I do not know
Qualitative/Quantitative
1074 Financial/Customer/Process/Growth
Financial/Customer/Organisational/Innovation perspectives
Cost/Customer/Responsiveness/Productivity
Financial/Non-financial
Resources/Output/Flexibility
Tangible/Intangible
Figure 4.
Metrics 0 2 4 6 8 10 12 14 16 18
groups in use
Notes: n=51. Multiple responses allowed. 4 missing
(4) managers have problems understanding metrics that are not from their
functional area (Brewer and Speh, 2001);
(5) metrics are not tied to effectiveness and efficiency (Bullinger et al., 2002);
(6) metrics are not linked with customer needs (Holmberg, 2000);
(7) there is a lack of balance between financial and non-financial metrics
(Gunasekaran et al., 2001; Beamon, 1999; Bullinger et al., 2002; Holmberg, 2000);
(8) there are too many metrics in use at the same time (Holmberg, 2000); and
(9) there is no clear distinction between strategic-, tactical- and operational-level
metrics (Gunasekaran et al., 2001).
The respondents were provided with a Likert scale to rate the importance of these:
1 – not important, 2 – slightly important, 3 – important, 4 – very important and
5 – critical. The survey responses (Table II) indicate the importance of metrics linked to
the fulfilment of customer needs (4.0/4.0/1.02 – median/mean/standard deviation), that
metrics should be easy to understand at all managerial levels (4.0/3.88/1.01), and that
metrics should be linked to the company strategy (4.0/3.74/1.26), as well as providing a
forward-looking perspective (4.0/3.64/0.83).
Sustainability
Figure 5.
Metrics dimensions Employees Responsiveness Waste and recycling
and sub-dimensions
Source: Piotrowicz and Cuthberson (2012)
A list of individual metrics was created based on the literature and verified with
practitioners; the number of metrics was different for each sub-dimension
(see Appendices 1-3 for a full list of metrics used in the questionnaire). In the online
survey, respondents were first asked if they could provide information about certain
dimensions and sub-dimensions of the metrics; if the answer was negative, they were
automatically moved to the next section or question (skip-logic was built into the
survey). Based on the number of answers it is possible to propose that the usage of
social and environmental metrics was lower compared to the traditional economic,
business-oriented metrics. We completed non-parametric tests for randomness
(one-sample runs test), which indicated that at a significance level of 0.05 the
hypothesis of random sequences of values was retained, except for two variables
“energy use” and “response time”.
if there is a focus on CO2 emissions then such emissions are likely to be measured regardless
of the source (Pair 2: transport and infrastructure). Similarly, it is not surprising that there is
a correlation between waste, reuse and recycling (Pairs 5 and 7).The one correlated pair in
the same dimension, but in a different sub-dimension (Pair 8) is also easily understood
in that one might expect employee satisfaction and work conditions to be related.
IJPPM However, the correlated pairs across different dimensions and sub-dimensions
64,8 (Pairs 1, 3, 4, 9) are less easily explained. Pairs 1 and 4 might suggest that where there
are stronger transportation metrics, then social aspects of transportation are
considered alongside the economic. Hence loading capacity utilisation is correlated
both with time of noise emission as well as the level of noise emission in urban areas.
However, the link between Pairs 3 and 9 is more difficult to explain, where employees
1080 skills are correlated with both the level of CO2 emission from transport processes, as
well as the energy efficiency per tonne-kilometre. It may simply be that a more
educated workforce will be more aware of environmental issues but the explanatory
relationship is not entirely clear.
10. Discussion
This research is exploratory; nevertheless, there are some interesting observations to
be made.
The BSC was listed as the most common approach (19 of 51 companies indicated its
usage), while process-based measurement as the second (15 organisations). The SCOR
model was the third choice (12 users). These results are not surprising considering the
importance and popularity of SCOR and BSC (Akyuz and Erkan, 2009; Shepherd and
Gunter, 2006), with the work of Kaplan and Norton being the most cited among the PM
authors (see Taticchi et al., 2010). In fourth place was the answer that the company did not
use any method or tool for PM at all, which should be explored further as this could indicate
that there was no performance system in use, or perhaps more likely, the performance
system is not formally recognised. The popularity of the BSC approach is also reflected in
other academic work focused on Supply Chain Performance Measurement Systems
(SCPMS) (i.e. Bhagwat and Sharma, 2007b; Sharif et al., 2007; Chia et al., 2009; Bullinger
et al., 2002). Unlike the SCOR model, which is sector specific, the BSC is applied in a variety
of industries and for different purposes, which could provide interesting opportunities for
cross-sector-studies, and may enable learning from different contexts. The EVA was rated
as the fourth approach applied by the surveyed organisations (seven answers).
The selection of metrics groups or categories raises questions related to the links
between the methods and the metrics groups. While in the previous question respondents
indicated a high usage of the BSC-type approaches, among them only nine identified
scorecard-like metrics categories as used within the organisation. Even though the SCOR
model was listed in third place, the SCOR metrics categories were listed as the most
commonly used; this needs additional explanation as there is a discrepancy between
these answers. A potential explanation could be that the BSC is applied as a philosophy
of assessing the performance rather than a specific tool. Also the BSC-like approach could
be combined or supported by other tools such as: AHP (Sharma and Bhagwat, 2007)
or SCOR (Bullinger et al., 2002), which further complicates the situation. In any case, this
apparent discrepancy suggests that no approach is applied in a pure way but rather
adapted to suit the practical situation.
An additional problem relating to the BSC categories is that while they are using at
least four dimensions, there are differences in how the categories are named, even in the
SCPMS context:
• financial/customer/organisational/innovation (Bullinger et al., 2002);
• customers/internal processes/innovation/finance (Kleijnen and Smits, 2003);
• financial/customer/internal/people (Sharif et al., 2007);
• financial/business process/innovation and learning/customer (Brewer and Performance
Speh, 2000); measurement
• financial/customer/innovation and learning/internal business (Bhagwat and and metrics
Sharma, 2007a); and in SC
• financial/internal process/innovation and improvement/customers (Gunasekaran
and Kobu, 2007). 1081
While there are two common heading for the financial and customer dimensions, the
remaining dimensions are changing. This could result in problems in capturing how the
BSC categories were defined within the organisations. The division into strategic/tactical/
operational levels was listed in 14 cases; this classification was also widely used in
the literature (i.e. Gunasekaran et al., 2004; Bhagwat and Sharma, 2007b; Berrah and
Clivillé, 2007; Cuthbertson and Piotrowicz, 2008). However, there is still the question as to
how organisations are assigning individual metrics into particular levels.
The factor that was listed as the most important influence on the PM system was
the need to fulfil customer needs, which was indicated earlier in the literature
(Bullinger et al., 2002). The importance of this factor is also reflected in the high rating
of metrics related to customer service such as: on-time delivery, customer satisfaction
and product/service availability.
Among other important factors was the issue widely listed in the literature (Beamon,
1999; Bullinger et al., 2002; Holmberg, 2000; Morgan, 2004; Gunasekaran et al., 2001;
Shepherd and Gunter, 2006) regarding the linkages between strategy and the
PM system, i.e. the need of the SCPMS to reflect and monitor company strategy, which
is also a key BSC concept.
The importance of a PM system that is easy to understand at all managerial levels,
as indicated by Brewer and Speh (2001) was also highly scored. Despite wide usage of
the BSC, the need for the balance between financial and non-financial metrics was rated
as the least important issue, which is contradicting the main idea of “balance” between
financial and non-financial measures in the BSC. This was a surprising finding that
should be explored further.
None of the factors that influence metric sharing between SC members were
rated as critical; all were within the important/very important range, lower compared
to the impact at the organisational level. The differences between organisational
goals and objectives (Brewer and Speh, 2001), were rated as the biggest issue.
This was followed by problems related to the lack of visible links between the
performance of an individual organisation and performance at the SC level. As listed
earlier in the literature, trust between SC partners (Brewer and Speh, 2001;
Morgan, 2004) was recognised as an important issue. The influence of sector type and
industry standards were rated low, which could reflect the type of SC, lean vs
agile, rather than the industry. This issue related to the impact of external factors
(see Cuthbertson and Piotrowicz, 2011) on SCPM and needs further investigation.
10.1 Sustainability metrics – selections of KPIs
Based on the responses it was possible to identify the top-rated metrics (KPI’s)
according to their perceived importance (Table V). The top nine metrics in the social
and environmental dimensions and the 12 metrics in the economic dimension provide a
manageable set of 30 key metrics that could be applied to monitor SC performance.
Overall, the perceived importance confirms that the key metrics are in the economic
dimension, as already indicated in the literature (Saadany et al., 2011; Cuthbertson and
IJPPM Sustainability
64,8 Social Economic Environmental
Piotrowicz, 2008). Four metrics, all from the economic dimension, were selected as the
most important (median/mean/standard deviation):
• on-time delivery (4.00/4.23/0.81);
• customer satisfaction (4.00/4.18/0.80);
• total costs (4.00/4.18/0.88); and
• transport costs (4.00/4.06/0.90).
In fact, the majority of economic metrics were rated with a mean over 3.0, with the
exception of order cycle and new product time-to-first sale (both 2.93). It is interesting
that those metrics from the economic dimension that could be used as proxies to look at
the environmental impact were also rated quite low: empty runs (3.36), unnecessary
runs (3.21) and distance travelled (3.20). (Tonne-km transported also received a low
score (3.06), however it is not the best measure as there could be volume restrictions on
the goods transported.) Again, this emphasises the focus on fulfilling customer needs
rather than efficiency (or environmental considerations) per se.
There were some social and environmental metrics that were rated as important or very
important (scores of between 3 and 4) – within them the employee-related metrics
dominated: employee skills (3.81) and satisfaction (3.56) are higher than some of the metrics
in the economic dimension. Although the number of accidents was highly rated, measuring
this is usually a legal requirement. The number of respondents who indicated usage of the
social and environmental metrics was also lower compared to the economic ones, which
suggests that in some companies social and environmental measurement is not present, or
is under the responsibility of a different department from that of the respondent.
Earlier papers, such as Gunasekaran et al. (2004), Shepherd and Gunter (2006) and
Martin and Patterson (2009), did not include a review of social and environmental
metrics, thus it is hard to compare findings.
When looking at the correlation between metrics (Table IV), some of the links are Performance
possible to explain, such as the correlation between on-time delivery and the order fill measurement
rate, others need further investigation, such as the correlation between employees skills
and energy efficiency. Correlation might indicate similarity between the metrics
and metrics
(product lateness and lead time), that both metrics are measuring a similar parameter in SC
(level of products recycled and level of waste), or that one metric is a component of
the second one (transport costs and loading capacity utilisation). On the other hand, the 1083
correlation may just be spurious. The analysis of such a small sample cannot confirm
either way, but does indicate some possibilities.
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