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    Yudhisthir Kaushik
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    This document contains marketing assignment questions for a third semester BBA course. It asks students to explain the classification of products, levels of a product using holiday resort examples, pricing strategies, the definition and tools of advertising, the process of personal selling, differences between advertising and personal selling and push and pull strategies. It also asks students to explain green marketing and ways for green business, methods of sales promotion, rural marketing, digital marketing platforms and ethical norms for marketers.

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    MM ASSIGNMENT-2

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    This document contains marketing assignment questions for a third semester BBA course. It asks students to explain the classification of products, levels of a product using holiday resort examples, pricing strategies, the definition and tools of advertising, the process of personal selling, differences between advertising and personal selling and push and pull strategies. It also asks students to explain green marketing and ways for green business, methods of sales promotion, rural marketing, digital marketing platforms and ethical norms for marketers.

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    14 views1 page

    MM Assignment-2

    Uploaded by

    Yudhisthir Kaushik
    This document contains marketing assignment questions for a third semester BBA course. It asks students to explain the classification of products, levels of a product using holiday resort examples, pricing strategies, the definition and tools of advertising, the process of personal selling, differences between advertising and personal selling and push and pull strategies. It also asks students to explain green marketing and ways for green business, methods of sales promotion, rural marketing, digital marketing platforms and ethical norms for marketers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    TECNIA INSTITUTE OF ADVANCED STUDIES

    III SEMESTER, BBA


    MARKETING MANAGEMENT
    ASSIGNMENT - 2

    Q1. Explain the classification of products in detail with the help of


    examples.
    Q2. What are the various levels of a product? Explain with reference
    to Holiday Resorts.
    Q3. Explain the different Pricing Strategies.
    Q4. Define advertising. Explain the various tools of advertising
    Medias.
    Q5. What do you mean by Personal Selling? Explain its process.
    Q6. Write the Difference Between on the following:-
    1. Advertising and Personal Selling.
    2. Push Strategy and Pull Strategy.
    Q7. What do you mean by green marketing? Explain different ways
    for Green Business.
    Q8. Write Short notes on:
    1. Different methods of Sales Promotion.
    2. Rural Marketing
    3. Digital Marketing and digital marketing platforms.
    4. Ethical norms and values for Marketers.

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