Mission/Key goals and core customer groups

Adidas strives to be the best sports organization on the planet. Some people may ask
what does 'best' mean? All things considered, 'best' implies that they produce, fabricate
and sell the best sports items on the planet, with the best administration and
experience, and that they do as such in a reasonable manner. But it doesn't matter if
they know they’re the 'best', most importantly they value what their shoppers, players,
teams, associates, media and investors state about them.

“We are committed to continuously strengthening our brands and products to improve
our competitive position.” ("Adidas Mission Statement 2019 | Adidas Mission & Vision
Analysis", 2019)

They are focused on constantly reinforcing their brands and items to improve their
aggressive position as being the best.

Adidas are advanced and experienced pioneers who look to help athletes of all ability
levels accomplish their highest performances with every single item they advertise.

They are centered around their shoppers and thusly they