Traditional Vs Digital Marketing

10/30/22, 11:02 PM Difference Between Traditional Marketing and Digital Marketing (with Reasons, Forms, Examples and Comparison
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BUSINESS FINANCE BANKING EDUCATION GENERAL LAW
SCIENCE IT ENGLISH
Difference Between Traditional Marketing

and Digital Marketing
Last updated on February 9, 2021 by Surbhi S
Traditional Marketing is when the marketing activities are undertaken in a

conventional fashion, i.e. by way of newspaper, television radio and
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10/30/22, 11:02 PM Difference Between Traditional Marketing and Digital Marketing (with Reasons, Forms, Examples and Comparison Chart) -…
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magazine. As against, digital marketing is when we use the online platform

to promote the products and services of our company.
Marketing involves those activities which assist the company in promoting

the offerings and converting the prospects into leads. In today’s scenario,
marketing has completely changed its form, i.e. from physical to digital. So, it
is not wrong to say that an average individual comes across thousands of
ads in a single day, no matter the mode traditional or digital.
Now coming to our topic of discussion, traditional marketing differs from

digital marketing in a number of ways, and one such difference between the
two is that in traditional marketing the reach is local, whereas digital
marketing is known for its global reach, i.e. the ads that have been placed
on the internet can be seen by people belonging to all walks of life and
that’s the power of digitalization.
Content: Traditional Marketing Vs Digital

Marketing
1. Comparison Chart
2. Definition
3. Key Differences
4. Forms
5. Examples
6 Conclusion
6. Conclusion
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Comparison Chart
BASIS FOR TRADITIONAL

DIGITAL MARKETING
COMPARISON MARKETING
Meaning Traditional Marketing Digital Marketing implies the

refers to the marketing marketing of products and
that uses traditional services via digital channels,
channels or media, for such as the internet,
the purpose of smartphone, display ads, and
marketing other digital medium.
communication.
Nature Static Dynamic
Conversion Slow Comparatively fast
Engagement Low Comparatively high
Return on Cannot be measured Can be measured easily.

Investment easily.
Effectiveness Less effective more Less expensive more effective

and expensive
expensiveness
Tracking Not possible Possible
Targeting Standardized Customized
Tweaking Not possible once the ad Can be performed anytime,

is placed. even after the ad is placed.
Reach Local Global
Results Delayed results Quick and real-time results
Interruptions Consumers cannot skip Allows the consumers to

the ads, as they are avoid or skip the ads which do
bound to see them. not interest them.
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BASIS FOR TRADITIONAL
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DIGITAL MARKETING
COMPARISON MARKETING
Communication One-way Two-way Communication

Communication
Definition of Traditional Marketing

Traditional Marketing means the marketing of goods and services using
those platforms, channels and techniques that involve one -way
communication tool, instead of two-way flow. It integrates different forms of
advertising which are easily recognizable yet expensive.
In finer terms, traditional marketing is the typical form of marketing which

helps to reach the customer via offline advertising modes, like television,
newspapers, magazines, posters, banners, radio, hoardings, etc.
Traditional Marketing is mainly concerned with reaching a wide range of

audience and competing by numbers. This means that the larger the number
of people watching or going through the ad, the higher will be the leads that
you attract.
Why Traditional Marketing?

Th h t diti l k ti i f d
The reasons why traditional marketing is preferred are: Spam
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Easy Connectivity with the target audience: Advertisements can be

placed on the local news dailies and channels of the concerned
geographical area to target the prospective customers easily.
Save hard copies: Customers can save the hard copies of the ads placed
in the newspaper or magazine, which they are interested in, so as to
refer them when they wish to buy that product or service. They can also
share those copies with their friends, relatives and acquaintances, who
require that product.
Easily recognizable: People are quite accustomed to the conventional
ads, as they are being used for a long time and so they understand and
recognize it easily.
High Reach: Traditional marketing channels have a large customer
base, and so a single ad can reach millions of customers of the area in
just one circulation. Further, people living in those areas where there is
no internet access or there is a lack of network connectivity can also be
reached through this medium.

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Also Read: Difference Between Marketing and Advertising
Definition of Digital Marketing

Basically, digital marketing is the fundamental term that includes each and
every online marketing effort. In digital marketing, companies make use of all
the digital channels to reach the existing and potential customers. The
channels may include Google search, social media, email, websites, so on
and so forth. Further, the most important technology, upon which digital
marketing relies is ‘Internet‘.
Simply put, any kind of marketing which is carried out online, comes under
the periphery of digital marketing.
Nowadays, there are a number of digital marketing agencies which helps

companies connect with their target audience, convert leads into customers
and retain the customers by building strong relationships.
1. Use of tools like Email, website, Smart Television and wireless media.
2. Focuses on building and maintaining a relationship with the customers
through electronic communication channels.
3. Concerned with gaining new customers through digital communication.
What makes Digital Marketing a powerful tool?
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In digital marketing, the market is an even playing field. This means that a
start-up company will have the same opportunities as an established
enterprise have. And that is why the company that actually performs well
usually wins the race.
Why Digital Marketing?

The reasons why digital marketing is preferred are as under:
Highly Cost-effective: Small scale business or startup with minimum

capital investment can find a better and budget-friendly channel to
promote their products and services.
Levels the playing field: Digital Marketing evens the playing field for
all, i.e. it provides equal and similar opportunities to all the enterprises
be it a multinational corporation or a start-up company, to attract the
targeted customers.
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Connect with customers via powerful content: On the internet, content

is regarded as king, that can influence your audience right away if you
have the powerful content.
Increases conversions: The rate of incoming traffic converted into the
customers often determines the success of digital marketing.
Higher revenue generation: When customer engagement and
conversion is higher, it will reap higher profits for your business. And so,
the businesses can expand both domestically and internationally.
Creating brand awareness: Digital marketing helps the firm in creating
brand awareness among customers, by keeping them updated about
the new products, offers, discounts, etc.
Realise Higher ROI: When the company reaps higher revenue at low
costs, it will ultimately help in reaping a better return on investment.
Also Read: Difference Between Social Media Marketing and Digital

Marketing
Key Differences Between Traditional

Marketing and Digital Marketing
The difference between traditional marketing and digital marketing are
stated hereunder:
1. Traditional Marketing implies any sort of promotion, advertising or

campaign, used by the companies over the years for publicizing the
products and services, by using conventional channels like radio,
television newspaper, etc. On the other hand, Digital Marketing is
the process of promoting and selling the company’s products and
services by using online marketing channels and tactics.
2. While traditional marketing is static, whereas digital marketing is

dynamic in nature.
3. The rate of conversion from a prospect to lead is faster in digital

marketing as compared to traditional marketing. This is because,
digital marketing is data-driven

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people according to their likes and interests, and this helps in

generating qualified leads.
4. Customer engagement refers to the interaction between a

customer and a company via different online or offline channels.
So, the rate of customer engagement is higher in digital marketing
as compared to traditional marketing. This is because, the
customers can directly view the product details and other offers,
just by a click in case of digital marketing and they don’t need to
visit the showroom or the company to get the details of the
product.
5. Return on Investment cannot be calculated in the case of

traditional marketing, but one can easily calculate the same in the
case of digital marketing.
6. While traditional marketing is less effective more expensive, digital

marketing is less expensive more effective.
7. With digital marketing, one can easily keep an eye on where the
buyer is coming from, which is the most viewed product, how
many customers are actually buying the product, who are
interested in the product, etc. On the other hand, in traditional
marketing, tracking the customer is not at all possible.
8. Traditional Marketing uses standardized methods to target

customers, and therefore, it involves mass marketing with a very
low personal touch. On the contrary, digital marketing uses
personalization in the sense that only those products are shown to
the customers in which they have shown interest recently or they
are searching for it over the internet for quite some time.
9. In the case of traditional marketing, tweakings are not possible

once the ad is placed. As against, tweaking can be performed
anytime, even after the ad is placed.
10. As the traditional marketing caters the audience of the specific

geographical area only, so the reach is local or limited to the
concerned area where the ad is shown. On the other hand, as
digital marketing usesPA:the

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are being promoted can fetch demand globally. Thus, digital

marketing is not confined to a specific area only.
11. Coming to the results, traditional marketing takes time to show

the results of the marketing activities. But, digital marketing shows
quick and real-time results to the marketer.
12. In case of traditional marketing, consumers cannot skip the ads, as

they are bound to watch them, however, there is no such limitation
in case of digital marketing as it allows the consumers to avoid or
skip the ads which they do not find useful or they are not
interested in.
13. While traditional marketing is a one-way communication, where

the company spreads information about the product or services
offered, digital marketing is two-way communication, where along
with the ads placed by the company to spread information,
customers also provide their feedback about the products and
services, in the form of reviews, etc.
Forms of Traditional Marketing

The various forms of traditional marketing are presented below:
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Now come let us discuss them one by one:
Print It includes newspaper, journals, posters, magazines,

Marketing pamphlet, etc. that offer daily news, classifieds, interest-
based periodical, which earns revenue by way of
promotions and local advertisements.
Broadcasting It may include television and radio, which provides

knowledge, information, news along with the
entertainment. It is sponsored by advertisements.
Outdoor Billboards and Hoardings are two ways of home marketing

Marketing that plays an important role in influencing consumers over
time.
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One-to-one It covers telemarketing
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marketing promoting the product or services to the consumers via

telephone or SMS.
Direct Mail Also called as advertising mail or mailshot. It is the process

of delivering the advertising material to the people via
postal mail. It includes brochures, postcards, catalogues,
flyers, newsletters and sales letters.
Referral Otherwise known as 'word of mouth' marketing which

Marketing depends on the customers to convey information relating to
the products or services.
Also Read: Difference Between Print Media and Electronic Media
Forms of Digital Marketing

Some of the most common digital marketing forms or say tactics are:
Come let us understand each form in brief:
Search To optimize your website in such a way that it ranks at top

Engine spots, in the search results. Hence, increasing the organic
traffic on the website
traffic on the website.
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Optimization
(SEO)
Content Developing, publishing and promoting contents for the

Marketing targeted group, so as to create brand awareness, increase
traffic, generating leads, etc.
Inbound The process of assisting prospective customers in finding

Marketing your company, via social media, branding, content
marketing, etc. It involves attracting, converting, closing and
delighting customers.
Social Media It is the process of promoting your brand over social media
Marketing platform such as Facebook, Twitter, Instagram, LinkedIn,
(SMM) Snapchat, etc. This helps in creating brand awareness,
drawing traffic, and generating leads.
Pay Per It is an advertising model, generally used to drive traffic to

Click (PPC) the website, wherein the advertiser pays the publisher a
specified sum, every single time when the advertiser
company's ad is clicked. You might have seen ads in the
search result pages of Google and Bing.
Affiliate It is a practice of promoting other company's offerings on

Marketing your website and earning a part of the profit, for each sales
conversion.
Native A form of advertising that resembles the type and function

Advertising of the media upon which the ad appears. These are named
so because the customer might not be able to identify that it
is an ad, as it would blend the ad into the native or non-paid
content. 'Sponsored Ads' on Facebook or Instagram is a
common example of such ads.
Marketing A software designed to perform marketing functions in an

Automation effective manner on various platforms and automate
repetitive tasks, like emails, etc.
Email Email marketing is a method of communication with

M k i b di il h
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Marketing customers by sending emails, to the targeted audience
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relating to discounts, events, new products, offers, etc. and

directing the audience to the company's website.
Online PR It stands for online public relations which involves public

relations activities of the marketers using an available
online platform, such as social media, blogs, websites, etc.
Example
Suppose there are two friends Jack and Joe. At the age of 25, they both
decided to start shoe business. While Jack decided to open the shop at the
market area, Joe decided to do business online via an e-commerce website.
Jack used channels like radio, televisions, hoardings, newspapers etc. to
place ads, so as to attract more and more customers. Joe hired a digital
marketing agency to promote the products over the internet using online
platforms, i.e. social media, websites, blogs, etc.
After some days, Jack succeeded in gaining thousands of customers,

however, the cost of placing the ads was also quite high and the reach was
also limited to the concerned geographical area. On the other hand, Joe also
succeeded in tapping customers globally at a low cost.
So, the marketing pursued by Jack is Traditional Marketing, whereas Joe

pursued Digital Marketing.
Conclusion
To wrap up the discussion, we can say that digital marketing has evolved in
recent years but it became more popular than the traditional marketing due
to its various advantages, one of which is effectiveness over expensiveness.
However, smart organizations use both of them to develop strong
relationships between prospects, leads and customers.
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Comments
The Noicy says

May 21, 2021 at 12:08 pm
Thanks for this article. Here you provide deep information about both
traditional marketing and digital marketing.
Reply
ShapeTheMarket says
July 7, 2021 at 3:54 pm
An article full of knowledge!!!
Reply
Raaja says
October 12, 2021 at 5:26 pm
Thanks for this article wonderful and knowledgeable!!!!!
Reply
Mausam manwani says

February 9, 2022 at 12:35 pm
Great Information. Thanks for Sharing.
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Kshitiz says
May 20, 2022 at 11:21 am
Hi Surbhi,
Thank you for such an informative post like this.
Reply
Shivakumar S says
July 4, 2022 at 6:05 pm
Thanks for sharing great information. It is really helpful to me. I always

search to read quality content and finally I found this in your post. I
appreciate you taking the time to write this amazing article for us. I am
certain that the majority of people would benefit from this.
Reply
Reeshi says
September 24, 2022 at 9:54 am
Thanks for this article, Wonderful knowledge.
Reply
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10/30/22, 11:02 PM Difference Between Traditional Marketing and Digital Marketing (with Reasons, Forms, Examples and Comparison

BUSINESS FINANCE BANKING EDUCATION GENERAL LAW

Difference Between Traditional Marketing

Traditional Marketing is when the marketing activities are undertaken in a

magazine. As against, digital marketing is when we use the online platform

Marketing involves those activities which assist the company in promoting

Now coming to our topic of discussion, traditional marketing differs from

Content: Traditional Marketing Vs Digital

BASIS FOR TRADITIONAL

Meaning Traditional Marketing Digital Marketing implies the

Nature Static Dynamic

Conversion Slow Comparatively fast

Engagement Low Comparatively high

Return on Cannot be measured Can be measured easily.

Effectiveness Less effective more Less expensive more effective

Tracking Not possible Possible

Targeting Standardized Customized

Tweaking Not possible once the ad Can be performed anytime,

Reach Local Global

Results Delayed results Quick and real-time results

Interruptions Consumers cannot skip Allows the consumers to

Communication One-way Two-way Communication

Definition of Traditional Marketing

In finer terms, traditional marketing is the typical form of marketing which

Traditional Marketing is mainly concerned with reaching a wide range of

Why Traditional Marketing?

Easy Connectivity with the target audience: Advertisements can be

reached through this medium.

Also Read: Difference Between Marketing and Advertising

Definition of Digital Marketing

Nowadays, there are a number of digital marketing agencies which helps

What makes Digital Marketing a powerful tool?

Why Digital Marketing?

Highly Cost-effective: Small scale business or startup with minimum

Connect with customers via powerful content: On the internet, content

Also Read: Difference Between Social Media Marketing and Digital

Key Differences Between Traditional

1. Traditional Marketing implies any sort of promotion, advertising or

2. While traditional marketing is static, whereas digital marketing is

3. The rate of conversion from a prospect to lead is faster in digital

digital marketing is data-driven

people according to their likes and interests, and this helps in

4. Customer engagement refers to the interaction between a

5. Return on Investment cannot be calculated in the case of

6. While traditional marketing is less effective more expensive, digital

8. Traditional Marketing uses standardized methods to target

9. In the case of traditional marketing, tweakings are not possible

10. As the traditional marketing caters the audience of the specific

digital marketing usesPA:the

are being promoted can fetch demand globally. Thus, digital

11. Coming to the results, traditional marketing takes time to show

12. In case of traditional marketing, consumers cannot skip the ads, as

13. While traditional marketing is a one-way communication, where

Forms of Traditional Marketing

Now come let us discuss them one by one:

Print It includes newspaper, journals, posters, magazines,

Broadcasting It may include television and radio, which provides

Outdoor Billboards and Hoardings are two ways of home marketing

marketing promoting the product or services to the consumers via

Direct Mail Also called as advertising mail or mailshot. It is the process

Referral Otherwise known as 'word of mouth' marketing which

Also Read: Difference Between Print Media and Electronic Media

Forms of Digital Marketing