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ECS Transactions

Digitalization in Agricultural
Marketing: The Future of India
Mohit Garg1 and Shelly Singhal1
© 2022 ECS - The Electrochemical Society
ECS Transactions, Volume 107, Number 1
Citation Mohit Garg and Shelly Singhal 2022 ECS
Trans. 107 9793

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# Article information

Abstract
Digitalization is a new word for all sectors.
With all the sectors, the agricultural sector is
also shifting towards digitalization all around
the globe. There are many issues and
challenges associated in the
commercialization of agricultural produce.
Limited approach to the information of market,
intermediaries in the agricultural supply chain,
financial problems, lack of infrastructure, lack
of storage facilities are some of them [1]. The
central government along with the state
government and private sector is on verge of a
revolutionary change in agricultural marketing
through various initiatives like E-NAM
(Electronic National Agriculture Market) [7],
contract farming [2-4], agricultural apps, etc.
For this study, the real progress of different
initiatives in India, especially E-NAM, contract
agreements has been studied from April 2016
to 2020. These initiatives creates a belief that
historical agriculture would be converted into
a business venture and the young and literate
generation would get engaged to the sector
shortly soon.

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