Recruitment Methods &

Segments

V.M.Sasikumar,MBA Senior Business Associate, India

As a life insurance recruiter and
agency manager,
what kind of people
should I recruit?

V.M.Sasikumar,MBA Senior Business Associate, India

If you are looking to
Put a basketball team together &
you had a room full of 200 people,
who would you pick?

V.M.Sasikumar,MBA Senior Business Associate, India

Successful leader’s selection Criteria
for recruitment

They always ask

4 questions
before recruiting
a person
V.M.Sasikumar,MBA Senior Business Associate, India
 1 Can I introduce this person to all of

my family , friends & to my team?

If the answer is yes, I recruit him / her

V.M.Sasikumar,MBA Senior Business Associate, India

 2 Will you take an advice from
this person?
If you wouldn’t take ,
then don’t expect others would

Body language &

Presentable
voice modulation ,
authoritative in subject - little positive
yes , I recruit
V.M.Sasikumar,MBA Senior Business Associate, India
 3 Does he have money to buy
insurance for self and family ?
In a day –to - day life, whether he or she
is in a condition to take care of his
personal needs
yes I recruit him

V.M.Sasikumar,MBA Senior Business Associate, India

 Ask him to draw a list of
4
hundred persons,
if he does not have a hundred names
then he cannot be a good Advisor

V.M.Sasikumar,MBA Senior Business Associate, India

Follow these filters while
Pitching agency
to any person

V.M.Sasikumar,MBA Senior Business Associate, India

Must have need of money
Must have time to devote at least
10 to 14 hours in a week
Must have a need for recognition
Must have passion to talk to people &
speak in front of strangers
Must have the ability to develop
a professional network for sales
Passionate for travelling, trips,
recognition, award
V.M.Sasikumar,MBA Senior Business Associate, India
Recruitment Segmentation
The total potential population
can be divided into 7 categories
 Job goers
 Housewife
 Small businessman
 Successful big businessman
 Professionals
 Retired people
 Students
V.M.Sasikumar,MBA Senior Business Associate, India
 These segments are
Approached Under 3 methods
Traditional Mass
method method

V.M.Sasikumar,MBA Senior Business Associate, India

Each category has
their own peculiar
Challenges ,
Need & Wishes

V.M.Sasikumar,MBA Senior Business Associate, India

So better see them individually or
invite group of a particular segment
for powerful presentations

V.M.Sasikumar,MBA Senior Business Associate, India

So that..
Can address their issues
Present the solution
through our agency career
Clarify their unique doubts effectively

Can Sell the agency in a

professional way

V.M.Sasikumar,MBA Senior Business Associate, India

When you address
personally or
the same characterized group
commonly
Address on specific
Issues
Wishes
Needs
related to that group in an exclusive way
So it can go inside their mind in a deeper way &
Can take decision favorably & quickly

V.M.Sasikumar,MBA Senior Business

Associate,India
Agency presentation for house wife

V.M.Sasikumar,,MBA Senior Business Associate, India

V.M.Sasikumar,MBA Senior Business Associate, India
V.M.Sasikumar,MBA Senior Business Associate, India
Agency presentation for a Business man

V.M.Sasikumar,MBA Senior Business Associate, India

V.M.Sasikumar,MBA Senior Business Associate, India
V.M.Sasikumar,MBA Senior Business Associate, India
Group Presentation

V.M.Sasikumar,MBA Senior Business Associate, India

 Group presentation
 Delivering opportunities & benefits to millions
of people in society
Do this in short, sweet & consistent methods
Invite them to
 our working place
 Roadshows
 Social media
 SOCIAL MEDIA

(The place for referrals)

V.M.Sasikumar,MBA Senior Busniess

Associate LIC of India
 SOCIAL MEDIAS

Facebook twitter YouTube LinkedIn Pinterest Instagram

V.M.Sasikumar,MBA Senior Busniess

Associate LIC of India
If you are able to talk with 10 people
you will get minimum 1 agency !
Using a single button , if you spread
the same message to 1000 public
you will get 2 agency !

V.M.Sasikumar,MBA Senior Business Associate, India

Our Recruitment on social media
Our 5 Methods on recruitment
1. One to one discussion - everyday
2. Group presentation with Role model
3. Display box system
4. Hand cards
5. Advisor
appointment van
(Road show)
V.M.Sasikumar,MBA Senior Business
Associate,India
Role model:
Introduce the group to a role model advisor
in person or by video clips or in Letter form
and talk about in detail
from his beginning to as on date with proofs

V.M.Sasikumar,MBA Senior Business Associate, India

Display boards and boxes :
Arrange advertisement
boards & boxes
in crowded places
where people will assemble
so the subject will be visible to their eyesight

V.M.Sasikumar,MBA Senior Business Associate, India

Hand-cards:
Wherever you go or your staffs go out
handover agency benefit cards
just like visiting cards

Display in
vehicle

V.M.Sasikumar,MBA Senior Business Associate, India

V.M.Sasikumar,MBA Senior Business
Associate,India
Advisor appointment van:
If you are able to invest , then plan for

Advisor appointment van (Road Show)

V.M.Sasikumar,MBA Senior Business Associate, India

What is
your

5? V.M.Sasikumar,MBA Senior Business

Associate,India
 The Importance of Recruitment
1.Recruiting is the core task of any leader
2. He needs to focus and practice
on these core business activities
up to service
3. Those who engage in that habit can
always do their duty as leaders
in a better and more
successful manner
4. Our weakness is what makes
us unable to recruit! Not the market
 The Importance of Recruitment
5. Plan perfectly and try to recruit daily in
3 to 5 methods
6. Remember, you can only be a great commander if
you have at least 100 agents
7. For those who have focused
on day-to-day recruitment
activities, creating a group
of 100 agents is
not a tough task
What do we understand from
these topics?
Today