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Xylys CB

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X YLYS  Submitted by
Exploring consumer Group 1, PGPM 2012-
MDI, Gurgaon
perception about
premium watches in the
Indian context Group mem
 Aditya Kagliwal-1
Saurabh Mishra-1
Nitish Gupta-1
Gaurav Gaba-1
Rajesh Chaudhary-1
Ravi Goel-1

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 ANALYSIS OF EXHIBIT 1,4(SELF CONCEPT) – 
CONSUMER BEHAVIOR PROFILE 
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Potential Users Present Users
You're Reading a Preview
Ambitious : I am more concerned Noticeable: I want my
about professional success than
Upload achievement
your documents to be recognized by
to download.
most people I know(4.15) others(4.225)
Ego: In a professional sense I Upload
am to Download
Ego: Achieving greater success
a very successful person(3.825) than my peers is important to
me(3.925)
OR
Conscious: I would feel Conscious It is important that I
Become
embarrassed if I was around a Scribd member
look to read and
good(3.75)
people and did not look my download full documents.
best(3.775) Start Your 30 Day FREE Trial
Noticeable: People notice how Successful: I want others to look
attractive I am(3.675) up to me because of my
accomplishments(3.65)

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 ANALYSIS OF EXHIBIT 2,5(BRAND AND USER 
PERSONALITY)
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Potential Users
You're Reading a Preview
Users Factors(Important) Brand Factors(Important)
Reliable(4.125) Upload your documents to download.
Reliable(4.075)
Down-to-earth(4) Successful(3.825)
Upload to Download
Imaginative(3.975) Honest(3.8)

OR
Present Users
Become a Scribd member to read and
Users Factors(Important) Brand Factors(Important)
download full documents.
Reliable(4.275) Reliable(4.025)
Start Your 30 Day FREE Trial
Successful(4.125) Honest(3.925)
Upper Class(3.975) Exciting(3.9)
Tough(3.975)

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 ANALYSIS OF EXHIBIT 3,6(ATTITUDES, INTEREST AND 
OPINIONS) – CONSUMER BEHAVIOR PROFILE 
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Potential Users Present Users
You're Reading a Preview
Confident : I will have more Ego : I like to be considered a
money to spend next year thanyour
Upload I documents
leader(4.125)
to download.
have now
Up-to-date: I spend more thanUpload to Download
an Individualistic: I am more
hour everyday reading newspaper independent than most people
or watching the news(4.025)
OR
Ego: I like to be considered a Sophisticated: I take a lot of time
leader(3.95) Become a Scribd member
and efforttoto
read and my children
teach
downloadgood
full documents.
habits(3.95)
Start Your Confident:
Influential: I sometimes influence 30 Day FREE Trial
I will have more money
what my friends buy(3.85) to spend next year than I have
now(3.925)

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