1/15/23, 10:46 PM Himalaya Herbal Toothpaste | PDF | Brand | Attitude (Psychology)

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Himalaya Herbal Toothpaste
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 Toothpaste
category and brand involvemen

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1/15/23, 10:46 PM Himalaya Herbal Toothpaste | PDF | Brand | Attitude (Psychology)
 

HIMALYA DRUG COMPANY

Herbal Offerings in Health Supplements,  Personal Care Produ
Related titlesOintments in the retail & prescriptive segments
Pain


 You're ReadingConcepts
The company launched Ayurvedic a Preview to enter the cons
markets.
Upload your documents to download.
 Initially, in the late 90s, Ayurvedic Concepts targeted the youn
urban professional populationUploadto
to create
Downloadbrand awareness. In t
early 20th century, it was brought under the Himalaya umbrella
brand for several categories of soaps,
OR shampoos, face washe
health supplements, baby products, etc.
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 In 2010, 40% of Himalaya’s turnover
download was from
full documents. consumer prod
 Himalaya did not advertise as much
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30 Day FREE other FMCG manufact
& brand associations were nurtured by Word of Mouth. 
 To build market share in the highly competitive personal healt
market, it begun to advertise its face wash & toothpaste brand
 The brand has a positive perception among consumers

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1/15/23, 10:46 PM Himalaya Herbal Toothpaste | PDF | Brand | Attitude (Psychology)
 

ORAL CARE INDUSTRY


FMCG was broadly split into: Hou

Related titles Care, Personal Care and Food &


TOOTH
Beverages
You're Reading a Preview
PASTE
 FMCG market in India projected t
Upload your documents to download.
WHITENING TOOTH around US$15-18 billion in 2010,
PRODUCTS BRUSHES expected to grow to US$33 billion
Upload to Download
2015
ORAL CARE
The average Indian consumer spe
 OR
CATEGORY around 8% of his income on pers
DENTAL Become
TOOTH a Scribd member to read and
care products
FLOSS download full documents.
POWDER
 In 2010, the oral care market in I
Start Your 30 Day FREE Trial
MOUTH around US$980 million
WASH  Growth trend of toothpastes ove
past 3 yrs was relatively slower th
of other key FMCG categories (11
 Growth of the toothpaste catego
even lower, at around 9%

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1/15/23, 10:46 PM Himalaya Herbal Toothpaste | PDF | Brand | Attitude (Psychology)
 

TOOTHPASTE INDUSTRY :
Segmentation


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You'reProduct
Reading a Preview
Pricing Categorizatio
Variants
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Economy Upload to Download Freshness

Paste
OR Herbal
Popular Become a Scribd member to read and
download full documents. Overall Health
Start Your Gel
30 Day FREE Trial
Premium Niche

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1/15/23, 10:46 PM Himalaya Herbal Toothpaste | PDF | Brand | Attitude (Psychology)
 

POSITIONING MAP OF BRANDS

Emotional Benefit
Closeup 

Related titles Colgate Fresh Energy Gel Colgate MaxFresh


You're Reading a Preview
Upload your documents to download.
Anchor White  Himalaya Dental Cream
Anchor Gel  Upload toPepsodent
Download
Babool MintFresh  Colgate Dental Cream Colgate MaxW

Economy Tier  OR Premium Tie

Dabur Red
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Colgate Cibaca
Babool download full documents.
Ajanta  Start Your 30 Day FREE Trial
Colgate ActiveSalt  Colgate Sensitive
Dabur Meswak
Colgate Total
Promise  Colgate Herbal  Sensodyne

Functional Benefit

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