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  • Consumer Behaviour

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    Mahek Solanki
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    Advertisements play an important role in influencing consumer behavior by either increasing or decreasing demand for products and services. If advertisements correctly target audience segments, they will likely have a positive effect on demand. However, if they miss their mark, they can devastate businesses. Data shows that around 70% of consumer behavior is affected by advertisements, while 18% is influenced by friends and families. Advertisements aim to create product awareness, build positive attitudes, and aid brand recall. They are also used to position products in the market by shaping consumer perceptions. The study found that customers are highly impacted by advertisements, which create curiosity, but people also consider their needs before purchasing. In conclusion, advertisements should attract attention and interest while motivating

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    Advertisements play an important role in influencing consumer behavior by either increasing or decreasing demand for products and services. If advertisements correctly target audience segments, they will likely have a positive effect on demand. However, if they miss their mark, they can devastate businesses. Data shows that around 70% of consumer behavior is affected by advertisements, while 18% is influenced by friends and families. Advertisements aim to create product awareness, build positive attitudes, and aid brand recall. They are also used to position products in the market by shaping consumer perceptions. The study found that customers are highly impacted by advertisements, which create curiosity, but people also consider their needs before purchasing. In conclusion, advertisements should attract attention and interest while motivating

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    13 views8 pages

    Consumer Behaviour

    Uploaded by

    Mahek Solanki
    Advertisements play an important role in influencing consumer behavior by either increasing or decreasing demand for products and services. If advertisements correctly target audience segments, they will likely have a positive effect on demand. However, if they miss their mark, they can devastate businesses. Data shows that around 70% of consumer behavior is affected by advertisements, while 18% is influenced by friends and families. Advertisements aim to create product awareness, build positive attitudes, and aid brand recall. They are also used to position products in the market by shaping consumer perceptions. The study found that customers are highly impacted by advertisements, which create curiosity, but people also consider their needs before purchasing. In conclusion, advertisements should attract attention and interest while motivating

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    The Effects of Advertisements on

    CONSUMER BEHAVIOUR

    2022
    Advertising plays an important role in increasing
    and decreasing demand for a product or

    Importance of
    service. It’s a way to engage consumers and
    educate them about the business, product or

    Advertisement:
    service and results. If the advertising is
    targeting the audience segment correctly, then
    the effects on demand will likely be positive.
    However, if the advertising misses the mark, the
    effects on the business can be devastating.

    2024
    Factors that Influence
    Consumer Behavior: Others
    4%
    Celebrities
    8%

    Analysis:
    Based on the Data, we can observe Friends & Families
    that around 70% of consumer behavior 18%
    is affected by advertisements, and
    around 18% is affected by the
    influence of friends and family.

    Advertisement
    70%

    2022
    Effects of Advertisements

    Product Awareness Creating Positive Attitude Builds Recall Value


    Advertising serves as a major tool in The major advertising is to create a Advertisements are made to make
    creating product awareness in the positive attitude towards the people aware of the brand using
    mind of a potential consumer to take advertisement and the brand until the Jingles, slogans, etc. to help people
    an eventual purchase decision. consumer purchases the product. recall a brand anytime.

    2022
    • Advertisements are made to position a product
    or service in the market.
    • Positioning is all about how consumers perceive

    Advertisements & the product.

    Positioning : • We all have some perception about a product or

    service we use, those perceptions are built by


    advertisements.
    • Advertisements are one of the mediums to build
    a brand and create trust among your consumers.

    2024 COMPANY NAME


    Consumer Behavior:
    Consumer
    Awareness

    Consumer Buying
    Impact of
    Behavior
    Advertisement

    Consumer
    Perception

    2022
    • The study shows that customers are highly
    affected by advertisement as it creates curiosity

    in the customers.
    • However, people also think about their needs

    Conclusion:
    before buying any goods and services.

    • In the conclusion, it can be said that


    advertisement should design in such a way that
    can draw the attention of the audience, arouse
    interest towards the advertised product, create

    desire on the customers and take action towards


    the product

    2024
    THANK YOU

    MAHEK SOLANKI
    NAMAN MEHTA
    SIYA TANNA

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