S.W.O.

ANALYSIS OF
Strength
Weakness

CONSUMER
Presence of well-known

companies & their products. Seasonal demand

DURABLES
The organised sector has
Consumers have limited

increased its market share in

purchasing power.
the unorganised sector. Weak rural demand can

The Indian consumer Product design and have an impact on

production are handled

revenue.
durables market is broadly entirely in-house.
divided into urban and rural Excellent technological

markets, attracting capability

marketers from all over the
world. The sector includes a
sizable middle class, a Opportunities Threats
sizable affluent class, and a
Simple financing can
Import duties are

small economically help boost sales. high.

disadvantaged class. Rapid urbanization is
Imports from

occurring. Singapore and China

Global corporations see The consumer market is

are economical.
expected to grow by 15-
Economic factors

India as a key market from 20%, with an emphasis

may have an impact

which future growth will on expansion in the

on profit margins.
likely emerge. A favorable Indian
population composition and Smart wearable market.
rising disposable income
would drive growth in
India's consumer market.
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