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Consumer nondurable goods are purchased for immediate or almost immediate consumption
and have a life span ranging from minutes to three years. Common examples of these are food,
beverages, clothing and shoes
SWOT ANALYSIS
Opportunities
Threats
Large domestic market with over 1.3 billion
people. removal of import restrictions resulting in
Good export potential. replacement of domestic brands
Untapped large rural market. slowdown in rural demand
Rising income levels and increase in purchasing
tax structure
power.
high consumer goods spending