PBL

TOPIC : Consumer Buying Behaviour

Process

Submitted to- Submitted by-

Prof. Gaura Chauhan Abhishek Jha (MBAN1MG21085)

Deepak Rajoriya (MBAN1MG21064)

Dewank Mahendra (MBAN1MG21042)

 Table of Contents

1. Redgear Cosmo 7.1 Series Gaming Headset

2. Sony PlayStation 5
3. Godrej 236 L 2 Star Inverter Frost-Free Double Door
Refrigerator
 Redgear Cosmo 7.1 Series Gaming Headset

Buying Process

Consumer Decision Making Process, this basic psychological process plays an important role
in understanding how consumers actually make their buying decision. Marketers must
understand every facet of consumer behavior in terms of “who, what, when, where, how
and why”. Smart companies like MAGGI try to fully understand the consumer’s buying
decision process-all their experiences in learning, choosing and using of the product.

The buying behavior process that led me to purchase the Redgear Cosmo 7.1 series headset
is as follows:

1. Problem Recognition: I was in need of a new gaming headset as my old one was not
providing the quality of sound and microphone that I needed for gaming.
2. Information Search: I began searching for new gaming headsets online, reading
reviews, and comparing features to find the best option for my needs.
3. Evaluation of Alternatives: After researching several different options, I narrowed
down my choices to a few top contenders and evaluated each one based on factors
such as sound quality, microphone quality, and comfort.
4. Purchase Decision: After evaluating all of the options, I decided to purchase the
Redgear Cosmo 7.1 series headset based on its positive reviews, 7.1 surround sound,
and comfortable design.
5. Post-Purchase Evaluation: After using the headset for some time, I was satisfied with
my purchase and felt that it met my needs and expectations.
 Sony PlayStation 5

Buying Process

The buying behavior process that led me to purchase the Sony PlayStation is as follows:

1. Problem Recognition: The consumer recognizes the need or want for a new gaming
console. This could be because the consumer's current gaming console is outdated or
not meeting their needs, or they simply want to upgrade to the latest technology.
2. Information Search: The consumer begins to gather information about different gaming
consoles that are available on the market. This could include researching online, asking
friends and family for recommendations, and reading reviews. The consumer is looking
for information about features, specifications, and price to help them make an
informed decision.
3. Evaluation of Alternatives: After gathering information about different gaming
consoles, the consumer begins to evaluate the options based on their specific needs
and preferences. They may consider factors such as performance, graphics, and
exclusive games when comparing the PlayStation 5 to its competitors.
4. Purchase Decision: After evaluating all of the options, the consumer makes a decision
to purchase the Sony PlayStation 5. They may also take into consideration the price,
brand reputation, and the warranty offered by the manufacturer before making a final
decision.
5. Post-Purchase Evaluation: After using the PlayStation 5 for some time, the consumer
evaluates their satisfaction with the purchase. They may consider factors such as the
overall performance and graphics of the console, the ease of use, and whether it met
their expectations. Based on this evaluation, they may decide to keep the product or
consider returning it or exchanging it.
 Godrej 236 L 2 Star Inverter Frost-Free Double Door
Refrigerator

Buying Process
The buying behavior process that led me to purchase the Godrej 236 L 2 Star Inverter Frost-
Free Double Door Refrigerator is as follows:

1. Problem Recognition: The consumer recognizes the need or want for a new
refrigerator. This could be because the consumer's current refrigerator is outdated
or not meeting their needs, or they simply want to upgrade to the latest
technology.
2. Information Search: The consumer begins to gather information about different
refrigerators that are available on the market. This could include researching
online, asking friends and family for recommendations, and reading reviews. The
consumer is looking for information about features, specifications, and price to help
them make an informed decision.
3. Evaluation of Alternatives: After gathering information about different
refrigerators, the consumer begins to evaluate the options based on their specific
needs and preferences. They may consider factors such as capacity, energy
efficiency, and features like frost-free or inverter compressor when comparing the
Godrej 236 L 2 Star Inverter Frost-Free Double Door Refrigerator to other models.
4. Purchase Decision: After evaluating all of the options, the consumer makes a
decision to purchase the Godrej 236 L 2 Star Inverter Frost-Free Double Door
Refrigerator. They may also take into consideration the price, brand reputation, and
the warranty offered by the manufacturer before making a final decision.
5. Post-Purchase Evaluation: After using the refrigerator for some time, the consumer
evaluates their satisfaction with the purchase. They may consider factors such as
the overall performance, energy efficiency, and ease of use of the refrigerator, and
whether it met their expectations. Based on this evaluation, they may decide to
keep the product or consider returning it or exchanging it.