One of the most important elements of a successful Capstone project is a well-thought out

Problem Statement. Demonstrating a thorough understanding of the problem of adblockers and

its main implications for GYF’s advertising sales is critical to developing an appropriate strategy
for the ultimate success of your Capstone project. Thoroughly researching and writing your
Problem Statement can also be time consuming! Therefore, we've designed this assignment to
give you the opportunity to get feedback on your Problem Statement before you develop your
strategy and submit it for review. Doing so will also keep you on track to complete the project in a
timely manner.
Soln-n this study, we consider the owners of two Burger King franchise establishments that
have been struggling financially over the past three years. The owners are looking to grow the
revenue of their two struggling locations and remain competitive in the changing fast food
landscape. They realize that their competitors are not only other fast food brands but also the
growing number of fast casual chains, ethnic cuisine restaurants, and convenience store
establishments. They notice that their target segment, Millennials, has become more health
conscious and exhibit an increasing desire to diversify their palates. As a result, the
franchisees struggle to meet Millennials’ expectations in terms of their menu items. In
addition, they do not keep up with innovative technology, such as mobile apps for