Indian Institute of Management Nagpur

MBA Program (MBA) – 2022-23

Course Name: Managerial Communication
Program Name: MBA Course Code: MC
Academic Area: General Management Academic Year: 2022-2023
Type of Course: Core / Elective / Workshop Term: (I / II / III / 1
IV/V/VI)
Credits / Hours: 1.5 (15 hours) Internal / Visiting: Visiting

Instructor Internal Faculty Block/ Email Telephone Student

Name (I)/ Room No. Consultation
Visiting Hours
(V)

Danesh visiting danesh1@rediffmail.com 9673993484 TBA

Gojer

Course Introduction / Description: (preferably at least 100 words)

It should always be remembered that communication along with being a means is also the thread
that binds a manager to the rest of his/her organization as well as to all external stakeholders. Hence
managers must always ensure that this powerful tool is always used skillfully and judiciously.

Therefore the overall end objective of Managerial Communication is to help ensure that students
are able to be effective and efficient communicators in any managerial, business or organizational
setting and challenge.

In service of this goal the following four components or areas will be covered:

1. Our starting point will be analytical business writing where students will be provided with the
necessary tools and techniques to be able to decipher as well as deconstruct and critically
evaluate arguments, opinions, recommendations etc. put forward by others in a written format
e.g. interdepartmental emails.
2. The second component of the course will then focus upon the polar opposite – persuasive
communication. That is to say teaching and training students on how to put forward, support
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 and insulate their own ideas, opinions, recommendations etc. so that their audience is
convinced of their validity, utility, etc.
3. The remaining component of the course will focus upon oral communication. More specifically
the objectives here are to develop, strengthen and enhance students’ oral communication
abilities including and especially their presentation skills.

Course Learning Outcomes:

After completing this course, the participants should be able to:

1. be more “effective” as well as “efficient” when submitting the various types of
communication required from managers in their daily roles i.e. analytical business writing
and persuasive communication
2. be comfortable, confident and captivating with public speaking and presenting as well as
using oral communication in the wide plethora of day to day challenges, obstacles etc
faced by managers in the corporate/work world

Pre-requisites (prior conditions to register for the course, if any):

None
Pedagogy:

Will be conducted/Supplemented by either of:

- Case Analysis
- Presentations
- Peer review and discussion in class

Text Book:
Supplementary readings: None

Software/other requirements (if any): None

Attendance Policy:
As per PGP policy.

Mapping the Course to the Learning Objectives (LO’s) of the Program:

Please indicate the LO’s that this course is likely to achieve from the list of the following six Program-
level Learning Objectives. You need to mention 1, 2 or 3 against the selected LO’s, depending on the
extent to which that LO is likely to be achieved. You can leave the other LO’s blank or put NA.
LO Code Course Learning Program LO Name Level to be Assessment Tool*

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 Outcome Achieved ^
1 2 3
LO1 Domain Knowledge 3 Written tests
LO2 1 and 2 Critical thinking & Innovative 3 Written Tests
Problem Solving

LO3 3 Leadership & Collaborative 3 Group Presentations

Mindset
LO4 3 Effective Communication 3 Presentations and
written tests
LO5 1 International Exposure & 2 Written tests
Cross-Cultural Understanding

LO6 Social Responsibility & Ethics 2 Written tests

(^ Level 1 – Introduction; Level 2 – Reinforcement; Level 3 – Mastery) Please tick  accordingly

*Report Sl. No. s from the “Evaluation Criteria” table

Module / Session Plan:

Session Topic & Objective Study Material (Text

Book Chapter /
Readings / Cases)
Module 1: <Title> Introduction to Managerial Communication

Learning Outcomes: Course introduction. Understand and appreciate the importance of communication and
managerial communication.

1 Topic: Introduction to Managerial Communication Reading(s): Course

outline
 Brevity isn’t enough
– you need to write
tight

Module 2: <Analytical Business Writing

Learning Outcomes: provide students with the necessary tools and techniques to enable them to decipher as
well as deconstruct and critically evaluate arguments, opinions, recommendations etc. put forward by others in
a written format e.g. interdepartmental emails

2 Topic: Analytical Business Writing Reading(s): Course

outline
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Session Topic & Objective Study Material (Text
Book Chapter /
Readings / Cases)
Avoiding the 7 deadly sins
of analytic writing

3 Topic: Analytical Business Writing Reading(s): Course

outline



Module 3: Persuasive Communication

Learning Outcomes: teaching and training students on how to put forward, support and insulate their own
ideas, opinions, recommendations etc. when both speaking and writing so that their audience is convinced of
their validity, utility, etc.

4 Topic: Rhetoric and Persuasive Communication Reading(s): Canons of

Rhetoric



5 Topic: Persuasive Communication Reading(s): Art of

Persuasion

6 Topic: AJ Case Study Case Study: Andrea

Jung – The challenges
of Letting Go

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Session Topic & Objective Study Material (Text
Book Chapter /
Readings / Cases)

Module 3 Learning Outcomes: training students to be comfortable,

confident and captivating with public speaking and presenting as
well as using oral communication in the wide plethora of day to
day managerial challenges, obstacles etc

7 and 8 Oral Communication and Presentation Skills Reading(s): How to give a

better presentation, Are
you really listening,
The Kinesthetics Speaker

9 and 10 Group Presentations

Evaluation Criteria:

Sr. No. Component Individual / Group Weightage

1 ABW Test Individual 25%
2 Persuasive Communication Test Individual 25%
3 Group Presentation Group 25%
4 End Term Individual 25%

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