Topic: E-Wallet Effects on Generation Z’s Buying Behavior

OUTLINE:
1. Title
E-Wallet Effects on Generation Z’s Buying Behavior

2. Research purposes:
Nowadays, with the help of digital transformation and technology, everything is
simpler than ever before, which also includes paying methods. Our purpose of
conducting this survey is to find out how E-Wallet has affected the way Gen Z treats
buying and shopping, especially in the context of COVID-19, when we spend most of
the time at home and have to obey social-distancing rules.

3. Research questions:
● What are the factors that influence the adoption of mobile wallets from Gen
Zers?
● How have those factors changed Gen Z's buying behavior?

4. Research assumptions
● Factors that influence the adoption of mobile wallets from Gen Zers:
○ Most of them are free
○ Many people surrounding are also use mobile wallets
○ The dependence on mobile phone
○ Processing transaction faster than online banking (other common
online payment method)
○ No worries of losing money
○ The effect of COVID-19
● How have those factors changed Gen Z's buying behavior?
○ Pushing Gen Z to spend more money
○ Pushing Gen Z to pay in advance
 ○ Changing the types of products that they buy (the tendency to buy
products that allow only Digital wallet for payment)

5. Survey
● Purposes
The main purposes of this survey are to evaluate the popularity of E-Wallet among
Gen Zers and at what level has e-wallet affected Gen Z’s buying behavior.
● Questions
- Your age?
- Your gender?
- Have you ever used any E-Wallet?
- If yes:
a) When did you use an E-Wallet for the first time?
b) Please select all the E-Wallets that you have used
c) Please select which all transactions you have done with E-Wallet
d) Does the Cash Back Promo motivate you to keep using E-Wallet?
e) How frequently do you use E-Wallet?
f) How frequently people surrounding you (friends, family,...) use E-Wallet?
g) What are the criteria you look for in an E-Wallet?
h) What is your most important reason when choosing an E-Wallet over cash?
i) Please rate the quality of your experience when using E-Wallet
j) Do you think E-Wallet will completely replace cash or cards in terms of
payment?
k) Do you think E-Wallet have caused you to spend more money?
l) Would you use E-Wallet if it's charged at some taken or facility fees? Or only
if it's free?
m) Please rate your dependence on E-Wallet
- If no:
a) What are your main reasons for not using E-Wallet?
b) What type of payment method do you favor most?
c) If one day you decide to use an E-Wallet, which feature will be the cause?
d) Have you ever been recommended to use an E-Wallet?
e) How frequently do you shop online?
- Please rate the necessity of an E-Wallet in the context of COVID-19