Business pp3 End Term 13

Cambridge International AS & A Level
*6613153760*
BUSINESS 9609/32
Paper 3 Case Study
3 hours
You must answer on the question
paper. You will need: Insert (enclosed)
INSTRUCTIONS
● Section A: answer all questions.
● Section B: answer one question.
● Use a black or dark blue pen.
● Write your name, centre number and candidate number in the boxes at the top of the page.
● Write your answer to each question in the space provided.
● Do not use an erasable pen or correction fluid.
● Do not write on any bar codes.
● You may use an HB pencil for any diagrams, graphs or rough working.
INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.
This document has 20 pages. Any blank pages are indicated.
[Turn over
1
2
Answer all questions in Section A and answer one question in Section
B. You are advised to spend no more than 40 minutes on Section B.
Section A
Answer all questions in this section.
1 Analyse two possible benefits to WTZ of introducing Kaizen.
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4|Page
5
2 (a) Refer to lines 71–74. Calculate the:
(i) cross elasticity of demand of the Hydrocamel following the price reduction of the Hippo
Barrel
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(ii) annual revenue of the Hydrocamel, if its price is reduced by 10%.
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8
(b) You may refer to your answer to 2(a) and other information. Evaluate the usefulness to WTZ
of investing in research and development.
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[12]
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13
3 Evaluate the likely impact on WTZ’s future profitability of increased focus on corporate social
responsibility (CSR).
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[16]
18 | P a g e
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(b) You may refer to your answer to 4(a) and other information. Evaluate the usefulness to
WTZ’s Board of Directors of financial data when choosing a suitable source of finance for
further growth.
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4 Recommend appropriate changes to WTZ’s organisational structure to ‘support growth and drive
innovation’ (line 89). Justify your recommendation.
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16
Section B
Answer one question in this section.
5 Evaluate the usefulness to WTZ of investing on employee training

6 Evaluate the strategic choice techniques that could help WTZ choose between option 1 and
option 2.
Write the question number here: ..........
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Business pp3 End Term 13

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Cambridge International AS & A Level

You must answer on the question

paper. You will need: Insert (enclosed)

This document has 20 pages. Any blank pages are indicated.

Answer all questions in Section A and answer one question in Section

B. You are advised to spend no more than 40 minutes on Section B.

Answer all questions in this section.

1 Analyse two possible benefits to WTZ of introducing Kaizen.

MEMON EXAMINATIONS COUNCIL

2 (a) Refer to lines 71–74. Calculate the:

(ii) annual revenue of the Hydrocamel, if its price is reduced by 10%.

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

Answer one question in this section.

5 Evaluate the usefulness to WTZ of investing on employee training

Write the question number here: ..........

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

MEMON EXAMINATIONS COUNCIL

[Type text] Page 19

MEMON EXAMINATIONS COUNCIL

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