• Behavioural Implementation refers to the study of behaviour of Strategists in guiding the organization towards

success.

• It considers the strategists’ behaviour as individual as well as in groups.

• Individual and group focused issues are like, Leadership style, personal ethics, and political behaviour.

ISSUE IN BEHAVIOURAL IMPLEMENTATION

The five major issues involved in Behavior Implementation are:

• Leadership.

• Corporate Culture.

• Corporate policies & use of power.

• Personal Values & Ethics.

• Social Responsibility.

Leadership Implementation

• The role of appropriate leadership in strategic success is highly significant.

• Leadership plays a critical role in the success and failure of enterprise.

• It is considered as one of the most important elements affecting organizational performance

Theory of leadership states: A leader must:

• Develop new qualities to perform effectively.

• Be a visionary.

• Exemplify the values, goals and culture of the organization.

• Pay attention to strategic thinking and intellectual activities.

• Lead by empowering others.

• Create leadership at lower levels.

• Delegate authority and place emphasis on motivation.

Corporate Culture

• The phenomenon that often distinguishes good organization from bad organization is termed as Corporate Culture.

• The well managed organizations apparently have distinct cultures that are in some way responsible for their ability
to successfully implement strategies.

Why is corporate culture so important?

• No CEO can single-handedly make changes to an organization's genetic code

• Lasting organizational transformation requires a change in people

• A fundamental shift in ‘the way we do things around here’

• Corporate culture change is a prerequisite for successful business transformation

• Culture is important:

• because it powerfully influences the behaviour of employees

• because it is difficult to change and

• because its near invisibility makes it hard to address directly

Composition of Corporate Culture:

 • It is the set of important assumptions- often unstated – that members of an organization share in common.

• There are two major assumptions in common:

• Beliefs.

• Values.

• Beliefs are assumptions about reality & are derived and reinforced by experience.

• Values are assumptions about ideals that are desirable and worth striving for.

• When beliefs and values are shared in an organization, they create a corporate culture.

Corporate politics and use of power:

• All corporate cultures include a political component and therefore all organizations are political in nature.

• Organizational members bring with them their likes, dislikes, views, opinions, prejudices and inclinations when
they enter organization.

Understanding Power & Politics

• Power is defined as the ability to influence others and corporate politics is the carrying out of the activities not
prescribed by the policies for the purpose of influencing the distribution of advantages within the organization.

• Politics is related to the use of Power but it is not similar.

VALUE

• A value refers to the importance a person attaches to something that serves as a guide to action.

• Values can be defined as those things that are important to or valued by someone. That someone can be an
individual or, collectively, an organization. One place where values are important is in relation to vision. One of
the imperatives for organizational vision is that it must be based on and consistent with the organization's core
values.

NEED OF VALUES

• Right and wrong defined by different people may manifest diverse thinking, motivated by each individual’s
personal values. Within a work environment, the cultural values that drive business decisions are critical to the
organization’s credibility with its employees, customers, and shareholders

• Today, in business, value is about prioritizing individual and operational values for the workplace and establishing
codes of value and codes of conduct that ensures that employee behaviors and the internal systems are aligned with
those values which in turn affects the performance of the organization.

VALUES FOR INDIAN MANAGERS

• Indian managers are moving away from the concept of values and ethics. The lure for maximizing profit is
deviating them from the value based managerial behaviour.

• There is a need for our managers today both in private and public sectors to develop a set of values and believes
that will help them attain the ultimate goals of profits and survival and growth.

ETHICS

• Orientates our own behaviour and helps to interpret the behaviour of others

• Refer to conduct judged as good or right for counsellors as a professional group

• Refer to our professional behavior and interactions

• Represent the ideal standards expected by the profession

Ethical Decision Making Criteria

• A standard way of understanding ethical decision-making is to understand the philosophical basis for making these
decisions.
 • Focus on consequences.

According to this criterion, if nobody gets hurt, the decision is ethical. Focusing on consequences is often referred to as
utilitarian.

Ethical Decision Making

• Focus on the rights of individuals:

The theories underlying this approach are referred to as deontological from the Greek work deon, or duty.

A fundamental idea of deontology is that equal respect must be given all individuals.

• Focus on integrity (virtue ethics).

If the person in question has good character, and genuine motivation and intentions, he or she is behaving
ethically.

The decision maker’s environment, or community, helps define what integrity means

SOCIAL RESPOSIBILTY

• Social responsibility is a concept which states that every entity individual or organization has a responsibility to
the society that it exists in and its actions should benefit the society.

• The entity needs to see that all its actions maintain a balance between the economy and the ecosystem

• The organization can be passive in its role whereby it refrains from indulging in destructive acts to the society or it
can play an active role in the betterment of society at large.