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  • Rural Conclave 2017

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    Rural Marketing Association of India
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    The rural conclave was a two day event focused on rural marketing. Day 1 included the release of a white paper on rural marketing trends, an inaugural keynote on the future of rural marketing from government and industry perspectives, and a panel discussion on winning rural marketing strategies. Day 1 also included a session on rural millennial trends. Day 2 focused on leveraging technology for rural marketing, including sessions on using mobile screens, social media, experiential marketing, data collection, AI and chatbots for rural audiences. The event concluded with an awards ceremony for corporate excellence in rural marketing.

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    The rural conclave was a two day event focused on rural marketing. Day 1 included the release of a white paper on rural marketing trends, an inaugural keynote on the future of rural marketing from government and industry perspectives, and a panel discussion on winning rural marketing strategies. Day 1 also included a session on rural millennial trends. Day 2 focused on leveraging technology for rural marketing, including sessions on using mobile screens, social media, experiential marketing, data collection, AI and chatbots for rural audiences. The event concluded with an awards ceremony for corporate excellence in rural marketing.

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    9 views1 page

    Rural Conclave 2017

    Uploaded by

    Rural Marketing Association of India
    The rural conclave was a two day event focused on rural marketing. Day 1 included the release of a white paper on rural marketing trends, an inaugural keynote on the future of rural marketing from government and industry perspectives, and a panel discussion on winning rural marketing strategies. Day 1 also included a session on rural millennial trends. Day 2 focused on leveraging technology for rural marketing, including sessions on using mobile screens, social media, experiential marketing, data collection, AI and chatbots for rural audiences. The event concluded with an awards ceremony for corporate excellence in rural marketing.

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    Rural Conclave 2017

    DAY 1 :
    Duration Type of Session Session / Topic Speakers
    10 Mins Release of RMAI White Paper on Rural
    Marketing. (Size, Growth & Trends)

    45 Mins Inaugural Key Future of Rural Marketing


    Note Session - Govt. Perspective
    - Industry Leader Perspective

    45 Mins Panel Discussion Winning Strategies In Rural Four speakers


    from different
    industry segments
    20 Mins Plenary Session Rural Millennial Trendscape

    REST TOPICS TO BE SUGGESTED BY THE TEAM MEMBERS

    DAY 2: RUTECH
    Duration Type of Session Session / Topic Speakers

    30 Mins Plenary Session Leveraging the most viewed screen in rural -


    mobile

    30 Mins Plenary Session Things to do on social networks

    30 Mins Plenary Session Viral Mania : How to amplify activations &


    events beyond the point of action
    45 Mins Presentation by Affordable & Scalable technologies for
    Tech Partner experiential marketing

    30 Mins Plenary Session Transforming data collection into customer


    engagement
    30 Mins Plenary Session AI & CHATBOTS : Time to become early
    adopters
    30 Mins Presentation by Story telling through technology
    Tech Partner

    CONCLUDE WITH CORPORATE EXCELLENCE AWARDS

    CONFIDENTIAL: Not to be circulated outside RMAI content team


    (For internal discussion purposes only)
    Prepared by Dipika Sengupta

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