RMAI DIGITAL dot RURAL

Conference

Session Notes

Audience Profile Marketing Heads, CMOs, Brand Managers of FMCG, Durable, Auto
and Agri sectors. Business Heads of Rural Marketing Agencies &
Practitioners, Digital Agencies & Technology cos. from India, Nepal &
Bangladesh.
Session Format Presentation/Speech followed by Q&A
Speaker Prabhakar Tiwari : Chief Marketing Officer PayU
Session Coordinator RMAI member
Session Moderator Session moderated by Prashant Mandke – VP & Head, Anugrah
Madison 
Session Subject Winning in Rural with the Power of Digital – Marketer’s Lessons
Other Speakers of the 1. Sourav Shah : Head of Digital Marketing at Mahindra &
session Mahindra Financial Services
2. Sankalp Potbhare : Head – Business Strategy and Sales
Development at Reckitt Benckiser
Preamble
Key Areas that could
be covered by speakers

Allocated Time 12 noon to 1 pm (60 minutes total session timing) ; 15 min of

presentation/speech by each speaker followed by 15 min of Q&A
session

Note : Panelists and Speakers are requested to fill the indicated columns (Blue). Mark a copy
to the session coordinator or Moderator and are advised to connect with their moderators
for an effective session.

Preamble - Context

Key Areas - What delegates should expect