Thought Leadership Ideas

Identification & assessment of "key catchments" within micro markets

Promotional offerings/payment plans across products & geographies

Trends in product features across customer segments & geographies

Competitor's customer's experience during project launch/post handover phase
Technology intervention across the value chain

Emerging asset classes

Benchmarking of international players in real estate industry

 Objective (How it will create value for the organization?) Beneficiary Function

To identify key catchments where BD can accelerate land deals BD

To understand right mix of offerings, products & geographies S&M

To understand current & futuristic trends Design

To provide best possible experience to the customer CRM
To enhance efficacy & efficiency of overall value chain All functions
To keep ready assessment so that management can be agile to Finance
ponder over it

To understand their growth journey, business models, product mix,

All functions
revenue/cost levers, futuristic trends in real estate space
 Organizational KRA (BSC)

Land acceleration

Sales acceleration

Innovation
Customer Satisfaction

Business Extension
Mgmt or Business process? Across all the grp.
refer assessment of last to last yr.
Case Study from other business division if can be shared !

WORKSHOP
Intro
Process Specific
Unit Size

Ctachments (growth drivers, geography, customer segments, product type) Social & qualitative factors

Ranking parameters to decide ranks of the markets

Mini Micromarket
Catchments
Navi Mumbai
Social & qualitative factors
Project Duration Business Division

I Aug 2020 to Nov 2020 Mahindra Lifespaces Developers Ltd.

II Nov 2020 to Feb 2020 AFS (Farm Equipment)

III Feb 2020 to May 2020 Mahindra Logistics Ltd.

 Objective
To identify possible business extension idea(s) and
create detailed business model
To idenify key reasons impacting loyalty ratio in
Maharashtra and recommend action plan for
improvement in loyalty ratio of tractor customers
To create Go To Market strategy for Mahindra Logistics industry & Pharma Logistics industry, drafted
to enter Pharmaceutical industry
Work Done
Came up with new idea, approved by senior
management, conceptulization and business
model is in place currently execution is being
driven by me
Identified few critical reasons associated in 4
area offices in Mharashtra and mapped them
against farming type, customer persona, etc. &
developed primary and secondary
recommendations (pilot couldn't be conducted
due to covid-19 & paucity of time too)
Conducted assessment of Pharmaceutical
CVP, Formulated "where to play" & "how to win",
Prepared implementation plan
 Impact

Soon MLDL will have additional

revenue stream

Recommendation plan is
appreciated but senior management
wants to conduct pilot and test its
efficacy and based on feedback
further action will be taken

Recommendation proposed by me
has been taken further for
implementation
Sr.No. Focused Domain

1 Brand

2 Product

3 Strategy
4 Marketing

5 Marketing

6 Customer Satisfaction
 Contribution Area

Developing brand strategy, positioning, customer value proposition etc. & increasing brand awareness, consideration & affinit

Identification of business extension/new product ideas and craetion of holistic business model around it (demand sizing, pricin
customer segment, etc.)
Holistic understanding of competition and their strategy in key market segments to draw some useful insights
GTM strategy for existing products through online and offline channels
Marketing transformation (innovative promotional activities, potential collaborators/alliances, marketing campaigns, user eng
ideas etc.)
Refinement of existing products based on primary research to improve customer experience

Planning and execution of communications and media actions across offline, online and social media
Promotion
Brand
Brand Alliances Manyavar
https://www.nmmc.gov.in/navimumbai/
https://issuu.com/karanrego/docs/hbu-_andheri_micro_market
http://www.naredco.in/notifications.asp?links=gnc1
https://www.moneycontrol.com/news/business/real-estate/the-next-big-real-estate-battle-thane-or-navi-mumbai-5752871.h
https://housing.com/news/navi-mumbai-property-market-overview/
ne-or-navi-mumbai-5752871.html