Department of Electrical & Electronics Engineering

PROJECT SYNOPSIS
January 2024

Growth & Expansion of The Go-To Guy! through Marketing & Business
Development

Submitted by

HARSHAL SANJAY GUNJAL

200906198

Under the Guidance of

Mr. GANESH KUDVA Mr. HITESH JOSHI

Assistant Professor – Senior Scale Marketing & Business Development
EEE Department, Institution Manager
MAHE, Manipal Disrupvation Global LLP
 CONTENTS Page
No.
1. Abstract 2

2. Introduction 3
3. Literature Review 4
4. Objectives 5
5. Type and Nature of the Project 5
6. Proposed Methodology 7
7. Hardware and Software Requirements 12
8. Expected Outcome 13
9. Significance of the Project 13
10. Project Schedule 15
11. References 15
13. Project Details 16

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 Abstract
The abstract summarizes an enriching internship experience at The Go-To Guy! a dynamic
creative agency dedicated to improving online visibility, driving traffic, and increasing
conversions for clients. The internship delves into the end-to-end sales cycle, providing a complete
understanding from prospecting to analysis and feedback. Duties include evaluating the company's
online and offline visibility, conducting competitor analysis, and understanding the brand's
different sectors and industries.

An important aspect involves establishing and maintaining a database of potential customers,

exploring new markets, and effectively monitoring sales efforts. The internship focuses on
conducting meetings with clients to identify specific needs and goals, facilitating handover to core
teams. The customized solutions have been designed to drive the customer's business effectively.
In-depth analysis of the client's market reach is conducted, evaluating social media presence,
website performance and search engine optimization (SEO) efforts.

The agency challenges conventional wisdom by redefining strategy, demystifying the complexity
of marketing and making branding accessible. Their innovative approach prioritizes execution and
believes it is the key to success. The overarching goal is to deliver tangible results, leaving a
significant impact in the business and marketing arena.

The Internship at The Go-To Guy! is providing me with practical experience in digital marketing,
creative content distribution and client engagement, contributing to the development of expertise
and understanding of the operations of a successful creative agency within the digital landscape.

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 Introduction
Internship program at The Go-To Guy! has delivered transformative experiences in the dynamic
landscape of digital marketing and creative branding. The agency specializes in revolutionizing
businesses' online presence, driving them towards greater visibility, traffic and ultimately
conversions. During the internship, I learned a comprehensive exploration of the end-to-end sales
cycle, providing valuable insights into prospecting, analytics, and response mechanisms.

The fundamental aspect of the internship is to evaluate the online and offline visibility of the
company, conduct a meticulous analysis of competitors and gain an in-depth understanding of
other fields and industries of the brand. This hands-on approach equips practitioners with a
multifaceted skill set needed to navigate the complexities of the modern business environment.
The internship also involves creating and maintaining a robust database of leads. This proactive
measure aims to strategically explore new markets and ensure effective tracking of sales efforts.
The process also includes holding meetings with the client, an important element that allows the
intern to understand the client's specific needs and goals. This information is then seamlessly
passed to core teams for action, ensuring the right solutions are delivered to effectively drive our
customers' businesses.
A significant departure from usual practices, The Go-To Guy! challenges established norms by
demystifying the complexities of marketing and making branding more accessible. The agency
emphasizes an innovative approach, asserting that execution is the key to success. Their
overarching goal is to deliver tangible results, leaving an indelible impact on the dynamic
intersection of business and marketing. The internship also provides an in-depth exploration of a
client's market awareness strategy through comprehensive analysis of social media presence,
website performance, and search engine optimization (SEO).
This comprehensive understanding allows interns to tailor solutions based on each client's unique
requirements. Overall, the introduction sets the stage for a story that reveals the transformational
journey undertaken at The Go-To Guy! offering a blend of theoretical ideas and practical
experience in the field of marketing.

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 Literature Review
The literature review contextualizes the internship experience within the broader context of digital
marketing, branding, and modern business strategy. The dynamic nature of the digital age has
reshaped traditional models, requiring a deep understanding of evolving trends and methods.
Digital marketing literature emphasizes the central role of online visibility and effective traffic
generation in business success. The document emphasizes the importance of comprehensive
competitor analysis as businesses operate in increasingly competitive markets. Understanding the
different branded sectors and industries becomes imperative to craft strategies that align with
distinct market dynamics.

The literature on strategic branding supports The Go-To Guy! unique approach, challenging
perceived complexity in marketing and branding. He suggests that demystifying these concepts
could lead to more accessible and impactful branding solutions. The document also aligns with the
agency's emphasis on execution, asserting that successful implementation is essential to achieving
strategic goals. The role of databases in marketing literature has been well documented,
highlighting their importance in identifying potential customers and discovering new markets.
The literature on effective sales cycles advocates customer engagement strategies, emphasizing
the importance of meetings in understanding the customer's specific needs and goals. Social media,
website performance and SEO documents highlight their essential role in modern marketing.
Comprehensive analysis of these factors provides valuable insights into customers' market entry
strategies, thereby creating tailored solutions. The literature supports the idea that such information
contributes significantly to a company's success in the digital landscape.

In summary, the literature review leads the way in integrating theories and insights from digital
marketing, branding, and business strategy literature. It provides a theoretical basis for the practical
experiences gained during an internship at The Go-To Guy! bridging established knowledge with
the agency's innovative approach in the digital ecosystem.
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 Objectives

The primary objectives of the internship at The Go-To Guy! were multifaceted, aiming to provide
a comprehensive learning experience in digital marketing, branding, and client engagement. These
objectives were strategically designed to align with the dynamic nature of the contemporary
business environment and the agency's innovative approach to industry norms.

1. Evaluate Online and Offline Visibility:

2. Conduct Competitors' Analysis:
3. Understand Diverse Brand Sectors & Industries Growth:
4. Establish and Maintain Client Database:
5. Conduct Comprehensive Analyses of Market Outreach:

Type and Nature of the Project

Internship program at The Go-To Guy! unfolds as a multifaceted exploration that includes a variety
of digital marketing and branding services. The nature of the project is dynamic and inclusive,
with interns actively participating in various aspects of the agency's operations, in line with its
commitment to innovation in an ever-changing digital landscape change.
The project includes a variety of specialized services, reflecting the agency's expertise and
flexibility.
Key Components of the Project:

1. End-to-End Sales Cycle Exploration:

• Dive into the complete sales cycle, from prospecting to analysis and feedback.
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• Practical experience understanding the complexities of customer acquisition and
retention strategies.
 2. Online and Offline Visibility Evaluation:
• Evaluate the company's online and offline display strategies.
• Implement measures to improve brand presence on various platforms.
3. Competitors' Analysis:
• Conduct in-depth competitor analysis to identify strengths and weaknesses.
• Inform strategic decision making by understanding the competitive landscape.
4. Understanding Diverse Brand Sectors & Industries:
• Explore different brand sectors and industries to tailor strategies to unique market
dynamics.
• Tailor approaches to meet the specific needs of customers from different business
backgrounds.
5. Database Management for Market Exploration:
• Build and maintain a comprehensive database of potential customers.
• Use databases to discover new markets and effectively track sales efforts.

6. Client Engagement and Solution Customization:

• Organize and participate in customer meetings to understand specific needs and
goals.
• Facilitate the seamless transfer of customer requirements to core teams for
implementation.
7. Comprehensive Market Outreach Analyses:
• Conduct audits of the client's social media presence, website performance, and SEO
efforts.
• Provides insights to develop customized solutions that fit a client's unique
marketing strategy.
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 Proposed Methodology

Internship program at The Go-To Guy! has adopted a structured and dynamic approach,
strategically designed to provide students with practical insights into the complex world of
digital marketing, branding and engagement with customers. The proposed approach
includes a combination of experiential learning, strategic analysis and practical
implementation to ensure a comprehensive understanding of the field.

Key Components of the Proposed Methodology:

1. Interactive Training Sessions:

• Get introduced to interactive training sessions that provide a fundamental
understanding of digital marketing concepts, tools, and strategies.
• Collaborate with industry experts to better understand emerging trends and best
practices.
2. Hands-On Project Assignments:
• Assign hands-on projects related to each service offering, allowing interns to
apply their theoretical knowledge to real-life situations.
• Create opportunities to collaborate on projects that promote teamwork and
develop diverse skills.

3. Mentorship and Guidance:

• Appoint a dedicated instructor to guide students throughout the internship period.
• Hold regular feedback sessions and mentoring meetings to answer questions and
track progress.
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4. Client Interaction and Meetings:
 • Facilitating direct client interaction through arranged meetings to understand
specific business needs.
• Shadowing experienced professionals during client engagements to grasp
effective communication strategies.

5. Competitor Analysis Workshops:

• Organize workshops on competitor analysis methods, using industry tools and
benchmarks.
• Collaboratively evaluate competitors to develop a comprehensive understanding of
market positioning.
6. Database Management Training:
• Provide training on how to create and maintain a customer database for effective
market exploration.
• Practical experience using database management tools to track sales efforts and
identify leads.

7. Social Media and SEO Workshops:

• Participate in workshops focused on social media marketing strategy and SEO.
• Analyze case studies and real-world applications to enhance online visibility
optimization.
8. Customized Solution Development:
• Collaborating on the development of customized solutions for clients based on
their specific needs and objectives.
• Hands-on experience in translating client requirements into executable strategies.

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9. Regular Knowledge Sharing Sessions:
 • Organizing knowledge-sharing sessions among interns to exchange learnings and
best practices.
• Encouraging interns to contribute insights gained from individual experiences to
enhance collective understanding.

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 Hardware and Software Requirements

Internship program at The Go-To Guy! has incorporated a digital-first approach, leveraging
technology to enhance the learning experience and facilitate real-life engagement with
other digital marketing and branding tools together.
Hardware and software requirements have been carefully considered to ensure interns have
access to the resources necessary for a rich and productive internship.

1. Digital Marketing Tools:

• Access industry-standard digital marketing tools for tasks like SEO analysis,
social media management, and PPC campaign optimization.
• Get familiar with tools like Google Analytics, SEMrush, HootSuite, and others
to make data-driven decisions.
2. Database Management Software:
• Proficient in using database management software to create and maintain
comprehensive customer databases.
• Use tools like Salesforce, HubSpot, or similar platforms to organize data
effectively.
3. Collaboration Platforms:
• Usage of platforms like Slack, Trello, or Asana for streamlined teamwork and
project tracking.
• I am also learning to use various other applications like

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 Expected Outcome

The internship program at The Go-To Guy! has been structured to produce tangible results that
reflect both individual growth and valuable contributions to agency goals. The expected outcomes
are designed to demonstrate the development of key skills, strategic thinking and a deep
understanding of digital marketing and branding. Additionally, this internship aims to make a
positive impact on the agency's projects and initiatives.
Here are a few of the important things I am learning.
1. Enhanced Digital Marketing Proficiency:
2. Competitive Analysis Expertise:
3. Client Engagement and Solution Customization:
4. Database Management and Market Exploration:
5. Comprehensive Market Outreach Analyses:
6. Successful Execution of Digital Marketing Campaigns:
7. Innovative Solutions for Branding:
8. Efficient Account-Based Marketing Strategies:
9. Incorporation of Innovative Approaches

Significance of the Project

The importance of interning at The Go-To Guy! goes beyond the development of individual skills,
resonating with the wider business and marketing sector. By immersing myself in the intricacies
of digital marketing, branding and customer engagement, my goal is not only to hone my skills in
various services such as SEO, marketing content and social media marketing but also contributes
significantly to the agency's key goals. Focusing on comprehensive competitor analysis has
equipped me with the strategic insights needed to navigate competitive markets and position
customers favorably. Additionally, the internship allowed me to delve deeper into customer
engagement and solution customization, allowing me to bridge the gap between customer
expectations and the agency's ability to execute. Hands-on experience managing databases for
market discovery proved invaluable, allowing me to identify leads and effectively track sales
efforts, thereby contributing to my growth strategy company.
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Examining the client's social media presence, website performance and SEO efforts provided a
deep understanding of market dynamics, allowing the development of solutions that align with the
marketing strategy unique to the customer. As a participant in projects ranging from digital
marketing campaigns to creative branding solutions to chatbot development, I hone my skills and
actively contribute to Community engagement to deliver tangible results. This journey challenges
conventional norms, emphasizing the company's innovative approach and execution-centric
philosophy.
The positive impact on online reputation management strategies highlights the importance of
maintaining a positive online image for customers in the digital age. Additionally, incorporating
account-based marketing strategies has demonstrated adaptability in tailoring marketing
approaches to specific customer accounts. Expected results, especially positive feedback and
customer testimonials, reflect not only individual growth but also the successful integration of
disruptive innovation approaches break traditional models.
In essence, the internship at The Go-To Guy! is a transformative experience that accelerated my
professional development and aligned me with the agency's goal of making a real impact in the
ever-changing business and marketing landscape.
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Project Schedule

January 2023 i. Business & Process Understanding of BD

ii. Identifying Target Markets & Building Strategy
iii. Basics of Digital Marketing
February 2023 i. Prospecting, Connecting & Engaging
ii. Email Marketing/Outbound Marketing
iii. Content Creation & Marketing
March 2023 i. Solution & Proposal Building
ii. Project Bidding & LinkedIn Marketing

April 2023 i. Negotiation & Close

ii. Post Sales & Business Growth

References
1. (Guy!, The Go-To Guy!, n.d.)- The Go-To Guy!
2. HubSpot Academy (hubspot.com)
3. Google Digital Garage (learndigital.withgoogle.com/digitalgarage):
4. Coursera
5. Marketing (https://en.wikipedia.org/wiki/Marketing)
6. Benzinga - The Best Business Development Books of All-Time
7. HubSpot Blog: Free Marketing tools and courses

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 Project Details

Details of Student

Name Harshal Sanjay Gunjal

Reg. No. 200906198 Section A Roll No. 31

Mail ID Gunjalharshal1234@gmail.com Mobile +91 - 8788450721

Project Details

Project Title Growth & Expansion of The Go-To Guy! through Marketing & Business Development

Date of Reporting 5th January 2024 Project Duration 4 Months

Details of External Supervisor

Name Mr. Hitesh Joshi

Designation Marketing & Business Development Manager

Organization Disrupvation Global LLP

Mail ID hitesh@thegotoguy.co Mobile +91 - 93901 75427

Details of Internal Guide

Name Mr. Ganesh Kudva

Designation Assistant Professor - Senior Scale

Organization MAHE

Mail ID ganesh.kudva@manipal.edu Mobile

Signature of Guide Signature of Candidate

General Instructions:

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