SUMMER TRAINING PROJECT REPORT

ON

A STUDY MARKETING STRATEGIES OF SUPERTECH

LIMITED

In Partial Fulfillment of

BBA (2021-2024)

Submitted to CCS Uninersity

Under the Supervision of

DR.MAMTA BARIK

(Asst.proffesor)

Submitted by

YASH SHARMA

BBA – V Semester

Roll No-R210935105472
 DECLARATION

I “YASH SHARMA” hereby declare that the work which is being presented in this report
entitled “ MARKETING STRATEGIES OF SUPERTECH LIMITED” is an authentic
record of my own work carried out under the supervision of Dr. MAMTA BARIK
(Professor).

The matter embodied in this report has not been submitted by me for the award of any other
degree.

YASH SHARMA

R210935105472
 ACKNOWLEDGEMENT

No one who achieves success does so without the help of others. The wise and
confident acknowledge this help with gratitude.” – Alfred North Whitehead

This project has been a great learning experience for me and I would like to express my
sincere gratitude to all the people who lead me in this work without exception. It requires
the efforts of so many people and the work is no different. Without the guidance and
suggestions of these people, this project report would not have been completed
successfully, and took the opportunity to do my Internship with the Super-tech Ltd. which
deals in Real Estate.

I would like to thank my industry Mentor Mr. R.K. Arora, Founder, and CEO, of Super-
tech Group, my Faculty Mentor Dr Mamta Barik, for her valuable suggestions and
inspiration to undergo this study and her unstilted help which she gave for the completion
of this project.

I would also hereby like to thank Dr. Arun Kumar, Director of IMS Ghaziabad
University Courses Campus, Dr. Pooja Rastogi, Head of Management Department, and
all other faculty and staff members of IMS who directly or indirectly contributed to the
completion of this project.

My thanks are also due to everyone else, who inspired by their multifarious preoccupation,
were kind enough to spare time to grant me personal help and other cooperative activities.

YASH SHARMA

210935105472
 EXECUTIVE SUMMARY
Supertech Limited, a prominent player in the real estate industry, has
implemented robust marketing strategies to achieve and maintain a competitive
edge in the market. This executive summary provides an overview of the key
marketing initiatives employed by Supertech Limited to drive brand visibility,
customer engagement, and business growth.

Supertech Limited has strategically positioned itself as a provider of high-

quality and innovative real estate solutions. The company's marketing efforts
focus on highlighting its commitment to delivering value-driven projects,
spanning residential, commercial, and mixed-use developments.

Recognizing the evolving landscape of consumer behavior, Supertech has

heavily invested in digital marketing. The company leverages social media
platforms, search engine optimization (SEO), and online advertising to enhance
brand awareness, engage with potential buyers, and drive online lead
generation.

A customer-centric philosophy underpins Supertech's marketing strategies. The

company prioritizes understanding customer needs and preferences, tailoring its
communication to resonate with target audiences. Personalized marketing
campaigns, feedback mechanisms, and after-sales engagement contribute to a
positive customer experience.

Supertech stands out in the market through innovative sales and promotional
campaigns. This includes limited-time offers, exclusive deals, and partnerships
with financial institutions to provide attractive financing options. These
initiatives not only drive sales but also create a sense of urgency and exclusivity
.Aligning with the growing global emphasis on sustainability, Supertech
integrates eco-friendly practices into its marketing narrative.

In conclusion, Supertech Limited's marketing strategies encapsulate a holistic

approach, blending traditional and digital methods to create a strong brand
presence and foster sustained growth. The company's commitment to
innovation, customer satisfaction, and environmental responsibility positions it
as a forward-thinking leader in the real estate sector
 INDEX
Sr. Particulars Page No.
No.

1. Introduction 1-10

1.1 Introduction to the topic 11-16

1.2 Company profile
17-21
1.3 Scope and importance of the study
1.4 Literature Review 21-52

2. Research Methodology

2.1 Objectives of the study 53-54

2.2 Research Design
28-31
a) Sample design
b) Sources of data collection 32-35
c) Data collection techniques
36-42
d) Analytical tools used
e) Duration of the study 43-46

3. Analysis and findings 58-58

3.1 Analysis of data 59-62

3.2 Summary of findings
4. Summary and conclusions

4.1 Conclusion and recommendations 68-69

4.2 Limitations of the study
68-72

Annexure 72

Bibliography 76
 Chapter – I
1.1- INTRODUCTION

A marketing strategy refers to a business’s overall game plan for reaching

prospective consumers and turning them into customers of their products or
services. A marketing strategy contains the company’s value proposition, key
brand messaging, data on target customer demographics, and other high-level
elements. A clear marketing strategy should revolve around the company’s
value proposition, which communicates to consumers what the company stands
for, how it operates, and why it deserves their business.

This provides marketing teams with a template that should inform their
initiatives across all of the company’s products and services. The marketing
strategy is outlined in the marketing plan—a document that details the specific
types of marketing activities that a company conducts and contains timetables
for rolling out various marketing initiatives.

Marketing strategies should ideally have longer life spans than individual
marketing plans because they contain value propositions and other key
elements of a company’s brand, which generally hold constant over the long
haul. In other words, marketing strategies cover big-picture messaging, while
marketing plans delineate the logistical details of specific campaigns.

The ultimate goal of a marketing strategy is to achieve and communicate a

sustainable competitive advantage over rival companies by understanding the
needs and wants of its consumers. Whether it’s a print ad design, mass
customization, or a social media campaign, a marketing asset can be judged
based on how effectively it communicates a company’s core value proposition.
Market research can help chart the efficacy of a given campaign and can help
identify untapped audiences to achieve bottom-line goals and increase sales.

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How to Create a Marketing Strategy

1. Identify your goals: While sales are the ultimate goal for every
company, you should have more short-term goals such as establishing
authority, increasing customer engagement, or generating leads. These
smaller goals offer measurable benchmarks for the progress of your
marketing plan. Think of strategy as the high-level ideology and
planning as how you accomplish your goals.
2. Know your clients: Every product or service has an ideal customer, and
you should know who they are and where they hang out. If you sell
power tools, you’ll choose marketing channels where general contractors
may see your messaging. Establish who your client is and how your
product will improve their lives.
3. Create your message: Now that you know your goals and who you’re
pitching to, it’s time to create your messaging. This is your opportunity
to show your potential clients how your product or service will benefit
them and why you’re the only company that can provide it.
4. Define your budget: How you disperse your messaging may depend on
how much you can afford. Will you be purchasing advertising? Hoping
for a viral moment on social media organically? Sending out press
releases to the media to try to gain coverage? Your budget will dictate
what you can afford to do.
5. Determine your channels: Even the best message needs the appropriate
venue. Some companies may find more value in creating blog posts for
their website. Others may find success with paid ads on social media
channels. Find the most appropriate venue for your content.
6. Measure your success: To target your marketing, you need to know
whether it is reaching its audience. Determine your metrics and how
you’ll judge the success of your marketing efforts.

Page 3
 REAL ESTATE Industry in INDIA

The Real estate sector in the country is one of great importance. According to the report of
the Technical Group on Estimation of Housing Shortage, an estimated shortage of 26.53
million houses during the eleventh five-year plan (2007-2012) provides a big investment
opportunity.
India leads the pack of top real estate investment markets in Asia for 2010, according to a
study by Price Waterhouse Coopers (PWC) and Urban Land Institute, a global non-profit
education and research institute, released in December 2009. The report which provides an
outlook on Asia pacific real estate investment and development trends points out that India,
in particular Mumbai and Delhi, are good real estate investment destinations. Residential
properties are viewed as more promising than other sectors. While, Mumbai, Delhi, and
Bengaluru top the pack in the hotel ‘buy’ prospects as well
The real estate sector is one of the most globally recognized sectors. It comprises of four sub-
sectors - housing, retail, hospitality, and commercial. The growth of this sector is well
complemented by the growth in the corporate environment and the demand for office space
as well as urban and semi-urban accommodation. The construction industry ranks third
among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of
the economy.
By 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000
crore (US$ 1.72 billion) in 2019. Real estate sector in India is expected to reach US$ 1
trillion in market size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the
country’s GDP by 2025. Retail, hospitality, and commercial real estate are also growing
significantly, providing the much-needed infrastructure for India's growing needs.

India’s real estate sector is expected to expand to US$ 5.8 trillion by 2047, contributing
15.5% to the GDP from an existing share of 7.3%..In FY23, India’s residential property
market witnessed with the value of home sales reaching an all-time high of Rs. 3.47 lakh
crore (US$ 42 billion), marking a robust 48% year-on-year increase. The volume of sales
also exhibited a strong growth trajectory, with a 36% rise to 379,095 units sold.Indian real
Page 3
estate developers operating in the country’s major urban centres are poised to achieve a
significant feat in 2023, with the completion of approximately 558,000 homes.

India’s real estate sector saw over 1,700 acres of land deals in top eight cities in the first nine
months of FY22. Foreign investments in the commercial real estate sector were at US$ 10.3
billion from 2017-2021. As of February 2022, Developers expected demand for office spaces
in SEZs to shoot up after the replacement of the existing SEZs act.

As per ICRA estimates, Indian firms were expected to raise >Rs. 3.5 trillion (US$ 48 billion)
through infrastructure and real estate investment trusts in 2022, as compared with raised
funds worth US$ 29 billion to date.

The office market in the top eight cities recorded transactions of 22.2 msf from July 2020 to
December 2020, whereas new completions were recorded at 17.2 msf in the same period. In
terms of share of sectoral occupiers, Information Technology (IT/ITeS) sector dominated
with a 41% share in the second half of 2020, followed by BSFI and Manufacturing sectors
with 16% each, while Other Services and Co-working sectors recorded 17% and 10%,
respectively.

Around 40 million square feet were delivered in India in 2021. It is expected that the country
will have a 40% market share in the next 2-3 years. India was expected to deliver 46 million
square feet in 2022.

Fresh real estate launches across India’s top seven cities grabbed a 41% share in the first
quarter of 2023 (January-March), marking an increase from the 26% recorded in the same
period four years ago. Out of approximately 1.14 lakh units sold across the top seven cities in
the first quarter of 2023, over 41% were fresh launches.

In the third quarter of 2021 (between July 2021-September 2021), new housing supply stood
at ~65,211 units, increased by 228% YoY across the top eight cities compared with ~19,865
units launched in the third quarter of 2020.

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 About the Company

Super-tech Group, founded in 1988, has set new trends and benchmarks of architectural

excellence in the contemporary global scenario. An ISO 9001:2000 certified company;

Super-tech has successfully completed 30 years in the real estate business and today it has

revolutionized the real estate arena. Under the dynamic and pragmatic leadership of Mr. R.K.

Arora, Chairman & CMD, and experienced Board Members, Super-tech Group is scaling

new heights and touching the horizon of excellence. Their vision and entrepreneurial acumen

have taken the group to greater heights.

All this dedication and commitment has enabled the group to receive the coveted

“UdyogRatan Award”, in 2001 for unparalleled contribution to this area. The greatest

contributory factor to this landmark achievement is the vision of Mr. R.K. Arora whose

entrepreneurial skills and business acumen have steered the group diligently on a growth

path. Mr. Arora has also been bestowed with the “Excellence Award” for the year 2001 for

his outstanding contributions to the real estate industry.

This group has already converted more than 33 million sq. ft. area of a residential and

commercial entity into architectural landmarks and more than 36 projects that accommodate

nearly 30000 families. Its various projects viz. Residential & Commercial Townships,

Shopping Malls, Hotels, and IT Parks have either been completed or are about to complete.

The company is inspired by the clients to endeavor the dreams turn into reality. Company’s

commitment to delivering quality with aesthetic design surges ahead with the enterprising

vision of creating value through excellence. Its world-class architecture shows a truly modern

lifestyle.

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History

Super-tech Group was founded in 1988. It developed some of the modern and finest

residential and commercial complexes in Delhi, National Capital Region (NCR), and new

urban settlements like Meerut, Moradabad, Haridwar, and Rudrapur. Since its inception, it

has been responsible for the development of many of Delhi’s other well known urban

housing colonies.

Its foray into the real estate and construction industry led to the creation of various landmark

real estate projects. Crossings Republic, Emerald Court, Avant-Garde, and Shopprix Mall are

a few examples. Its residential townships have all the modern and essential facilities, which

include commercial and retail properties in a modern city infrastructure with schools,

hospitals, hotels, and shopping malls.

This Group has crafted architectural masterpieces like Emerald Court at Sector 93, NOIDA,

and High-End Residential Project with 7-star living facilities at Sector-34 NOIDA and a 7,

00000 square feet commercial hub, The Pentagon Mall in Haridwar. Super-tech Group had

tied up with MNC Group to set up a 5-star Hotel at Rudrapur, Uttarakhand, and a major

health care company to open medical facility outlets in different formats at all the projects

developed by the Group.

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Philosophy

Super-tech’s business philosophy derives its core strength from a firm belief that it lays stress

on the induction of state-of-the-art engineering techniques and the use of top-quality

materials in construction projects. This results in cost-effective and holistic solutions specific

to contemporary standards for residential complexes and business centers. Super-tech with its

unparalleled business approach & vision is consistently working to create value for its

customer and business partners. Using human resources and harnessing technological

prowess, today Super-tech is all set to expand its real estate operations and create edifices

that will be the benchmark of architectural finesse. The Super-tech Group is uniquely

committed to serving clients. The investors enjoy direct access to Mr. R.K. Arora (CMD) and

the management team. The group is founded on establishing trust and long-term

relationships. As a result, most of the investors have been with the group for two decades,

and more than 80 percent have invested in multiple projects.

The group has credit over 7.5 million sq. ft. of construction both in the residential and

commercial sectors and these have been acknowledged as value products in terms of quality,

aesthetics, overall planning, finishing and timely possession. Super-tech is endowed with

impeccable foresight, enviable expertise, and innate acumen providing cost-effective and

holistic solutions to the real estate and construction world.

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CSR

Super-tech Group has defined its social responsibility to contribute to the development and

growth of society. This also created a social responsibility to the group to return it back a

certain share to society. Super-tech is aware of its responsibilities to society and has taken

various measures to transform social and economic issues across various segments.

Initiatives

Super-tech provides public amenities like the running of community centers, adoption and

maintenance of parks and walkways where families spend time together further enriching

their lives

The group fulfills the need of the project area and CSR programs are developed keeping in

mind the identified need. Provision of ample greenery and open space at residential projects.

Social responsibility is about giving something back, and it does this with every project that

it takes on. It gives clients a place to live, work and flourish. It builds developments that

enhance their surroundings, that enrich people’s lives. The projects stimulate investment and

create jobs. It takes care of human resources and provides all basic amenities at project sites.

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Quality Policy

Super-tech Group has been awarded an internationally recognized ISO 9001:2001

certification and the “UdyogRatan” Award for its quality standard. Super-tech Group is

constantly working towards creating new benchmarks of architectural excellence in the

contemporary global environment. In this new environment, the demand for multi-faceted

real estate development has become crucial for keeping pace with the progress.

Capitalizing on these demand dynamics, we at Super-tech Group have always taken new

initiatives and emerged as one of the prominent entities.

Super-tech is introducing quality into every aspect of the Company ranging from Processes,

Human Resources, Technology, and Services to create an all-encompassing quality culture.

Developing collective willingness towards the discipline of doing things right by using

perfect planning & state of the art technology and delivering the highest quality standards to

the clients. Its strong Quality Consciousness and the quest for continuous gradation for ultra-

modern lifestyle and luxurious living standard. The clients’ interests are a paramount priority

for Super-tech. It wants all the client's investments to be safe & profitable.

The group always tries to research, innovate and improve service quality. It also provides the

most accurate information and added value in order to fulfill clients’ demands

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Future Plan

Super-tech is constantly working for the development and shaping of land as well as

contributing to the progress and growth of the nation. In the commercial segment, it has

developed Malls, Multiplexes and now expanding fast into Starred Hotels Category. Next in

line is the development of IT Parks in metros. Super-tech Group is all set to foray into the

area of development of IT & Software Parks, where a conglomeration of IT & ITES

companies will establish their organizations and business ventures. Proposed IT Park,

Greater Noida will provide world-class infrastructure with ultra-modern facilities and

business for its client companies.

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 VISION & MISSION

Vision

SUPERTECH Ltd. will continue to expand its efforts to grow by meeting customer needs

today and in the future by continuing to build partnerships based on trust, and by establishing

direct relationships with customers. To accomplish this by responding to changing market

conditions, building a performance-driven culture that continues to

provide value-added construction services to customers, improving job site productivity

through effective job controls, maintaining a safe workplace and utilizing the latest

technology, and creating an environment that fosters growth and development of people.

Mission

⮚ To perform for the customers the highest level of quality construction services at fair

and market-competitive prices.

⮚ To ensure the longevity of the company through repeat and referral business achieved

by customer satisfaction in all areas including timeliness, attention to detail, and service-

minded attitudes

⮚ To establish lasting relationships with customers by exceeding their expectations and

gaining their trust through exceptional performance by every member of the construction

team.

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⮚ To maintain the highest levels of professionalism, integrity, honesty, and fairness in

relationships with professional associates.

Success Story

Very rarely has a real estate developer achieved such high repute and standing? In the current

scenario, when the Indian economy is growing steadily, real estate is one of its main drivers.

This also means intense competition among developers and more choices for home buyers.

As consumer awareness grows; quality, range of amenities, long-term performance, and on-

time delivery become the discerning factors, and developers who can consistently meet these

needs will emerge as winners.

SUPERTECH’s constant and conscious attention to these factors since its inception has

prepared a firm ground for a bright and soaring future. A strong base of technical expertise

and study financial standing ensure that the group has long innings and a long-term

commitment to developing healthy, pleasant, and comfortable communities.

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 1.2- COMPANY PROFILE

CHAIRMAN & BOARD OF DIRECTORS

Page | 14
Page | 15
MARKETING DEPARTMENT:

This department handles all marketing activities which are needed to increase sales, create

brand awareness, pricing strategies, etc. Its functions are to generate demand for properties,

segmentation of the market, promotion for the projects, targeting the potential customers.

This department continuously gathers and evaluates ideas for new projects, project,

improvement and services.

IT DEPARTMENT:

This department handles all the requirements and proper functioning of all IT equipment like

telephones, computers, projectors, internet, etc.

INVENTORY DEPARTMENT:

The inventory department keeps a record of every unit sold, unsold, and the transfer units.

The client then agrees to deal with the Super-tech house, then his preference and

specifications are known according to which the units are told to the channel partner or the

sales team which then coordinates with the client. In brief, the availability of the unit

is confirmed by the inventory department. After the unit is confirmed the form is filled and is

first handled to the inventory department which is logged in the database of the particular

project and then sent forward for further proceedings.

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OPERATIONS DEPARTMENT:

Operations department consist of three sub-departments. Namely:-

∙ Customer Relationship Management Department

∙ Accounts Department

∙ Recovery Department

Customer Relationship Management Department

This Department handles the queries of the clients after the allotment letter is issued to the

customer. They entertain any sort of missing document in the client’s file if it is missing and

any other case regarding transfer (name or unit), cancellation, re-allotment, price issues etc.

The file obtained, comes from SAP department which generates a unique identification

number and code for each client on which the details of the client is stored on the systems of

other departments to retrieve information. There are different teams of the different projects

under Super-tech which clarify doubts accordingly.

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Accounts Department

Accounting department deals with the generation of demand letter which is issued after the

10% payment of the amount the unit. This letter is generated according to the plan opted by

the client out of the three different payment plans i.e. Down payment plan(DPP), Flexi plan,

Construction Linked Plan(CLP). These letters are generated every month. The employees

aggregate the information from SAP department to have the client’s unique identity number

and the personal information. Combine the information and segregate the clients according to

the plan (mentioned above), then separate any

special cases(those which have some errors with their payment of 10% amount or any other

variation), then the calculations are made for the payment and the letters are printed and then

send. This whole process takes at least 10 days for the completion.

Recovery Department

This department works on recovering the amount from the clients after the demand letters are

being dispatched. They keep track of every client who has got their units rightly allocated.

Here too the teams are divided according to the different projects of the Supertech. The

hierarchy followed is similar to the every department mentioned above. The Head of

Department is Mr. Sanjay Arora.

HUMAN RESOURCE DEPARMENT:

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As the HR department of every organization works, the Super-tech house works on

calculating and maintaining the compensation, the incentives, the employee record keeping,

work performance, conduct and behavior management, recruitment and selection process and

workforce personnel data management, Industrial and employee relations, training and

development process and employee motivation and morale building.

MEDIA DEPARTMENT:

This department handles the outdoor promotional activities and public relations. They look

after which print media has to be used, keep track of the reach required and even the cost

incurred against each media used. The media department is segregated in two heads, firstly,

the outdoor media and secondly, the PR. Both the departments coordinate media activities

through different modes. The head of department is Mr. R.K. Sharma. Consequently the

hierarchy is followed by two general managers, brand media manager, asst.

manager, graphic designer, media accountant, senior executive and a office boy.

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Overview about some projects

1-CAPE TOWN

Overview

 ∙ Redefining wonderful living with a 4-sided open campus.

 ∙ Spread out over approximately 50 sprawling acres.

 ∙ Well-appointed apartments with modern conveniences.

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A world-class leisure and residential community spread out over approx. 50 sprawling acres,

Cape Town has been envisioned as a complete, self-contained campus area built around the

best of the facilities where every home is designed to the most demanding

standards. 8 Variants of well planned (2,3,4 bedroom) apartments and penthouse towers,

Luxury Villas spread over a green area, Cape Town from Super-tech is one of the best

housing developments in the city.'

Cape Town will comprise of upscale, well-appointed apartments with modern conveniences

such as a clubhouse, jogging track, swimming pool and more.

2-Ecociti

Overview
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∙ The roofs and walls, pergolas and water features, vegetation and choices of materials are all

intended to create a micro-climate of a moderated, comfortable environment. Ecociti

incorporates ecologically responsive urbanism at work in which the environments

behind and between buildings are as important as the buildings themselves, and in which

energy, water and resources are conserved whilst maintaining human comfort and nurturing

the spirit.

The roofs and walls, pergolas and water features, vegetation and choices of materials are all

intended to create a micro-climate of a moderated, comfortable environment. The

architecture of the complex is incorporates features of a high level of environmentally

responsible design. The buildings in Eco-citi shall have natural ventilation system, use of

renewable energy through solar panels and utilization of other recycled material. Also have

studio apartments – EcoSuites in the complex.

3-Pavallion

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Overview

∙ Adjoining Noida City Center Metro Station

∙ International PGA standard 18 hole golf course nearby.

∙ Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.

Supertech presents AMBER HEIGHTS, ARISTO HEIGHTS and AZURE HEIGHTS at 34

Pavilion, Noida where you will find fully loaded 2 and 3 bedroom apartments well connected

with Delhi Metro.

It is situated in the heart of Noida and just 2 kms from Noida Golf Course. It is minutes drive

from entertainment hub of Sector 18, Educational Institutes like AMITY, APEEJAY and

DPS are within the reach. For recreation, you can join your friends at charmwood Club or

Cappuccino Hut, especially designed to suit your life style.

So now you can't miss a single fine moment of life.

4-Apex Tower

overview

∙ Located at the main Noida Expressway.

∙ Part of the fully developed Emerald Court campus with numerous

Families already residing.

∙ Exclusive swimming pool and club house.

Apex Towers situated in Emerald Court on the Greater NOIDA Expressway, combines both

sense and sensibility to give you your money's worth and more. Just 5 minutes away from
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Delhi this apartment block is the tallest in the vicinity. Facing a 40 acre City Park the homes

in this project boast of a beautiful view along with the proximity of serene surrounding to

stretch or have fun with friends and family. The location boasts of several other advantages

like the proximity to various leading schools like Step-By-Step, Mayoor, Lotus Valley,

AMITY University and an upcoming multi-specialty hospital right across the road.

A home at Apex Tower comes with the added benefit of a swimming pool with in the

compound. The residents are also provided with a club house that offers the very best in class

and service. Here, living is all about adding style to your life! And the best news is that the

price for this high rise is not steep. Extremely affordable, these luxuriously designed and

perfectly built apartments are available at very attractive prices!

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 PROJECTS IN NOIDA EXTENSION AND GREATER NOIDA

1-Czar

Overview

∙ Modern day opulence prevails here

∙ Czar Suites are being uniquely developed as two side open plots on

Faridabad – Noida

– Gurgaon (F-N-G Corridor), which has 130 meters wide road.

Beyond adjectives. Beyond hyperbole. This is the real thing.

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Admittedly not for everyone, Czar Villas are the ultimate limited edition living experience.

Each villa is unique and captures the spirit of independent living spaces with a blend of

community living. With meticulously designed aesthetic interiors, they are the spaces so

vibrant that while you enjoy the best living style, you and your family will create the best

moments. Moments that you will wish like framing to adorn your wall for all times to come.

And you can have all this without having to pay through your nose.

Greater Noida

One of the largest industrial townships of Asia, is a young, planned, integrated vibrant city

where world class infrastructure provides numerous matchless facilities. Given its

advantages, Greater Noida has always been a preferred choice of Supertech to offer various

ultra-modern projects to its customers. Adjacent to the project site, there is upcoming Night

Safari, Formula1 Race Trace, Metro Corridor and proposed International Airport at Greater

Noida. Truly, it’s a perfect location for the perfect moments.

2-Oxford square

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Overview

∙ Independent Floors

∙ A perfect blend of open spaces, community living and conveniences

Welcome to the world class, independent living spaces at Oxford Square, Greater Noida.

These Independent Floors provide a freedom of living where you are not forced to live in

claustrophobic environment. Each of the independent floors is designed to give you a feel of

life in a villa and a great sense of space. Independent Floors at Oxford Square is truly an

address you have always aspired for. With exclusive features like a terrace garden, a splash

pool and a lot more, life at Oxford Square is a perfect blend of open spaces, community

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living and conveniences. You will not be forced to share your world with anyone else. With

state-of-the-art security, gated complex, wide internal roads, shopping complex, modern

club, gym etc., you can now enjoy independent living on your very own floor

3-UPCOUNTRY

Overview

 ∙ Now Experience Beachside Living without Leaving NCR.

 ∙ Choose between expandable Villas and High-rise apartments.

Imagine stepping out of your home and stepping on the cool sands of the beach, early in the

morning Or basking in the winter sun. Imagine going to sleep as gently splashing waves sing

a lullaby. Imagine all this with premium sporting, clubbing and leisure facilities. Now no

need to imagine it. Experience it all right here in Yamuna Expressway, 0 km from Greater

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Noida at Holiday Village an address reserved for the select few. Part of a completely self-

sustained development of Upcountry, a 100acre landmark, that's nothing short of an

independent country. Holiday Village at Upcountry. NCRs first beachside homes. You will

have a complete European experience, with an Indian price tag being the only gentle

reminder where you actually are.

1.3- Scope and Importance of the study

SCOPE

1. To know Brand positioning of Super-tech Ltd.

2. To forecast the future sales of Super-tech Ltd.

3. Future growth prospects of real estate industry

4. To know the factors which influence the purchase of customer

5. To know most striking media used for advertisement

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 1.4- LITERATURE REVIEW

BACKGROUND

SUPERTECH LIMITED is a Real Estate company which was founded in 1988, and has set

new trends and benchmarks of architectural excellence in the contemporary global scenario.

It is an ISO 9001:2000 certified company. It has successfully completed 22years in real

estate business and today it has revolutionized the real estate arena. Under the dynamic and

pragmatic leadership of Mr. R.K. Arora, Chairman & CMD and experienced Board

Members, Supertech Group is scaling new heights and touched the horizon of excellence.

Supertech Group has received “UdyogRatan Award”, in the year 2001. Mr. R.K. Arora also

has received “Excellence Award” for the year 2001 for his outstanding contributions to real

estate industry.

The Company and its Product line

Super-tech is a real estate company, which deals in real estate products like flats, apartments,

commercials, plots, villas, malls, hotels, etc. Product line is a group of products within a

product class that are closely related because they perform similar function or have similar

features, and are sold to the same customer group.

Every project of Super-tech includes different variants or sizes of flats which have different

features. For example same size of flat can cost higher if it is at the corner of the building,

because it is two-side open. Similarly same size of flat having additional balcony comes in

the product line.

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Features of the Projects

⮚ 80% open landscape area.

⮚ Vastu friendly plots.

⮚ Ample parking space.

⮚ Swimming pools, Health clubs, Medical centres, Schools are available.

⮚ 24 hour water supply.

⮚ Intercom facility in all flats which is connected with security room.

⮚ Reticulated gas supply to every kitchen.

⮚ Shopping complex within the complex.

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⮚ Vitrified tiles are used in flooring.

⮚ CNG operated power backup generation.

⮚ Each and every tower is equipped with Fire Suppression System.

ACHIEVEMENTS

1) Super-tech Limited is certified by ISO 9001:2000.

2) Super-tech Group has received “UdyogRatan Award”, in the year 2001.

3) Mr. R.K. Arora has received “Excellence Award” for the year 2001.

SUPERTECH’S INITIATIVE FOR BRAND POSITIONING

Super-tech Limited has signed up with Rajasthan Royals, as an Associate Sponsor in the

ongoing four season of the T20 IPL. The main idea of the association is to leverage the team

image which is the current flavour because of the wining spree mode and also it reflects the

company’s ideology as pioneer, dynamic and youthful.

For Super-tech, this is the first time the company has got associated with the game of cricket.

The company always believes in delivering the best of products and services so it has

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associated with Rajasthan Royals, the first champion of IPL T20. The Rajasthan Royals team

players will be sporting Super-tech branded uniform.

Commenting on the brand's association with Rajasthan Royals IPL team, Mr. R K Arora,

CMD, Super-tech Limited, said,” It’s a combination of young and experienced team

members with lot of world class players and upcoming talent. The team reflects our

company’s credence. Cricket is a religion in India and this game is the best way to further

strengthen our connection with our valued customers”.

Projects of SUPERTECH

Completed Commercial projects

Ongoing commercial Projects

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Ongoing Townships

Ongoing Hospitality Projects

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Completed Residential Projects

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Ongoing Residential Projects

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 Competitors of Super-tech Limited

❖ JAYPEE GROUP

❖ AMARPALI GROUP

❖ AJNARA INDIA LIMITED

❖ MAHAGUN REAL ESTATE P VT. LTD.

❖ PARAMOUNT GROUP
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 ❖ GAUR SONS INDIA LIMITED

❖ ANSALS GROUP

❖ UNITECH LIMITED

❖ LOGICS GROUP

Government Policy

At the Government level many new policy initiatives have been taken recently to boost the

real estate Property in India. These policy decisions will lend a stimulus and impetus to the

industry. It is beyond doubt that the new initiatives will unlock the potential of the

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sector. Also, along with the stimulus package announced by the Government, the Reserve

Bank of India (RBI) has taken a definitive step whereby banks are allowed to devise new

schemes beneficial to the property sector.

As part of the Government initiatives to boost real estate boom sector

India, RBI has declared concessional schemes for the real estate sector. Such initiatives

include:

 Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by increasingly
larger number of states.

 In case of integrated townships, the minimum area to be developed has been brought
down to 25 acres from 100 acres.

 51 per cent FDI allowed in single-brand retail outlets and 100 percent in cash-and carry
through the automatic route.

 Full repatriation of original investment after three years.

 Minimum capital investment for wholly-owned subsidiaries and joint ventures stands at
US$ 10 million and US$ 5 million, respectively.

 100 per cent FDI allowed in realty projects through the automatic route.
Further, in its endeavour to initiate new policies to boost the real estate sector in India, the

Ministry of Commerce and Industry, Government of India, has taken steps to reduce the time

taken to develop special economic zones (SEZs) by simplifying the procedures to get the tax-

tree industrial enclaves notified. Now developers can easily get their land classified as an

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SEZ at the outset itself by producing title deeds to prove their ownership. Again, the

Government has announced several concessions in the Budget 2008-2009.

FINANCIAL PERFORMANCE OF THE COMPANY AT A

GLANCE

∙ Total Income increased by 57.23%.

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∙ Operating Profit increased by 31.78%.

∙ Net Profit increased by 39.84%.

∙ Net Worth increased by 20.49%.

∙ Earnings Per Share increased by 34.99%

∙ To deliver superior shareholder value, company has paid dividend @ 5%.

Financial Supporters

Bank of Baroda, Corporation Bank, ICICI, AXIS, IDBI, SBI, Standard Chartered, PNB,

HSBC and other major financial institutions have shown great support to the company and its

plans. Gaursons has been prompt in repayments on loans from any of the banking

institutions.

FUTURE PROSPECTS ON REAL ESTATE INDUSTRY

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The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It

does not resemble a bubble that will burst. An unhindered growth for the next twenty years is

almost sure. This is because the outsourcing business in India is going great guns and this

entails a huge demand for commercial building and urban housing besides improvement in

infrastructure.

The organized retail market in India is also accelerating with players like Walmart, Bharti,

Reliance, etc. looking forward to make a foray, thus stepping up the demand for real estate.

According to forming planning commission advisor Tarun Das, a price index for the housing

market to track price movement must be incorporated. The govt. must ensure that there is no

shortage of funds. SEBI (Securities Exchange Board of India) recent harbinger of permitting

real estate mutual funds in both private and public sector will go a long way in attracting

funds from small investors who emphasize on certain return. Another impediment that can be

eased on the discretion of the government is the existing tax laws and other complex

regulations relating to multi dimensional real estate such as

industrial parks and SEZs (Special Economic Zone). REITS (Real Estate Investment Trust)

of the type introduced in U.S, U.K and Germany should be imitated and explored.

Brand Positioning

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Positioning is the act of designing the company’s offering and image to occupy a distinctive

place in the minds of target market. The goal is to locate the brand in the mind of consumer

to maximize the potential benefit to the firm. A good brand positioning helps guide

marketing strategy by clarifying brand essence, what goals helps the

consumers achieve and how it does so in a unique way everyone in the organization should

understand the brand positioning and use it as context for making decisions.

Brand Positioning - Definition and Concept

Brand positioning refers to “target consumer’s” reason to buy your brand in preference

to others. It is ensures that all brand activity has a common aim; is guided, directed and

delivered by the brand’s benefits/reasons to buy; and it focuses at all points of contact with

the consumer.

Brand positioning must make sure that:

● Is it unique/distinctive vs. competitors?

● Is it significant and encouraging to the niche market?

● Is it appropriate to all major geographic markets and Business?

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In order to create a distinctive place in the market, a niche market has to be carefully chosen

and a differential advantage must be created in their mind. Brand positioning is a medium

through which and organization can portray its customers what it wants to achieve for them

and what it wants to mean to them. Brand positioning forms customer’s views and opinions.

Brand Positioning can be defined as an activity of creating a brand offer in such a manner

that it occupies a distinctive place and value in the target customer’s mind. For instance-

Kotak Mahindra positions itself in the customer’s mind as one entity- “Kotak ”- which can

provide customized and one-stop solution for all their financial services needs. It has an

unaided top of mind recall. It intends to stay with the proposition of “Think Investments,

Think Kotak”. The positioning you choose for your brand will be influenced by the

competitive stance you want to adopt.

Brand Positioning involves identifying and determining points of similarity and difference to

ascertain the right brand identity and to create a proper brand image. Brand Positioning is the

key of marketing strategy. A strong brand positioning directs marketing strategy by

explaining the brand details, the uniqueness of brand and it’s similarity with the competitive

brands, as well as the reasons for buying and using that specific brand. Positioning is the base

for developing and increasing the required knowledge and perceptions of the customers. It is

the single feature that sets your service apart from your competitors. For instance- Kingfisher

stands for youth and excitement. It represents brand in full flight.

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Defining Values and Principle

● You already know how to do this

– Your values and principle are part of your Org and Brand

drivers!!!

Keller calls principle “Brand Mantra”

● Your Values, Principle, and position all are related

– NOTE: Keller says that associations are values, but we have a

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 stricter definition of associations from the IBM.

Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy.

Positioning simply refers to how your product or service is

viewed in the minds of prospects and customers relative to other

products or services available in your niche.

The term positioning has two connotations: a vertical and a horizontal one. In terms of the

vertical connotation, the term refers to the order in which your product ranks relative to the

products of your competitors in the minds of your customers in your industry niche.

In terms of the horizontal connotation, the term refers to the qualities and attributes your

product represents in the mind of your customers, again relative to your competitors.

While you cannot directly control the ranking that your product or service enjoys in the

minds of your customers, you can influence how you position the product in terms of

qualities and attributes. That is, by properly positioning your product relative to your

competitors in the minds of your customers, you will have much more control over how your

brand is perceived in the marketplace. You will then effectively have a guide or map for how

to execute your branding strategy.

Effective Brand Positioning

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No matter how long you’ve been in business, chances are good that you are engaged in

developing and promoting your brand positioning strategy. You’ll invest plenty of time in the

process of evaluating your products or services in terms of market share, sales and customer

base and comparing this information to that of your competitors. You’ll work to determine

how your customers perceive your business and its major offerings and use the detailed

findings to establish your business at the proper place within that all important target market.

Your business position within the target market will determine your business’s degree of

success. If you think you can manoeuvre into a more profitable place, do so by adjusting your

products or services to more closely match the desired position (known as (repositioning),

or pursue strategies that change customer perception of the products and services offered by

your competitors (de-positioning).

Here are some strategic tips that can help you to be as effective as possible during your brand

positioning process:

1. Understand brand positioning as fully as you can, especially in the way that it directly

affects your business. Businesses, especially smaller ones, are very diverse in their needs and

offerings, and it might take quite a bit of effort to even be sure that you are

positioning yourself within the correct market. Look closely at the businesses sharing your

pool of regular customers, their purchasing patterns and the roles that your business plays in

their everyday lives.

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2. Develop the most efficient method possible for gathering customer information.

Remember that you’re trying to get inside their heads and back out again with an

unvarnished look at how they see your business in terms of the benefit that it provides for

them. You might consider questionnaires, phone surveys or online surveys and offer a

small bonus to compensate customers for their valuable time.

3. Determine which of your products and/or services are the most popular or powerful, so

that you can use them to build on or adjust your overall positioning strategy.

4. Rank all of your products and/or services in terms of positive customer review and in

relation to those of your competitors.

5. List the most popular group of attributes that describe your business and products from the

viewpoints of your customers and combine them to reach your ideal vector…the position in

your target market from where your business can operate at the highest

possible level of strength.

6. Product-based businesses can complete the positioning process more easily than service

based businesses. After all, your customers can see, touch and watch demonstrations of your

products to see how they work and visualize their benefits. Here are some hints for exploring

how customers perceive your business and its services:

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 • Create simulations, descriptions or case studies showing proven results.

• Find out how customers view your services in terms of value, results and convenience.

7. Regardless of your business type, take the information about customer perception that

you’ve gathered, determine your top benefits and attributes and use them to determine your

current positioning and how far that point is from your ideal vector in the marketplace.

8. Decide whether you are satisfied with the current positioning of your business, or whether

you need to change your strategy. Consider your target market and decide if your business is

positioned in such a manner that it maximizes every opportunity for visibility in that market.

Finally, keep in mind that positioning can be either an active or passive process. If you

choose not to fully engage in it – it will still take place. Don’t give up the valuable

opportunity to monitor and influence the process and increase profitability.

Five Factors of Brand Positioning

1. Brand Attributes

What the brand delivers through features and benefits to

consumers.

2. Consumer Expectations
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 What consumers expect to receive from the brand.

3. Competitor attributes

What the other brands in the market offer through features benefits to consumers.

4. Price

An easily quantifiable factor – Your prices vs. your competitors prices.

5. Consumer perceptions

The perceived quality and value of your brand in consumer’s minds (i.e., does your brand

offer the cheap solution, the good value for the money solution, the high-end, high price tag

solution, etc. ?

In order to Position a Brand…

⮚ You must decide

o Who the Target Consumer is

o Who your main competitors are

o How the Brand is similar to your competitors

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o How the Brand is different from your competitors

Brand Positioning

A good brand positioning help guide marketing strategy by clarifying the brands essence but

goals it help the consumer achieve and how it does so in a unique way.The result of the

positioning is the successful creation of a customer focused value proposition, a cogent

reason why the target market should buy the product.

Super-tech Limited, with the value proposition of "Yours’ for life" which means only

Real Estate Brand which is

o Eco-friendly

o At your service for lifetime

o Earthquake Resistant

o Vastu friendly

o Seepage Resistant flats

o Structured with non-load bearing brick walls

o Perfect for investment

o Ready to make relations for lifetime not money

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Competitive Frame of Reference

A starting point in defining a competitive frame of reference for a brand positioning is to

determine Category Membership- the products with which a brand competes and which

function as close substitute.

Points of Parity and Point of Difference

Once the competitive frame of reference for positioning has been fixed by defining the

customer target market and nature of competition, marketers can define the appropriate

points-of-difference and point-of-parity associations.

● Point-Of -Difference

POD's are attributes or benefits consumer strongly associates with a brand, positively

evaluated, and believe that they could not find the same extant with a competitive brand.

Strong favorable and unique brand associations that make up POD.

● Point-of -Parity
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POP's on the other hand, are associations that are not necessarily unique to the brand but may

in fact be shared with other brands. These types of associations come in two basic forms:

1. Category

2. Competitive

Category POP's are associations consumers view as essential to be a legitimate and credible

offering within a certain product or service category. Competitive POP's are associations

designed to negate competitors' points-of-difference.

● Choosing POP's and POD's

POP are driven by the needs of category membership (to create category POP's) and the

necessity of negating competitors POD's (to create competitive POP's)

These are three key consumer desirability criteria for POD's-

1. Relevance

2. Distinctiveness

3. Believability

There are three key deliverability criteria

1. Feasibility
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2. Communicability

3. Sustainability

CHAPTER -II

RESEARCH METHODOLOGY

2.1 OBJECTIVES OF THE STUDY

The major objective of the study was to know the methods and tools used for Brand

Positioning and whether the Brand Positioning strategies are helpful in creating brand image

in the minds of the people or not. Advertising is one of the major tools which is used for

brand

Positioning and create brand awareness, so the objective was also to know the impact of

advertisement on sales.

The Following were the main objectives of the study:

⮚ To know Brand Positioning of real estate company “Super-tech Limited”

in NCR.
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⮚ To analyze Methods used for creating brand awareness.

⮚ To study the Impact of advertisement on the sales.

⮚ To know the factors which influence the purchase of customers.

● Null Hypothesis: There is no significant impact of advertisement on the sales of units

(flats, villas, plots, etc.) of real estate company.

● Alternate Hypothesis: There is a significant impact of advertisement on the sales of

units (flats, villas, plots, etc.) of real estate company.

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 2.2- Research design

Research design is simply the framework or plan for a study which is used as a guide in

collecting and analyzing the data.

As the objective of the research is exploratory in form , the research design must be made

accordingly :-

∙ Formulating objective of the study

∙ Designing the method of data collection

∙ Selecting sample size

∙ Collection of data

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∙ Analysis and findings

∙ Conclusion

∙ Recommendations

RESEARCH DESIGN

⮚ Causal research design :-The research design undertaken was causal

research, which was to know the cause and effect relationship between the variables like

advertisement and sales & advertisement and brand awareness.

A. SAMPLING DESIGN

● Convenience Sampling: - It involves picking any available set of respondent

convenient for a researcher to use. The clients or visitors who came to the offices

used our sample flats to have the idea and get the blueprint of the flat and their

designs.

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 B. SOURCES OF DATA

● Primary Data:-Primary data collection will include both personal interview

and simple questionnaire.

● Secondary Data: -Secondary data collection will be incorporated to find out

present scenario of real estate market and other information related to real estate company.

C. DATA COLLECTION TOOLS

● Personal Interview

● Questionnaire

D. METHODS OF DATA COLLECTION

● Survey

● Observation

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 ● Questionnaire

● Personal interviews of customers

E. SAMPLE SIZE& DURATION OF THE STUDY

● Sample size: - 70 (Customers from NCR)

● From 4th April 2022 to 3rd June 2022 (2 Months

CHAPTER - III

ANALYSIS AND FINDINGS

3.1 ANALYSIS OF DATA

Que.1) Have you seen any promotional campaign/advertisement of Super-tech?

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Interpretation: - None of the customers said that they have not seen any promotional

campaign/advertisement of Super-tech. 100% respondents have seen promotional ads.

Que.2) How do you come to know about the products of Super-tech?

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Interpretation: - Advertisements are the major medium to inform people about the projects

because 65% people came to know about the projects from advertisements. 14% of

respondents were informed by sales executives and 14% were informed by friends &

neighbors. Property dealers do not take initiative to inform people. Only 7% of respondents

were informed by property dealers.

Que.3) What influences you to buy a product of Super-tech brand?

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Interpretation: - Around 43% respondents were influenced by advertisements to buy from

super-tech, 29% bought by their self-experience, around 28% respondents were influenced

by friends to buy a product of super-tech brand.

Que.4) Which Brand do you think is the toughest competitor to Super-tech?

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Interpretation :- Out of 70 respondents 45 said that Amrapali group is the toughest

competitor to Super-tech Ltd. 5 persons said its Jaypee, 10 said Gaur sons India Ltd. And 10

said Unitech Ltd.

Que.5) Do you think Super-tech is a successful/unsuccessful brand?

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Interpretation :- 100% respondents said that Super-tech Brand is a successful Brand. None

of them said that, it is an unsuccessful brand.

Que.6) Why do you think Super-tech is a successful/unsuccessful brand?

Interpretation:-Super-tech limited is a successful brand just because of its prices, around

50% respondents think that it is successful because of prices. 14% think it is because of

promotional activities and 14% think it is successful because of range of prices both.Also

around 22% people think it is successful because of range of products.

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Que.7) What do you think of the advertisement of Super-tech?

Interpretation :-36% people think its advertisement is satisfactory, 64% said its impressive

and none of them said its unsatisfactory.

Que.8) You like/dislike the advertisement because of :

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Interpretation: - 64% customers liked the advertisement because of its presentation, 22%

liked it because of model/celebrity and only 14% liked it because of slogan. They responded

that it should be changed.

Que.9) Do the various schemes/promotional activities affect your purchase plans?

Interpretation:- Purchase plans of customers are affected by promotional activities. 71%

respondents said they are affected by promotional activities and 29% said they are not

affected by promotional activities.

Que.10) If you go for re-purchase of flat/plot, will you prefer Super-tech?

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Interpretation: - Around 57% are fully satisfied customers who will re-purchase unit of

super-tech if needed. 29% people said they may purchase and only 14% said they will not

purchase.

Que.11) Do you agree or disagree with the punch line of Super-tech----‘Yours for Life’

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Interpretation :- 64% respondents agreed with the punchline of Super-tech, and as per some

customer’s responses they strongly agreed with it. 22% agreed up-to some extent and only

14% disagreed with the punch line.

3.2- FINDINGS

● Super-tech is having a strong brand image and is a successful brand.

● It is successful because of its variety range of prices and products.

● Super-tech’s advertisement is impressive but it has to be more effective.

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● Advertisements have a great and positive impact on sales of Super-tech.

STRENGTH
 Low operational costs

 Presence of established distribution networks in both urban and rural areas

 Presence of well-known brands in REAL Estate sector

 Financial position is very sound.

 The Company is equipped with wide range of products.

Chapter IV

SUMMARY AND CONCLUSIONS

4.1- CONCLUSION AND RECOMMENDATIONS

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 CONCLUSION

Every customer is well aware of the advertisement done and have seen promotional
campaigns done by Super-tech. Most of the customers (around 65%) come to know about
the projects of Super-tech by advertisements. Friends and Sales representatives also play
important role in making customers aware about the projects.
Price and Brand image is the most important factor which influences the buying decision of
customers. Advertisement plays an important role in influencing the buying decision of
customers. It was found that Amrapali group is the toughest competitor to Super-tech ltd.
Then Gaur sons India ltd. and Unitech ltd.
During the survey it was found that most of the customers (around 80%) are from the
age group (30-40 years) who work in a repudiated organisation, almost 90% customers were
married.
It was found that the income level of customers was very high. It was more than 5lakhs.
Hoarding is the most striking media for advertisement of Super-tech Ltd. and other media
must be used for advertisement to have more impact.
Most of the customers will re-purchase the unit of Super-tech and are fully satisfied.

RECOMMENDATIONS

⮚ More schemes should be introduced to attract non-buyers.

⮚ Advertising standards should be maintained, if possible improved, as advertisements

have contributed immensely to the awareness level of the brand as well as projects.

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 ⮚ As customers responded, price and brand are major factor which influence their buying

decision, other factors like quality, location and other features need improvement.

⮚ It was found that Super-tech enjoys a good brand name, and in order to retain their

market share it becomes vital for the company to maintain the brand image and the
trust which they have built over the years.

⮚ The number and frequency of advertisements in the media TV, Newspapers, Radio,

etc. which have very less impact should be increased.

⮚ The Company should try its level best to fulfil commitments done to the customers

like giving possession in time, etc.

⮚ Promotional activities should be increased. The people of age group (30-40) must be

targeted, who have high level of income.

4.2- LIMITATIONS OF THE STUDY

The limitations of the study are as follows:

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● The work has to be done with consumers or clients of different age group and

different mindsets from all over Delhi-NCR by on own which in result was not able to predict
the end result by our own efforts and skills.

● The official meeting used to be held every morning which can be switched to the

evening one so that the meeting includes the conclusion part not the to do list of
individuals.

● Accuracy of the study is purely based on the confirmation as given by the Clients.

● The study is confined to limited period.

● The main limitation of the study is that it is based on the information of a big firm

and that is the reason to have very vast data which was not possible to cover in the short
span of time of 2 months only.

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 ANNEXURE

QUESTIONNAIRE

Being an esteem customer of Super-tech Limited, you are requested to take out
a few minutes and fill the following questionnaires –

1. Is the Sales Person Knowledgeable?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

2. Did Employees spent enough time with you before sales?

▪ Strongly disagree

▪ Disagree

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▪ Neither agree nor disagree

▪ Strongly agree

3. Did Employees spent enough time with you during sales?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

4. Did Employees spent enough time with you after sales?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

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5. Was there Availability of the resources?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

6. Was service good?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

7. Are the Prices affordable?

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▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

8. Are the Attractive discounts offered?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

9. Is Décor of the waiting area pleasing?

▪ Strongly disagree

▪ Disagree

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▪ Neither agree nor disagree

▪ Strongly agree

10. Are Post sales follow ups done regularly?

▪ Strongly disagree

▪ Disagree

▪ Neither agree nor disagree

▪ Strongly agree

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 BIBLIOGRAPHY

Books

• MARKETING MANAGEMENT - KOTLER PHILIP

• MARKETING RESEARCH - NARGUNDKAR RAJENDRA

Magazines & Newspapers

• PROPERTY MAGAZINE

• TIMES OF INDIA

• THE ECONOMIC TIMES

Websites

http://www.supertechlimited.com

http://www.wikipedia.com

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