Company/Brand: ____________________________ Group Name: ____________________________

Section: _______

Lecture Week1 - Class1: Industry Analysis Fact Sheet Worksheet #1

Your company/brand:

Industry Type Industry Size Industry Growth Rate

(Baht value or unit volume) (2 consecutive fiscal years)

Year _______ = %

Year _______ =
%
Year _______ =

Segments Segment Size Segment Segment Growth Rate

(in your selected market) (baht value or unit volume) Proportion (2 consecutive fiscal years)
1. % % %
2. % % %
3. % % %
4. % % %
Total 100%

Market Share by Brands in total Sales of each brand

(in your selected market) (Million Baht)
1. %
2. %
3. %
4. %
Total 100%

Segment:
Market Share by Brands Sales of each brand
(in specific segment in your selected market)
(Million Baht)

1. %
2. %
3. %
4. %
Total 100%

Segment:
Citation: No. of sheets 1/1
 Company/Brand: ____________________________ Group Name: ____________________________

Section: _______

Market Share by Brands Sales of each brand

(in specific segment in your selected market) (Million Baht)
1. %
2. %
3. %
4. %
Total 100%

Segment:
Market Share by Brands Sales of each brand
(in specific segment in your selected market) (Million Baht)
1. %
2. %
3. %
4. %
Total 100%

Citation: No. of sheets 2/1