MBA576: Unit 3 Discussion

Hemanadh Gopi Rayapati

 Introduction

It is my responsibility as the regional manager of a large sit-down restaurant chain to

establish a product and service plan to rework the menu and "dining experience" in order to

attract more millennials to the restaurants in my territory, which I have done.. The plan will

encompass certain aspects of product and service design. Ideas for releasing new menus

that reflect changes in customer tastes, as demonstrated by millennials, will also be

presented in this paper. There will be a greater emphasis on organic, locally sourced, and

health-conscious options on the menu.

Design and Product Change

Product Design

It may be tough to attract a younger clientele from the surrounding neighborhood to

our restaurant. As a large group of individuals, millennials represent a significant source of

prospective income for our company. I feel that in order to reach this audience, we must

take into account our ability to produce and serve our products. I believe that retooling or

repackaging our products will be the most effective way to attract younger customers in the

future because of a lack of capital expenditures. As a first step, I want to provide daily

promotions. There will be a daily special centered on a different subject for each one (ie.

Taco Tues., Wing Wednesday, Tequila Thursday). I intend to offer a wide range of locally

sourced and regionally brewed beverages, such as wine and beer. It is possible to add such

in the menu to monitor and collect client input. Millennials, in my opinion, prefer food that

can be shared and all-you-can-eat appetizers. Because of the millennial generation's value
system, our ability to provide these items on our menu at an affordable price will be

attractive to this demographic.

Service Design

I also believe that delivering outstanding customer service can help you retain

current customers while attracting new ones, particularly those who are more youthful. I

plan to put in place a "service with a smile" policy. When customers come, they will be

greeted warmly and told as to whether or not there is seats available. The younger

generation, which is always on the go and looking for a quick solution, would be interested

in having accelerated services. As a part of the expedited service, diners will have access to a

quick payment station at each table, online reservations, and a seating area that is ideal for

large groups. These options will allow us to serve customers more quickly, and my "service

with a smile" initiative will guarantee that customers are treated politely and well when

they contact us. A new service addition will be happy hours, which will be given at off-peak

and non-traditional times.

Conclusion

Given the constraints of finance and floor plan alteration, taking this strategy will

attract millennials and consumers. As a result of my efforts to improve the product and

service process, I feel I will be able to attract more millennial customers.

 Reference
Casual Dining Not Appetizing Enough for Millennials. (2022). Retrieved 30 March 2022, from

https://www.usatoday.com/story/money/business/2019/01/29/casual-dining-

restaurans.