Executive Recruiting: Tips for Recruiting

Executives
Anja Zojceska | Recruiting | Talent Acquisition | September 14, 2018

Executive recruiting is quite different than your average hiring process. To recruit the best
executive for a top-level position, you need to apply advanced recruiting methods. In this blog
post, you will learn the best recruiting tips for recruiting executives.

What is executive recruiting?

Executive recruiting is the process of finding and hiring candidates to fill top-level positions at
the company.

In executive recruiting you to aim to find and hire executive personnel such as senior managers,
directors, vice presidents, chief executive officers and similar high-level officers within
companies.

Executive recruiting is sometimes called C-Suite recruiting.

This is because the highest-level executives in senior management usually have titles beginning
with "chief" forming:

 Chief executive officer (CEO)

 Chief operations officer (COO)
 Chief information officer (CIO)
 Chief technology officer (CTO)
 Chief financial officer (CFO).

Importance of executive recruiting

Finding and hiring the ideal job candidate for your company's C-suite level is critically
important to the overall success of your business.

The next “chief” of any of your departments will be making decisions that shape the current
company culture and the future of your business. 

This is why executive recruiting needs to be approached with the highest attention and
priority. 
Understanding the challenges of executive recruiting
There are many different challenges associated with recruiting executives. Here, I will highlight
the 3 key challenges in executive recruiting:

Executive recruiting challenge #1: Competition for top talent

With the unemployment rate lower than ever, companies are competing for the best talent at all
levels, especially at the executive level. Top-level executives know they are in demand and that
they can choose where they want to work and under which conditions.

Executive recruiting challenge #2: Recruiting passive candidates

The chances are that the top executives are already employed and they are not actively looking
for a new job. However, they don’t mind being approach and offered a better career opportunity.

According to Experteer career services survey, an overwhelming majority (97%) of senior

candidates in a company want to be ‘found’ or ‘approached’ by headhunters for relevant
vacancies! 😲

Executive recruiting challenge #3: Leadership is changing

In 2017, 3.6 million executive leaders have retired, allowing younger employees to move to
management positions, according to MRINetwork.

Now, the millennials are moving into leadership roles. Consequently, leadership as such is

going through big changes. This is because millennials are moving away from the traditional top-
down corporate structure. Instead, they strive towards a collaborative and
transparent management style.

If you want to recruit an executive and a leader of tomorrow, you need to acknowledge these
changes and look for the right qualities in your executive talent.

How to recruit executives successfully?

Recruiting the best executives is a challenging task. Looking to fill a seat in your company’s C-
suite isn’t your average hiring process. Executive recruiting today requires a different and more
sophisticated level of recruiting skills.

As the Executive Recruiter Carolyn Carpeneti puts it:

Executive recruiting is both the art and the science. 

Tips for recruiting executives

Here are the top 8 executive recruiting tips that will help you effectively recruit the best
executives and strike that delicate balance of art and science:

Executive recruiting tip #1: Understand the job and the industry

The first and most important step in executive recruiting is to do your research. It should go
without saying that you need to prepare very well in order to find and hire the best executive for
your company.

Start by crafting the perfect job description. Feel free to use the job description templates, but
make sure you customize them to fit your own needs.

Then imagine your ideal executive candidate and create your candidate persona. Define the
type of candidate who would be a perfect fit not only for your C-level position but also for your
industry and your company culture.

Executive recruiting tip #2: Leverage employee referrals

When it comes to recruiting executives, networking is the way to go. Utilize the connections

and the networks of the existing leaders in your company. Try to find someone who knows
your targeted executive candidate or who can suggest a few executives suitable for the position
you are looking to fill.
Go above and beyond to leverage personal contact, social media connections and employee
referrals.

Think outside the box - include your current employees, alumnus, investors, board members
and other relevant stakeholders in your search for executives.

According to Jennifer Rettig, a Head of Recruiting at Looker, this is the secret to executive
recruiting learned at Apple and Yahoo. Here is another important advice from Jennifer:

If you get any pushback from leaders on your team who say they're too busy, don't just relent -
explain how the role you're hiring for will alleviate pain points for them, take work off their
plate, and complement their skillset.

Executive recruiting tip #3: Be discrete and maintain confidentiality

Make sure that you demonstrate the highest level of professionalism when contacting potential
C-level candidates.

According to the previously mentioned Experteer study:

 86.9% of executive candidates prefer being contacted through a private email address
or via online networks (77.9%).

When contacting your potential executive candidates through their private email or personal
social media profile, ensure them that you will maintain confidentiality and be discrete
throughout the whole process.

Executive recruiting tip #4: Build relationships

The critical part of executive recruiting is building relationships with your candidates. In order
to do that, you need to adopt a highly personalized approach. The candidate should always be in
the focus of your recruitment process.

Remember, the best executive candidates are hard to find and even harder to persuade to make a
move. This is why you shouldn’t attempt to sell your position immediately.

Instead, focus on getting to know your candidate first.

Executive recruiting tip #5: Discover their drive

After establishing the first contact with your executive candidates, try to get to know
them better.

You need to discover what drives them.

Here is some insightful advice from Marco Zappacosta, the Co-Founder and CEO of Thumbtack:
It’s critical to know what drives people. Some execs are motivated by money. Others by impact.
Or the desire to lead high-performance teams.

However, if you ask someone what motivates them, you will get spoon-fed a pat answer.

According to Zappacosta, if you want to discover what really drives your executive candidates,

you should ask them:

What accomplishment are you most proud of in your career?

Executive recruiting tip #6: Be patient

When it comes to executive recruiting, you should be prepared to invest the time and
effort required in today’s highly competitive environment to get the person you want.

According to Staffing Advisors:

 In a typical CEO or Executive Director search, the hiring process can take 4-8 months.

Recruiting executives is a long and delicate process. The top candidates will almost certainly
need a lot of reassurance to even start thinking about your offer.

Executive recruiting tip #7: Provide a great candidate experience

When recruiting any candidate today, you really need to work hard to provide the best possible
candidate experience. When it comes to executive recruiting, your efforts to improve your
candidate experience should be scaled 10X. 

Remember, the best senior executive talent is being courted by many different companies. This is
why you need to make sure that your candidates are getting the best executive search
experience that really stands out. 

Executive recruiting tip #8: Go the extra mile

Going the extra mile in when recruiting executives can make or break your hiring process.
Since these candidates are high in demand and approached by many different companies, they
have probably seen and heard it all.

This is why you need to differentiate your approach and go the extra mile.

Demonstrate how much your company is invested in and committed to hiring them. Make sure
to offer them a face to face time with your CEO or director.

Show your executive candidates that you truly value getting to know them. Listen carefully and
be ready to accommodate their needs. Be prepared to meet them outside working hours or on
weekends.
Find out what they like and take them to their favorite restaurant or game.
Implement personalized touches to make your executive candidates feel special.