Presentation On

BUSINESS MODEL CANVUS

SUBMITTED BY
Team dark
RIFAT HOSSAN TANVIR
ADAMJEE CANTONMENT COLLEGE

MAHFUZA ALAM SYNTHIYA

ADAMJEE CANTONMENT COLLEGE

NOSHIN TABASSUM ABONI

ADAMJEE CANTONMENT COLLEGE
 Concept of BUSINESS Model Canvas

A business model canvas is a visual representation of a business

model, highlighting all key strategic factors. In other words, it is a general, holistic
and complete overview of the company's workings, customers, revenue streams
and more.

The business model canvas was originally developed by Alex Osterwalder and Yves
Pigneur and introduced in their book ‘Business Model Generation’ in 2005 as a
visual framework for planning, developing and testing the business model of an
organization
 Impotence of Business Model Canvas.
Provides a quick overview of the business model and is devoid of the unnecessary details compared to the
traditional business plan.

The visual nature makes it easier to refer to and understand by anyone.

Easier to edit and it can be easily shared with employees and stakeholders.

Can be used by large corporations as well as startups with just a few employees.

Clarifies how different aspects of the business are related to each other.

A BMC template can be used to guide a brainstorming session on defining your business model effectively.
 Elements of Business Model Canvas

1. Key partners
2. Key activities
3. Key resources
4. Value Proposition
5. Customer segment
6. Customer Relationship
7. Channels
8. Cost structure
9. Revenue stream
 Key Partners
Key partners are the external companies or suppliers that will help to carry out
the key activities. These partnerships are forged in order to reduce risks and
acquire resources. Key
partners :
Types of partnerships are
1. Horticulture research
❑ Strategic alliance: partnership between non-competitors Centre
2. Bangladesh
❑ Coopetition: strategic partnership between partners Agriculture Research
Institute
❑ Joint ventures: partners developing a new business 3. Agent company

❑ Buyer-supplier relationships: ensure reliable supplies

 Key Activities
In this section, all the key activities which are needed to
do to make A business model work is listed down.
These key activities should focus on fulfilling its value
proposition, reaching customer segments and maintaining
customer relationships, and generating revenue. Key
activities :
There are 3 categories of key activities; 1. Production
❑ Production: designing, manufacturing and delivering a
2. Export
product in significant quantities and/ or of superior
quality.

❑ Problem-solving: finding new solutions to individual

problems faced by customers.

❑ Platform/ network: Creating and maintaining platforms.

For example, Microsoft provides a reliable operating
system to support third-party software products.
 Key resources
Key
This section includes the main inputs to
resources :
carry out the key activities in order to create
1. Acres of land
the value proposition. 2. Decorticators
3. Patent
There are several types of key resources 4. Agricultural
and they are: scientists and
researchers
❑ Human (employees)
5. Farmers
❑ Financial (cash, lines of credit, etc.) 6. Funding from
❑ Intellectual (brand, patents, IP, copyright) personal source
❑ Physical (equipment, inventory, 7. Bank loan
buildings)
 Value Proposition
A value proposition refers to the value a company promises to deliver to
customers should they choose to buy their product. The value proposition Value
is a powerful tool to drive sales and build a customer base. Additionally, a Proposition :
perfect and compelling value proposition can advance the effectiveness of 1. Can be used to
the company’s marketing strategies.
make 2500+ products
The advantages of using the Value Proposition Canvas. 2. Can make more
Understanding the customer, with their needs and expectations sustainable products
Developing a product in accordance with what your customer need and 3. Completely eco-
want friendly
Comparing a product you already have with the user’s need 4. More beneficial
Finding your product-market fit 5. More flexible than
Avoiding producing something nobody wants, saving time and money. other resources
A value proposition should be unique or should be different from that of
your competitors. If you are offering a new product, it should be innovative
6. Regrows faster
and disruptive. And if you are offering a product that already exists in the
market, it should stand out with new features and attributes. Value
propositions can be either quantitative (price and speed of service) or
qualitative (customer experience or design).
 Customer segment

segmentation is a business strategy where businesses divide

their customer base into separate and distinct groups. The Customer
company then determines each group’s different needs/wants
and makes its products or services to meet those specific Segment:
needs. 1. fabric and textile
There are four primary types of customer segmentation models company
derived from the different ways that customers can be 2. Jute spinner
classified. company
These types include: 3.condensed milk
❑ demographics (based on age, gender, marital status) company
❑ behavior (based on buying habits and response to marketing 4. Herbal Medicine
campaigns) production company
❑ where they live. 5. Explorer limited
❑ psychographics (based on lifestyle, personality, and values)
 Customer Relationship
Customer Relationship The relationship type established by a company Customer
with a specific customer segment is called the customer relationship. relationship :
Relationships can range from personal to automated, from transactional 1.Advertisement
to long-term, and can aim to acquire customers, retain customers, or 2. Good
boost sales. community
What type of relationship does each customer segment expect us to 3. Co–creation
establish? 4. Reward loyal
Atmosphere customer
Customer service 5. Provide
Interactions suggestions to the
Categories of Customer Relationships: customer about
❑ Personal Assistance products
❑ Dedicated Personal Assistance 6. After selling
❑ Self-Service services
❑ Automated Services
❑ Communities
❑ Co-Creation
 Channels

A business model is not complete without channels. Companies

use them to communicate with and reach their target audiences.
channels have many purposes, including: Raising customers'
awareness of the products and services of company offers. There Channels :
are several channels of communication. 1. Direct selling
The communication channels can be categorized into three 2. Online selling
categories: 3. Agents
❑ written communications, 4. Hotline selling
❑ oral communications, and
❑ non-verbal communications.
 Cost structure

The Business Model Canvas cost structure describes

the costs that business occurs through its operations.
These include employees, infrastructure, costs Cost
associated with all activities as well as sourcing structure :
through key partnerships. This part is focused on 1. Production,
evaluating the cost of creating and delivering your machines,
value propositions, creating revenue streams, and greenhouse, office
maintaining customer relationships. This is easier to and godown.
do so once the key resources, activities, and partners 2. Payments, utility
are defined. and maintains

Businesses can either be cost-driven (focuses on

minimizing costs whenever possible) and value-driven
(focuses on providing maximum value to the customer)
 Revenue streams

A revenue stream is a critical part of the

business model that influences strategy,
business planning and investment. A
Revenue
revenue stream represents the economic
stream :
value customers are willing to pay for the 1. Profit by selling
products and services offered. A revenue processed hemp in
model is important for the company's long- various companies.
term business projections as it gives an
overview of the company's current and
future potential to earn profits.
A complete Business Model Canvas
 The BMC offers an overview of a business idea from every
perspective. Using BMC any department or management can quickly
receive exactly the information that is important to them. With the
BMC, startups can present their business idea. Corporates can also
use the BMC for new projects. The business model canvas is a living
document, therefore after completing, it needs to be revisited and
ensured that it is relevant, updated and accurate.
Thank you