Apeejay School of Management, New Delhi

Post Graduate Diploma in Business Management (PGDBM) 2006-08 Batch Pedagogy

203:BUSINESS RESEARCH PROCESS

Objective
The objective of this course is to provide an insight into the scope and extent of application of Business Research as an information providing activity for management decision-making and to equip the students with the conceptual framework of Research Process for attaining Business Goals.

Course Contents SN
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 RESEARCH IN BUSINESS APPLYING SCIENTIFIC THINKING TO MANAGEMENT PROBLEMS THE MANAGEMENT-RESEARCH QUESTION HIERARCHY THE RESEARCH PROPOSAL ETHICS IN BUSINESS RESEARCH DESIGN STRATEGIES SAMPLING DESIGN MEASUREMENT MEASUREMENT SCALES EXPLORING SECONDARY DATA SURVEY METHODS: Communicating With Participants INSTRUMENTS OF PARTICIPANT COMMUNICATION OBSERVATIONAL STUDIES EXPERIMENTATION DATA PREPARATION AND DESCRIPTION EXPLORING, DISPLAYING, AND EXAMINING DATA HYPOTHESIS TESTING MEASURES OF ASSOCIATION MULTIVARIATE ANALYSIS: An Overview PRESENTING RESULTS: Written and Oral Reports FORECASTING RESEARCH APPLICATIONS IN BUSINESS

TOPIC

18 19 20 21 22

The Teaching Methodology will include Lectures, Case Analysis & Field Assignments

Assessment
1. Internal (35 Marks) a. Assignments (10 Marks) Two assignments will be given, one individual assignment and other group assignment. Each Assignment is of 5 marks. b. Class Participation, Case Analysis & Presentation (10 Marks) Class Involvement & Group Participation for healthy discourse and learning in classes. c. Test (15 Marks) Mid Semester test of 15 marks 2. External (60 Marks) External Exam will be conducted at the end of the semester. The evaluation is based on the conceptual knowledge acquired and practical insight developed. 3. Attendance (05 Marks)

References
1. Cooper, Donald & Schindler, Pamela, Business Research Methods 2. 3. 4. 5. 6. 7. 8. 9. 10.
(8thEdition), TMH, 2003 Blankenship, A.B., Breeh, George Edward, & Dutka, Alan, State of Art MARKETING RESEARCH, NTC Business Books, 1998 Parasuraman, A., Grewal, Dhruv & Krishnan, R., Marketing Research, Biztantra, 2004 Malhotra, Naresh K., Marketing Research (4thEdition), Pearson, 2004 Aaker, David, Kumar, V. & Day, George S., Marketing Research (7thEdition), John Wiley & Sons Inc., 2004 Nargundkar, Rajendra, Marketing Research-Text & Cases (4thEdition), TMH, 2003 Arya, P.P. & Pal, Yesh, Research Methodology in Management, D&D Publications, 2002 Pati, Debashis., Marketing Research (1st Edition), University Press, 2002 Shajhan, S., Marketing Research- Concepts and Practices in India, (1st Edition), Mc Millian, 2005 Nair, Suja R., Marketing Research (1st Edition), HPH, 2003