For Home Collection Phlebotomist

(field executive) Pan-India

UNIFORM & BAG
DESIGN PHASE 2
Dr. Lal PathLab's Home
Collection Team
TEAM NAME: Battlefield Warriors

TEAM MEMBERS-

Abhimanyu Adhikary
Sumit Jangra
Tanvi Jain
Upam Dudhe

COLLEGE- NIFT Delhi

POC: 8745080306
 01
TABLE CONTENTS
TOPIC HIGHLIGHTS

- Brand Identity
- Secondary Research
- Primary Research
- Survey
- Consumer Report
- 2d Designs
- 3d Designs
-Samples
THE BRAND
BRAND IDENTITY C L IE N T : D R. L AL P AT H L AB

Dr. Lal PathLabs Limited is an international service

provider of diagnostic and related healthcare tests.
The main operation of Dr. Lal Path Labs deals with the
performing of diagnosis and testing, specialized tests and
preventive screenings.

ONE OF INDIA'S TOP DIAGNOSTIC CHAINS

It has a national network consisting of National Reference
Laboratory in New Delhi along with 190+ other clinical /
medical laboratories, 1700+ lab patient service centers
and 5,000+ pickup points with the widest test menu of
4500 tests and panels. Our network has coverage across
India, including metropolitan areas such as New Delhi,
Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata.

02
The brand is trusted by millions of people all over India
and has been part of every household's life since 1949.

 "BE THE MOST

TRUSTED
BRAND'S VISION

HEALTHCARE
PARTNER,
ENABLING
HEALTHIER
LIVES"
BRAND'S VISION

The brand's vision leads us to design a

collection that is amiable for the
consumers and builds confidence between
the executives and patients who trust the
brand with their health and are beneficial
to the field executives who work hard every
day outdoors.

03
SECONDARY RESEARCH
SECONDARY RESEARCH E X IS IT IN G UN IF ORM AN D
AC C E S S ORIE S

Shirt, Pant, Winter Jacket,

Sweater

Image source: Instagram

The uniform for field executives consists of a blue shirt and blue/black pants with logo
placement on the chest pocket. The executives wear disposable gloves, masks and head

04 caps while going for a home collection.

They have an ID Card at them always and they carry their two-wheelers' keys with them in
their pockets.
SECONDARY RESEARCH

Image source: Instagram

The Residence Collection Phlebotomists walk the streets, collecting samples from various
residences and transporting them to collection centres. They are typically given two-
wheelers. They wear helmets and carry a Dr. Lal PathLabs-branded medical sample bag
designed by the company.
 05
The Residence Collection Phlebotomists walk the
streets, collecting samples from various
residences and transporting them to collection
centres. They are typically given two-wheelers.
SECONDARY RESEARCH

They wear helmets and carry a Dr. Lal PathLabs-

branded medical sample bag designed by the
company.

REQUIREMENTS This work uniform and attire will replace the

FOR UNIFORM usage of private clothing, reducing bacterial load

on the hands and preventing the spread of
infection.

A uniform is also an excellent idea in these times

of COVID. Uniforms serve as a protective apron
that can be removed and washed once the
employee has left the premises, preventing the
spread of any virus.
06
REASONS 1. WELL DRESSED STAFF ARE CONFIDENT
SECONDARY RESEARCH

HOME 2. HIGH QUALITY UNIFORMS SET THE

STANDARD
COLLECTION
3. EMPLOYEES ARE ALWAYS DRESSED
SERVICE APPROPRIATELY

UNIFORMS 4. UNIFORMS ESTABLISH TEAM BRANDING

MATTER TO 5. IMPROVEs CUSTOMER SERVICE

CUSTOMERS
07
SECONDARY RESEARCH A CLOSER LOOK AT SAMPLE
COLLECTION AT HOME

A doctor orders lab tests to diagnose, treat, manage, or monitor a patient's

condition, and the patient chooses to have them performed at home. This can
be done by booking a test online or ordering one over the phone. The
procedure starts with the collection of a blood sample, which is then submitted
to a laboratory to be individually identified and analysed to ensure that it is
suitable for the testing requested by the health care practitioner.

The technique for collecting and managing samples is critical to achieving

accurate and quick laboratory test findings. Samples must be collected by a
phlebotomist or technician using good technique, using proper containers,
correctly labelled (in the presence of the patient), and transferred to the
laboratory as soon as possible.
PRIMARY RESEARCH
AND
UNDERSTANDING
 08

PRIMARY RESEARCH
VIS IT IN G T H E L AB IN P E RS ON AN D C AL L IN G A H OM E E X E C UT IVE
AT OUR H OM E F OR A BE T T E R UN D E RS T AN D IN G
First, we visited our nearby Dr. Lal PathLabs and asked around questions to have
an understanding how the lab works.

DIRECT SURVEY:
Second, we booked an appointment for an executive to come to our home for a test
and meanwhile also to understand their uniform, and other accessories. We also got
to know their problems and their wants.
REPORT
1. Uniform:

They wear blue and black/grey pants which according to

them are still subjected to a lot of dust leading to improper
look, hygiene issues, and personal issues

They wear a head cap, mask, gloves which usually comes

with the kit. All the items are disposable.

They feel there is a lack of pockets to keep items and cash in

a more appropriate way.

There's a requirement for more breathable, anti-stain

materials.
09
REPORT
2. Bag:

A big problem for them is waste disposal. After taking the test
they just put all the disposable things (gloves, used injection
etc) in the side pockets of the bag and they have to throw them
at the end of their shift.
There is a need for a proper location in the bag for the same,
something more hygienic.
The current bag's shape is useful but there is a need for various
pockets and compartments (some open pockets and some

09
having a closure.
The bag is very bulky and some advancements would be useful.
General issue- money transfer is a bit hectic.
 Our
understanding
and
interpretation
of the
requirements
After a lot of brainstorming,
meetings, changes, we have

10 come up with the following

designs and features:
 FEATURES
(REQUIREMENTS FOR HOME COLLECTION FIELD EXECUTIVES) 10
The uniform includes:
Because of the physical nature of the job, Dr Lal Pathlab's field executives are subjected to a lot
of outdoors.
The new uniforms designed by us are breathable, durable and lightweight, helping executives stay
cool when the temperature and the humidity rise.
The uniforms have fabrics that allow a better range of motion and are designed with moisture-
wicking fibres so drivers can combat sweat and remain dry and comfortable throughout the day.
There is a provision of various pockets in jacket and pants which are designed very meticulously
in accordance to the needs.
FEATURES
(REQUIREMENTS FOR HOME COLLECTION FIELD EXECUTIVES)

THE UNIFORM INCLUDES:

Taking into account the issues that sample collectors confront, we have produced a uniform that
emphasises the addition of pockets, making it easier for them to keep their belongings
organised without difficulty.
The uniform comprises of a Polo tee as the inside garment, with a jacket and trousers on top.
The location of pockets is kept in mind when it comes to human ergonomics.
A new polo-style shirt made of performance fabrics is an expert at cooling and wicking moisture.
A stretchy belt allows more comfortable movement.
The pants work with the body and feature two-way stretch fabric, lower waist and deep side
pocket.
Though the uniforms have a modern look and feel, safety and sanitary were a large factor in
design.
FEATURES
(REQUIREMENTS FOR HOME COLLECTION FIELD EXECUTIVES)

The bag includes:

Separate interior pockets for different equipment and containers.

Water resistant polyester with sufficient padding at required locations.
PU Semi Hard front that doubles up as a tray for the equipment.

The Helmet Decal includes:

Signature Brand Colors on a high quality tape with a flowing design.

11 HOW DO WE LOOK FORWARD TO
MAKING FUNCTIONAL DESIGN
CHANGES IN PRODUCTION?

COST SPACE AND SANITARY TEMPERATURE

EFFECTIVE VISION CARE CONTROL
EFFECTIVE
DESIGNS
UNIFORM
DESIGN 1
UNIFORM
COLOUR PALETTE CHOSEN AS INSTRUCTED:

DESIGN DESCRIPTION:

Taking into account the issues that sample collectors confront, we have produced a
uniform that emphasises the addition of pockets, making it easier for them to keep
their belongings organised without difficulty.
The unifiorm comprises of a Polo tee as the inside garment, with a jacket and trousers
on top. The location of pockets is kept in mind when it comes to human ergonomics.
UNIFORM FLAT SKETCHES (DESIGN 1): WARRIOR JUMP SUIT

UNIFORM IN 3D :
UNIFORM
DESIGN 2
UNIFORM 2D SKETCH:

Front Back
UNIFORM IN 3D :

Complete Trousers Jacket

UNIFORM IN 3D :

Complete Trousers Tshirt

UNIFORM FLAT SKETCHES:
BAG
COLOUR PALETTE CHOSEN AS INSTRUCTED:
Contrast colour
Hex: #00000
RGB 00/00/00
CMYK: 0/0/0/100

DESIGN DESCRIPTION:

The bag is a high volume backpack with gray & black

dominant colors & yellow brand yellow accents.
There are waste bins to the either side in the form of
bottle holders.
The front of the bag doubles up as a tray and opens
flat when the bag is standing upright.
BAG 3D:
INSIDE:

Instead of adding multiple

compartments from the outside, the
bag has separators on the inside, which
makes up for a less confusing setup
along with single access for all.
there are small nets and holders for
smaller entities.

The overall costing of the bag hence

remains low due to less external
components, thereby reducing the
external area.
HELMET DECAL

DESIGN DESCRIPTION:

The helmet decal is a simple sticker that

goes onto the rider's helmet.
It is in the brand colours and has a flowing
shape, that helps it get along well with any
form of helmet.
HELMET 3D:
PHASE 2
FIELD
VISITS
SUMIT
I spent some time on field with Jateen on a
Government duty, where he was collecting CoViD
Samples from different sites determined by the
government.
Although he was not carrying his main bag, he
gave me some major insights about what he
thinks should be there in the bag. Key takeaways
from the conversation are:
1. Bag should be slightly smaller than what it is
already (Around 15-20% Smaller)
2. Waste disposal bag should be a separate
entity that need not be a part of the main bag.
3. Will prefer a formal look, hence prefer the
shirt and trousers look to be retained, and
don't have any issues with the current number
of pockets either.
4. A convenient way to deal with the ID Card
would be appreciable for them.
RETAINED
DESIGNS
HELMET DECAL

DESIGN DESCRIPTION:

The helmet decal is a simple sticker that

goes onto the rider's helmet.
It is in the brand colours and has a flowing
shape, that helps it get along well with any
form of helmet.
 MAJOR
CHANGES
Silhouette 1 Outline:

Outer Jacket with Pants and

scrub inside
Silhouette 1: Outer Jacket with Pants and scrub inside

Option 1: Green-Grey Jacket with striped scrub Option 2: Sky blue Jacket with green-grey coloured scrub
Silhouette 1: Outer Jacket with Pants and scrub inside

Option 3: Formal blue Jacket with grey scrub Option 4: Green-grey Jacket with grey coloured scrub
Silhouette 2 Outline:

Outer Jacket with Pants and

polo shirt inside
Silhouette 2: Outer Jacket with Pants and kurta shirt inside

Option 1 Option 2
Silhouette 3 Outline:

Outer Jacket with Pants and

kurta shirt inside
Silhouette 3: Outer Jacket with Pants and kurta shirt inside

Option 1 Option 2
Silhouette 3: Outer Jacket with Pants and kurta shirt inside

Option 1 Option 2
MAIN BAG
Main Flap Enclosure
1. The main bag has 4 exterior pockets,
with the main being a flap that spans
from the top and covers some of the Meshes/Nets for
front as well. quick access
2. Outside there are quick access
pockets in the form of mesh/nets
3. Construction Material remains same,
200-250 GSM Polyester for the
exterior.

Lower Drawer style exterior access

MAIN BAG INTERIOR
Multiple interior pockets
1. The main interior has some empty
space as well as 4 interior pockets
that can hold the daily use entities of Meshes/Nets for
the Phlebos quick access
2. Quick access nets are a part here as
well with the outermost pocket having
provisions in the form of nets
3. Some empty space around the first
pocket and the exterior serves as a
quick access pocket as well.
4. Interior is made of polyester lining
with ample foam and insulation at the
required places.

Quick access storage space outside the interior pockets

WASTE DISPOSAL BAG
1. The waste disposal bag stands as a
separate entity with a rather simpler
construction.
2. A flap having velcro is extended to
provide provision of folding over and
tethering to something like a bike
pillion handles.

Velcro Provision allows user to fold and tether the bag to

pillion handles