ACTIVITY

1. If we look at one of the most popular companies in the Philippines, Jollibee, we may tell that
food and drink are products and services are a place to eat and children's parties.

Facility Goods Services

Theme Park

Movie Theater

Bowling Alley

Bookstore

Night Club

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2. Explain the elements of marketing mix inside the diagram.

Marketing Mix
Definition
Elements

Traditional Marketing Mix

Product

Place

Price

Promotion

Extended Marketing Mix

People

Physical Evidence

Process

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3. The brand name is given to a company to distinguish it from other similar companies. It makes
companies stand out. There are some very important brand names in leisure and tourism.
What brand names come into your head when you think of the following types of companies?
Name 5 each. What do you think the reasons why you remember these brand names?

Restaurants Sports

Delicacies Banks

Explanation:

4. Many organizations combine their brand names with logos that make the company instantly
recognizable. A logo is a symbol that helps identify an organization. The most famous logo
of all is for McDonald’s. The Golden Arches are well known all over the world and they
symbolize the fast food chain. On the space provided, formulate a brand name, and draw a
logo for your future company.

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5. Explain the meaning of marketing management.

6. Describe the rights of the consumers to be observed by the entrepreneurs.

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