AV script sheet for Fashion Photography Assignment

*This sheet will need to be embedded in your Weebly page for the Specialist Subject
Study assignment in order to pass*

Student Name Zoe Osborne

Task 1 of 3:
Introduction: write the script that you will be recording for your introduction here. Introduce yourself
and say what the documentary will be about. Maybe make a statement that you are going to challenge or
ask a question that you’re going to try and answer through the course of the documentary and in the
conclusion.
Fashion photography. A genre of photography used to create art and promote fashion
clothing and items. Whether you like it or not, fashion photography surrounds us. It’s
online, in magazines, books, adverts, billboards, everywhere. But my question is, is
fashion photography art or advertising?

(have clips of examples, magazines, billboards, online)

Task 2 of 3:
Audio: Visual:
(script being narrated/additional sounds heard. (what will the audience be seeing?)
Write ROUGH timings in here where possible)
It all started in 1911 when Edward Steichen Picture of Edward Steichen and his most famous
photographed gown designs by Paul Poiret. pictures
These 13 images were printed in the
magazine ‘Art et Decoration’ and were
Pictures that were printed in the magazines
claimed ‘the first serious fashion
photographs ever made’. In 1909, publisher
Conde Nast bought Vogue and made it a
high-end fashion magazine with
international inspirations. Soon after, there Picture of Conde Nast
was a relaunch of Harper’s bazaar and The international pictures and magazines
Vogue captures the spirit and fashion of
New York, London and Paris, all due to
photographers and a new growth of models

Since then, fashion photography has

evolved massively all thanks to new
cameras and digital photography. For Computers
example, Edward Steichen’s first camera
was a Kodak 50-exposure box cameras. One
of the most famous box-cameras was called
the Brownie. Although it was a simple and
easy camera to use, they weren’t very Picture of the camera and the pictures it produced
bright and had parallaxes meaning you
couldn’t see the picture you were taking.
Nowadays, we have high-resolution smart The design details
cameras and the use of photoshopping,
editing and computer software. This helps
currents photographers shape the images
which allows them to be more creative and Footage of new cameras and technology
produce higher quality pictures.
Photoshop layout

So who exactly is important in this

industry? Well, following Edward Steichen,
George Hoyningen-Huene was an iconic
photographer during the 1900’s, who still
inspires photographers of today. He was
also one of the first fashion photographers
Geroge, his most famous work
to use male models in his photoshoots.
During the 1950’s-70’s Norman Parking was
famous for taking his pictures outdoors
instead of inside and the studio. His models
were also known for posing in a more Get images of male models he used
active, sensual way rather than just bodies
to display clothes on. A more up-to-date
photographer is Ellen von Unwerth. She is a His outdoor images
fashion editorial photographer known for
taking photos of iconic women such as
Madonna, Rihanna and and Naomi His models
Campbell. She claims to prefer emotion
over camera settings, which makes her
work unique.
Pic of her
Photography allows people to express their
creativity and techniques help to get that
perfect photo. One technique in particular The famous pics of the women
is changing colour settings to match the
photo. For example, Ellen von Unwerth
uses a very harsh black and white in a lot of
her famous pictures. This makes her work
recognisable and different. To add or
change these settings is all done in the
post-shoot when editing. The most
Different photography styles
common software to do this is on
Photoshop. On here there are many
different tools you can use such as colour
correction and use/saturation which Her black and white photos
includes RBG. Another technique Edward
Steichen used is artificial lighting. This
means using non-natural lighting to
highlight the model/background in different
ways. For example, you need to think about
where you are putting the lights so you Photoshop tool video
don’t get shadows or too harsh light spots.
(own attempt)

His example photos

(interview) Shadowed pictures

Pictures of my own attempt, pictures of me in the

studio

Interview footage (maybe b-roll over)

Task 3 of 3:
Conclusion: write the script that you will be recording for your conclusion here. revisit your initial
question or statement from the introduction, recap some highlights of the things you’ve studied for your
question/statement and suggest whether the statement is supported or what the answer to the question
was.

So, is fashion photography or advertising? (Insert interview answers). Well, it depends on what you’re
looking at. For example, Haute couture (Avant Garde) is format of art through fashion. It’s supposed to grab
your attention, not to be casual. Whereas Pret a Porter is supposed to be casual, it’s meant to showcase
everyday wear, meaning its purpose is a form of advertising clothing. So, the answer to the question is
simply both.