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  • 3 Writing Marketing Book m3 Slides

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    Sara Ibn El Ahrache
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    Marketing and selling your book requires building awareness, trust, and making it easy for customers to purchase. Key tasks include reaching out to prospects and customers through writing blog posts and social media, as well as brainstorming marketing strategies. The purpose of sales is to generate revenue and sustain your business. Sales tasks involve building a prospect list, making phone calls, and closing deals. A customer relationship management (CRM) system can help track prospects, customers, opportunities, and follow-up messaging. Creating a marketing plan and attracting evangelists through social media are also important aspects of promoting a book.

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    Marketing and selling your book requires building awareness, trust, and making it easy for customers to purchase. Key tasks include reaching out to prospects and customers through writing blog posts and social media, as well as brainstorming marketing strategies. The purpose of sales is to generate revenue and sustain your business. Sales tasks involve building a prospect list, making phone calls, and closing deals. A customer relationship management (CRM) system can help track prospects, customers, opportunities, and follow-up messaging. Creating a marketing plan and attracting evangelists through social media are also important aspects of promoting a book.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views31 pages

    3 Writing Marketing Book m3 Slides

    Uploaded by

    Sara Ibn El Ahrache
    Marketing and selling your book requires building awareness, trust, and making it easy for customers to purchase. Key tasks include reaching out to prospects and customers through writing blog posts and social media, as well as brainstorming marketing strategies. The purpose of sales is to generate revenue and sustain your business. Sales tasks involve building a prospect list, making phone calls, and closing deals. A customer relationship management (CRM) system can help track prospects, customers, opportunities, and follow-up messaging. Creating a marketing plan and attracting evangelists through social media are also important aspects of promoting a book.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 31

    Writing and Marketing Your Book

    Marketing Your Book

    Jason Alba
    JibberJobber.com
    Jason@JibberJobber.com
    Purpose of Marketing

    Awareness and branding


    Build trust
    Make it easy for someone to purchase
    Find and keep customers
    To drive sales
    Marketing Tasks

    Reach out to prospects


    Reach out to customers
    Write blog posts, tweets, etc.
    Read blog posts, tweets, etc.
    Brainstorm
    Purpose of Sales

    To bring in money
    “Cash is King”
    Sustain your business/efforts
    To make it worth it
    Sales Tasks

    Make phone calls to prospects


    Build/nurture prospect list (pipeline)
    Ask for the sale (scripts, etc.)
    Send order to fulfillment or operations
    Ultimately: close the deal
    CRM: managing

    Prospects
    Customers
    Evangelists
    Opportunities
    CRM: messaging

    “Killer, killer,
    killer, killer
    Strategy”
    The right message
    to the right prospect
    CRM: missing

    or, NOT missing


    Follow-up
    Your Platform

    Define/identify your platform:


    How deep/wide is your reach
    Realistic expectations of social connections
    How to grow your platform
    Nurturing evangelists
    Create a Marketing Plan

    Required if you are pitching to a publisher


    Helps you stay focused
    Gives you metrics and systems
    Social to attract

    Attract new prospects with articles, posts,


    testimonials
    (not just you posting things –
    leverage sharing)
    Social to increase

    Increase brand recognition


    Through value add and repetition
    Social to ask

    Ask people to take action:


    Share (evangelize)
    Purchase
    Signup (webinar or forum)
    Social to announce

    Announce ANYTHING (within brand


    boundaries) to keep you top of mind
    News
    Speaking engagements
    Testimonials
    Evangelists

    Find them
    Create them
    Empower them
    Empowering Evangelists

    Help them with the right language


    Give them a reason to talk ($ or not)
    Give them something to talk about
    Nurture your relationship with them
    Types of Outreach

    Enders
    Repeaters
    Ender: one time

    Set up your email signature


    Write a press release
    Set up your LinkedIn Profile
    Write your Twitter bio
    Write your 30 Second Elevator Pitch
    Repeater: continual

    Send an email to your LinkedIn contacts


    Write quarterly press releases
    Attend monthly network meetings
    Email network hosts for speaking
    engagements
    Hitting it big: the article!!

    What is the value of an article?


    Hitting it big: the article!!

    “And when you’re finished, don’t waste a lot


    of time on promotions. As Rod noticed, book
    tours, interviews, getting the word out to the
    media, blogging, etc., doesn’t really translate
    into sales. Books sales for most writers still
    works by word of mouth. Which means,
    bottom line, writing good books people like
    to read.”

    http://www.theamericanconservative.com/dreher/no-you-dont-want-to-write-a-
    book/
    Wrap-up

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