STI WEST NEGROS UNIVERISTY

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

In Partial Fulfillment To
INTRODUCTION TO MEETING INCENTIVES, CONFERENCE, AND EVENTS

Submitted by:

BSHM 2-C

CASTILLION, KENT ARES

CORDOVA, ANN MARGARIT
COTAMEN, MICHAEL
MORALES, MARK LORENCE
NAPAY, ALYSSA MARIE

To be submitted to:
MR. RAUL TAN, MBA-HRM
 TABLE OF CONTENTS
SECTION I:

 Executive Summary & Introduction………………………………….. 01-02

 Mission, Vision, Products & Services…………………………………03
SECTION II

 Pricing Strategy & Menu Packages……………………………………04

SECTION III

 Marketing Aspects, Marketing Analysis……………………………….05

 Target Costumer………………………………………………………..06
 7Ps & 4Cs………………………………………………………………07
 Marketing Strategy, Competitors, Poster, Flyers & Brochures………...08-09
 Marketing Promo & TV Ads…………………………………………...10
 Facebook Promotions & Pricing Budget……………………………….11
SECTION IV

 Menu Products & Layout……………………………………………….12-13

 Facilities………………………………………………………………...14
SECTION V

 SWOT Analysis…………………………………………………………15
 Organizational Chart & Employees……………………………………..16-17
 Salary & Benefits………………………………………………………..18
SECTION VI

 GANTT Chart……………………………………………………………19
SECTION VII

 Financial, Income Months & Year……………………………………….20

SECTION VIII

 Environmental Aspects…………………………………………………..21-24
 Water Disposal
 Surface Irrigation
 Garbage
 Moral Obligation to Community

SECTION IX

 Appendices………………………………………………………………..25-33
 Sample of all permits, Contracts & Emergency plan
 Conclusion & Recommendation