a INCENTIVIZE TRANSACTIONS MADE BY (e144 0} eR CMeKd Fampay i « Mumbai based, neobank which enables teenagers to do UPI, P2P and Card Payments without ener eet cers Peer ees Ce Cee cae es {generation of indians, Fampay Is backed by venture Penta ee era scotia ck Cen |LFampay App : Enables minors to do UPI, P2P and aera 2.FamCard : A number-less debit card only for ee Sag rey rag | = Cg Coes Cod Pood | Creer) Caan ereOverview aoe hue acca id a payments by value and volume, comparable to ree qo credit cards and debit cards. 5 ed eee eee a A Hp ae Deru rc alo 3 ag Tea eel Baie 5 Lia? Pe eet atari H iv estimated to have been made through UPI, 26 Lar v. Peet ere te eer eect nl | nT | | aap eee, alll PLETAL LS LL ee ars peltee Overview on HOS eet Er ed ro aN ora India has the largest adolescent population in the ea ‘world, 253 milion, and every fith person is between 10019 years. oo 5 pe H ete ea eo Fy Pete ee et caterers ro a pee end non 5 5 In aggregate, kids in india spend more than Rs 22,000 , é Ce eo acu pee Pere tener i eee as ey a) po cee) Unlike other age brackets, teenage segment is typicelly asm Pee eee etd aren't the focus areas of incumbents and neobanks esOverview tre Se eee era See ec Screed Pee eet ena ae oe eae oa ery Ca Or ete en eee gene eed Penns Pee Ce ee a gt Te) Cen ent ake) Pe cereRefining Playbook Pete Rc recy Cee ca cura) Breed Despite this, certain categories tend to have a higher share of wallet in indian household Rau ee eee ee eer ees Cee ie) on J cod | | J scaRefining Playbook ee eed Cee ee ea Ce See ys a lready exerting influence over household family Brrmel Cee aa Co eee eee eee eee) Me dela ———— Peete Cee eee carey ee ———————] erry Re ACA AEG — —— eae 4. others Sa en ee ct ee teen focussed neobanks and gives them a 7 2 =) Ow beachhead into the household spending space.Refining Playbook ‘The degree of teenage involvement, tends to change Cette ee eee td rapeaaed | -Perocraereen ee At the begining Peet ;cover means to retain teenage influence during Pieter) en us) Ee) Cato rene cs rampay carenty operatesThe Product Folks Problem Statement FamPay wants to see how their users in the age group of 13 to 21 Te UCR eae inet akg eed become more financially aware, and independent and also help iui ccd Devise a product strategy of how should one go about getting kids Cee et ne knee es MORO eR cen a eee cea) being a parent driven activity to a kid driven activity in india.Problem Identification Be ae meta eee es Pee eae el ene uk Pence aN Paracel) Average Transaction Value eels [eenosapenaniely ptt Poyiecateisidorsnarri ea iets pices ebeieetrsy er nety rr eet ei froceialerkeroi eed Participation in ee Ly eee ee ey eas Empowering Teens pi tercee’ a Picorieenversiaceiey Sa) poten Cetera eerieRetain Teenage Influence be Te ocd ~ In order to keep teenagers involved in the purchasing Coen aes ac aCRan eas iad 4 Cea ees Oe a ee a ee eta Ps enables teens, to assist parents in making a more informed purchase decision and is thereby better Pea ise ene ie sa CS eee Nc ee ee cee customer value chain and strengthen its foothold on PemaRetain Teenage NT Talet eres Ae Re ee Cac en eee aE marries However, product assortment is quite limited and fails to Dee eee Famstore needs to adopt an acquisition based assortment strategy - offering a wide array of products within a product eesEmpowering Teens In addition to Famstore, FamPay could enable teens \ make more informed purchase decisions For instance, instead of holding product inventory, f eae ie are ete een eee Ree gene ee aca ay / This could enhance teenage participation and enable ions.a ee Bin Barolo nace cy i Aligning Incentives — yoo aM ih tee Memo) See eeu eaten ected corey ere Reo seer ae tl ours) Bre) of” OR a Peele Re aclelg — is a Puy = cry ay aThe Product Folks Recurrent Payments ‘As per Fampay, 23% of teenagers get fixed pocket money. While 50% eee ec et arn ean Cee te en eR Cd household expenses as an expenses made out of their wallet. Oe en ee ee eee ed ea) Raa oe Meer Cu aie Ra send Dene eu eek ene Ce ere ey Cee ay 23% 50% 25% The feature aims to simplify conversations surrounding handouts and improve spending via FamPay.Dedicated Funds Fe eae et eee Ree en es ier) en ee met emu ets) Piney Having a dedicated fund to make household een er keene al) Pee ete i ead This would also make Parents more likely to Cee een eer Rotea ee dated a SS) 2] =] = 1 = fc rc ce = : Coad a 2 ‘ 2 Laine 3 Ey cry 5 aa ro A A a A asePN elaly The case aims to devise a product strategy to shift certain household ry spendings from being a parent driven activity to a kid driven activity in ert See ec ead Indian households and tries to improve teenage participation in the ieee ees Although due to lack of synergies atthe frm level, t might seem counter- nore ee rennin miei eer aE.) Dea et ae ce et en ed incredible opportunity for FamPay to build customer side synergy.