I.

Executive Summary
A. Brief description/overview of your marketing plan – write this section of your plan LAST
II. Products/Services
A. Vision, Mission, Goals, & Objectives
B. Clarify exactly what your business offers
III. Target Customers
A. Identify your target customer and their characteristics that would make them interested in your
product or service
IV. Unique Selling Proposition and Competitive Analysis
A. Identify what makes your product or service unique.
B. Identify your direct and indirect competition. How will your business be different?
C. SWOT Analysis
V. Pricing and Sales Volume Potential
A. Identify how you will price your product or service
B. Identify your sales volume
VI. Location Analysis
A. Where will your business be located? How will this impact your pricing and sales volume
potential?
VII. Marketing Strategies
A. Packaging
B. Price
C. Promotion
VIII. Financial Projections and Goal Setting
A. Business capital
B. Identify your marketing expenditures and projected revenue
C. Set realistic and tangible goals to evaluate your marketing success
IX. Conclusion & Recommendations
X. References
 LOGO

MARKETING PLAN

PRESENTED TO

IMMACULATE CONCEPTION SCHOOL OF MALOLOS

SENIOR HIGH SCHOOL DEPARTMENT

ACCOUNTANCY, BUSINESS AND MANAGEMENT

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR PRINCIPLES OF MARKETING

BY:

NAME OF EACH GROUP MEMBERS

ACKNOWLEDGEMENT