HOW TO BLOG ON FACEBOOK

https://www.wikihow.com/Blog-on-Facebook

Part 1: Setting up a Page

1 Create a Facebook Page for your blog. Pages are special areas of

Facebook that allow artists, musicians, public figures, organizations,
businesses, and other projects to connect with fans and customers.
[1] Creating a Page for your Facebook blog is a great way to keep your
blog posts separate from your standard account. You'll also have
access to stats you wouldn't be able to see on your regular profile. To
create a Page on Facebook.com:
 Go to https://www.facebook.com and sign in to your
personal account.
 Click the menu icon, which is the 9 dots in the upper-right
corner of the page.
  Click Page under "Create."
 Enter the name of your new blog into the "Page name"
field in the upper-left corner.
 Type blog  into the "Category" field, and then choose the
best category that fits your blog type from the list of
option (such as Personal Blog).
 Type a biography or some information about your blog
into the "Bio" field.
 Click Create Page.
 See How to Create a Facebook Page for a deeper dive
into setting up your first Facebook page.

2 Go to your Page. Once your Page is created, you can access it on

Facebook by clicking Pages in the left panel and clicking its name.
3 Add a cover image. A cover image is a wide image that stretches
across the top of your Page. If you've designed a logo or title image for
your blog, this would be a great place to put it. To select a cover
image:
 Decide on an image to use that reflects your blog's style
and personality. The image must be at least 400 x 150 px.
[2] If your cover image has text, save it as a PNG file for
best results—however, any major image format, including
JPG, BMP, and TIFF, will work.
 Click Edit at the bottom-right corner of the cover image
placeholder.
 Select Upload photo.
 Select an image and choose Open.
4 Upload a profile photo. A profile photo is the image that reflects your
Page across Facebook. This can be a photo of you, a special image
you created for your blog, or anything else you wish. To upload a
photo, just click the camera icon on the placeholder photo and choose
an image from your computer. Facebook will resize the image to fit the
circle.
5 Click Settings. It's the gear icon toward the bottom of the left panel.
This is where you'll find all of your Page options.
6 Adjust your Page preferences. The options you select are up to you.
Since you're creating a blog, here are a few tips to get you started:
 Right now your Page is public. If you don't want to launch
your blog just yet, click Edit next to "Page Visibility" and
set it to Page Unpublished. Don't forget to publish it again
once you're ready to share it with the world!
 Disable Visitor Posts so you're the only one who can post
on the blog. To do this, click Edit next to Visitor Posts,
select Disable posts by other people on the page, and then
click Save changes.
7 Click Page Info to complete your blog's info page. It's in the left
panel. This is where you can add the following information as it
pertains to your blog:
 At the top, you can edit your blog's name and add a
description.
 The "Username" field allows you to create a custom
username that will give your blog a more meaningful web
address—for example, wikiHow's username is "wikiHow" –
if you wanted to visit wikiHow's Facebook page, you can
go to https://facebook.com/wikiHow.
 Add any contact information you wish to publicize, such as
an email address or website URL. You can also add general
location information if that pertains to your blog.
  If you have other social media accounts, such as
Instagram or Twitter, you can add those links to the
bottom of this section.
 Return to the Page when you're finished by clicking its
name at the top-left corner.

8 Share your Page on your personal profile. Now that you've created

your blog on Facebook, you'll need some followers! Start by
encouraging your current Facebook followers to like your Page. To
share your Page:
 Go your Page if you aren't already there.
 Click the three horizontal dots below the cover image and
select Share.
 Type something about your blog, such as "Check out my
new blog on Facebook! Click Like to follow."
  Click Post.
 You can also invite people by sending them messages—
click the three dots and select Invite Friends to choose
friend and send invitations.

Part 2: Creating a Post

1 Open your Facebook Page. You can go there by visiting its URL

directly or by logging into Facebook, selecting Pages in the left panel,
and then selecting your blog's title.
 If you want to schedule a blog post to be shared later, use
the Publishing Tools section to create a draft instead.
2 Click Create Post. It's in the upper-right area of the page.
3 Type your blog post. Since the "Text" box is sort of small, you may
want to create the actual post in a word processing or text editing app
like Pages, Microsoft Word, or Notepad, and then paste it into the box.
 You can click the colorful box below the Text field to
choose a color scheme and background for the post—
however, this will only work for shorter posts.
 Click the smiley face to include emoji.
4 Add other features to your post. Click the three dots in the bottom-
right area (next to "Add to your post") to check out the options:
 Click Photo/Video to add media.
 Click Get Messages to allow people to send your blog a
message through Messenger, or chose Get WhatsApp
Messages to receive those messages through WhatsApp.
 Click Host a Q&A to encourage people to respond to a
particular question or topic.
 Click Feeling / Activity to share what you're feeling or
doing.
 The other options are less blog-like, but you can also
check in from a location, raise money for a cause, or get
gift card purchases.
5 Click Post to share your blog post. This adds your post to your Page.
It will also appear in the news feeds of people who are following your
blog.

Part 3: Scheduling a Post

1 Open your Facebook Page. You can go there by visiting its URL
directly or by logging into Facebook, selecting Pages in the left panel,
and then selecting your blog's title.
2 Click Publishing Tools. It's in the left panel. This takes you to a
special area of your Page's settings that lets you draft posts that you
can share now or on a different date.
3 Select a post creation option. In the "Posts" area in the left panel,
you'll see several options. Choose one of these two options—
whichever best describes how you want to create the post:
 If you want to schedule the post for a different date (in the
future or in the past), select Scheduled Posts.
 To start working on a draft of a post that you can come
back to later, click Drafts. This option also lets you
backdate a post, which means the publish date will appear
as a date in the past rather than the date it was posted.
4 Click the Create Post or Create button. You'll see a blue button with
one of these two options at the top of the page, depending on the
option you selected.
5 Select a posting time and click Save (Scheduled Posts only). Choose
the date and time you want the post to automatically appear on your
news feed.
6 Create your blog post. Since the "Text" box is sort of small, you may
want to create the actual post in a word processing or text editing app
like Pages, Microsoft Word, or Notepad, and then paste it into the box.
Some other options you'll have:
 Click Add Photo or Add Video (or Photo/Video) to attach
media.
 Check the box next to "Instagram Feed" to share the post
on Instagram.
 To link to an external URL, paste the URL into the "Link
Preview" field.
 Click Add Feeling/Activity to share your emotions or what
you're doing.
7 Click Schedule Post or Save as Draft. The option you see at the
bottom depends on how you're posting.
 If you save a scheduled post, it will now appear in
the Scheduled Posts area. Once your blog entry is posted
at the scheduled time, it will move to the Published
Posts area.
 If you save as a draft, the draft will remain in
the Drafts area.
8 Backdate a post (optional). If you saved a draft, here's how you can
backdate it:
 Click Drafts in the left panel.
 Click the down-arrow next to "Edit."
 Select Backdate.
 Choose a year, month, and date. You can also choose
whether you want to hide the post from peoples' news
feeds—if you do this, the post will be visible on your Page
but not announced to your followers.
 Click Backdate.
9 Edit a scheduled post (optional). If you want to change a scheduled
post's content or scheduled posting time, you can do so easily.
 Click the Scheduled Posts section in the left panel.
 Click the post you want to edit.
 To edit the content of the post, click the three dots at the
top-right corner of the post and select Edit.
 To reschedule the post, click the Actions menu at the top-
right and select Reschedule (or Cancel if you want to
completely cancel the post).
 You can edit your scheduled post at any time—just
click Scheduled Posts in the left panel, click the post, and
then click Edit.
Tips
 Monitor your blog's stats by clicking Insights on the left panel of
your Page.
 Share your blog posts on your personal Page to promote your
blog posts for free.

 When creating a post, you'll have the option to Boost the post,

which lets you pay for promotion.

THE PROS AND CONS OF

BLOGGING DIRECTLY ON
FACEBOOK
https://fitsmallbusiness.com/how-to-blog-on-facebook/#:~:text=Possible%20Facebook%20visibility%20advantage%3A%20Facebook,your%20followers'%20Facebook%20news%20feeds

Facebook is the most popular social media channel in the world. In the
US alone, Facebook has more than 221 million users. As a blogger, you
simply can’t afford to ignore this social media giant.
 More people in the US visit Facebook than any other social platform.
(Source: Statista)
The key question you need to ask is not whether you can start a blog
on Facebook—you definitely can—but rather, should you blog directly
on Facebook?

To help you make a fully informed decision regarding whether blogging

on Facebook is the right strategy for you, let’s review the pros and
cons.

The top pros of blogging directly on Facebook include:

 Free: You don’t need to pay a dime to blog on Facebook.

 Large user base: Facebook has a huge active base of users that
includes nearly all ages.
 Easy: It’s easy to get started blogging directly on Facebook.
 Less reader resistance: Many social “scrollers” prefer to remain
on the social channel they’re currently on. When you blog directly
on Facebook, followers can read your posts without leaving
Facebook.
 Possible Facebook visibility advantage: Facebook loves for you
to keep your followers on the social channel rather than sending
them to another site. Facebook may reward you for blogging
directly on Facebook by boosting blog post visibility in your
followers’ Facebook news feeds

The top cons of blogging directly on Facebook include:

 No organization tools: There’s no way to organize or categorize

your Facebook blog posts.
 Limited formatting features: Blog post formatting capabilities on
Facebook are extremely limited; poor formatting often leads to a
subpar reader experience.
 Hard to build a brand: You don’t get a private domain on
Facebook, which makes building a brand and reputation for your
blog extremely difficult.
 Search disadvantage: You have more control over search engine
optimization (SEO) on your own blog than you do on Facebook
blog posts.
 Monetization is limited: There aren’t as many ways to monetize
your blog on Facebook as there are on your own website. For
example, you can’t make money from advertising on your
Facebook blog.
 Complete blog content is hard for users to find: While new
Facebook blog posts show up fine in feeds, it takes a lot of effort
for followers to go back and find your other blog posts; that’s
something visitors to a standalone blog site can do quite easily.
 Facebook is not widely used for traditional blogging: While
people promote their blogs on Facebook, the platform is not as
popular for hosting actual longer-form (over 300 words) blog
posts.
 Could lose all your work: You’re at Facebook’s mercy; they could
remove your blog content at any time (though you’d likely receive
a warning before they did so).