Beating Adwords 4.0

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Table of Contents
Section 1: Introduction Section 7: Web Pages that Sell
A: Welcome to Beating Adwords A: Direct Linking vs. Landing Page
B: About the Authors B: Creating Relevant Web Pages
C: Making Money Online C: The Power of a Review
D: Affiliate Marketing D: Review Pages For the Advanced Marketer
E: Pay Per Click Advertising E: Dynamic Page Optimization
F: Sample Landing Pages
Section 2: Getting Started
A: Google Adwords Section 8: Google Relevancy SLAP
B: Setting up your Account A: Google SLAP Explained
Section 3: Affiliate Programs Section 9: Research & Analytics

A: Finding Affiliate Programs A: Let Competitors do Research For You
B: Choosing Products to Promote B: Analyzing Your Data
C: Using Clickbank.com
D: Profitable Keywords Section 10: Success
A: Staying Focused
Section 4: Advertise your Product Section 11: Bonus
A: Starting a new Adwords Campaign
A: Low Cost Advertising Techniques
B: Ad Groups
B: Offering Bonuses
C: Writing Effective Adcopy
C: Promoting Beating Adwords
D: Adcopy that Sells
Section 12: Resources
Section 5: Outsmart your Competition A: Glossary
A: Quality Score
B: Landing Page Relevancy
C: Effective Bidding Techniques
D: Traffic and Cost
E: Being Profitable
Section 6: Adwords Optimization

A: Inactive Keywords
B: What can You Afford?
C: Dynamic Keyword Insertion
D: CTR and Match Types
E: Content Network
Tame Adwords And Beat Your Competition Page 2

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Introduction: Welcome to Beating Adwords
Congratulations! You are now one step closer to achieving success online as an
Internet Marketer. You are about to obtain the knowledge to take on Google Adwords
and your competitors alike. Over the years, we have learned many different
strategies and techniques, but none have given us financial freedom like Google
Adwords has. Over the course of this book we are going to show you exactly how we
have achieved our success and will teach you the skills that you need to succeed.
First of all we need to understand something right up front. Many people have used
our techniques and have adapted them to the products that they are promoting. The
fact of the matter is that we know our techniques work. Google Adwords is such an
elaborate system that only a small percentage of people ever take full advantage of
the functionality available to them. This guide is going to explain in detail how you can
master Adwords. You will be able to leverage our techniques and strategies to
become successful online.
“Tame Adwords and Beat your Competition”
The title of this guide is Beating Adwords, but in reality, it is about taming Adwords and
beating your competitors. Let’s be honest, there is only one way to succeed in a
competitive industry. You have to outsmart the competition and utilize the tools that
are available to you. We are going to tell you how to outsmart your competition by
implementing leading edge Google Adwords strategies that can really make a
difference.
There is one more thing that we need to agree on before starting. This guide is not
going to make you RICH, and we are not claiming that it will make you rich. What it
will do however, is give you the knowledge and tools that you can use to make
yourself rich. You will be able to use the techniques that you learn in this book and
apply them to any advertising campaign, regardless of what product you are
promoting. For you to benefit from such a guide, you need to learn these techniques
and learn how you can ―Tame the Beast‖ called Adwords.

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About the Authors: The Wealthy Affiliates
Our story will probably have a positive impact on you, and hopefully will be an
inspiration. Our names are Kyle and Carson, the authors of Beating Adwords and
owners of WealthyAffiliate.com. We are very experienced Internet Marketers, but we
have not always been as successful as we are now.
Our journey began three years ago. We were college students with very little money
and no experience in the Internet Marketing industry. We were so bogged down with
homework and lab assignments that neither of us had time to get a part time job. We
got together one afternoon while doing a computer lab for one of our IT courses and
decided to look for ways to make money online. We came across the term ―Affiliate‖
and the concept of Internet Marketing. Internet Marketing is where someone
promotes products for companies who offer commissions based on sales that are
generated.
Together we have learned which techniques work and which ones do not. We have
evolved into Google Adwords experts, knowing everything there is to know about
using Google Adwords as a money making tool. We make more money online in a
couple of days than the average person makes in an entire month and we work from
our own home offices! We do not have bosses, or time schedules, or restrictions on
what we can achieve. Our success is dependant entirely on our hard work,
determination, and skill set that we have developed. We intend to provide you with
the ability to utilize the skills that we use on a daily basis to achieve success.
The purpose of Beating Adwords is to teach you the techniques that we use to
achieve amazing success as Internet Marketers. You may be surprised at how easy it
can be to make money online, even if you are a beginner.

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How is it Possible to Make Money Online?
Affiliate Marketing has been around for years, but recently it has caught the eye of
many people. People like yourself and us! We want to make some money from the
comfort of our homes, perhaps just make a little bit extra that could help make paying
the bills a bit easier. Affiliate Marketing is a growing occupation as many people are
taking it up full time. Many of these marketers are making thousands of dollars a year
advertising products online for companies who pay them every time a sale is
generated.
The concept is not unlike any regular job, you go to work and make the company that
you work for money. It is exactly the same, but with Affiliate Marketing you are your
own boss, you get to choose your own hours, and work as much (or as little) as you
want to. The fact of the matter is that the structure of Affiliate Marketing is not much
different than a typical job. Your office is the internet, and you can do whatever your
mind will allow you to! Opportunities are everywhere, and the amount of money you
can make is endless.
Affiliate Marketing is the method of promoting a website, product, or service, where

the affiliate is rewarded financially for each visitor, subscriber or customer that is
provided because of their advertising efforts.
When a visitor clicks on an affiliate link at your site or through your ad and
subsequently makes a purchase from the merchant that you are promoting, you
receive a commission based on the amount of the sale, a referral fee, or a pay-for-
click fee. This is a win/win situation for both the affiliate and the merchant as it allows
the affiliate to make generous commissions strictly by promoting a product . This
allows the company to potentially have thousands of people promoting their product
and they only have to pay their affiliates if they make a sale.

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Definition of “Affiliate”
We have already spoken about the term ―Affiliate‖ but it is important that we provide
you with a more formal definition.
In the Internet Marketing world, you are the Affiliate, unless you own a product. In this
case you would be called the Merchant. Affiliates and Merchants have a direct
relationship, and it is very important that the relationship is a good one. The term
―Affiliate‖ stems from the fact that you are affiliated with a company, and are working
for them, though you do not have a contract. You can work for many companies as an
affiliate at the same time promoting many different products.
Affiliates work for Merchants as they bring customers to the Merchant’s front door. If
you are an affiliate of a company, and you send a visitor to the merchant website, you
are then eligible to be credited for anything that the visitor buys while at the merchant
website. When a visitor buys something the merchant will pay you a commission,
sometimes up to 75% of what the item costs. So, it is simple, as an affiliate your job is
to get web surfers (traffic) to visit the merchant website.
Why are Affiliates Important?
If you are a merchant and have a product that you want to sell online you may not
have the expertise to advertise the product yourself, or you may wish to reach a
broader audience that you cannot reach by yourself. To meet your advertising needs,
you have partnerships with affiliates who will advertise for you. You pay your affiliates
a percentage of what you earn from every sale that they help generate. Many
companies rely on their affiliates to bring them business, and in turn are happy to pay
affiliates for their hard work.

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What is Pay-Per-Click Advertising?
Since you are going to be an affiliate you are probably wondering what your main role
is? How is it possible to send traffic to a merchant website and get paid commissions
on sales that you help generate?
There are a number of ways to generate traffic, but the fastest way to get results is to
pay for advertising. When you visit www.google.com and do a search, you will most
likely see a list of boxes on the right hand side of the screen. These boxes are called
sponsored links, and advertisers are paying Google to put their ads there. There isn’t
a set cost to have an ad placed, as your cost depends on how many people click on
your ad.
When a web surfer does a search and clicks on a sponsored listing, it costs the
advertiser money. How much? It depends on how much they are bidding on the term
that the surfer typed into the Google search box as well as other factors that we will
speak about in this guide.
As an affiliate, your role is to send people to the merchant site where you will get paid
commissions on any sales that you help generate.
So what do sponsored links have to do with you, the affiliate? As an affiliate it is your
responsibility to get people to visit the merchant site. Advertising in Google is a great
way to do this.
Enter the world of Pay-Per-Click advertising (PPC). You sign up with Google Adwords
(their advertising network), and create ads that will be shown in the Google search
results. You will only pay Google when someone clicks on your ad. Hence why this
type of advertising is called Pay-Per-Click.

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What is Google Adwords?
We know that a lot of you are already familiar with Adwords, but we need an
explanation for those of you who are reading this guide and are not completely
convinced that you know what ―Google Adwords‖ is. If you know what we are talking
about here, then continue to the next section.
Google Adwords is the #1 place to advertise on the Internet. If you are not familiar
with what Google Adwords is then read closely. Everyone has probably done at least
one Google search in their lifetime, while most people do multiple searches a day.
You visit www.google.com, and type in a word or phrase that you are searching for.
After you click ―Search‖ you are provided with a large number of links to websites that
Google thinks are relevant to your search query. You will notice that there are links on
the page, but do you recognize the links on the right hand side of the screen? The
ads that say ―Sponsored Links‖? These ads have been written by Internet Marketers
who have paid for the ads to be placed in the Google search results.

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So, why would you want to advertise in Google? You can ―reach people when they
are actively looking for information about your products and services online, and send
targeted visitors directly to what you are offering. With Adwords cost-per-click pricing,
it is easy to control costs - and you only pay when people click on your ad.‖ -Google.
This is why Google believes you should advertise with their advertising network. We
believe you should advertise with them because they send quality traffic to your
website and allow for you to tweak and refine your listings using the very techniques
that we are going to talk about in this guide. If you use our techniques, you can spend
less money, get more traffic, and increase your return on investment. You will be able
to outsmart your competition and move yourself closer to financial freedom.
It is very important that you know what Adwords is. The rest of this guide is going to
focus on setting up your Google Adwords account to maximize your advertising dollar,
and to put you into a position where you can apply these techniques to any industry
while selling many different products.
We have specific techniques on how beginners should get started and Beating
Adwords will follow the steps that we recommend you take. If you are a beginner then
you can simply read this guide from front to back, and by the time you are finished
reading, you will have successfully started your first advertising campaign and will be
in the position to start making money! Along the way you are going to learn how to set
things up correctly so that you can take advantage of the power of Adwords. Even if
you are just starting, if you implement our techniques you will already be outsmarting
your competition, many who are ―experienced‖ Internet Marketers.
Google Adwords is the most Powerful Advertising Network on the Internet.

Learn to use it properly and you will achieve great success.

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Setting up an Adwords Account: The Right Way
Ok, before we go any further you need to sign up for an Adwords account. To do this
you will need to visit http://adwords.google.com/select. Towards the middle of the
screen you will see a button that reads ―Sign Up Now -Click to Begin‖.
Upon clicking the ―Sign Up Now‖ button you will be taken to a screen where you will
need to ―Pick the solution that’s right for you‖. There are two options, ―Starter edition‖
and ―Standard edition‖. In the future you will be using all features and functionality
that is offered in the Standard edition, so please choose this as your account type.
Select Standard Edition

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Upon making this selection you will be taken to a screen where you will need to
choose your language. Now, this is where it can get confusing. When you create an
Adwords account you need to create your first ad, but many people do not have any
idea what they want to advertise yet. So what should you do? Create a ―bogus‖
campaign with the intention of deleting the campaign once you have finished the sign
up process.
Once you have chosen your Language you will need to decide where you want your
ads to be displayed. Because we are setting up a ―bogus‖ campaign there is no need
to ―hyper-target‖ your ads you can simply choose to display the ads in ―Countries and
territories‖

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When asked to ―Target customers by location‖ select ―Countries and territories‖.

When asked to ―Target customers by country or territory‖ select ―All countries and
territories‖.

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At this point you will be prompted to create your first ad. Remember you are just
creating this campaign with the intention of deleting it later, so you can enter the
following details:
Here you can simply enter some ―bogus‖ information as the reason for creating this ad
is only so that you can successfully set up the Adwords account. This ad will be
deleted at a later date so it really does not matter what you put in these fields at this
point.
We always recommend setting up your Adwords Account before anything else. At this
stage you may not have a product to promote, or even know what keywords to use to
advertise the product, but this is ok. You need to have the Adwords account ready for
when you have this information and want to start with some live ads.

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Now you will be asked to enter some Keywords. It is okay if you do not understand
this quite yet, you can enter any keyword that you choose. You can use the keyword
―Beating Adwords‖ if you are unsure of what to enter.
When asked to choose a currency it is important that you choose the currency that
you would like to pay for your advertising with. We recommend using your native
currency as it will be easier for you to calculate your advertising expenditures.

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When asked ―What is the maximum you would like to spend, on average, per day?‖
Simply enter $1.00 or the equivalent in your chosen currency.
When asked ―What is the maximum you are willing to pay each time someone clicks
on your ad?‖ you can enter $0.01, or the minimum bid that Google will allow you to
enter.
You will be asked to review your ad, choose whether you want to receive information
from Google, and to specify where you heard about Google Adwords. Click ―Continue
to Sign up‖.
You are almost there. f you have a Google account you can use it to create your
Adwords account. If you do not have a Google account you will need to sign up for
one by choosing the ―Create a new Google Account to be your login to Adwords‖.
Enter your e-mail address and password and continue. You will be sent a
confirmation email the address you specified and it will include instructions on how to
sign into your new Adwords account.
Congratulations! You are now one step closer to starting your first advertising
campaign. Read the next section to learn techniques that you can use to create
Adwords campaigns that will out perform your competition, increase your traffic, and
improve your overall Return on Investment.
Setting up your Google Adwords Account can be confusing, but now you are
one step closer to making money online!

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Finding Affiliate Programs and Products to Promote
Affiliate programs are far from equal. Commission structures and affiliate networks
can be very confusing. Generally, affiliate programs are used by merchants to
manage their affiliates, commissions and payments. Although the look and feel of
programs vary from merchant to merchant, the idea is the same. When you join an
affiliate program you enable yourself to send traffic to the merchant site and be paid
commissions on any sales that you help generate.
Affiliate Networks
Although a majority of affiliate programs automatically approve applications, there are

some programs that have a review process in place to limit their program to affiliates
with relevant web sites. If your site does not meet their requirements then you will
not be approved. This can be quite frustrating since some of the more strict affiliate
programs are highly profitable.
If you do not have a website or do not want to build a website that is specific to the
product, you can join an affiliate network such as Clickbank.com. There are many
affiliate networks available but the main 3 that we recommend you use are called
Clickbank, Commission Junction, and Link Share. These companies allow you to sign
up once, and then provide you with thousands of products that you can sell in many
different industries. The difference between independent affiliate programs and
affiliate networks is that you will be paid your commissions from the Affiliate Network
rather than the companies that you are promoting. The affiliate networks take care of
all money handling and transactions.
You do not need a website and you do not need to search all over the internet trying to
find products that have affiliate programs. Affiliate networks put thousands of affiliate
programs at your fingertips.
Clickbank.com
CJ.com
Linkshare.com

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Products: High Paying vs. High Converting
The key to finding profitable products to promote is to find a happy medium between
high payouts and high conversion rates. Although a product may pay up to $200/sale,
a product that pays you only $20 per sale could potentially be more profitable if it
converts into sales at a higher rate.
Ideally, you could find a product that pays $200/sale and converts very well. Although
this may seem impossible to you, there are several products available that pay this
much, and convert very well. Here are a few examples:
Web hosting
Jewelry
Dieting Programs / Supplements
Loans
E-Commerce Software
Dental Plans
Insurance
Voice Over IP
Make Money Digital Products
Gambling
Satellite Services
Which Programs do not work with Adwords?
Pay-per-lead affiliate programs are probably the most difficult to promote using
Adwords. The reason for this is because Pay-per-lead companies generally pay $1-8
per lead. This makes it very difficult to turn a profit. These programs are best applied
to websites that are related and receive large amounts of free traffic though Search
Engine Optimization . This is not a good place to start if you have limited Internet
Marketing knowledge. If you have several low-cost (preferably free) channels of
traffic, pay per lead programs can be profitable.

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Choosing Products To Promote

Choosing a product to promote can be a very difficult decision, especially if you do not
know what you are looking for. When selecting a product it is very important that you
perform some sort of research. Researching a specific product or industry will greatly
benefit you as you begin advertising and driving traffic to the site.
The following are some things you can do to determine whether the product will be
profitable to sell, and if it is of high quality.
(1) Purchase the Product
This is not the best option for everyone as it can be very expensive to purchase every
product that you promote. However, by purchasing a product you will be able to
review the product first hand and convey more detailed information to your website
visitors. This typically translates into greater sales as you become the expert on the
subject matter and by understanding the product, you will be able to pin-point your
target audience much easier.
If it is not within your budget to purchase the product, you can obtain product
information using other mediums. You can take a look at what others are saying
about it on forums, blogs, and focus groups. You can also take a look and see how
other affiliates are reviewing the product and what they have said about it. These are
alternate techniques you can use to obtain product information without purchasing the
product.

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(2) Watch Other Affiliates
If you are researching a product, you should definitely look to see what other affiliates
are doing, and what type of keywords they are promoting. Type a search query into
Google using the keywords. Take note of the affiliate websites that are under the
search terms. Typically, the more affiliates under a search term, the more money to
be made within a particular industry (and also the more competition).
For example, say you were promoting a product to help improve someone’s golf
swing. If you search ―golf swing‖ within Google and you get a list of affiliate websites
promoting ―golf swing‖ products under the paid listings, chances are some of these
people are making money. One technique that you can use to confirm the profitability
of these keywords is to watch these ads. If the same websites are still showing up
under that listing 2 weeks from the time you perform your original search, they are
making money.
(3) Check the Alexa Ranking
This is not the ―be all end all‖ for determining whether you should promote or not, but
you can get a good idea of the amount of people who visit any particular website by
checking its Alexa Ranking. To do this, go to Alexa.com and type in the URL of the
site that you want to obtain the traffic ranking for.
This will help you determine which sites receive the most traffic, and therefore receive
the most traffic. For example, if you do a search for Beating Adwords, you will see
that it is ranked roughly 50,000th on the Internet in terms of traffic. Any website that is
under 100,000 receives a healthy volume of visitors. From this, you can determine
that the product most likely has many affiliates promoting the product. High traffic
sites that offer affiliate programs are usually VERY profitable to promote.

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Promoting Clickbank.com Products

Finding a product to promote is the question that every Internet Marketer has. ―How
do I find a good product to sell?‖. The main concept is, if you find a ―Good‖ product to
sell, you’re going to make money! This is one of the most obvious misconceptions in
the Internet Marketing world. Although selling a good product will determine your
Return on Investment, it does not affect the ability for you to make a sale.
Before making a purchase, a user does not know what the product is like. This
means that if the visitor makes a purchase it is entirely based upon your marketing
techniques. We are stressing the fact that the techniques that you use to sell a
product is what makes you money, not the product its self. Obviously some industries
and products sell better than others, but the fact is that there are Internet Marketers
making money in every single industry imaginable. Your success as an Internet
Marketer is not dependent on which products you choose to sell, it’s based on your
ability to implement the proper techniques to make the sale.
When looking for a product to promote, you want to look for products that do not get
refunded at a high rate. Clickbank.com is one of the best affiliate networks to find a
product to promote. You can easily search their 10,000 products by keyword or
popularity, and setting up your affiliate links is very easy.
We highly recommend that you learn how to use Clickbank.com and promote their
products when you are starting out. They offer an easy to use interface, and getting
started is quick and simple. Once you’ve signed up for a clickbank account, you can
start promoting any product on their network.
A product with a high gravity means that there are many affiliates making money
selling the product. This also means that there may be quite a bit of competition, but
if you use the techniques written in this book you will be able to outperform your
competition. It doesn’t matter if there are 100 people advertising a product, or 10
people advertising a product. There is still opportunity to make money within every
industry online no matter how much competition there is.

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Clickbank Product Organization
Clickbank organizes their products by using the following four factors:
$Earned/Sale:
Average net amount earned per affiliate per referred sale. Note that this is the net
earned per actual sale, and so it is impacted by refunds, chargebacks, and sales
taxes.
%Earned/Sale:
Average percentage commission earned per affiliate per referred sale. This number
should only vary if the publisher has changed their payout percentage over time.
%Referred:
Fraction of publisher's total sales that are referred by affiliates.
Gravity:
Number of distinct affiliates who earned a commission by referring a paying customer
to the publisher's products. This is a weighted sum and not an actual total. For each
affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total.
The more recent the last referral, the higher the value added.
We want to focus on two of the above factors. $Earned / Sale, and Gravity. Gravity is
the popularity of the product and is calculated by the number of different affiliates that
have sold the product. If the product has a high gravity (50+) it means that many
affiliates have had success selling the product. This is a very good indicator of how
well the product is selling. Again, we need to stress the fact that you don’t need to
focus on your competition. Implement our techniques and competition will not play a
factor in your success.
We are going to show you a technique that very few people know about. The
technique is very simple to use and we highly recommend that you use this technique
when you are choosing clickbank products to promote.

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Determining Product Refund Rates
By using the $Earned/Sale and a formula that we will outline below, you can
determine the rate of refunds for a product. Along with Gravity, this will help you
determine if the product is worth advertising. The worst thing that can happen you an
Affiliate Marketer is to make a sale, then have it taken away due to a refund by the
buyer.
You can use the following formula to calculate the refund rate of a product, and help
determine the overall customer satisfaction.
(Product Price - 7.5%) - $1 = Post CB Commission

Post CB Commission x Payout Percentage = Affiliate Commission
Affiliate Commission - $Earned/Sale = Refund Difference
($Refund Difference ÷ Affiliate Commission) x 100 = Refund Percentage
Here is an example that you can use to help calculate a clickbank product refund rate.
Product Price = $47.00

$Earned/Sale = $19.86
Payout Percentage = 50%
Clickbank takes 7.5% + $1 of the Product Price as a fee.

$47 - 7.5% - $1 = $42.47 (Post CB Commission).
$42.47 x 50% = $21.24 (Affiliate Commission)
$21.24 - $19.86 = $1.38 (Refund Difference)
($1.38 ÷ $21.24) x 100 = 6.49 (Refund Percentage)

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Using The Refund Rate
In the previous example we calculated that the example product had a refund rate of
only 6.49% which is very low for clickbank products. Clickbank says that every
product can expect a 5% refund rate because of consumer fraud, and this cannot be
helped. A product with a refund rate of below 10% is a high quality product and it
means that customer satisfaction is quite high.
Some products have a very high refund rate, some well over 20%. We recommend
that you are careful promoting products with a refund rate of over 20% because your
Return on Investment is quite low due to poor customer satisfaction. With this being
said, it is sometimes still very profitable to sell a product with a high refund rate. If you
are happy with the return on investment after the refunds have been taken, you may
want to continue to promote a product, but this will be a personal decision on your
part.
We have promoted products that have over a 50% refund rate, but this is high risk.
You don’t want to spend $10 to make $1 profit. Products with high refund rates yield
very low Return On Investment, much lower than 100%. If a product yields 100%
ROI it means that you spend $10 in advertising to make $20 ($10 profit). We consider
Campaigns that Yield 100% ROI to be a success.
By using the Gravity (popularity), and Refund Rate, you can make informed decisions
about a product and whether you should promote it or not.
We always stress the fact that choosing a product to promote does not determine your
ability to make the sale. The proper advertising techniques are what determine if a
sales is made. Use our techniques when setting up your campaigns, ad groups, and
adcopy and you will outperform the competition. Understanding how to properly set
up your Adwords campaign will play a big role in your success.

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Finding Profitable Keywords
What is the best way to find profitable keywords? There are many tools that can be
used to help find keywords, including the Google and Yahoo Keyword tools and
independent keyword software. We use the preceding tools to find keywords, but this
alone does not necessarily find the niche, high converting keywords. Wouldn’t it be
great to know how to obtain these keywords using a few simple search techniques?
Below we discuss how.
“Buy & Purchase” Keywords
What type of keywords sell? What do people type in when they are looking to
purchase a product or services? Here is something obvious that most people forget
about and it can be applied to any industry. If you add ―buy‖ or ―purchase‖ to any
product, it will become one of the highest converting keywords that you will have.
For example, when some searches for something like ―buy adwords ebook‖, it is most
likely someone who has their credit card on the table, and is eager to pay for
information. In fact, some of you who purchased this ebook probably typed this exact
search term into Google. You can apply the same tactic by adding the term ―purchase‖
to your keyword phrase.
We integrate this technique into all of our campaigns and see great results. If you
think about how many millions of products, services, and industries there are out
there, then you can see how this technique alone can make you $1000’s a day.

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Product Keywords
It is very effective to advertise using keywords that include the product that you are
promoting. You can use the name of the product or company and include
misspellings and different arrangements of the keywords. For example if you were
promoting this e-book, you could use the following keywords.
beating adwords beatingadword purchase beating adwords

beat adwords beatingadwords com buy beatingadwords
beatings adwords beating adwords review purchase beatingadwords
beat adword beatingadwords review beating adwords e-book
beating adword adwords beating beating adwords ebook
beatingadwords buy beating adwords beating adwords book
These will be some of the highest converting keywords to use to promote the Beating
Adwords e-book. When customers learn of a product or see a product on a website,
they may do a Google Search for the name of the product. You want your ads to be
displayed for these kind of searches. Remember to use the Search Term within your
title and adcopy.
Misspellings
Often overlooked is the fact that people are not always perfect on the keyboard, and
do make mistakes when using Google. Although these keywords do not receive high
amounts of traffic, you can obtain high quality traffic at a fraction of the price.
For example, if someone was attempting to type in the search term, ―make money‖
they might accidentally type in the term ―make monye‖. If you are promoting under
this keyword you will receive highly targeted traffic for a fraction of the cost.

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Singular and Plural Keywords
In order to be guaranteed a sponsored position for a singular and plural keyword, it is

necessary to have both contained within your Ad Group. Although a lot of the time
Google will list your singular keyword ad under plural results, it is not guaranteed.
So how does Google determine whether a singular keyword is to be displayed within

the plural search results? Google’s algorithm takes historical results from your
account, and the Click Through Ratio (CTR) performance that your singular keyword
ads have had in the past when displayed under plural search terms. If your CTR has
been good in the past, your singular listing will be displayed in the search results.
Otherwise you will not get listed. Rule of thumb; add the plural keywords to your Ad
Group if you want to guarantee that your ad will be displayed.
Note: CTR and Adwords Account Performance will be explained in the next section.
If you advertise the keyword: ―Buy Marketing E-book‖, you should also advertise the
keyword: ―Buy Marketing E-books‖.
Keyword Resources
There are several free resources that you can utilize to creating keyword lists and
conduct keyword research. Here are some of the best free keyword research tools
available.
Good Keywords
Word Tracker
Google Sandbox
Overture Keyword Tool
Finding good keywords is not just about typing a keyword into one of the preceding
tools and gathering the results. Using the techniques that we have mentioned will
drastically increase the number of sales that you are able to generate for any given
product.

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Starting a New Adwords Campaign

Now that you have an Adwords account and have chosen a product that you want to
promote, you are ready to set up your first ―Real‖ ad campaign. If you followed the
instructions in the section ―Setting up an Adwords Account‖ you will already have a
―Bogus‖ account that you will need to delete . Once this ad campaign is deleted you
can create a new one using the techniques that we will speak about below.
In order to achieve great success with Adwords, you need to know how to create
campaigns, ad groups, effective adcopy and the right techniques for bidding and
finding keywords. All of these tasks need to be done correctly in order for your ad to
out perform your competition and create a positive Return on Investment (ROI).
It is very easy to create a campaign, but we would like to offer you some tips that will
make things easier in the long run. First, you need to give a name to your campaign
that makes sense to you. For instance you could call your campaign ―Beating
Adwords‖ and use it to promote BeatingAdwords.com. The main reason for having a
proper naming scheme is so that when you have several campaigns running it will be
easier for you to keep your account organized.
When setting up a campaign it is important to name it properly. Use a name that

refers to the product that you are promoting within the campaign. Sometimes, it is a
good technique to name the campaign the same as the website url that you are
promoting.
When you create your campaign, you are going to have some choice on what settings
you use. In the first section (Setting up an Adwords account) there are screenshots of
how you set up a campaign, but now we are going to tell you how to effectively set up
a real campaign.

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When you set up a campaign the first thing you should do is turn off the Content
network. The reason you want to do this is because for a majority of products the
content network does not convert into sales. It does however allow your ad to get a
lot of traffic, but the quality of the traffic is usually from Adsense which is plagued with
click fraud and untargeted traffic. So, when you get to the following page, turn the
content network off, and leave the Search network selected. We will discuss the
content network in more detail later.

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Another setting that you need to set is your Daily budget. The daily budget allows you
to control how much exposure your ads get to the search networks and thus is directly
related to how much you pay. For example, if you set your daily budget at $5,
Adwords will only allow your ads to be displayed until you reach approximately $5 of
click charges for the day.
It is important to note that if you set your daily budget below the ―Recommended Daily
Budget‖ that Adwords calculates, you may not generate the amount of traffic that the
traffic estimator says you could. To achieve maximum traffic from your keywords you
need to set your daily budget to at least what Adwords recommends.

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If you want to achieve maximum exposure and traffic you should set your daily budget
much higher then the recommended budget. To achieve maximum traffic you can set
your daily budget at 5 or 10 times the recommended daily budget. This will insure that
your ads are being displayed 100% of the time and that you are receiving the
maximum traffic. Please note that when using this technique there is a possibility that
you could spend the amount you set your budget to, but we have never seen this
occur. Just monitor your campaign for the first few days to make sure that you do not
go over your budget.
Ad Groups
The next step is to create an Ad Group which is just a way to organize your keywords.
The success of your campaign is directly affected by how your Ad Groups perform,
thus it is very important to create them properly.
In order to create a high performing campaign you need to create tightly targeted Ad
Groups with a small amount of relevant keywords in each. We recommend using up
to 25 unique keywords per Ad Group. The idea is to create an Ad Group where your
keywords are very relevant to your adcopy (the text within your ad). Many Internet
Marketers (your competition) simply enter hundreds of keywords into an Ad Group
and hope that it will bring them traffic. The fact of the matter is that you can achieve
traffic by using this technique, but you will not achieve the results that you want.
Using such a technique will not outsmart your competition and will adversely affect
your Adwords Campaign. Adwords ranks the quality of your ad based on a variety of
factors. Having too many keywords in your Ad Groups will adversely affect your cost
per click and ad positioning.
By having the keywords in your ad highly relevant to your ad you will achieve a higher
CTR. The CTR is the ratio between how many times your ad is displayed and
how many times it is clicked on. If you achieve a 5% CTR then 5 people are
clicking on your ad for every 100 times it is displayed.

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In order to create highly relevant Ad Groups it is very important to group your
keywords together using the ―Common‖ keyword method. If all keywords have at
least one common word you will be able to use this word in your adcopy.
In this example we have entered keywords that contain the common keywords ―music
download‖. Each keyword phrase contains these keywords and will allow us to create
a very highly targeted ad to accompany this list. This will be explained in more detail
in the next section.

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The previous example shows an Ad Group that will achieve a very high CTR. Why
you may ask, is CTR important? Adwords calculates the quality of your ad based on
a number of factors. They call this the ―Quality Score‖ and it plays a very important
role in the positioning and overall effectiveness of your ads. The higher your CTR, the
better your quality score will be. The higher your Quality Score is, the less you will
pay per click, and the higher your ad will be placed within the search results. If you
have a high quality score you could be ranked #1 position in the Google search
results while paying less than your competitors. You will be getting more traffic for
less, and the quality of your traffic will be higher. What does all of this mean? Better
return on investment and more money in your pocket!
Keep the amount of keywords in your Ad Groups below 25, and group them together
using common words. Use these common words in your title and description to
achieve a better Quality Score.

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Ad Copy: How to write effective ads
Adcopy is the term Internet Marketers use for the text within an ad (title and
description). Using proper adcopy techniques is another very important factor that will
determine the success of your ad campaign. There are many techniques that people
use when writing the adcopy for their ads, but we teach our members one major
technique that always increases CTR and Quality Score.
Example of common keywords

Internet Marketing
Internet Marketing e-book
Internet Marketing website
Internet Marketing forum
It is easy to see that the common word is ―Internet Marketing‖. Use ―Internet
Marketing‖ in the adcopy as much as you can, but most importantly use it in the title.
The common keyword technique drastically increases your Quality Score as your ad
is very targeted and relevant to what the user is searching for. Let’s suppose a user
does a search in Google for an Internet Marketing e-book. They will be drawn to your
ad because your title reads ―Internet Marketing‖, and Google will BOLD the keywords
that are within your ad that are also within the search query.

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If a user does a search and types in ―Internet Marketing‖ into the search, the left ad
will be triggered because all of the common words contain the term ―Internet
Marketing‖. When the keywords that trigger your ad are contained in your adcopy
they are BOLDED. This dramatically increases CTR and overall quality score. The ad
below contains keywords that include common words ―Download Music‖. You can see
that these words are also BOLD.
So why is all the fuss about grouping keywords and having proper adcopy? Your
success as an Internet Marketer using Google Adwords is directly related to your
Quality Score. Quality Score is determined by how relevant your ads are to the search
results that they trigger.

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Ad Copy that Sells

There are many different techniques that can be used to write effective ads and we
are going to outline these techniques for you.
Call to Action Phrases
Call to action phrases are very important to use in your adcopy. When a call to action
phrase is used it notifies the web searcher that they will have to perform some kind of
action within the website that they are about to visit. Here is an example of a common
call to action phrase:
This phrase lets the visitor know that when they visit your site they will be required to
sign up. These kind of phrases prepare your visitors for what is offered on your
website. In this example, the visitor will be aware that an action (―Sign Up‖) is
required to ―Get Started Today‖.
Wow Factor
Wow factor is when you create a buzz about your ad by using animated phrases. This
can help make your ad stand out from all other ads and gain traffic by grabbing the
attention of the web surfer. Here is an example of adcopy that includes Wow Factor.

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In the previous ad ―Wow Factor‖ was used to grab the attention of the web searcher.
This technique can get a lot of traffic, but you rely on your webpage to convert the
customer into a purchaser. The ad does not really explain what the website is about,
so you need to make sure that the website is very clear and easy to understand.
Eliminating Non-Buyers
By displaying the price in the ad it will enable you to eliminate non-buyers from
clicking on your ad. Non-buyers are generally people who are looking for information
and who are not interested in buying online. Many keywords can generate huge
volumes of traffic, but do not convert well into sales. Displaying the price in the ad will
help ensure that the people who click on your ad are willing to pay for your product.
This is a great technique, and can really help increase your Return on Investment.
This ad displays the price on the second description line. When a user reads this they
may not decide to click on your ad if they are not interested in paying $47 / month for
the service that you are promoting.
Using the three techniques that we have mentioned can increase your Quality Score,
drive more traffic to your site, and help you save money by eliminating non-buyers.
So which technique should you use? You could use all three for the same Ad Group
to test which adcopy creates the best CTR for your ad.

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Quality Score
If you have not heard of Quality Score, then you are not running your Adwords
campaign as optimally as you could be. Quality Score is Google’s point system that
ranks each and every ad and determines where it is positioned within the sponsored
results. It also determines what the minimum bid price will be on keywords you wish
to advertise and how much you pay-per-click.
If you can achieve a high Quality Score you can obtain a higher ad position than a
competitor who is paying more per click. This is one reason that Google Adwords is
an Internet Marketer’s dream system. Unlike Yahoo! Marketing and other pay per click
networks, you can attain great ad positioning without having to spend more than the
other competitors. Quality Score has enabled Google to achieve the highest quality
paid search results of all other advertising networks.
Quality Score is based on 5 different variables, all of which impact your ad’s overall
score. These variables include CTR, Ad Content, Ad Grouping, Ad History, and
Landing page content. This section is very important so please make sure that you
understand the following information well.
(1)CTR
As mentioned earlier, CTR or Click-Through Ratio is the percentage of clicks your ad

receives in relation to the number of search impressions. CTR directly relates to how
compelling your ad is to the target audience. There are several techniques that can
be implemented to increase CTR, some of which have been discussed earlier in the
Ad Copy section.
CTR is one of the most important factors that you want to master in order to achieve a
high Quality Score. If you are experiencing CTR of 1% or less, you can easily
increase this to 5%+ by using the ―Common‖ keyword technique. We have helped
many Internet Marketers cut their advertising costs in half by implementing this
technique.

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(2) Ad Content
Having keyword-relative content within your ad will increase your Quality Score. One
suggestion is to have the keywords from your Ad Group within your ad. For example,
if you are promoting the keywords ―money, make money, how to make money‖, you
could create a single Ad Group with a title like the following:
This not only increases your Quality Score (as the ad is relevant to the keywords), it
will increase your CTR as people will be more inclined to click your ad because the
search terms are bolded.
(3) Ad Grouping
Creating ad groups is very important to not only creating a good Quality Score, but
increases the relevance of your ad copy to your keywords. Try to keep your Ad
Groups to a size of 25 keywords or less. Although Quality Score is a particular rating
given to a keyword, the bigger your Ad Group, the less targeted your ad becomes,
thus decreasing your Quality Score value.

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(4) Ad History
Whether you like it or not, Google makes account predictions. If your Adwords
account has performed poorly in the past, it automatically assumes that your ad & Ad
Group quality is going to be low with any new Ad Groups (or additional keywords). If
you have noticed that your ad is inactive, it is because your maximum bid is not set
high enough for Google to display it in the search results. This may be a result of
poor ad performance in the past. Do not worry, you can lower the minimum CPC if
you improve your CTR, which is obviously in direct relation to the quality of your ad.
If you have an ad that has performed well in the past, you can use Google’s historical
predictions to your advantage. You can add highly related keywords to your top
performing campaigns’ Ad Groups and you will find that the minimum CPC will be
much lower than that of an account with poor ad history.
Put effort into initially setting up quality Ad Groups and this will greatly improve the
predictions Google makes.
(5) Landing Page Content
The most recent addition to Google Adwords Quality Score formula is landing page
content. The idea is that the more relevant the landing page, the higher the quality
the search results. With quality being one of Google’s main focal points, they have
put a system in place to monitor the quality of the sponsored search results, and the
actual relevance of the landing pages to the search terms. This will have a negative
effect on your overall Quality Score if your ad is not relevant to your landing page, or if
you are using particular techniques to alter or hide page content (cloaking, redirects).
Your landing page must include relevant content to the search term or your Quality
Score will be negatively affected.

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More on Landing Page Relevance
With Google’s latest ―Big Daddy‖ upgrade that took place, the Quality Score algorithm
has seen a major shift. In addition to many to the other components of Quality Score,
landing page relevance has been added as a significant aspect. In order to achieve a
high QS now (and good positioning), a landing page that is highly relevant to the initial
search query is required. This means that if someone searched the term ―fix my golf
swing‖, you should have these exact terms on your website. It is also good to include
related information.
Google put in place to improve the quality of the paid search listings. We have done
tests to validate the importance of landing page relevance and in some instances a
relevant page cut 25% of the overall Cost-Per-Click and obtained ad positioning that
was 3-5 spots higher. Landing page relevance is KEY and you should not ignore it.
Tips for a Relevant Landing Page:
(1) Include a Relevant Title
Within the <title></title> tags on your webpage, you should include the keywords that
were used in the search query. If someone typed in ―fix golf swing‖ and came to your
webpage, your title should include ―golf swing‖ and ideally, the exact phrase.
(2) Use Relevant Headlines
Headlines, in particular ones that are larger text or are included within <h1> tags
should be highly relevant and include the keywords from the search query.
(3) Relevant Content
Google searches the content within your webpage as well as the header and title.
The content should be relevant to your title and content anyways, because if you are
trying to just optimize your website for Google, then you may be ―missing the boat‖ on
your actual customers. The higher the relevance, the higher the conversions – never
overlook this fact.

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(4) Create Static Web Pages
Many people have scripts in place for to insert the keywords from the search query
dynamically into their webpage (see DPO section). This is great, but you may be
lowering your Quality Score slightly as Google does not interpret dynamic content.
Creating static web pages will obviously generate the highest Quality Score but will
take the longest to implement. If you are going to use DPO, make sure that you have
relevant content on your webpage to lessen the affects that it may have.
If you notice that your minimum CPC is very high, it is quite likely due a
lack of landing page relevance.

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Effective Bidding: Effects on Ad Placement
Now that you are familiar with Quality Score it is important to implement the correct
techniques so that you can achieve the best return on investment while keeping the
relevance and overall quality of your campaign high.
There is a fine balance between bidding, ad placement, Quality Score, traffic, and
overall cost.
Ad Positioning and Bidding
When you create a new ad campaign, the traffic that you generate should be very
important to you. Remember, the more quality traffic that you can achieve, the more
potential you have to convert a visitor into a ―buyer‖. With this in mind, make sure that
you are not paying too much for this traffic as your advertising expenses need to be
less than your overall sales in order for you to turn a profit.
When starting a new campaign it is a good idea to get your ads placed on the first
page of search results. Each page has up to 10 places where paid listings will appear
so positions between 1 and 10 will be on the first page, thus getting more traffic. Most
search traffic does not go beyond the first page when doing a search.
How do you know what position your ads are going to be placed in? You can use
Google’s Traffic Estimator for this.
The Traffic Estimator is a powerful tool but it is not 100% accurate. The results are
based on previous data that Google has collected from the searches that were done
in a specific time period. For this reason the Traffic Estimator can only be used as a
guide. Regardless of the accuracy of the Traffic Estimator, it is a great tool to use as it
will help you determine how much you should begin your bidding at.

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After you enter the keywords into an Ad Group, you will be taken to a page that looks
like the image below. The page will ask you to enter your maximum CPC into a
textbox. After doing this, click the link that says ―View Traffic Estimator‖. A page will
be displayed that shows you how much each keyword will cost, the estimated average
CPC and position. You will want to play with your bid so that you can get the most
traffic for the least cost. You can enter different bids and update the page by clicking
the ―Get New Estimates‖ button.

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It is also a good idea to sort the estimates by clicks per day. Click the ―Clicks Per
Day‖ link at the top of the column to sort. This will bring the keywords that will get the
most traffic to the top of the list so you can see where you may be spending your
money. We want to keep the average position between 1 and 10 so that your ads
appear on the first page. To do this you may have to adjust your maximum bid. Once
finished, you can click the ―Continue‖ button and save your ad.
If you cannot afford the bid price to be on the first page, you can still test out your Ad
Group with a lower maximum bid. This is still effective but it will take you longer to
generate traffic.
Traffic vs. Cost
It is always difficult to know which keywords will convert into sales, so it is important
that you keep a close eye on all of your new campaigns. As soon as you start getting
impressions and clicks you will be able to see where you are spending money, and
what keywords are costing you. Traffic is very important, and the more relevant traffic
the better, but if you are not converting sales then the traffic that you are getting is not
worth the money. We have a rule of thumb that all Internet Marketers should apply to
their advertising efforts:
When starting a new campaign you need to calculate how much you will earn for a
single commission for the product you are promoting. Once calculated, you will have
a threshold to follow. Once traffic starts coming to your site you need to look at your
Adwords campaign data. More importantly, look at the cost of your campaign. Once
your cost exceeds the single commission amount, you should put your campaign on
pause and look further into things.
For example, if you make $45 per sale in commissions, the maximum you should
spend on the campaign without a sale is $45 before making changes.

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What do we mean by ―Looking further into things‖? You can look at your advertising
campaign and see how much you have spent on a campaign. Look at the average
cost per click, average position and traffic per keyword. You may see that one
keyword has triggered all of the hits to your site. In this case you may want to lower
the bid for this keyword or even delete it all together.
Traffic is great, but if it does not convert into sales you need to make some
adjustments to your Ad Group. Following the single commission threshold above is a
good way to test your campaigns at the beginning.
How much is Too Much: Profitable Maximum Bids

You will notice that some keywords and industries are more expensive to advertise
than others. For this reason we need to discuss high cost bidding. Some keywords
cost over $1.00 to have your ads displayed on the first page of search results. $1.00
per click is quite high, but depending on how much your commissions are it can be a
good idea to pay this much for a click.
If you have a product that pays you $70 commission per conversion then you can
break even by converting at 1 in 70 (1:70). However, to be profitable, you should be
aiming for conversions of 1:35. It is always important to calculate what your ―Break-
Even Point‖ is. To make the calculation you can use the following formula.
Single Commission ÷ Cost per Click = Break Even Point
Here is an Example:
Single Commission = $45

Average Cost per Click = $0.87
Break Even Point = 52 (approx).
To break even you will need to convert at 1:52. Any conversion ratio above this will be
profitable for you. A successful campaign can easily yield 100% return on investment
and in this example you would have to convert at 1:26 to achieve 100% ROI. Using
the ―Break Even Point‖ will help you judge how much you can spend on average per
click at a specific conversion rate to earn profits.

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You always want to get the most clicks for the least cost so when estimating your
traffic you can start by entering the minimum bid price ($0.01 USD). Raise the price
until you are comfortable with the estimated traffic results & CPC keeping in mind that
the positions 1 to 10 generate the most clicks.
How can these techniques actually save you money? It is simple. As your Quality
Score increases, the amount of money you actually spend on each click decreases,
and your ad position rises. Google rewards people with high Quality Scores because
their ads are highly relevant and perform better.
Did you know that as your Quality Score rises you can actually lower your Maximum
bid price and achieve the same positioning within the search results? This is true, and
we have tested the technique many times before. When you start a new Adwords
campaign your Quality Score is very low and if you have a poor performing account
your Quality Score will also be low. Google will place your ads in the search results
according to your Quality Score and Max bid, but as your Quality Score rises, you can
actually lower your Max bid prices on your keywords and still achieve the same
positioning.
This is also how you can achieve higher ad placements than your competition, and
pay less per click. If you follow our techniques you will increase your revenue,
decrease your advertising costs, and your increase your overall performance.

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Inactive Keywords
Now that you are familiar with bidding prices and how to calculate your Break Even
Point, we need to discuss Inactive Keywords. Adwords has made some recent
changes and has implemented yet another hurdle that many Internet Marketers are
experiencing.
It is a fact that with Adwords you can bid as little as $0.01 per click, but for many
people this will result in the keyword being set to ―Inactive for Search‖. This means
that your bid price is not high enough for Google to display it in the search results.
Here is the confusing part. All Adwords accounts are different, and the minimum bid
for a keyword is different from account to account. The reason for this is that the
minimum bids are determined by your overall Quality Score and history. If you have
always had good CTR and your keywords and web pages are relevant to your
product, then your quality score will be high. For this reason your minimum bid prices
could be much less than someone with a poor performing account.
If you implement the techniques that are discussed in this book, your quality score will
go up, and your minimum bid prices will ultimately go down. This will save you
money.
For many keywords we are able to bid the minimum $0.01 while many other
marketers have to pay up to .20 or .30 cents to activate their accounts. It is easy to
do the math and realize that paying less per click increases your overall ROI.
Quality Score determines your minimum bid prices on keywords. The higher your
Quality Score, the lower your minimum bid price will be for your keywords.

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Budgeting: Finding an optimal Daily Budget you can afford
All advertisers have different budgets, which is why Google Adwords is a fair playing
field. You have now learned that Google Ads are placed according to Quality Score,
not simply bid price. Advertisers with small budgets can compete with the big players
by learning techniques to increase Quality Score. Ad placement is not just based on
bid price. If a keyword does not achieve high Quality Score then the ad may be
overtaken by higher performing ads. With this being said, it is important that you set
your budget to something that you can afford.
We have mentioned daily budget throughout this guide, however we need to discuss it
in more detail here because there are techniques that will allow you to achieve more
traffic.
When many people learn how Google Adwords works, they are never taught about
budgeting. Here we will teach you some techniques that may answer some of your
major traffic questions.
If you have a ―real‖ budget of $5 per day, this is the amount that you are actually
willing to spend to achieve traffic. If you set your campaign daily budget to $5,
chances are that you will spend less than this amount. Many marketers do not realize
that if you set your daily budget too low, Google will not serve your ads with every
search query that is made with your keywords. Most times you will never even reach
your daily budget if you set it too low. For this reason we set our Adwords Daily
budgets quite a bit higher so that our ads will be displayed as much as possible in the
search results.
Here’s a formula that works well. Set your daily budget 5x or 10x higher than your
actual budget. If you are willing to spend $5 a day then you can set your campaign
budget at $25. This will allow for your ad to be displayed in more search results. If
your budget is too low, your ads will barely be displayed at all and you will most likely
see little to no traffic. Adwords also has a daily budget calculator that will recommend
the daily budget for the keywords that you have chosen. If you set this budget 5x to
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When using this technique, you need to be sure that you monitor your account.
Although we have never been affected by having a budget 10x higher than what we
are willing to spend, in theory you could accumulate these click charges. It is very
unlikely and we have never seen it happen, but we suppose it could. For this reason,
you need to keep an eye on your campaigns at the beginning. Do not use this
technique with the content network turned on.
Earlier we discussed estimating traffic and ad positioning. Each time you create an
Ad Group you need to use the traffic estimator to see what keywords are going to get
the most traffic. It is very important to monitor these keywords to make sure that they
do not get too much unwanted traffic. No one should rely on the campaign daily
budget. If you are going to be successful in the Internet Marketing business then you
need to log into your account multiple times each day to monitor progress.
If you are spending too much money on one term without results you need to lower
the bid price for the keywords or even consider deleting it. There is nothing worse
than having one keyword that isn’t converting into sales burn a hole in your pocket.
The daily budget is calculated on an average 30 day period. If you set your daily
budget to $5 you could end up paying more, however, over a 30 day period, Adwords
will control your spending so that you pay approx $5 on average per day.

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Split Testing Ads
Split testing is not a new concept, but it is one of the most powerful methods of
optimizing your ads. To split test, you need to set up multiple ads for the same ad
group. The great thing about multiple ads is that Google gives you statistics for each
ad (CTR, Clicks, and Impressions). This is very useful for comparing ad writing
techniques and refining your Ad Groups to get maximum CTR performance.
In this example both of these ads have the same descriptions, but have different titles.
The data from these two ads will determine which is most effective in getting the
attention of potential purchasers.
Split testing can save you time and money. We have implemented man split testing
campaigns and immediately noticed great increases to ROI & CTR. As we have
already mentioned, higher CTR greatly increases your Quality Score resulting in lower
CPC and higher ad positioning. Below are some of the most effective split testing
methods.
Optimized Ad Copy Test
When setting up a campaign there is an option to allow Google to optimize the serving
of your ads. With this option turned on, Google will display your better converting ad
more frequently. This allows you to write more than one ad, and the best performer
will be displayed more than the others.

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In the example above, the correct box is selected which will allow Google to optimize
your ad serving. If you really want to split test ads to find out which is working better,
you need to turn this option off.
Non-Optimized Ad Copy Test
This is the true test of CTR & CPC. Do you want to know which ad is performing
better, and which ad CPC has been set lower from a higher quality score? Not
allowing Google to Optimize your ads will allow you to truly test which ad is actually
performing better because each ad will be displayed equally. Typically you want to
allow for a total of 200 clicks before determining which ad is the better performer.
Both techniques can be used to determine different tests. If you want to determine
which adcopy is performing better, you need to disable optimized ad serving.
Optimized ad serving will display your best performing ad to your potential customers
and in many cases increases your ROI. Both techniques can be used for different
purposes and it is important that you understand the differences. Many marketers
simply leave optimization on because it is the default option when creating a
campaign, while many do not even know what its significance is.

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Dynamic Keyword Insertion
Dynamic Keyword Insertion is a technique that many Adwords advertisers are not
aware of. This technique allows the keyword to be dynamically inserted into the title
or body of your ad.
If you have a large group of keywords that are relative, it is possible for you to include
each keyword in the ad without writing multiple ads. Dynamic Keyword Insertion will
allow you to do this.
marketing ebook, marketing guide, marketing resource, marketing techniques
Above are some keywords that you could use Dynamic Keyword Insertion with. When
someone searches for a particular keyword and the search term is within your ad, all
instances of the keyword are bolded. This has a significant impact on the overall CTR
of your ads and will contribute to a higher Quality Score.
Dynamic Keyword Insertion is an effective solution to dynamically alter your ads to

target a visitor’s search. Here is how it works:
When you use this format within your ad, each keyword from your Ad Group will be
inserted into the ad dynamically.
{KeyWord:Default Text}
The first part of the phrase is the word ―KeyWord‖, this inserts your keyword
capitalizing the first letter of each word. This is followed by a ―:‖ then by the Alternate
Text. If a user searches a key phrase that is too long to fit within the ad, the default
text will be displayed instead.
You may also use ―keyword‖ which will keep your keywords lowercase, and ―Keyword‖
which will only capitalize the first letter of the first keyword.

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When using Dynamic Keyword Insertion, this is what your ad setup will look like.
When a search is done for any of the keywords on the previous page this ad will be
displayed using the exact search term within the title of the ad. If the search is longer
than 25 characters, ―Marketing eBook‖ will be displayed as the default title.

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Dynamic Keyword Insertion is a great method of obtaining a high CTR, however it
does have some negative effects on an ad’s overall Quality Score. Since it is the lazy
person’s method of hyper-targeting a campaign, Google gives advertisers who use
Dynamic Keyword insertion a lower Quality Score.
We use Dynamic Keyword Insertion, and it works very well. With this being said,
once you have collected some data about your best performing keywords you may
decide to create ads specifically written for the keyword and remove the keyword from
your Dynamic Keyword insertion Ad Group.
We know that you are probably thinking that the Dynamic Keyword Insertion function
could save you a lot of time, but you are only partly correct. By using Dynamic
Keyword Insertion you will be creating ads that will achieve a very high CTR, as the
keywords will be bolded in each of your ads. However, when it comes to overall
Quality Score, Google does not give points for ads that use the Dynamic Keyword
Insertion technique, therefore lowering your ads overall score.
You can create the exact same ad with or without Dynamic Keyword Insertion, but the
ad without will be positioned higher in the search results while achieving a lower Cost
per click.

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CTR and Keyword Match Types
Knowing the difference between keyword match types and how to effectively use them
can greatly increase your overall Quality Score. The goal of Beating Adwords is to
teach you how to create effective advertising campaigns that will outsmart your
competitors. You will pay less, experience better results, and increase your ROI.
Few marketers know how to effectively use match types. In this section examples will
be used as much as possible to simplify the explanations of the techniques. The first
thing that you need to know are the definitions of the match types that Adwords allows
you to use for your Ad Groups. These definitions are directly from Google.
Broad Match - This is the default option. If you include general keyword or keyword
phrases-such as tennis shoes-in your keyword list, your ads will appear when users
search for tennis and shoes, in any order, and possibly along with other terms. Your
ads will also automatically show for expanded matches, including plurals and relevant
variations. Broad matches are often less targeted than exact or phrase matches.
Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes",
your ad will appear when a user searches on the phrase tennis shoes, in this order,
and possibly with other terms in the query. In this case, the search can also contain
other terms as long as it includes the exact phrase you've specified. For instance,
your ad will appear for the query red tennis shoes but not for shoes for tennis.
Exact Match - If you surround your keywords in brackets-such as [tennis shoes]-your

ads will appear when users search for the specific phrase tennis shoes, in this order,
and without any other terms in the query. For example, your ad won’t show for the
query red tennis shoes.
Negative Keyword - If your keyword is tennis shoes and you add the negative
keyword -red, your ad will not appear when a user searches on red tennis shoes.

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There is more that you need to know about keyword matching options so let’s dive
right into things. Using broad, phrase, and exact matching options for each keyword
or phrase within your Ad Group will dramatically increase your CTR and Quality
Score. In order to explain this in detail, an example will be used:
Keyword: Tennis Shoes
If you use the broad, exact and phrase match types for this keyword phrase you will
achieve higher CTR because the impressions that are calculated for the word will be
divided among the 3 match options.
Tennis Shoes, ―Tennis Shoes‖, [Tennis Shoes]
If a user searches for ―Buy Tennis Shoes‖, then your phrase match ― ― term will most
likely be triggered. At this point only your phrase match keyword will have an
impression calculated for it (and hopefully a click too).
If a user searches for ―Tennis Shoes‖, then your exact match [ ] term will be triggered
and it will have an impression calculated for it.
If a user searches for ―Shoes basketball tennis soccer‖ your broad match term may be
triggered and an impression would be calculated.
According to the above examples, 3 impressions have been calculated, one for each
match option. Now let’s compare this to if you were only using broad match option for
your keywords.

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Using the same keyword above, you would now have 3 impressions for ―Tennis
Shoes‖. So why does this matter? Using broad, phrase and exact match options for
every keyword in your Ad Group will separate the impressions among the 3 keywords
thus giving each keyword the chance for a higher CTR. Higher click-through ratios
(clicks / impressions) for each keyword will improve their overall performance.
In this example we only have one unique keyword Tennis Shoes, but by using broad,
phrase, and exact match Google calculates the statistics for each keyword separately,
thus spreading out the impressions among the 3 match options.
Each keyword bid and position is calculated separately from other keywords and this
technique will allow you to achieve higher positioning at a lower cost. Having a high
CTR also helps your overall Quality Score.
Use all three match types for every keyword that you include in your Ad Groups. Us-
ing this technique will dramatically increase your CTR. We recommend using a maxi-
mum of 25 unique keywords per Ad Group, however when using Broad, Phrase, and
Match type options you will end up having 75 Keywords. This is fine as you still only
have 25 unique keywords.

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Using the Google Content Network
We warn our members at Wealthy Affiliate to turn off the Content Network when they
are first starting out. This is the biggest mistake that can be made when starting out
with Google Adwords, as 70-80% of your traffic will come from this source, and you
will lose money. However, if you have experience with Adwords and have campaign
data, you can leverage the Content Network to increase your profits.
For those of you that are still wondering what the content network is, we will give you
an overview of how it works, and why it is a bad idea to start out with the content
network activated.
The content network consists of a large network of publishers (essentially web site
owners), that display Google Ads on their web pages. Based on the pages content,
Google will serve the most targeted set of ads.
Theoretically, this traffic sounds highly targeted. Realistically, this traffic is coming in
the form of Arbitrage sites, and other bulk, low quality traffic strategies. This traffic
simply does not convert the same way that search network does, and it is
recommended that you have this turned off initially (especially in the product testing
phase).
How to make Content Network traffic convert
To be profitable using the Content Network you need to find a product that has high
ROI. If you can obtain conversion data you will have the ability to determine which
keywords are converting into sales. You can then use these keywords within your
content network campaigns at a lower CPC. With this being said, it is not always
possible to determine which keywords are converting into sales unless you own the
product and can include your conversion codes on the sales page. If you do not know
which keywords are converting for you, then we recommend keeping the Content
Network turned off. You can waste thousands of dollars with the Content Network
turned on, and in many cases beginner marketers do not know this. If you choose to
use the content network, you can use same ad techniques that we have already
spoken about.. The WOW factor has been proven highly effective to grab the
attention of content network traffic.

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Search Network
The Content Search Network consists of sites that have added the Google Search
functionality to their page or have their own independent search function. The Search
Network is typically higher quality than the Content Network as people are getting
your results in the same way as they would if they were searching a particular subject
within Google. The main difference is that the search does not originate from the
Google Search Engine.
Content Network
The Content Network is the lowest quality form of advertising within Adwords. The
reason for this being that the Content Network is essentially a group of people with
websites that get paid to put your ad on their webpage, also called Google Adsense.
Often times this traffic is driven from low quality traffic sources (bulk traffic) in order for
these Adsense Publishers to turn a profit. The Content Network can be a valuable
asset to certain products/services campaigns, but the CPC must be set to a much
lower price. We suggest that you set the bid anywhere from $0.01 - $0.05 if you are
going to give the content network a try.
Setting Content Bids
Since Google’s Content Network is not nearly as targeted as Google.com traffic, it will
not convert as well. If you set your bids the same for the content and search
networks, you will find that your advertising cost will be very high, with a majority of
that (70-80%) coming from your Content Network traffic. Because of this, Google has
recently added new functionality to their Content Network to allow you to bid on the
content network separately. Unless you have significant conversion data telling you
otherwise, you should not spend anymore than $0.05/click on the Content Network. If
you are new to Internet Marketing, you should avoid using the Content Network until
you feel comfortable with Adwords and Internet Marketing in general.

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Direct Linking vs. Landing Page
Direct linking is the strategy of sending Pay-Per-Click traffic directly to a merchant site
through your affiliate link. Although this can be an effective and quick method to obtain
traffic and potential sales, there are several downfalls to this strategy.
If you are not familiar with the difference between direct linking and having a landing
page, you should familiarize yourself with this section.
When Direct Linking, you send traffic directly to your affiliate merchant through your
sponsored ad in Google. For example, if you were promoting a program such as
Beating Adwords, your destination URL would look similar to the following.
http://yourid.beatadword.hop.clickbank.net
Direct linking is the quickest way to set up a campaign in Adwords. You can
essentially set up a campaign and have it running in a matter of minutes. This sounds
great, but there are several drawbacks to direct linking and they should be taken into
consideration prior to using this strategy.
Google does not allow multiple URL’s under the same search term
Last year Google added a new component to Adwords which does not allow multiple
advertisers to promote the same URL under the same search term. This was brought
into effect to increase the quality of their results, and to prevent one company from
being advertised several times under the same keyword. If you have been promoting
a product through direct linking and cannot seem to get any traffic to your site this
could be why. Another advertiser is promoting the same URL as you under the same
search terms. The other advertiser either has set their CPC higher than yours or their
Quality Score is higher, thus giving them most of the exposure.

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Limitations as you cannot have more than one product
The average consumer nowadays is more knowledgeable than ever. They want to
compare products prior to making the purchase and get the best value for their
money. Direct linking does not give you the ability to take advantage of product
comparisons.
Direct linking simply converts into less sales, thus producing a lower ROI. It does not
give you the opportunity to promote several products at once. You are forced to rely
on the merchant sales copy and Adwords does not allow multiple instances of the
same URL under any given search term.
Using Direct Linking will not convert into sales as well as a landing page with quality
content.
Relying on the merchants sales page
Direct linking does not allow for the opportunity of a ―pre-sale‖ intermediate page. For
this reason you are relying on the fact that the merchant has good sales copy. If they
do not, the site will not convert well and you could be wasting your money.
Many products that are available are good quality products, however, the merchant
website does not have effective sales text. This can negatively affect your Return On
Investment. It is always better to create a landing page so that your paid traffic can
see your sales text prior to visiting the merchant page. It is a technique that has been
proven time and time again to produce higher conversions.

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No pre-sale opportunity for the visitor
Pre-selling is a good way to connect with a user and increase their buying potential.
With direct linking this opportunity does not exist, therefore limiting your marketing
potential.
Inability to collect adequate analytical data
Unless you have a Google conversion tracking code set up with a merchant, you will
not have the ability to collect any form of analytical data with direct linking. When you
have your own landing page or website you can collect this data through counters and
other analytical tools.
When to use direct linking
In one word, TESTING. Direct linking allows you to quickly set up a campaign and get
a feel for a specific product or industry without the overhead of creating a landing
page or website. However, you may not be able to obtain a sufficient amount of clicks
as Google does not allow multiple advertisers to promote the SAME URL under the
SAME keyword.
We use direct linking when we enter a new industry with products that we do not have
any experience promoting, but with this being said, you cannot expect great
conversions while using this technique. After you have made a few sales with a
product by direct linking, you should always create your own landing page or website
as you will sell more product and increase your Return on Investment.
Use the Direct Linking strategy when you are testing a new product or industry.

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Creating Relevant Web Pages
Many Internet Marketers put more emphasis on getting visitors to their site than
focusing on creating pages that are relevant to the search. A good landing page will
have content that is highly relevant to the search and will have the ability to connect
with the visitor on an emotional level.
The difference between a Landing Page and a Web page is that Landing pages are
simply single pages with no other links to your domain. The only links on the page
should be affiliate links that take your visitors directly to the merchant sales page.
Most paid search result landing pages are not nearly targeted enough, and honestly,
most marketers are simply losing money because of this. If you have not been
optimizing your pages for search relevance you are losing potential customers and
limiting your profits!
Below are techniques that we have applied to several campaigns. These techniques
will increase your overall ROI.
Targeted Content
Relevant ads can help generate a click to your site, but having relevant content on
your webpage will convert the clicks into sales. Although many Internet Marketers
can successfully obtain a good CTR, it does not mean that their site is an effective
sales tool. When you are searching for something using Google, you are hoping to get
the most relevant results from your search.
For example, if you advertise the keyword ―Internet Marketing e-book‖ and your
Landing page discusses how to become a successful internet marketer using a
particular piece of software, you may not convert as well compared to if you were
comparing Internet Marketing e-books. Many people advertise under keywords that
are not 100% relevant to their webpage and these advertisers can be throwing away
money because of it.

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Personal Testimonials
Third party testimonials work well as a marketing tool, but personal testimonials work
even better. By relating to the user, you are able to connect with them
psychologically which helps them feel more comfortable making a purchase. We
have seen increases of over 300% ROI on some of our sites by simply adding a few
relative testimonials.
Page Heading
Capturing the visitor’s interest in the first couple of lines on your page is paramount. If
someone searches for the phrase ―make money‖, why not have a headline on your
page that has ―make money‖ in it. This relevance immediately grabs the user’s
attention, and gives them a reason to stay.
Related Images
Consumers are visual. Providing related images/graphics is a proven marketing tactic

that will increase your sales. If you have a ―make money‖ type site, you can achieve
better results by adding a picture of money and/or the products that you are
promoting.
Compare the Products
Another technique that is highly effective is to create comparisons between products

on your Landing page or Web Site. Consumers love to compare products before they
buy as it gives them the feeling that they purchased the right product and got the best
value for their money. Adding a comparison table to your site can drastically increase
your ROI. When comparing products it is also helpful to rank the products as you see
fit. The product on your page that is ranked #1 will receive 100% more traffic than
product #2. The main advantage for potential customers is that they do not have to
compare products themselves because you will do it for them, and in many cases, this
will help a browser become a purchaser.

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The Power of a Review Page
A review page consists of a series of product or service comparisons that are

compromised of individual reviews. These product reviews are based on several
features such as effectiveness, guarantee, customer support, quality, price,
description, and several other product-specific attributes.
Review pages are among the most effective selling tools for promoting affiliate-based
products. When a visitor receives information on the ―top‖ products relating to their
search, they immediately gain a certain level of purchasing comfort. When customers
want a specific type of product, a review page may give them the guidance they need
to make the purchase.
A review page has to meet a certain criteria to be effective as there are several
different components that can affect your conversion rates. They are as follows:
(1) Keep the Review Products Similar

All the products that are contained within a review should be tightly related. This
allows the potential customer to view several products that they are interested in, and
based on your reviews, make a ―smart‖ purchasing decision.
(2) Keep the Reviews Brief

A review should be less than 150 words and should not take up the entire viewing
space of a page. If you are going to include a description of the product, it should be
an overview of the product as a whole. Do not copy the product’s sales page and
paste it onto your page as the visitor will end up reading the same text more than
once.
(3) Allow for a Lot of Exits

Because a review page is essentially a pre-sale to the actual product’s page, you
should allow the visitor a lot of exits from your page to the merchant’s page. You
cannot make a sale directly on your page, so the sooner you get the potential
consumer to the merchant site, the better chance you will have to make a
commission.

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(4) Write Quality Reviews
Become knowledgeable of the product you are promoting. If there are any
inconsistencies in the information or the product descriptions, the visitor may see right
through this and simply leave your page in search of ―quality‖ content. Use a
collaboration of your own experiences (if you have any), other website reviews, the
merchant’s website information, and industry information. DO NOT COPY DIRECTLY
FROM OTHER AFFILIATE SITES. This is plagiarism.
(5) Proof Read Pages

Ever been on a website and noticed blatant spelling mistakes that diminish the sites
quality? I am sure you have, and often times a spelling mistake or grammatical error
will make your site look unprofessional. This lowers your ROI because visitors do not
feel comfortable with the information you have provided. Use a word editor to proof
read your spelling and grammar before publishing your pages.
(6) Provide a Reason to Buy
How will this product impact the customer? Better yet, what will they be missing out
on if they do not make the purchase? If a visitor on your page has no reason to buy,
they most likely will not. You cannot anticipate that every visitor to your site is
prepared to make a purchase, therefore give them a reason.
Adding a reason to buy will increase your sales. Visitors that are interested in the
product(s) you are promoting may simply need a reason to buy before they whip out
their credit card. It is as simple as stating the benefits of the product! Tell your visitors
how the product can help them. For example: a product may save time, money, in-
crease website traffic, sales, conversions, etc..

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How many is too many?
Having a page reviewing 10-20 products is very counter-productive and you will not
see results. Doing this simply provides visitors with too many choices (yes, there is
such a thing), and they will simply leave your page feeling confused. If you are
promoting products with a review page right now, and you are making profits using 10-
20, you are not monetizing your traffic to its full potential.
Keep your review pages from 3-7 items, no more, no less. This will give visitors
enough information to confidently make a purchase. Some products work better with
3, and some products work better with 7, just make sure that you keep within the
range to achieve the best results.
Limit the number of products your review or compare to 3-7 items only

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Review Pages For The Advanced Marketer
In the previous section we talked about the importance of landing pages and how
having a review page can drastically improve conversion rates. We’ve also outlined
some of the main aspects of a review page that you should consider.
Keeping Products Similar and the reviews brief

Allowing for affiliate link exits
The importance of a quality review
How correct spelling and grammar can make a difference
How you need to provide a reason for your visitors to purchase
The importance of having between 3 and 7 reviews per page, no more, and no
less.
With these points in mind, we want to provide you with some more advanced
examples and techniques that we use on a daily basis for many of our top converting
landing pages.
Relevancy
We all know that Google Adwords prides its self on relevancy. The more relevant your
webpage is to your ad, the higher quality score you will achieve. When you create an
ad, Google visits that webpage and looks for keywords that are similar to the ones
that you are promoting. For instance, if you are promoting a webpage that reviews
Beating Adwords, you may use keywords such as the following:
Beating Adwords, Beating Adwords Review, Compare Beating Adwords, Beating

Adwords eBook, Affiliate Marketing eBook, Internet Marketing
If the landing page has these keywords within it, Google will agree that your webpage
is highly relevant, and it will give you some Quality Score points.

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When a visitor does a search for ―Beating Adwords Review‖ and they click on your ad,
they will reach your webpage and be much more likely to make a purchase if you
have the keyword that they searched for within your sales copy. The landing page
above shows how you can add the keywords within your landing page. Have a
header at the top section of the page that is the same, or similar to the keywords that
you are advertising.

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In the world of Internet Marketing, being highly relevant and using the proper
techniques will enable you to outperform most other marketers out there. Below we
are going to outline some advanced techniques that many people do not know about,
or implement. We’ve tested these techniques and implement them on a daily basis
with many of our landing pages. The performance increase can be very significant.
Relevant Headings
If you grab the attention of your visitor using a relevant headings, it is much more
likely they will stay on your page longer. If a visitor comes to your page, sees nothing
but a sea of text, no images, no highlighted text, or no relevant headings, chances are
they are going to leave your page. Keep your visitors interested with a highly relevant
header that contains the keywords they used to get to your site. This will instantly
draw interest, increase your chances of a click-through to the merchant page, and
increase your chance of a sale. Having relevant headings is very important aspect of
creating great converting landing pages.
Pairing Ad Groups with Landing Pages
Having relative content on your landing page creates greater visitor engagement.
Visitors will stay on your site longer and read more of your information. This can lead
to increased sales. If you are promoting a product such as Beating Adwords you can
advertise under many different highly relevant keywords like below:
Make money online, internet marketing, Adwords techniques, beating Adwords,

marketing tips.
All of the above keywords are different, and it is very difficult to have all of them
contained on a single landing page. Remember, we want to engage our visitors by
providing them with relevant content. Having a header that has the keywords within it
will let the visitor know that the page is relevant to what they searched for.

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This is where pairing ad groups and landing pages comes into play. If you create a
separate landing page for each ad group, and use the common keywords from that ad
group in the page headings and adcopy, you drastically increase your chances of
making a sale. This technique however, takes some time because you need to
modify your landing pages and have a different destination URL for each ad group.
We don’t recommend tweaking a new campaign to this much detail, but if you have a
campaign that is converting very well for you, it is important that you squeeze out
every little bit of performance as possible.
Pairing ad groups with highly relevant landing pages will increase your sales and
overall effectiveness of your landing page
Believe us, we’ve tested the techniques, and they work. Creating separate landing
pages for each ad group is hard work, but no one said that making money online was
easy. If you put this kind of effort into optimizing your campaigns and landing pages
you will out perform 99% of other marketers out there. Few people use techniques
like this.
Wouldn’t it be nice to be able to have your keywords show up in your landing pages
dynamically, based on the search term? If there was a technique to dynamically add
your keywords to your landing pages you wouldn’t have to create more than one. You
could save hours of work by implementing such a technique.
In the next section we are going to explain how this is possible, and provide you with
step by step instructions on how to add Dynamic Page Optimization to your existing
landing pages.

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Dynamic Page Optimization
We’ve talked about how important it is to have relevant headers on your landing
pages, but to do this you need to create separate landing pages for all ad groups.
Dynamic Page Optimization (DPO) can be used to simplify this process and provide
highly relevant landing pages by adding keywords dynamically.
DPO is a technique that is to be used by advanced marketers who have a good

knowledge of HTML. Below are two pieces of code that you can use to implement
DPO. One is made for landing pages that run on servers that support PHP, and one
is written in JavaScript and can be added to any html page.
In order to take advantage of DPO you need to have some knowledge of HTML and
web design. If you have a server that allows PHP pages to be displayed, you can use
the PHP code below. If you do not have PHP installed, you can use the JavaScript
version of the DPO code.
PHP Code: Click Here To Copy Code
<?php print str_replace("+", " ", $_GET['key']);?>
JavaScript Code: Click Here To Copy Code
Add this code between the <head></head> tags of your html page:
<script language="JavaScript">

</script>
Add this code wherever you want the keywords to appear on your page:
<script language="javascript">document.write(key);</script>

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To take advantage of DPO you need to use the version of code that applies to your
application. If you are running PHP, use the PHP code, if not, use the JavaScript
code. Wherever you place this code on your page, the keywords that are
passed from your Adwords ad will be displayed. Below is an example of how to
set up your Ad.
When you create your ad you need to append the code ―?key=Your+Keywords‖ to
the end of your landing page url. Remember, for this to work, your landing page has
to have the correct code installed on it. The example above is pointing to a PHP
page. If you do not have PHP installed, your URL would look like this:
www.yourwebsite.com/page.html?key=Beating+Adwords+Review
Your Keywords need to be separated by a ― + ‖ in order for Google to Accept your

destination URL. This technique is relatively easy to implement, but some html
knowledge is required.

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Using this advanced technique will drastically improve your ad performance. Setting
up your landing pages will be slightly more difficult, but the time you save on creating
separate landing pages for each ad group will far out weigh the initial setup process.
Sample Review Pages
In this section we’ve talked about the importance of creating relevant landing pages,
and how it is possible to dynamically insert keywords of your choice into your landing
page, but we haven’t shown you exactly what a great converting landing page looks
like. Below are two examples of landing pages that convert at a very high level. We
have tested the lay outs of these pages and have been using them on many of our
sites for a very long time. The fact of the matter is that visitors like the layout of these
sites, which directly relates to how many sales you make.
Landing Page 1: Landing Page 2:
Click Here To View Click Here To View

Click Here To Download Click Here To Download
You can download the files for these sites and use them as your own. We highly
suggest that you use the templates if you are unsure of how to create your first review
style landing page, or if want to implement a top converting site into your existing
campaign.

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Google Landing Page Optimization & The SLAP
The most recent change to the Google Adwords algorithm includes landing page
relevancy when determining Quality Score. Google implemented this major shake-up
of the paid search algorithm because they were noticing that the user experience was
being negatively affected drastically by low quality, irrelevant paid search listings. In
other words, the landing pages of ads were not relevant to the ad and keyword.
It’s easy to determine if you have been affected by this algorithm SLAP because you
will find that your minimum CPC jumps up to an absurd amount like $10.00/click. If
you have noticed your minimum CPC increasing drastically, this is because your
landing page does not meet the relevancy guidelines. You should never pay this
much for a click, as it is almost impossible to make any keyword profitable at an
inflated price like this.
Instead, you should learn how to follow Google’s rules and create relevant landing
pages. We have done a lot of research in this area, and have outlined how you can
achieve maximum results and get the lowest possible CPC.
While reading the following sections, keep in mind that the more relevant your
Keywords, Ads, and Landing Pages are to each other, the lower your minimum bid
prices will be.

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Multiple Page Sites
Google is very strict on landing pages with only one page. Therefore it is a good idea
to include links to pages within your site that discuss highly relevant topics (optimally,
the pages would include the keywords you are promoting).
We have tested a variety of single-page landing pages, and even though a page may
be highly relevant and contain the keywords from the search, it may not lower your
minimum CPC to an affordable level. If this is the case, we suggest that you create
multiple pages with relative content within your site, and link them together. Google
views multi-page sites as a better user experience, therefore grants a higher Quality
Score for these sites.
Here is an example of a multi-page site layout:
www.yoursite.com
www.yoursite.com/reviews.html
www.yoursite.com/recommendations.html
www.yoursite.com/contact.html
www.yoursite.com/about-producta.html
www.yoursite.com/about-productb.html
If you can link all of these pages together, you are much more likely to adhere to the
Google landing page relevancy guidelines.

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Title and Headline
The title and headline of your page should always be highly relevant to the keywords
that you are advertising. Make sure that you include relevant keywords within the title
and headline of your page.
Google places a lot of weight on how relevant your title and headlines are when
determining your landing page Quality Score. If you have something that is
completely irrelevant within your title or within the headline of your page, then your will
be awarded a lower Quality Score.
If you choose to use Dynamic Page Optimization to dynamically pass keywords into
your page, you should make sure that you are using the PHP version that we have
given you (see Dynamic Page Optimization). Google’s bots can read your pages if
they are .PHP, but if you pass the variables using JavaScript the dynamic keywords
may not be recognized.

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Relevant Domains
Having a relevant URL plays a role in your landing page Quality Score and you can
increase your overall standing if you keep your domain names relevant. Obviously,
this will not be practical for many people whom are reviewing multiple products across
many different industries, but if you want to maximize your campaign potential, you
will want to buy relevant domains.
For example, if you are promoting a product like Beating Adwords, you could
purchase the domains:
www.beating-adwords-review-site.com
or you could create something that is relevant to the industry, but not the product:
www.make-money-online-review-site.com
These will achieve a higher Quality Score than a domain that is generic.
Note: This contradicts the ability to create multiple product reviews within the same
site, but if you want to stretch the most potential out of a single campaign, a targeted
domain may be a good option.
If you can’t afford to have different domains for every product that you are promoting
this is OK, the weighting on having a relevant domain name is very minimal, but we
felt a need to mention it.

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Keyword Density
Having a keyword density of 3-5% for your ―focus‖ keyword will benefit your overall
Quality Score. A focus keyword will generally be a highly relevant keyword or phrase
that you want Google to think is the main topic of your page. For example, if you are
advertising the keyword ―Beating Adwords Review‖, on your website, you will want to
have the exact phrase ―Beating Adwords Review‖ on your landing page with a density
of 3-5%.
There are several free tools available that you can use to check your Keyword
Density, but we recommend the following tool:
http://www.keyworddensity.com
Also, including relevant text is very important to achieving a high landing page quality
score. If you are promoting the keyword ―Beating Adwords Review‖ and you send
visitor to your webpage that consists text relating to Beating Adwords, as well as
Google Adwords, making money online, Internet marketing etc., Google will determine
that your page is relevant.
NOTE: Do not try to trick Google by using your focus keyword within your text with a
bunch of non-supporting content. The Google bots are a lot smarter than you think
and they can tell whether or not your content is relevant.

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Create a Fresh Campaign
If Google has raised your CPC to a high level the campaign is ―Flagged‖ as being
irrelevant. This means that no matter what changes you make to improve your
landing page relevancy, you will not be able to achieve lower CPC.
To lower the CPC, you will often have to re-create your campaign under a new name,
and pause or delete the old one. Doing this will clear the negative quality score of the
old campaign and allow you to start out with a fresh campaign. It is important to note
that this does not always work, but it should be your first attempt before implementing
other more drastic changes.
Tip: Google has ―bots‖ as well as real employees reviewing your pages for landing
page quality. You are going to have a much more difficult time tricking an actual
person than an automated program, so be forewarned before you try to ―trick‖ the
system. Instead, create quality landing pages that are highly relevant. This will not
only give you a higher Quality Score, it will result in much higher sale conversions.
Creating a Fresh Campaign & New Domain
If you have been affected by the latest Google SLAP and are seeing outrageous
minimum bid prices, you may need to scrap your old domain and create a new one.
The more research we do, the more evident it is that Google flags domains as being
irrelevant. Once you change your landing page to be highly relevant and use multi-
pages you still may have trouble getting your bid prices down. In this case you will
need to create a new campaign, and at the same time, move your website to another
domain. If your domain is flagged as irrelevant there is little that you can do to lower
your minimum CPC. In all of our campaigns where we have been affected by the
recent Google Slap, we have been able to get our CPC down to ―normal‖ levels by
rebuilding campaigns, and moving our new, more highly relevant pages to new
domains.
The Google SLAP is not a bad thing though. It has single handedly knocked out a
HUGE amount of competitors and Google is becoming more and more profitable.
Now that you are strapped with the knowledge of how to SLAP back at Google, you
have a big advantage over many of your competitors with keywords that are inactive!

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Analyzing Your Competition
Competition is not always a bad thing. You can learn a lot from your competition,
especially those that are making money. Analyzing your competition is an integral
part of any successful affiliate marketer’s research, and it is a component that we
suggest you consider adding to your routine.
There are many factors that make up a successful campaign, many of which can be
found by looking at your competition.
Watching Affiliate Ads
You can learn a lot of information by keeping an eye on the top page of paid listings
within Google. If an affiliate remains under a keyword for an extended period of time,
there is a good chance that they are generating a profit from this advertisement.
What you want to do is create a list of the keywords and the corresponding websites
that are within the top ten listings for a particular search phrase. To do this you can
either create an excel spreadsheet, or take screen shots of the search results. You
will want to then check back once a week and see if the same advertisers are still
promoting under these keywords.
If you see new advertisers and new websites coming and going every week, chances
are that the people advertising the keywords previously were not able to turn a profit
from the keywords. These are keywords that you typically want to avoid promoting.
On the flip side, if you see many of the same ads week after week, there are good
chances that these advertisers are yielding a profit under the keywords. You will then
want to set-up an ad to promote these keywords, as they will likely be profitable to
you.
TIP: There is a program available to members at WealthyAffiliate.com that allows you

to watch competitor ads. Many people are claiming that this tool is literally worth
thousands of dollars to them. Gain instant access to this tool by joining WA Today.

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Viewing the Webpage of Your Competition
There is much to be learned from other affiliates landing pages. We suggest that
review your competition before you set-up any full-fledge marketing campaign. Your
competition has likely already tested and refined their pages, especially those that
remain under the same keywords for an extended period of time (see Watching
Affiliate Ads).
On competitor web pages you will want to focus on headlines, the overall quality of
the page, the products being reviewed or recommended, and the sales copy. These
characteristics can give you a lot of insight into what is working for your competition.
Under no circumstances should you copy a competitor’s website, you are strictly using
this for your own research so that you can gain insight into what may or may not work
on your own pages. Never directly copy a website as there are great benefits to
creating a unique sales page of your own.
You can also get an idea of other profitable opportunities based on the navigation
within your competitor’s websites. Are they promoting other industries or products?
Do they have links to other web pages? Successful affiliates are typically involved
with product promotions within more than one industry, and by looking at what they
are promoting may give you ideas for other promotions.
Note: When researching other advertisers’ ads, do not click directly on their paid ads
within Google, Yahoo, or MSN. This is click-fraud and is costing those advertisers
money (would you like it if your competition clicked on your ads?). Instead, right-click
the ad, go to the properties, and cut and paste the webpage URL part of the link into a
separate browser window. This is an example of an advertisement for Google
Adwords and the highlighted url is how you can visit a webpage without committing
click fraud.

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Their Ads Are Better Than Mine
The highest ranked ads within Google are more than likely achieving a high CTR, and
have a highly relevant landing page. If your ad is underperforming, take a look at the
top paid listings. Take some tips from their ads.
What components are intriguing visitors to click?

Is there a call-to-action that is enticing the visitor to click on the ad?
Are they using a unique ad writing style?
Are they using a question in their ad description?
One reason why your ads may be getting a low CTR (less than 1%) is the fact that
your ad is not unique. Do not copy your competitor’s ad copy as it will not result in
optimum CTR. Writing unique ad copy that uses call to action phrases and the
Common Keyword technique will give you the highest CTR possible. If you do notice
a decline in your CTR for a particular keyword, check to see if another advertiser has
copied you. If so, you will want to modify your ad to make it unique.

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Testing & Analyzing Your Data
You have performed some lengthy research, set-up a campaign, and are now
receiving clicks to the website you are promoting. The next step of this process is to
implement some sort of testing and/or analytics that you will be able to use to evaluate
your campaigns performance and refine your campaign for maximum profitability.
As Internet marketers, we should try to clean or rinse our campaigns of components

(keywords, web pages) that are underperforming and just costing us money. It has
been said that 20% of an advertisers keywords bring in most of the sales, while the
other 80% of the keywords are underperforming. If this is not 100% accurate, it is
very close to the truth.
There are several different aspects to a successful campaign, and there are many
things that you can ―refine‖ to increase campaign performance. Are your keywords
performing? What about your ads, are they achieving a high enough CTR? Is your
web page converting, if not, is it because your merchant conversions are low? Is your
squeeze page working? Is your sales copy effective?
There is no scientific approach to refining your campaign. However, there are some
things that you can do to obtain campaign analytics which will help you when deciding
which changes you should make.

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Web Page Effectiveness
Testing: Web page Effectiveness by tracking Merchant Page CTR
In this test we are going to use my-linker in combination with your Google Adwords
account to determine how effective your webpage is at getting visitors to click-through
your affiliate links.
My-Linker is a program that is exclusive to Wealthy Affiliate members and allows you
to analyze your merchant page conversions. My Linker counts merchant page
conversions when your website visitors click on your affiliate links. You can set up
specific campaigns within my-linker which enable you to create specific linking codes
for your site and track how effective your web page is at persuading your visitors to
visit the merchant sales page. The higher the merchant page click-through, the
better job your page is doing obtaining the visitors interest enough to send them to
affiliate sites.
By adding my-linker links to your web pages you will be able to determine exactly
which keywords are generating merchant page click-throughs. This is a very
important aspect to a successful campaign, because if your keywords are
underperforming, they either need to be deleted, or you need to make your web pages
more relevant to these keywords.
Note: Make sure that you include your Google Conversion Tracking ID or else My-
Linker will work with Google Adwords. My-Linker will report exactly which keywords
are prompting your visitors to click through to merchant pages, and this is very useful
data that you can use to determine if a keyword is wasting your money.

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Which Keywords are Earning You Money?
Test: Sale Conversions using Google Sale Conversion Tracking data
Many programs online allow you to append your Google conversion tracking code to
their URL so that you can track sales. An example of this is Beating Adwords affiliate
program (www.beatingadwords.com/affiliate.html). The conversion code is
dynamically passed to the order page, so that when someone purchases the product
a conversion is tabulated within your Google account.
You can also email merchants and ask them to put your conversion code on their
order confirmation page. Typically the merchant will only do this for their high volume
affiliates, but it is definitely worth a shot regardless of how much traffic you send to a
merchant page.
Google Sales conversion tracking allows you to track your sales right down to the
keyword level. If you have conversion tracking in place for sales conversions, you will
find that 20% of your keywords bring in most of your sales. You can quickly weed out
underperforming keywords or make the appropriate changes to your web page to
make it more relevant and convert better.
Note: If you are using my-linker to track your merchant page click through rates, you
will not be able to determine the difference between sales and leads on the campaign
summary page. To determine exactly which keywords are generating sales, leads, or
both, you need to create a report in the ―Reporting‖ section of your Adwords account.
Continued on Next Page

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Under the ―Advanced Settings‖ choose to add Sales Count and Leads Count. This
will split up the conversion data and show you exactly which conversions were sales,
and which were leads.
As you can see above, creating a custom report will help you determine which
"Conversions" came from leads through my-linker, and which were actual sales.

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Tweak Your Ads
Test: Tweaking Ad performance using A/B Split Tests
Split testing ads is very easy to do within your Google Adwords account. What you
want to do is create 2 ads within an ad group that have different ad text, but has the
same destination and display URL’s. When split testing ad groups, you will want to
make sure that your Campaign settings have Ad Optimization turned off.
This will allow each of your ads to run 50% of the time, because if this setting is on,
Google will serve your highest performing ad most of the time. For testing purposes,
we want a true 50/50 split test to take place so we can determine which ad is
performing better. Once you can determine that an ad is performing better (getting a
better CTR) you’ll want to scrap the ―loser‖ and replace it with a new ad. At this point
a new split test will occur. We suggest that you continually split test ads until you
achieve maximum CTR for the keywords within the adgroup.
Note: You should use different ad writing techniques for each ad.

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Testing 2 Different Landing Pages - Which one Converts Better?
Test: Effectiveness of a Website using A/B Landing Page split test.
There are two reasons you would want to split test landing pages: to test sales
conversions and to test merchant page click-throughs. Both of these tests will give
you an idea on how effective your landing pages are performing and will indicate
which landing page styles are the highest performing ones.
To test conversions you will need to set-up 2 different Clickbank accounts. You will
create one landing page using the first clickbank account linking code, and one
landing page using the other clickbank account linking code. You will then want to
create and adgroup and two ads with the exact same ad text, but different destination
URL’s. You will also want to have your ads served equally (―Rotate‖) so that each
page receives an equal amount of traffic.
By having two Clickbank accounts, you will be able to determine which page is
converting into sales at a higher rate.. Without having access to conversion tracking
through a merchant, this is the most effective way to determine which landing page is
converting better for you.
Based on your results you can perform several different tests, and make different
modifications to your landing pages to increase your conversions. By focusing on
landing page conversions, you will be able to increase your overall campaign
profitability.

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Merchant Page Click-throughs
One of the most important ―actions‖ that an affiliate needs a visitor to perform on their
page is to click-through to the merchant pages after reading the information. If your
visitors never visit the merchant pages, then you will never make a commission, thus
why it is very important to keep an eye on this.
To track merchant page click-throughs, we have created a program called My-Linker

(mentioned earlier), that will allow you to create specific campaigns where you can
insert your Google Conversion Code, thus tracking merchant page conversions.
You will need to insert the code that is generated by my-linker in place of your affiliate
links, and then you will be able to track which keywords are producing the highest
merchant page conversions, and which ones are underperforming. This detailed
information will give you insight into which keywords are performing and will give you
an overview of how effective your landing page is at getting people to following your
links to the merchant page.

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Our Thoughts on Analyzing Data
In this section we’ve discussed some great techniques that you should consider
implementing when trying to refine your campaigns and optimize your campaigns for
cost-effectiveness. By performing just a few of these tests, you will be able to
determine which landing pages work and why, how well you pages are converting into
merchant click-throughs, and through trial and error you will be able to create much
more efficient campaigns.
We suggest that you adopt testing into your day-to-day activities. You will not only
benefit from it in the short-term, you will be creating maximum profitability and save
yourself thousands of dollars in the long-term. We have wasted tens of thousands of
dollars over the years on keywords and landing pages that simply do not produce, and
if you can limit these through testing you can keep this money in your pocket.

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Staying Focused
So how did we achieve success, and how did we rise above the rest of the
competition? We did not start with a bank account full of money and unlimited
advertising budgets. We didn’t have a mentor to show us how to make profits online
either. So then how exactly were we able to start with a pocket full of change, and
turn it into a successful online business?
This was fairly easy to determine and we quickly came to a consensus on the reason
for our success. Setting Realistic Goals. We set goals every single day, regardless
of our situation, and the state of the internet. Whether it is to make a sale, a new web
page, create new Ad Groups, or simply do some research, we have set goals every
step of the way and continue to set goals. As soon as you lose vision of your goals,
your business becomes vulnerable and success no longer becomes attainable.
Whether our budget has been $1/day or $1000/day we have had the drive to improve
through goal setting. Every one of you can achieve online success as well. It is
entirely up to you whether you become successful. You have the ability to leverage
the skills and techniques to make money online now that you have read Beating
Adwords. There are literally 100,000’s of people making a living online and you can
be one of them.
Whether you are a beginner, intermediate, or expert marketer, there is always

opportunity to further success. Success is a windy road, but those who can persevere
through tough times and learn from their mistakes will be the ones who reach their
goals.
Do this for yourself. Use the tools and techniques that we have provided for you in this
book and you will make money. Whether your goal is to make $10/day or $10,000/
day, stay focused and never lose sight of your goal.
We also want to be clear about something. To be successful online, you need to be

willing to make mistakes. When you make a mistake, be sure that you learn from it
and do not make the same mistake again. If you want to make money online you
must be dedicated and willing to be in this business for the long run.

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If you have tried Internet Marketing before and have not succeeded DO NOT give up!
The techniques that we have taught you in this book are the same techniques that we
use everyday to make money online.
We have revealed every last thing that we have done, and still do to beat Adwords
and our competitors. We realize there is a lot of information to take in, so we
recommend reading Beating Adwords again to increase your comfort level with the
subject matter.
These techniques make money, but you do not need to implement every last one of
them to become a success on the Internet. Hard work, dedication, innovation, and
persistence will pay off. No successful Internet Marketers have reached success by
being lazy. Your success will be determined by you, and now that you know how to
implement proven techniques, there should be nothing holding you back. Go for it!
We are the owners of WealthyAffiliate.com where we provide full support for all
techniques that you have learned in this book. If you want to take advantage of our
services you can join one of the Internet Marketing’s fastest growing communities.
Use Beating Adwords as your guide, and implement the techniques into your Adwords
Campaigns. You now have the skills that will enable you to Tame Adwords and Beat
your Competition.
To Your Success,
Kyle & Carson

The Wealthy Affiliates

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Bonus: Low Cost Advertising Techniques
There are methods that allow you to make money online for absolutely free. Although
this book outlines the strategies and techniques to beat Adwords, we have added this
BONUS section to outline methods of generating income at a very low-cost or for
FREE. Although the best way to get quality traffic to your website is to use Pay-Per-
Click Networks like Google Adwords, we are going to outline a few techniques that
you can use if you do not have enough money to successfully maintain an advertising
campaign.
Writing Articles: Free
Writing an article can be an effective way to get naturally listed in search engines, and
if done correctly can generate a lot of free traffic to your website. There are two
different styles of article writing; testimonial and informational.
Writing a Testimonial Article:
A testimonial article is essentially a product review that describes your experiences

with a particular product. You will need to write these in coordination with the affiliate
products that you are trying to promote. You need to make sure that your testimonial
articles do not sound like a sales letter. Make sure your article sounds like it has been
written from personal experience, otherwise your article will not work, and consumers
will see this as SPAM.
Writing an Informational Article:
An informational article contains objective details of a certain aspect of an industry,

whether it be dogs, politics, or internet marketing. These can be written for any
industry and don’t require expertise (although it is beneficial).
You will want to create links in these articles that connect to your website or directly to
merchant sites where the visitor can make a purchase. The best time to jump on an
article is when a new product comes out (Beating Adwords) or within an industry
where there are lots of profits (make money, dieting).

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Before writing an article you need to put some thought into your target audience, and
where you want your article to be listed in the search engines. By choosing some
highly relative keywords and placing them within the body of your article and in the
headings, you will have a much better chance of getting your website listed. For
instance, if you wrote an article about Beating Adwords, you may want your article to
be listed under keywords such as ―Internet Marketing eBook‖, or ―Learn Internet
Marketing‖. If you use these phrases throughout your article, you will have a better
chance of being listed under similar search terms.
TIP: Writing articles works very well for products that are very new to the market.
More importantly, it is very useful to write articles about new products using keywords
that relate to the product name throughout the article body and in the headings.
Doing this will give you a much better chance of getting your article listed by the major
Search Engines.
After you have written your article you will now need to submit it to an article portal.
These are visited by search engines regularly and engines such as Google update
their listings on a daily basis with new submissions that are added to these sites.
Here are a few places where you can submit your articles:
www.ezinearticles.com
www.usfreeads.com
www.bestezines.com
www.goarticles.com
www.go-ezines.com

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Forums: FREE
If you are a member of online forums, you can put an affiliate link in your signature.
This is not going to be a huge money maker for you, but it can definitely generate
some decent revenue from sales. The key to this is to make quality posts, and not to
make promotional ones. If you don’t add value to forum, people will not respect your
opinions, therefore will not take a further look at your signature. The following is a list
of forums that you can make posts to:
Internet Marketing Forums Webmaster Forums

Abestweb.com Webmaster-Talk.com
WarriorForum.com Ozzu.com
Ewealth.com WebmasterWorld.com
Affiliate-talk.com WebDevForums.com
AssociatePrograms.com DigitalPoint.com
A4uforum.co.uk
WebProWorld.com
AffiliateBoards.com
Forum activities obviously spans across several different industries, so this techniques
is not limited to the suggestions that we have provided above. Forums are
everywhere and are a medium to discuss information and express opinions.
TIP: Don't create ―spammy‖ posts which have too much of a sales perspective or you
will get kicked out of many of the top forums. However, if you can add value to the
forum, people will have greater respect for you and the products you are promoting in
your signature.

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Create an Opt-in Mailing List: (LOW COST)
Opt-in lists (or mailing lists) are a form of email marketing that is very low cost and
takes minimal initial set-up. What you do is sign up for an autoresponder program
such as Aweber.com or GetResponse.com. You will then want to put a form on your
website where you will offer a newsletter, e-zine, secret guide, etc. to entice users to
submit the email and name and sign up to receive the special information. Adding
these forms to your website(s) is very easy as the autoresponder will provide you with
html code that you can simply copy and paste onto your site. When your website
visitors sign up to your mailing list you will have their consent to send future emails to
them. You can promote programs and products through your broadcast emails.
The key to a successful, and profitable opt-in list is to send your subscribers valuable
content. This will increase their comfort level when opening your emails, and spark
some interest into what you are talking about within your emails. Do not continually
send sales letters to your mailing list subscribers as they will mark your emails as
spam and most likely unsubscribe.
Opt-in Mailing lists are a very cost effective form of advertising as you can sell
products to your subscribers over and over again. Top marketers who use email
marketing to their advantage can make thousands of dollars every time they send out
an email. It can take some time to compile a large list of names and e-mails, but over
time this method of marketing has proven to be very effective.
Below, we have listed a few of the top auto responder programs available. It is a very
good idea to start compiling a mailing list. We highly suggest Aweber as we use them
and are very happy with their service.
Paid Auto Responders Free Auto Responders
Aweber.com Freeautobot.com
GetResponse.com SendFree.com
InstantAttention.com Responders.com

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Bonus: Offering Bonuses
Everyone likes bonuses. It has been proven over and over again that the addition of
bonuses to any product will increase conversions and can often times be the weighing
factor that will entice someone to ―buy‖.
Just because someone is an affiliate, does not mean they cannot provide someone
that purchases a product through their site a bonus. It is actually the exact opposite
and there can be several positive effects that offering bonuses will have on your
overall revenue.
First of all, when you offer a bonus, it will increase your overall conversions. When
someone comes to collect their bonus from your after purchasing, they are allowing
you to connect with them via email. This way you are essentially creating a list of
―buyers‖ that you can offer bonuses and promote to in the future. A list of ―buyers‖ is
one of the most valuable assets that any Internet marketer can have.
So how do you set up a system where you can seamlessly offer bonuses to your
customers? We explain this below:
Step 1: Create a Free Bonus
The first thing you need to do is create a bonus that will be valuable to the customers.
Information is the most obvious bonus as it is free and easy to put together. For
example, if your website reviews products that help you ―lose weight‖ you may create
a small guide that will give your list the ―Top 10 Low-Fat Desserts‖, or ―How to Keep
Weight Off in 3 Simple Steps‖. These are highly relevant and will be valuable to
anyone that is looking to lose weight.

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Step 2: Offer the Bonus on your Website
You then need to include information about the bonus on your website. It can be
beneficial to attach a $$$ value to the bonus. Any value can be attached to an
informational product, but be realistic. You also need to include information how the
person buying the product can collect the bonus. Usually, you get them to send their
receipt ID to a pre-defined email address of your choice, or if it is a Clickbank product
you have access to all the email addresses of the people that purchase through your
affiliate link.
IMPORTANT: If you offer a bonus on your website, make sure you follow through with
your offer and send the bonus to your customers. If you don’t send the bonus, you
run the chance of the product being refunded.
Step 3: Keep a List
Once your visitors send you an email requesting your bonus, you have corresponded
with your ―buyers‖ for the first time. You now have the opportunity to send valuable
information to them in the future. You also have the opportunity to make future sales
from of these individuals through product/service promotions. If you can provide value
to your customers, you will be able to sell to them over and over again in the future.
Interested in a Generating Profits through Mailing Lists?
As mentioned above, it is very profitable to keep in contact with people who purchase
through your website. The best way to take full advantage of this is to build a mailing
list using an Autoresponder. We have created a product that explains how we use
mailing lists alone to profit over $30,000/mth. Mailing lists should be the next logical
step in your Internet marketing education after you have learned about effective
techniques for PPC advertising and how to profit from affiliate marketing. We highly
recommend you read this book to add to your Internet marketing repertoire…you
won’t regret it!
www.insidethelist.com

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Bonus: Earn Money By Promoting Beating Adwords
Beating Adwords offers one of the most lucrative affiliate programs online today. If
you want to make some cash using the techniques that you have just learnt, what
better program to start promoting than Beating Adwords? We will pay you a 50%
commission for each Beating Adwords sale ($33.50) you make. This can add up to a
significant amount of money. Check out the payment chart below:
1 sale/day = $10,950/yr
2 sale/day = $21,900/yr
5 sales/day = $54,750 /yr
10 sales/day = $109,500/yr
We have created a webpage specifically for people that are interested in promoting
Beating Adwords and have included some great resources. Please check out the
affiliate page using the following link: www.BeatingAdwords.com/affiliates.html
The following is an example of what a link would like to promote Beating Adwords.
http://YOURID.beatadword.hop.clickbank.net. Remember to replace ―YOURID‖ with

the id that Clickbank.com provides you when you sign up.
You can then either direct link within your Adwords campaigns to Beating Adwords, or
better yet, create a landing page that promotes Beating Adwords. We have made
some sample landing pages available for download and you can view these templates
by going to the Sample Landing Page section within this book.
If you apply the techniques and strategies that we have outlined within this book,
Beating Adwords or any other affiliate program will become a money making
opportunity. The beautiful thing about Internet Marketing is that you have so much
choice and you can market essentially any type of product that you can think of.

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Bonus: Earn Money By Promoting Beating Adwords
Beating Adwords Keyword List
If you are interested in promoting Beating Adwords, we have put together a very
targeted Keyword List that will help you get some traffic to your website. Use this
keyword as a guide and make sure to implement the techniques that you have
learned.
Click Here To Download The Beating Adwords Keyword List

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Glossary of Terms
Ad Copy - The text within an ad. Writing quality ad copy can contribute to a higher
CTR and increase the overall Quality Score of an ad group.
Ad Group - A group of keywords targeted towards a particular ad. Ideally, an ad

group should consist of 5-25 keywords that are highly relevant to the ad. An ad group
can be edited, deleted, and paused after it has been created.
Ad Positioning - Determined by the advertiser’s CPC and their overall Quality Score,
ad positioning is the placement Google gives the advertiser within their sponsored
search results.
Adsense - Google Adsense is a fast and easy way for website publishers of all sizes
to display relevant Google ads on their website's content pages and earn money.
Because the ads are related to what your visitors are looking for on your site — or
matched to the characteristics and interests of the visitors your content attracts — you
will finally have a way to both monetize and enhance your content pages.
Adspend -The amount of money that is spent on advertising.
Adwords - A flexible program based on cost-per-click (CPC) pricing, with dynamic

placement at the side of Google search results. You set a maximum CPC and only
pay when a customer clicks on your ad, no matter how many times it is shown. A
syndication option allows top-performing ads to reach users on Google's network of
search and content sites, including AOL, Ask Jeeves, EarthLink, AT&T Worldnet,
CompuServe, Netscape, ABC.com, and About.com. AdWords enables you to manage
the details of your campaign over the Internet at any time. For advertisers with more
extensive campaigns and larger budgets, Google provides a full suite of premium
strategic services.
Affiliate - The publisher, or salesperson, in an Internet Marketing relationship.

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CPC (Cost Per-Click) - Refers to the amount spent on a single click. In Google the
CPC ranges from $0.01 and up.
Call to action - Ad copy that encourages users to take a defined action. Examples
range from "Click here" or "Buy now" to "Join now for an Exclusive Membership" or
"Download a Free Trial Today".
Campaign -The highest level of organization in an Adwords account. A campaign

contains ad groups, which contain keywords. A campaign can consist of up to 200 ad
groups, and they should pertain to one specific industry. In order to update your daily
budget, networks, countries, languages, or campaign name, it must be done at the
campaign level of an Adwords account.
Click Through Ratio (CTR) -The ratio between the amount of clicks to the amount of
impressions that an ad receives. An impression is tallied up every time that your ad is
displayed on a page, and a click is every time someone clicks on your ad. Typically,
the more relevant the ad, the more likely someone is going to click on it, the higher the
overall CTR. CTR plays a huge role in Quality Score.
ClickBank -The largest digital-product network online (over 100,000 affiliates and
over 10,000 merchants). The products vary in commission structure and quality.
ClickBank pays its affiliates bi-weekly and there is no approval process to get
accepted to any of ClickBank’s merchants.
Commission Junction (CJ) -One of the most diverse affiliate networks online, CJ
merchants spread across multiple industries and offer several different commission
structures. CJ.com merchants may require an approval process for your application
prior to allowing promoting of their program.
Conversion - A defined action in response to your ad's call to action. A conversion

may be a sale, or it could be a registration, download, or entry into your lead
database, depending on the goal of your campaign.

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Conversion tracking - Online advertising opens the opportunity to track conversion
statistics (per sale, per lead, per sign-up, per click-through) from your advertising
account. Conversion tracking usually requires input of your conversion code (from
your Adwords account) into a particular page where results need to be quantified.
This can be helpful in determining which campaigns are performing and which ones
are generating a loss.
Cost Per Conversion - The ratio between the cost of advertising to the number of
conversions. A conversion can be a purchase/sale, lead, signup, or the viewing of a
key page on your site.
Destination URL - The URL that search traffic will be sent to upon clicking an ad.
This can be either a direct link to a merchant (using affiliate code), or a webpage.
Impression - An ad served to a user's browser. Number of impressions determines

the cost of online ads in CPM pricing models. Also known as an exposure.
LinkShare - Similar to Commission Junction, LinkShare also has a diverse set of

merchants. LinkShare merchants may require an approval process for your
application prior to allowing promoting of their program.
Minimum Bid - The minimum allowable bid is determined by Google and it is based
on Quality Score. If your bid does not meet the minimum bid, your ad will be ―inactive‖
for that particular keyword.
PPC (Pay Per-Click) - A form of paid advertising. The advertiser only pays for
qualifying clicks to the destination site based on a prearranged per-click rate. Popular
PPC advertising options include per-click advertising networks, search engines, and
affiliate programs.
Return on Investment (ROI) - A financial term used to measure profit. If you spend
$100 in advertising and you made $200 in commissions, your return on investment
would be 100% as you double your money.

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Sales Copy -The sales text that is contained within a document (web page, landing
page, email, etc).
Search Engine Optimization (SEO) - The process of increasing the amount of

visitors to a web site by ranking high in the natural search results of a search engine.
The higher a web site ranks in the results of a search, the greater the chance that that
site will be visited by a user. These listings are generally referred to as ―organic‖
listings as the placement is free and derives from the Search Engine’s natural search
results.
Web Page - A single page within a website. A web page has links to other pages
within the same domain and may contain outbound links to other websites.

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Section 3: Affiliate Programs Section 9: Research & Analytics

Section 6: Adwords Optimization

Tame Adwords And Beat Your Competition Page 2

Introduction: Welcome to Beating Adwords

“Tame Adwords and Beat your Competition”

Tame Adwords And Beat Your Competition Page 3

About the Authors: The Wealthy Affiliates

Tame Adwords And Beat Your Competition Page 4

How is it Possible to Make Money Online?

Affiliate Marketing is the method of promoting a website, product, or service, where

Tame Adwords And Beat Your Competition Page 5

Why are Affiliates Important?

Tame Adwords And Beat Your Competition Page 6

What is Pay-Per-Click Advertising?

Tame Adwords And Beat Your Competition Page 7

What is Google Adwords?

Tame Adwords And Beat Your Competition Page 8

Google Adwords is the most Powerful Advertising Network on the Internet.

Tame Adwords And Beat Your Competition Page 9

Setting up an Adwords Account: The Right Way

Select Standard Edition

Tame Adwords And Beat Your Competition Page 10

Tame Adwords And Beat Your Competition Page 11

When asked to ―Target customers by location‖ select ―Countries and territories‖.

Tame Adwords And Beat Your Competition Page 12

Tame Adwords And Beat Your Competition Page 13

Tame Adwords And Beat Your Competition Page 14

Tame Adwords And Beat Your Competition Page 15

Finding Affiliate Programs and Products to Promote

Although a majority of affiliate programs automatically approve applications, there are

Tame Adwords And Beat Your Competition Page 16

Which Programs do not work with Adwords?

Tame Adwords And Beat Your Competition Page 17

Choosing Products To Promote

(1) Purchase the Product

Tame Adwords And Beat Your Competition Page 18

(3) Check the Alexa Ranking

Tame Adwords And Beat Your Competition Page 19

Promoting Clickbank.com Products

Tame Adwords And Beat Your Competition Page 20

Clickbank organizes their products by using the following four factors:

Tame Adwords And Beat Your Competition Page 21

(Product Price - 7.5%) - $1 = Post CB Commission

Product Price = $47.00

Clickbank takes 7.5% + $1 of the Product Price as a fee.

$42.47 x 50% = $21.24 (Affiliate Commission)

$21.24 - $19.86 = $1.38 (Refund Difference)

($1.38 ÷ $21.24) x 100 = 6.49 (Refund Percentage)

Tame Adwords And Beat Your Competition Page 22

Tame Adwords And Beat Your Competition Page 23

Finding Profitable Keywords

“Buy & Purchase” Keywords

Tame Adwords And Beat Your Competition Page 24

beating adwords beatingadword purchase beating adwords

Tame Adwords And Beat Your Competition Page 25

In order to be guaranteed a sponsored position for a singular and plural keyword, it is

So how does Google determine whether a singular keyword is to be displayed within

Tame Adwords And Beat Your Competition Page 26

Starting a New Adwords Campaign

When setting up a campaign it is important to name it properly. Use a name that

Tame Adwords And Beat Your Competition Page 27

Tame Adwords And Beat Your Competition Page 28