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  • Simanta Mridha - MBA-08-174

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    Influencer marketing is an effective marketing tool for products. To succeed, one must identify the right influencers that attract the target consumer segment with a wide reach and build trust. Content should be relevant to trends and engage consumers through social media campaigns and prizes to increase brand awareness. Key metrics include influencer engagement rates, sales increases, and brand loyalty growth. E-word of mouth via influencers helps boost trust, awareness and competitive advantage for brands. With proper oversight, India's influencer market is projected to grow significantly in value in the coming years.

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    Influencer marketing is an effective marketing tool for products. To succeed, one must identify the right influencers that attract the target consumer segment with a wide reach and build trust. Content should be relevant to trends and engage consumers through social media campaigns and prizes to increase brand awareness. Key metrics include influencer engagement rates, sales increases, and brand loyalty growth. E-word of mouth via influencers helps boost trust, awareness and competitive advantage for brands. With proper oversight, India's influencer market is projected to grow significantly in value in the coming years.

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    12 views3 pages

    Simanta Mridha - MBA-08-174

    Uploaded by

    Simanta Mridha
    Influencer marketing is an effective marketing tool for products. To succeed, one must identify the right influencers that attract the target consumer segment with a wide reach and build trust. Content should be relevant to trends and engage consumers through social media campaigns and prizes to increase brand awareness. Key metrics include influencer engagement rates, sales increases, and brand loyalty growth. E-word of mouth via influencers helps boost trust, awareness and competitive advantage for brands. With proper oversight, India's influencer market is projected to grow significantly in value in the coming years.

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    of 3

    How To Win Big in the Influencer Marketing Industry

    In my childhood, I use to watch movies on TV, there are ads in the middle that people
    mostly don’t like (specifically in the middle of an interesting movie) but later on they
    become familiar with it & starts enjoying it too. People started mimicking the behavior of
    big personalities in those commercials & that memory stays with them while buying that
    product as well.

    At that time with no social media platform available, mostly TV, Newspapers & Radio used
    to market products. But these days with the availability of social media platforms, easy
    access to smartphones & cheap internet provide a wide range of options for marketing &
    Influencer Marketing is one of these significant marketing tools.
    Now the big question is how to approach influential marketing for your product
    & win it over others.

    So, while approaching influential marketing, a few things need to be kept in the mind –

    Recognise the Consumer Segment you are aiming for (different age groups, income levels,
    etc)

    Go for the right Influencers in terms of attracting Relevant Consumers with a wide reach
    & build Trust for the brand

    Make sure there is Consumer Engagement (Active participation in social media campaigns,
    Exciting Prizes, chance to meet favorite celebrities) to create a larger impact

    Keeping the content relevant to recent trends with a clear message

    Keep Cost Per Acquisition in tacking concerning consumer engagement & Brand
    Awareness, Sentiments with the product (I Know it, I Like it, I Love it, I Live it)

    The influencer engagement rate, increase in Sales of products & Brand Loyalty are
    the important KPIs to look after
    Now coming to the last part, the role of E- Word of mouth in it –

    The E -Word of Mouth will not only help to increase the trustworthiness & awareness of the
    product but it’ll also help the brand to get a competitive advantage among its competitors.

    With a projected valuation of 2200 Cr by 2025 (INCA Report), India’s influencer market has
    a promising future ahead but with proper regulation & responsibility.

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