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Chapter

1
Managerial Accounting
and the Business
Environment
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Learning Objectives
After studying this chapter, you should be able to:

1. Identify the major differences and


similarities between financial and
managerial accounting.
2. Understand the role of management
accountants in an organization.
3. Understand the basic concepts underlying
just-in-time (JIT), total quality management
(TQM), process reengineering, and the
theory of constraints (TOC).
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Learning Objectives
After studying this chapter, you should be able to:
4. Discuss the impact of international
competition on businesses and on
managerial accounting.
5. Explain the importance of upholding ethical
standards.

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Managerial Accounting and


Financial Accounting

Managerial accounting Financial accounting


provides information provides information
to managers of an to stockholders,
organization who creditors, and others
direct and control who are outside
its operations. the organization.

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Work of Management

Planning
Directing and
Motivating

Controlling

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Planning and Control Cycle


Formulating long- and Begin
short-term plans
(Planning)

Comparing actual to Implementing


planned performance Decision plans (Directing and
(Controlling) Making Motivating)

Measuring
performance
(Controlling)
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Comparison of Financial and


Managerial Accounting
Financial Managerial
Accounting Accounting
1. Users External persons who Managers who plan for
make financial decisions and control an organization

2. Time focus Historical perspective Future emphasis

3. Emphasis Objectivity and Relevance


Verifiability for planning and control

4. Importance Precision of information Timeliness of information


5. Subject focus Summarized data for Detailed segment reports
the whole organization of an organization
6. Requirements Must follow GAAP Need not follow GAAP
and required for and no mandatory use
external reports

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Expanding Role of Managerial


Accounting
Increasing complexity and
size of organizations
Regulatory
environment
Factors that
Increased
increase the need for
emphasis
managerial accounting
on quality
information
World-wide
competition
Rapid development and
implementation of technology
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Organizational Structure
An organization is a group of people
united for a common purpose.

Corporate Organization Chart


Board of Directors

President

Purchasing Personnel Vice President Chief Financial


Operations Officer

Treasurer Controller
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Decentralization
Decentralization is the delegation of decision-
making authority throughout an organization.

Corporate Organization Chart


Board of Directors

President

Purchasing Personnel Vice President Chief Financial


Operations Officer

Treasurer Controller
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Line and Staff Relationships

Line positions are Staff positions support


directly involved in and assist line
achievement of the positions.
basic objectives of an ❖ Example: Cost
organization. accountants in the
❖ Example: Production manufacturing plant.
supervisors in a
manufacturing plant.

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The Controller

The chief accountant in an organization


with responsibility for:
❖Financial planning and analysis.
❖Cost control.
❖Financial reporting.
❖Accounting information systems.

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The Professional Management


Accountant
⚫ Three types of professional accountants
work as management accountants in
Canada:
❖CGA.
❖CA.
❖CMA.

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The Changing Business


Environment

A more competitive
environment emphasizing:
 Higher quality products
 Lower prices and costs
 Global competition Business environment
changes in the past
 Meeting and anticipating
customer needs twenty years

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The Changing Business


Environment

New tools for


managers!

Just-In-Time
Total Quality
Management
Process Reengineering
Theory of Constraints

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Just-in-Time (JIT) Systems


Receive
customer Complete products
orders. just in time to
ship to customers.

Schedule
production.

Receive materials Complete parts


just in time for just in time for
production. assembly into products.

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Key Elements for a Successful


JIT System
Zero production
Improved defects
plant layout

Reduced Flexible
setup time workforce

JIT purchasing
Fewer, but more ultra-reliable suppliers.
Frequent JIT deliveries in small lots.
Defect-free supplier deliveries.
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Benefits of a JIT System

Reduced Greater
inventory customer
costs satisfaction

Higher quality
products
More rapid
response to
Less warehouse customer orders
space needed

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Total Quality Management


Where are we?
Benchmarking
Where do we want to go?
Plan

Do we need How do
to change Act Do we start?
the plan? is

Check Continuous
Improvement
How are we doing?
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Process Reengineering
A business process
is diagrammed
in detail.

Every step in The process is


the business redesigned to include
process must only those steps that add
be justified. value to the product.

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Process Reengineering
A business process Anticipated results:
is diagrammed  Process is simplified.
in detail.  Process is completed
in less time.
 Costs are reduced.
 Opportunities for
errors are reduced.

Every step in The process is


the business redesigned to include
process must only those steps that make
be justified. the product more valuable.

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Theory of Constraints

A sequential process of identifying and


removing constraints in a system.

Restrictions or barriers that impede


progress toward an objective

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International Competition

Meeting world-class competition demands a


world-class management accounting system.
Managers must make decisions to plan, direct,
and control a world-class organization.

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Professional Ethics in Accounting

⚫ Ethical accounting practices build trust and


promote loyal, productive relationships with
users of accounting information.
⚫ Many companies and professional
organizations, such as the International
Federation of Accountants (IFAC),
have written codes of ethics that
serve as guides.

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IFAC Code of Ethics for


Professional Accountants

Competence

Confidentiality

Integrity

Objectivity

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End of Chapter 1

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Managerial Accounting
and Cost Concepts
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Learning Objective 1

Understand cost
classifications used for
assigning costs to cost
objects: direct costs and
indirect costs..

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Assigning Costs to Cost Objects


Direct costs Indirect costs
• Costs that can be easily and • Costs that cannot be easily and
conveniently traced to a unit of conveniently traced to a unit of
product product
or other cost object. or other cost object.
• Examples: direct material and • Example: manufacturing Overhead
direct labor

Common costs
Indirect costs incurred to support a
number
of cost objects. These costs cannot be
traced to any individual cost object.

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Learning Objective 2

Identify and give examples


of each of the three basic
manufacturing cost
categories.

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Manufacturing Costs

Direct Direct Manufacturing


Materials Labor Overhead

The Product

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Direct Materials

Raw materials that become an integral


part of the product and that can be
conveniently traced directly to it.

Example: A radio installed in an automobile

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Direct Labor

Those labor costs that can be easily


traced to individual units of product.

Example: Wages paid to automobile assembly workers

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Manufacturing Overhead
Manufacturing costs that cannot be traced
directly to specific units produced.

Examples: Indirect materials and indirect labor

Materials used to support Wages paid to employees


the production process. who are not directly
involved in production
Examples: lubricants and work.
cleaning supplies used in the Examples: maintenance
automobile assembly plant. workers, janitors and
security guards.

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Nonmanufacturing Costs

Selling Administrative
Costs Costs

Costs necessary to All executive,


secure the order and organizational, and
deliver the product. clerical costs.

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Learning Objective 3

Distinguish between
product costs and period
costs and give examples
of each.

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Product Costs Versus Period Costs

Product costs include Period costs include all


direct materials, direct selling costs and
labor, and administrative costs.
manufacturing
overhead.

Inventory Cost of Good Sold Expense

Sale

Balance Income Income


Sheet Statement Statement
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Quick Check ✓

Which of the following costs would be


considered a period rather than a product
cost in a manufacturing company?
A. Manufacturing equipment depreciation.
B. Property taxes on corporate headquarters.
C. Direct materials costs.
D. Electrical costs to light the production
facility.
E. Sales commissions.
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Quick Check ✓

Which of the following costs would be


considered a period rather than a product
cost in a manufacturing company?
A. Manufacturing equipment depreciation.
B. Property taxes on corporate headquarters.
C. Direct materials costs.
D. Electrical costs to light the production
facility.
E. Sales commissions.
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Classifications of Costs

Manufacturing costs are often


classified as follows:
Direct Direct Manufacturing
Material Labor Overhead

Prime Conversion
Cost Cost

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Comparing Merchandising and


Manufacturing Companies
Merchandisers . . . Manufacturers . . .
➢ Buy finished ➢ Buy raw
goods. materials.
➢ Sell finished ➢ Produce and sell
goods. finished goods.

MegaLoMart

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Balance Sheet

Merchandiser Manufacturer
Current assets Current Assets
◆Cash Cash
Receivables
◆Receivables
Inventories
◆Merchandise • Raw Materials
Inventory • Work in Process
• Finished Goods

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Balance Sheet

Merchandiser Manufacturer
Current assets Current Assets
◆ Cash Cash waiting to
Materials
◆ Receivables Receivables
be processed.
◆ Merchandise Inventory Inventories
Partially complete
products – some • Raw Materials
material, labor, or • Work in Process
overhead has been • Finished Goods
added.
Completed products
awaiting sale.

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Learning Objective 4

Prepare an income
statement including
calculation of the cost of
goods sold.

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The Income Statement


Cost of goods sold for manufacturers differs
only slightly from cost of goods sold for
merchandisers.
Merchandising Company Manufacturing Company
Cost of goods sold: Cost of goods sold:
Beg. merchandise Beg. finished
inventory $ 14,200 goods inv. $ 14,200
+ Purchases 234,150 + Cost of goods
Goods available manufactured 234,150
for sale $ 248,350 Goods available
- Ending for sale $ 248,350
merchandise - Ending
inventory (12,100) finished goods
= Cost of goods inventory (12,100)
sold $ 236,250 = Cost of goods
sold $ 236,250

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Basic Equation for Inventory


Accounts

Withdrawals
Beginning Additions Ending
balance + to inventory = balance + from
inventory

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Quick Check ✓

If your inventory balance at the beginning


of the month was $1,000, you bought
$100 during the month, and sold $300
during the month, what would be the
balance at the end of the month?
A. $1,000.
B. $ 800.
C. $1,200.
D. $ 200.
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Quick Check ✓

If your inventory balance at the beginning


of the month was $1,000, you bought
$100 during the month, and sold $300
during the month, what would be the
balance at the$1,000 + $100
end of = $1,100
the month?
$1,100 - $300 = $800
A. $1,000.
B. $ 800.
C. $1,200.
D. $ 200.
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Learning Objective 5

Prepare a schedule of cost


of goods manufactured.

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Schedule of Cost of Goods


Manufactured
Calculates the cost of raw
material, direct labor, and
manufacturing overhead
used in production.

Calculates the manufacturing


costs associated with goods
that were finished during the
period.
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Product Cost Flows


Manufacturing Work
Raw Materials Costs In Process

Beginning raw Direct materials


materials inventory
+ Raw materials
purchased
= Raw materials
available for use
in production
– Ending raw materials
inventory
= Raw materials used
As items are removed from raw
in production materials inventory and placed into
the production process, they are
called direct materials.
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Product Cost Flows


Manufacturing Work
Raw Materials Costs In Process
Conversion
Beginning raw Direct materials
materials inventory + Direct labor
costs are costs
+ Raw materials + Mfg. overhead incurred to
purchased = Total manufacturing convert the
= Raw materials costs
direct material
available for use
in production into a finished
– Ending raw materials product.
inventory
= Raw materials used
in production

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Product Cost Flows


Manufacturing Work
Raw Materials Costs In Process

Beginning raw Direct materials Beginning work in


materials inventory + Direct labor process inventory
+ Raw materials + Mfg. overhead + Total manufacturing
purchased = Total manufacturing costs
= Raw materials costs = Total work in
available for use process for the
in production period
– Ending raw materials
inventory All manufacturing costs incurred
= Raw materials used during the period are added to the
in production
beginning balance of work in
process.

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Product Cost Flows


Manufacturing Work
Raw Materials Costs In Process

Beginning raw Direct materials Beginning work in


materials inventory + Direct labor process inventory
+ Raw materials + Mfg. overhead + Total manufacturing
purchased = Total manufacturing costs
= Raw materials costs = Total work in
available for use process for the
in production period
– Ending raw materials – Ending work in
inventory
Costs associated with the goods that process inventory
= Raw materials used = Cost of goods
areincompleted
production
during the period are manufactured
transferred to finished goods
inventory.

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Product Cost Flows


Work
In Process Finished Goods

Beginning work in Beginning finished


process inventory goods inventory
+ Manufacturing costs + Cost of goods
for the period manufactured
= Total work in process = Cost of goods
for the period available for sale
– Ending work in - Ending finished
process inventory goods inventory
= Cost of goods Cost of goods
manufactured sold

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Manufacturing Cost Flows


Balance Sheet Income
Costs Inventories Statement
Expenses
Material Purchases Raw Materials

Direct Labor Work in


Process
Manufacturing
Overhead Cost of
Finished
Goods
Goods
Sold

Selling and Period Costs Selling and


Administrative Administrative
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Quick Check ✓

Beginning raw materials inventory was $32,000.


During the month, $276,000 of raw material was
purchased. A count at the end of the month
revealed that $28,000 of raw material was still
present. What is the cost of direct material
used?
A. $276,000
B. $272,000
C. $280,000
D. $ 2,000
© McGraw-Hill Ryerson Limited., 2004
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Quick Check ✓

Beginning raw materials inventory was $32,000.


During the month, $276,000 of raw material was
purchased. A count at the end of the month
revealed that $28,000 of raw material was still
present. What is the cost
Beg.of direct
raw material$ 32,000
materials
+ Raw materials
used? purchased 276,000
A. $276,000 = Raw materials available
for use in production $ 308,000
B. $272,000 – Ending raw materials
C. $280,000 = Rawinventory
materials used
28,000

D. $ 2,000 in production $ 280,000

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Direct materials used in production totaled


$280,000. Direct labor was $375,000 and
factory overhead was $180,000. What were
total manufacturing costs incurred for the
month?
A. $555,000
B. $835,000
C. $655,000
D. Cannot be determined.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Direct materials used in production totaled


$280,000. Direct labor was $375,000 and
factory overhead was $180,000. What were
total manufacturing costs incurred for the
month?
A. $555,000
B. $835,000 Direct Materials $ 280,000
C. $655,000 + Direct Labor 375,000
+ Mfg. Overhead 180,000
D. Cannot be=determined.
Mfg. Costs Incurred
for the Month $ 835,000

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Quick Check ✓

Beginning work in process was $125,000.


Manufacturing costs incurred for the month
were $835,000. There were $200,000 of
partially finished goods remaining in work in
process inventory at the end of the month.
What was the cost of goods manufactured
during the month?
A. $1,160,000
B. $ 910,000
C. $ 760,000
D. Cannot be determined.

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Quick Check ✓

Beginning work in process was $125,000.


Manufacturing costs incurred for the month
were $835,000. There were $200,000 of
partially finished goods remaining in work in
process inventory at the end of the
Beginning work month.
in
process inventory $ 125,000
What was the cost of goods manufactured
+ Mfg. costs incurred
during the month? for the period 835,000

A. $1,160,000 = Total work in process


during the period $ 960,000
B. $ 910,000 – Ending work in
C. $ 760,000 = Costprocess inventory
of goods
200,000

D. Cannot be determined.
manufactured $ 760,000

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Beginning finished goods inventory was


$130,000. The cost of goods manufactured for
the month was $760,000. And the ending
finished goods inventory was $150,000. What
was the cost of goods sold for the month?
A. $ 20,000.
B. $740,000.
C. $780,000.
D. $760,000.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Beginning finished goods inventory was


$130,000. The cost of goods manufactured for
the month was $760,000. And the ending
finished goods inventory was $150,000. What
was the cost of goods sold for the month?
A. $ 20,000.
B. $740,000. $130,000 + $760,000 = $890,000
C. $780,000. $890,000 - $150,000 = $740,000
D. $760,000.

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Learning Objective 6

Understand the
differences between
variable costs and fixed
costs.

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Cost Classifications for Predicting


Cost Behavior
How a cost will react to
changes in the level of
activity within the
relevant range.
❖ Total variable costs
change when activity
changes.
❖ Total fixed costs
remain unchanged
when activity changes.

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Variable Cost

Your total texting bill is based on how


many texts you send.
Total Texting Bill

Number of Texts Sent

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Variable Cost Per Unit

The cost per text sent is constant at


5 cents per text.

Cost Per Text Sent


Number of Texts Sent
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Fixed Cost
Your monthly contract fee for your cell
phone is fixed for the number of monthly
minutes in your contract. The monthly
contract fee does not change based on the
Monthly Cell Phone

number of calls you make.


Contract Fee

Number of Minutes Used


Within Monthly Plan
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Fixed Cost Per Unit


Within the monthly contract allotment, the average
fixed cost per cell phone call made decreases as
more calls are made.

Monthly Cell Phone


Contract Fee
Number of Minutes Used
Within Monthly Plan
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Cost Classifications for Predicting


Cost Behavior

Behavior of Cost (within the relevant range)


Cost In Total Per Unit

Variable Total variable cost changes Variable cost per unit remains
as activity level changes. the same over wide ranges
of activity.
Fixed Total fixed cost remains Average fixed cost per unit goes
the same even when the down as activity level goes up.
activity level changes.

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Quick Check ✓

Which of the following costs would be variable


with respect to the number of cones sold at a
Baskins & Robbins shop? (There may be more
than one correct answer.)
A. The cost of lighting the store.
B. The wages of the store manager.
C. The cost of ice cream.
D. The cost of napkins for customers.

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Quick Check ✓

Which of the following costs would be variable


with respect to the number of cones sold at a
Baskins & Robbins shop? (There may be more
than one correct answer.)
A. The cost of lighting the store.
B. The wages of the store manager.
C. The cost of ice cream.
D. The cost of napkins for customers.

© McGraw-Hill Ryerson Limited., 2004


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Learning Objective 7

Understand the
differences between direct
and indirect costs.

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Assigning Costs to Cost


Objects
Direct costs Indirect costs
⚫ Costs that can be ⚫ Costs that cannot
easily and be easily and
conveniently traced conveniently traced
to a unit of product to a unit of product
or other cost object. or other cost object.
⚫ Examples: direct ⚫ Example:
material and direct manufacturing
labor overhead

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Learning Objective 8
Define and give examples
of cost classifications used
in making decisions:
differential costs,
opportunity costs, and
sunk costs.

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Cost Classifications for Decision


Making
⚫ Every decision involves a
choice between at least two
alternatives.

⚫ Only those costs and benefits


that differ between alternatives
are relevant in a decision. All
other costs and benefits can
and should be ignored.

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Differential Cost and Revenue

Costs and revenues that differ


among alternatives.
Example: You have a job paying $1,500 per month in
your hometown. You have a job offer in a neighboring
city that pays $2,000 per month. The commuting cost
to the city is $300 per month.

Differential revenue is: Differential cost is:


$2,000 – $1,500 = $500 $300

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Opportunity Cost
The potential benefit that is given
up when one alternative is selected
over another.

Example: If you were


not attending college,
you could be earning
$15,000 per year.
Your opportunity cost
of attending college for
one year is $15,000.

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Sunk Costs

Sunk costs have already been incurred


and cannot be changed now or in the
future. These costs should be ignored
when
Example: You making
bought decisions.
an automobile that cost
$10,000 two years ago. The $10,000 cost is sunk
because whether you drive it, park it, trade it, or sell
it, you cannot change the $10,000 cost.

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Quick Check ✓

Suppose you are trying to decide whether to


drive or take the train to Portland to attend a
concert. You have ample cash to do either, but
you don’t want to waste money needlessly. Is
the cost of the train ticket relevant in this
decision? In other words, should the cost of the
train ticket affect the decision of whether you
drive or take the train to Portland?
A. Yes, the cost of the train ticket is relevant.
B. No, the cost of the train ticket is not relevant.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Suppose you are trying to decide whether to


drive or take the train to Portland to attend a
concert. You have ample cash to do either, but
you don’t want to waste money needlessly. Is
the cost of the train ticket relevant in this
decision? In other words, should the cost of the
train ticket affect the decision of whether you
drive or take the train to Portland?
A. Yes, the cost of the train ticket is relevant.
B. No, the cost of the train ticket is not relevant.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Suppose you are trying to decide whether to


drive or take the train to Portland to attend a
concert. You have ample cash to do either, but
you don’t want to waste money needlessly. Is
the annual cost of licensing your car relevant in
this decision?
A. Yes, the licensing cost is relevant.
B. No, the licensing cost is not relevant.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Suppose you are trying to decide whether to


drive or take the train to Portland to attend a
concert. You have ample cash to do either, but
you don’t want to waste money needlessly. Is
the annual cost of licensing your car relevant in
this decision?
A. Yes, the licensing cost is relevant.
B. No, the licensing cost is not relevant.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Suppose that your car could be sold now for


$5,000. Is this a sunk cost?
A. Yes, it is a sunk cost.
B. No, it is not a sunk cost.

© McGraw-Hill Ryerson Limited., 2004


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Quick Check ✓

Suppose that your car could be sold now for


$5,000. Is this a sunk cost?
A. Yes, it is a sunk cost.
B. No, it is not a sunk cost.

© McGraw-Hill Ryerson Limited., 2004


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Summary of the Types of Cost


Classifications

Financial Predicting Cost


Reporting Behavior

Assigning Costs Making Business


to Cost Objects Decisions

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Further Classification of Labor
Costs

Appendix 2A
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Learning Objective 9
(Appendix 2A)
Properly account for labor
costs associated with idle
time, overtime, and fringe
benefits.

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Idle Time

Machine Material
Breakdowns Shortages

Power
Failures

The labor costs incurred


during idle time are ordinarily
treated as manufacturing
overhead.
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Overtime

The overtime premiums for all factory


workers are usually considered to be part
of manufacturing overhead.

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Labor Fringe Benefits

Fringe benefits include employer paid costs for


insurance programs, retirement plans,
supplemental unemployment programs, Social
Security, Medicare, workers’ compensation,
and unemployment taxes.

Some companies Other companies treat


include all of these fringe benefit
costs in expenses of direct
manufacturing laborers as additional
overhead. direct labor costs.
© McGraw-Hill Ryerson Limited., 2004
Cost of Quality

Appendix 2B
1-95

Learning Objective 10
(Appendix 2B)
Identify the four types of
quality costs and explain
how they interact.

© McGraw-Hill Ryerson Limited., 2004


1-96

Quality of Conformance

When the overwhelming majority of products


produced conform to design specifications
and are free from defects.

© McGraw-Hill Ryerson Limited., 2004


1-97

Prevention and Appraisal Costs


Support activities
Prevention whose purpose is to
Costs reduce the number of
defects

Incurred to identify
defective products
Appraisal Costs before the products are
shipped to customers

© McGraw-Hill Ryerson Limited., 2004


1-98

Internal and External Failure Costs


Incurred as a result of
Internal Failure
identifying defects
Costs before they are shipped

Incurred as a result of
External Failure defective products
Costs being delivered to
customers

© McGraw-Hill Ryerson Limited., 2004


1-99

Examples of Quality Costs


Appraisal Costs
Prevention Costs
• Testing and inspecting
• Quality training
incoming materials
• Quality circles
• Final product testing
• Statistical process
• Depreciation of testing
control activities
equipment

External Failure Costs


Internal Failure Costs
• Cost of field servicing and
• Scrap
handling complaints
• Spoilage
• Warranty repairs
• Rework
• Lost sales

© McGraw-Hill Ryerson Limited., 2004


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100

Distribution of Quality Costs

© McGraw-Hill Ryerson Limited., 2004


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101

Learning Objective 11

(Appendix 2B)
Prepare and interpret a
quality cost report.

© McGraw-Hill Ryerson Limited., 2004


Quality Cost Report 1-
For Years 1 and 2 102

Year 2 Year 1
Amount Percent* Amount Percent*
Prevention costs:
Systems development $ 400,000 0.80% $ 270,000 0.54%
Quality training 210,000 0.42% 130,000 0.26%
Supervision of prevention activities 70,000 0.14% 40,000 0.08%
Quality improvement 320,000 0.64% 210,000 0.42%
Total prevention cost 1,000,000 2.00% 650,000 1.30%

Appraisal costs:
Inspection 600,000 1.20% 560,000 1.12%
Quality cost
Reliability testing
Supervision of testing and inspection
580,000
120,000
1.16%
0.24%
420,000
80,000
0.84%
0.16%
reports provide
Depreciation of test equipment 200,000 0.40% 140,000 0.28% an estimate of
Total appraisal cost 1,500,000 3.00% 1,200,000 2.40%
the financial
Internal failure costs:
Net cost of scrap 900,000 1.80% 750,000 1.50% consequences
Rework labor and overhead 1,430,000 2.86% 810,000 1.62%
Downtime due to defects in quality 170,000 0.34% 100,000 0.20% of the
Disposal of defective products
Total internal failure cost
500,000
3,000,000
1.00%
6.00%
340,000
2,000,000
0.68%
4.00% company’s
External failure costs:
current defect
Warranty repairs
Warranty replacements
400,000
870,000
0.80%
1.74%
900,000
2,300,000
1.80%
4.60%
rate.
Allowances 130,000 0.26% 630,000 1.26%
Cost of field servicing 600,000 1.20% 1,320,000 2.64%
Total external failure cost 2,000,000 4.00% 5,150,000 10.30%
Total quality cost $ 7,500,000 15.00% $ 9,000,000 18.00%

* As a percentage of total sales. In each year sales totaled $50,000,000.


© McGraw-Hill Ryerson Limited., 2004
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103

Quality Cost Reports in Graphic


Form
$10 20

9
Quality 18

Quality Cost as a Percentage of Sales


8
reports 16
Quality Cost (in millions)

7
External External
can also 14
External External
6 Failure Failure be 12 Failure Failure

5 prepared 10

4 Internal
Failure
in 8 Internal
Failure
3 Internal
Failure
graphic 6 Internal
Failure
2
Appraisal form. 4
Appraisal
Appraisal Appraisal
1 2
Prevention Prevention Prevention Prevention
0 0
1 2 1 2
Year Year
© McGraw-Hill Ryerson Limited., 2004
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104

Uses of Quality Cost Information


Help managers see the
financial significance of
defects.

Help managers identify


the relative importance
of the quality problems.
Help managers see
whether their quality
costs are poorly
distributed.
© McGraw-Hill Ryerson Limited., 2004
1-
105

Limitations of Quality Cost


Information
Simply measuring and
reporting quality cost
problems does not solve
quality problems.

Results usually lag


behind quality
improvement programs.

The most important


quality cost, lost sales, is
often omitted from
quality cost reports.
© McGraw-Hill Ryerson Limited., 2004
1-
106

ISO 9000 Standards


ISO 9000 standards have become
international measures of quality.
To become ISO 9000 certified, a
company must demonstrate:
1. A quality control system is in use, and the
system clearly defines an expected level of
quality.
2. The system is fully operational and is
backed up with detailed documentation of
quality control procedures.
3. The intended level of quality is being
achieved on a sustained basis.

© McGraw-Hill Ryerson Limited., 2004


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107

End of Chapter 2

© McGraw-Hill Ryerson Limited., 2004


1-
108

© McGraw-Hill Ryerson Limited., 2004


Cost-Volume-Profit Relationships

Chapter 5
1-
110

Key Assumptions of CVP Analysis

1. Selling price is constant.


2. Costs are linear and can be accurately
divided into variable (constant per unit)
and fixed (constant in total) elements.
3. In multiproduct companies, the sales mix is
constant.
4. In manufacturing companies, inventories
do not change (units produced = units
sold).

© McGraw-Hill Ryerson Limited., 2004


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111

Learning Objective 1

Explain how changes in


activity affect contribution
margin and net operating
income.

© McGraw-Hill Ryerson Limited., 2004


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112

Basics of Cost-Volume-Profit Analysis


The contribution income statement is helpful to managers
in judging the impact on profits of changes in selling price,
cost, or volume. The emphasis is on cost behavior.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Sales (500 bicycles) $ 250,000
Less: Variable expenses 150,000
Contribution margin 100,000
Less: Fixed expenses 80,000
Net operating income $ 20,000

Contribution Margin (CM) is the amount remaining from


sales revenue after variable expenses have been deducted.
© McGraw-Hill Ryerson Limited., 2004
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113

Basics of Cost-Volume-Profit Analysis

CM is used first to cover fixed expenses.


Any remaining CM contributes to net operating income.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Sales (500 bicycles) $ 250,000
Less: Variable expenses 150,000
Contribution margin 100,000
Less: Fixed expenses 80,000
Net operating income $ 20,000

© McGraw-Hill Ryerson Limited., 2004


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114

The Contribution Approach

Sales, variable expenses, and contribution


margin can also be expressed on a per unit
basis. If Racing sells an additional bicycle,
$200 additional CM will be generated to cover
Racing Bicycle Company
fixed expenses and profit.
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (500 bicycles) $ 250,000 $ 500
Less: Variable expenses 150,000 300
Contribution margin 100,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ 20,000

© McGraw-Hill Ryerson Limited., 2004


1-
115

The Contribution Approach

Each month, RBC must generate at least


$80,000 in total contribution margin to
break-even (which is the level of sales at
which profit is zero).
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (500 bicycles) $ 250,000 $ 500
Less: Variable expenses 150,000 300
Contribution margin 100,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ 20,000

© McGraw-Hill Ryerson Limited., 2004


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116

The Contribution Approach

If RBC sells 400 units in a month, it will be


operating at the break-even point.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (400 bicycles) $ 200,000 $ 500
Less: Variable expenses 120,000 300
Contribution margin 80,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ -

© McGraw-Hill Ryerson Limited., 2004


1-
117

The Contribution Approach

If RBC sells one more bike (401 bikes), net


operating income will increase by $200.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (401 bicycles) $ 200,500 $ 500
Less: Variable expenses 120,300 300
Contribution margin 80,200 $ 200
Less: Fixed expenses 80,000
Net operating income $ 200

© McGraw-Hill Ryerson Limited., 2004


1-
118

The Contribution Approach


We do not need to prepare an income statement to
estimate profits at a particular sales volume. Simply
multiply the number of units sold above break-even
by the contribution margin per unit.

If Racing sells
430 bikes, its net
operating income
will be $6,000.

© McGraw-Hill Ryerson Limited., 2004


1-
119

CVP Relationships in Equation Form

The contribution format income statement can be


expressed in the following equation:

Profit = (Sales – Variable expenses) – Fixed expenses

Racing Bicycle Company


Contribution Income Statement
For the Month of June
Total Per Unit
Sales (401 bicycles) $ 200,500 $ 500
Less: Variable expenses 120,300 300
Contribution margin 80,200 $ 200
Less: Fixed expenses 80,000
Net operating income $ 200

© McGraw-Hill Ryerson Limited., 2004


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120

CVP Relationships in Equation Form

This equation can be used to show the profit RBC


earns if it sells 401. Notice, the answer of $200 mirrors
our earlier solution.
Profit = (Sales – Variable expenses) – Fixed expenses

401 units × $500 $80,000


401 units × $300

$200 = ($200,500 – $120,300)


Profit – $80,000
Variable expenses) – Fixed
Fixed expenses
© McGraw-Hill Ryerson Limited., 2004
1-
121

CVP Relationships in Equation Form

When a company has only one product we can further


refine this equation as shown on this slide.

Profit = (Sales – Variable expenses) – Fixed expenses

Quantity sold (Q) Quantity sold (Q)


× Selling price per unit (P) × Variable expenses per unit (V)
= Sales (Q × P) = Variable expenses (Q × V)

Profit = (P × Q – V × Q) – Fixed expenses

© McGraw-Hill Ryerson Limited., 2004


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122

CVP Relationships in Equation Form

This equation can also be used to show the $200


profit RBC earns if it sells 401 bikes.

Profit = (Sales – Variable expenses) – Fixed expenses

Profit = (P × Q – V × Q) – Fixed expenses

$200 = ($500 × 401 – $300 × 401) – $80,000


Profit

© McGraw-Hill Ryerson Limited., 2004


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123

CVP Relationships in Equation Form

It is often useful to express the simple profit equation in


terms of the unit contribution margin (Unit CM) as follows:
Unit CM = Selling price per unit – Variable expenses per unit
Unit CM = P – V
Profit = (P × Q – V × Q) – Fixed expenses
Profit = (P – V) × Q – Fixed expenses
Profit = Unit CM × Q – Fixed expenses

© McGraw-Hill Ryerson Limited., 2004


1-
124

CVP Relationships in Equation Form

Profit = (P × Q – V × Q) – Fixed expenses


Profit = (P – V) × Q – Fixed expenses
Profit = Unit CM × Q – Fixed expenses

Profit = ($500 – $300) × 401 – $80,000


Profit = $200 × 401 – $80,000
This equation
Profit = $80,200 – $80,000 can also be
Profit = $200 used to compute
RBC’s $200 profit
if it sells 401
bikes.

© McGraw-Hill Ryerson Limited., 2004


1-
125

Learning Objective 2

Prepare and interpret a


cost-volume-profit (CVP)
graph and a profit graph.

© McGraw-Hill Ryerson Limited., 2004


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126

CVP Relationships in Graphic Form

The relationships among revenue, cost, profit, and


volume can be expressed graphically by preparing a
CVP graph. Racing Bicycle developed contribution
margin income statements at 0, 200, 400, and 600
units sold. We will use this information to prepare the
CVP graph.
Units Sold
0 200 400 600
Sales $ - $ 100,000 $ 200,000 $ 300,000
Total variable expenses - 60,000 120,000 180,000
Contribution margin - 40,000 80,000 120,000
Fixed expenses 80,000 80,000 80,000 80,000
Net operating income (loss) $ (80,000) $ (40,000) $ - $ 40,000

© McGraw-Hill Ryerson Limited., 2004


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127

Preparing the CVP Graph


$350,000

$300,000

$250,000

$200,000

$150,000

$100,000
In a CVP graph, unit volume is usually
$50,000
represented on the horizontal (X) axis
and dollars on the vertical (Y) axis.
$0
0 100 200 300 400 500 600

Units © McGraw-Hill Ryerson Limited., 2004


1-
128

Preparing the CVP Graph


$350,000

Draw a line parallel to the volume axis to
$300,000
represent total fixed expenses.
$250,000

$200,000

Fixed expenses
$150,000

$100,000

$50,000

$0
0 100 200 300 400 500 600

Units © McGraw-Hill Ryerson Limited., 2004


1-
129

Preparing the CVP Graph


$350,000 
Choose some sales volume, say 400 units, and plot the point representing
total expenses
$300,000
(fixed and variable). Draw a line through the data point
back to where the fixed expenses line intersects the dollar axis.
$250,000

$200,000

Total expenses
Fixed expenses
$150,000

$100,000

$50,000

$0
0 100 200 300 400 500 600

Units © McGraw-Hill Ryerson Limited., 2004


1-
130

Preparing the CVP Graph


$350,000 
Choose some sales volume, say 400 units, and plot the point representing
total sales.
$300,000
Draw a line through the data point back to the point of origin.

$250,000

$200,000
Sales
Total expenses
$150,000 Fixed expenses

$100,000

$50,000

$0
0 100 200 300 400 500 600

Units © McGraw-Hill Ryerson Limited., 2004


1-
131

Preparing the CVP Graph


$350,000 Break-even point
(400 units or $200,000 in sales) Profit Area
$300,000

$250,000

$200,000
Sales
Total expenses
$150,000 Fixed expenses

$100,000

$50,000

$0
0 100 200 300 400 500 600
Loss Area
Units © McGraw-Hill Ryerson Limited., 2004
1-
132

Preparing the CVP Graph

Profit = Unit CM × Q – Fixed Cost


$ 60,000

$ 40,000

$ 20,000
Profit

$0

-$20,000 An even simpler form of


the CVP graph is called
-$40,000
the profit graph.
-$60,000

0 100 200 300 400 500 600


Number of bicycles sold

© McGraw-Hill Ryerson Limited., 2004


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133

Preparing the CVP Graph

$ 60,000
Break-even point, where
$ 40,000
profit is zero, is 400
$ 20,000
units sold.
Profit

$0

-$20,000

-$40,000

-$60,000

0 100 200 300 400 500 600


Number of bicycles sold

© McGraw-Hill Ryerson Limited., 2004


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134

Learning Objective 3

Use the contribution


margin ration (CM ratio)
to compute changes in
contribution margin and
net operating income
resulting from changes in
sales volume.

© McGraw-Hill Ryerson Limited., 2004


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135

Contribution Margin Ratio (CM Ratio)

The CM ratio is calculated by dividing the total contribution


margin by total sales.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit CM Ratio
Sales (500 bicycles) $ 250,000 $ 500 100%
Less: Variable expenses 150,000 300 60%
Contribution margin 100,000 $ 200 40%
Less: Fixed expenses 80,000
Net operating income $ 20,000
$100,000 ÷ $250,000 = 40%
Each $1 increase in sales results in a total contribution
margin increase of 40¢. © McGraw-Hill Ryerson Limited., 2004
1-
136

Contribution Margin Ratio (CM Ratio)

The contribution margin ratio at Racing


Bicycle is:
CM per unit $200
CM Ratio = = = 40%
SP per unit $500

The CM ratio can also be calculated by


dividing the contribution margin per unit by
the selling price per unit.

© McGraw-Hill Ryerson Limited., 2004


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137

Contribution Margin Ratio (CM Ratio)


If Racing Bicycle increases sales from 400 to 500 bikes ($50,000),
contribution margin will increase by $20,000 ($50,000 × 40%).
Here is the proof:
400 Units 500 Units
Sales $ 200,000 $ 250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000

A $50,000 increase in sales revenue results in a $20,000


increase in CM ($50,000 × 40% = $20,000).
© McGraw-Hill Ryerson Limited., 2004
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138

Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the CM Ratio for Coffee Klatch?
a. 1.319
b. 0.758
c. 0.242
d. 4.139

© McGraw-Hill Ryerson Limited., 2004


1-
139

Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the CM Ratio for Coffee Klatch?
a. 1.319 Unit contribution margin
CM Ratio =
b. 0.758 Unit selling price
c. 0.242 ($1.49 - $0.36)
=
d. 4.139 $1.49
$1.13
= = 0.758
$1.49
© McGraw-Hill Ryerson Limited., 2004
1-
140

Contribution Margin Ratio (CM Ratio)

The relationship between profit and the CM ratio


can be expressed using the following equation:

Profit = (CM ratio × Sales) – Fixed expenses


If Racing Bicycle increased its sales volume to 500
bikes, what would management expect profit or net
operating income to be?
Profit = (40% × $250,000) – $80,000
Profit = $100,000 – $80,000
Profit = $20,000
© McGraw-Hill Ryerson Limited., 2004
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141

Learning Objective 4

Show the effects on net


operating income of
changes in variable costs,
fixed costs, selling price,
and volume.

© McGraw-Hill Ryerson Limited., 2004


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142

The Variable Expense Ratio

The variable expense ratio is the ratio of variable


expenses to sales. It can be computed by dividing the
total variable expenses by the total sales, or in a single
product analysis, it can be computed by dividing the
variable expenses per unit by the unit selling price.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit CM Ratio
Sales (500 bicycles) $ 250,000 $ 500 100%
Less: Variable expenses 150,000 300 60%
Contribution margin 100,000 $ 200 40%
Less: Fixed expenses 80,000
Net operating income $ 20,000

© McGraw-Hill Ryerson Limited., 2004


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143

Changes in Fixed Costs and Sales


Volume

What is the profit impact if Racing Bicycle


can increase unit sales from 500 to 540 by
increasing the monthly advertising budget
by $10,000?

© McGraw-Hill Ryerson Limited., 2004


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144

Changes in Fixed Costs and Sales


Volume

$80,000 + $10,000 advertising = $90,000

500 units 540 units


Sales $ 250,000 $ 270,000
Less: Variable expenses 150,000 162,000
Contribution margin 100,000 108,000
Less: Fixed expenses 80,000 90,000
Net operating income $ 20,000 $ 18,000

Sales increased by $20,000, but net operating


income decreased by $2,000.
© McGraw-Hill Ryerson Limited., 2004
1-
145

Changes in Fixed Costs and Sales


Volume

A shortcut solution using incremental


analysis
Increase in CM (40 units X $200) $ 8,000
Increase in advertising expenses 10,000
Decrease in net operating income $ (2,000)

© McGraw-Hill Ryerson Limited., 2004


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146

Change in Variable Costs and Sales


Volume

What is the profit impact if Racing


Bicycle can use higher quality raw
materials, thus increasing variable costs
per unit by $10, to generate an increase
in unit sales from 500 to 580?

© McGraw-Hill Ryerson Limited., 2004


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147

Change in Variable Costs and Sales


Volume

580 units × $310 variable cost/unit = $179,800

500 units 580 units


Sales $ 250,000 $ 290,000
Less: Variable expenses 150,000 179,800
Contribution margin 100,000 110,200
Less: Fixed expenses 80,000 80,000
Net operating income $ 20,000 $ 30,200

Sales increase by $40,000 and net operating income


increases by $10,200.
© McGraw-Hill Ryerson Limited., 2004
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148

Change in Fixed Cost, Sales Price,


and Volume

What is the profit impact if RBC: (1) cuts its


selling price $20 per unit, (2) increases its
advertising budget by $15,000 per month,
and (3) increases sales from 500 to 650
units per month?

© McGraw-Hill Ryerson Limited., 2004


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149

Change in Fixed Cost, Sales Price,


and Volume

650 units × $480 = $312,000

500 units 650 units


Sales $ 250,000 $ 312,000
Less: Variable expenses 150,000 195,000
Contribution margin 100,000 117,000
Less: Fixed expenses 80,000 95,000
Net operating income $ 20,000 $ 22,000

Sales increase by $62,000, fixed costs increase by


$15,000, and net operating income increases by $2,000.
© McGraw-Hill Ryerson Limited., 2004
1-
150

Change in Variable Cost, Fixed Cost,


and Sales Volume

What is the profit impact if RBC: (1) pays a


$15 sales commission per bike sold instead
of paying salespersons flat salaries that
currently total $6,000 per month, and (2)
increases unit sales from 500 to 575 bikes?

© McGraw-Hill Ryerson Limited., 2004


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151

Change in Variable Cost, Fixed Cost,


and Sales Volume

575 units × $315 = $181,125


500 units 575 units
Sales $ 250,000 $ 287,500
Less: Variable expenses 150,000 181,125
Contribution margin 100,000 106,375
Less: Fixed expenses 80,000 74,000
Net operating income $ 20,000 $ 32,375

Sales increase by $37,500, fixed expenses decrease by


$6,000, and net operating income increases by $12,375.
© McGraw-Hill Ryerson Limited., 2004
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152

Change in Regular Sales Price

If RBC has an opportunity to sell 150


bikes to a wholesaler without disturbing
sales to other customers or fixed
expenses, what price would it quote to
the wholesaler if it wants to increase
monthly profits by $3,000?

© McGraw-Hill Ryerson Limited., 2004


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153

Change in Regular Sales Price

$ 3,000 ÷ 150 bikes = $ 20 per bike


Variable cost per bike = 300 per bike
Selling price required = $ 320 per bike

150 bikes × $320 per bike = $ 48,000


Total variable costs = 45,000
Increase in net operating income = $ 3,000

© McGraw-Hill Ryerson Limited., 2004


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154

Learning Objective 5

Determine the break-even


point.

© McGraw-Hill Ryerson Limited., 2004


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155

Break-even Analysis

The equation and formula methods can be used to


determine the unit sales and dollar sales needed to
achieve a target profit of zero. Let’s use the RBC
information to complete the break-even analysis.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit CM Ratio
Sales (500 bicycles) $ 250,000 $ 500 100%
Less: Variable expenses 150,000 300 60%
Contribution margin 100,000 $ 200 40%
Less: Fixed expenses 80,000
Net operating income $ 20,000

© McGraw-Hill Ryerson Limited., 2004


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156

Break-even in Unit Sales:


Equation Method

Profits = Unit CM × Q – Fixed expenses


Suppose RBC wants to know how many
bikes must be sold to break-even
(earn a target profit of $0).

$0 = $200 × Q + $80,000

Profits are zero at the break-even point.

© McGraw-Hill Ryerson Limited., 2004


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157

Break-even in Unit Sales:


Equation Method

Profits = Unit CM × Q – Fixed expenses


$0 = $200 × Q + $80,000

$200 × Q = $80,000

Q = 400 bikes

© McGraw-Hill Ryerson Limited., 2004


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158

Break-even in Unit Sales:


Formula Method
Let’s apply the formula method to solve
for the break-even point.

Unit sales to Fixed expenses


=
break even CM per unit

$80,000
Unit sales =
$200
Unit sales = 400

© McGraw-Hill Ryerson Limited., 2004


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159

Break-even in Dollar Sales:


Equation Method

Suppose Racing Bicycle wants to compute


the sales dollars required to break-even (earn
a target profit of $0). Let’s use the equation
method to solve this problem.

Profit = CM ratio × Sales – Fixed expenses

Solve for the unknown “Sales.”

© McGraw-Hill Ryerson Limited., 2004


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160

Break-even in Dollar Sales:


Equation Method

Profit = CM ratio × Sales – Fixed expenses


$ 0 = 40% × Sales – $80,000

40% × Sales = $80,000

Sales = $80,000 ÷ 40%

Sales = $200,000

© McGraw-Hill Ryerson Limited., 2004


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161

Break-even in Dollar Sales:


Formula Method

Now, let’s use the formula method to calculate the


dollar sales at the break-even point.

Dollar sales to Fixed expenses


=
break even CM ratio

$80,000
Dollar sales =
40%
Dollar sales = $200,000

© McGraw-Hill Ryerson Limited., 2004


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162

Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the break-even sales dollars?
a. $1,300
b. $1,715
c. $1,788
d. $3,129

© McGraw-Hill Ryerson Limited., 2004


1-
163

Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. An average of 2,100 cups are sold
each month. What is the break-even sales dollars?
a. $1,300 Break-even Fixed expenses
b. $1,715 =
sales CM Ratio
c. $1,788 $1,300
=
0.758
d. $3,129
= $1,715

© McGraw-Hill Ryerson Limited., 2004


1-
164

Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the break-even sales in units?
a. 872 cups
b. 3,611 cups
c. 1,200 cups
d. 1,150 cups

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Quick Check ✓

Coffee Klatch is an espresso stand in a downtown


office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average Break-even
of 2,100 cups Fixed
are soldexpenses
each
= CM per Unit
month. What is the break-even sales in units?
a. 872 cups $1,300
=
$1.49/cup - $0.36/cup
b. 3,611 cups
c. 1,200 cups $1,300
=
$1.13/cup
d. 1,150 cups
= 1,150 cups
© McGraw-Hill Ryerson Limited., 2004
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Learning Objective 6

Determine the level of sales


needed to achieve a desired
target profit.

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Target Profit Analysis

We can compute the number of


units that must be sold to attain a
target profit using either:
(1) Equation method, or
(2) Formula method.

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Equation Method

Profit = Unit CM × Q – Fixed expenses

Our goal is to solve for the unknown “Q” which


represents the quantity of units that must be sold to
attain the target profit.

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Target Profit Analysis

Suppose RBC’s management wants to


know how many bikes must be sold to
earn a target profit of $100,000.
Profit = Unit CM × Q – Fixed expenses
$100,000 = $200 × Q – $80,000
$200 × Q = $100,000 – $80,000
Q = ($100,000 + $80,000) ÷ $200
Q = 900
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The Formula Method

The formula uses the following equation.

Unit sales to attain Target profit + Fixed expenses


=
the target profit CM per unit

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Target Profit Analysis in Terms of


Unit Sales
Suppose Racing Bicycle Company wants
to know how many bikes must be sold to
earn a profit of $100,000.

Unit sales to attain Target profit + Fixed expenses


=
the target profit CM per unit

$100,000 + $80,000
Unit sales =
$200
Unit sales = 900
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Target Profit Analysis

We can also compute the target profit in terms of


sales dollars using either the equation method or
the formula method.

Equation OR Formula
Method Method

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Equation Method

Profit = CM ratio × Sales – Fixed expenses


Our goal is to solve for the unknown “Sales,”
which represents the dollar amount of sales
that must be sold to attain the target profit.
Suppose RBC management wants to know the
sales volume that must be generated to earn a
target profit of $100,000.
$100,000 = 40% × Sales – $80,000
40% × Sales = $100,000 + $80,000
Sales = ($100,000 + $80,000) ÷ 40%
Sales = $450,000
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Formula Method

We can calculate the dollar sales needed to


attain a target profit (net operating profit) of
$100,000 at Racing Bicycle.

Dollar sales to attain Target profit + Fixed expenses


=
the target profit CM ratio

$100,000 + $80,000
Dollar sales =
40%
Dollar sales = $450,000
© McGraw-Hill Ryerson Limited., 2004
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Quick Check ✓
Coffee Klatch is an espresso stand in a
downtown office building. The average
selling price of a cup of coffee is $1.49 and
the average variable expense per cup is
$0.36. The average fixed expense per month
is $1,300. Use the formula method to
determine how many cups of coffee would
have to be sold to attain target profits of
$2,500 per month.
a. 3,363 cups
b. 2,212 cups © McGraw-Hill Ryerson Limited., 2004
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Quick Check ✓
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is $1.49
and the average variable expense per cup is $0.36. The
average fixedUnit salesper month is $1,300. Use the formula
expense Target profit + Fixed expenses
to attainhow=many cups of coffee would have to
method to determine Unit CM
targettarget
be sold to attain profit
profits of $2,500 per month.
a. 3,363 cups $2,500 + $1,300
= $1.49 - $0.36
b. 2,212 cups
c. 1,150 cups $3,800
=
d. 4,200 cups $1.13
= 3,363 cups

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Quick Check ✓
Coffee Klatch is an espresso stand in a
downtown office building. The average
selling price of a cup of coffee is $1.49 and
the average variable expense per cup is
$0.36. The average fixed expense per month
is $1,300. Use the formula method to
determine the sales dollars that must be
generated to attain target profits of $2,500
per month.
a. $2,550
b. $5,013 © McGraw-Hill Ryerson Limited., 2004
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Quick Check ✓
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is
$1.49 and the average variable expense per cup is
$0.36. The average fixed expense per month is $1,300.
Use the formula method to determine the sales dollars
Sales $
that must be generated to Targettarget
attain profitprofits
+ Fixed ofexpenses
$2,500
to attain = CM ratio
per month. target profit
a. $2,550 $2,500 + $1,300
= ($1.49 – 0.36) ÷ $1.49
b. $5,013
c. $8,458 $3,800
=
d. $10,555 0.758
= $5,013
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Learning Objective 7

Compute the margin of


safety and explain its
significance.

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The Margin of Safety in Dollars

The margin of safety in dollars is the


excess of budgeted (or actual) sales over
the break-even volume of sales.
Margin of safety in dollars = Total sales - Break-even sales

Let’s look at Racing Bicycle Company and


determine the margin of safety.

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The Margin of Safety in Dollars

If we assume that RBC has actual sales of


$250,000, given that we have already
determined the break-even sales to be
$200,000, the margin of safety is $50,000
as Break-even
shown.
sales Actual sales
400 units 500 units
Sales $ 200,000 $ 250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000
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The Margin of Safety Percentage

RBC’s margin of safety can be expressed


as 20% of sales.
($50,000 ÷ $250,000)
Break-even
sales Actual sales
400 units 500 units
Sales $ 200,000 $ 250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000

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The Margin of Safety

The margin of safety can be expressed in


terms of the number of units sold. The
margin of safety at RBC is $50,000, and
each bike sells for $500; hence, RBC’s
margin of safety is 100 bikes.
Margin of $50,000
= = 100 bikes
Safety in units $500

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Quick Check ✓

Coffee Klatch is an espresso stand in a


downtown office building. The average
selling price of a cup of coffee is $1.49 and
the average variable expense per cup is
$0.36. The average fixed expense per
month is $1,300. An average of 2,100
cups are sold each month. What is the
margin of safety expressed in cups?
a. 3,250 cups
b. 950 cups
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Quick Check ✓

Coffee Klatch is an espresso stand in a downtown office


building. The average selling price of a cup of coffee is
$1.49 and the average variable expense per cup is $0.36.
The Margin
average of safety
fixed = Total
expense month–isBreak-even
persales $1,300. An sales
average
of 2,100 cups are sold =each
2,100
month. – 1,150
cupsWhat cups
is the margin of
= 950 cups
safety expressed in cups?
a. 3,250 cups
b. 950 cups
c. 1,150 cups
d. 2,100 cups

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Cost Structure and Profit Stability

Cost structure refers to the relative proportion


of fixed and variable costs in an organization.
Managers often have some latitude in
determining their organization’s cost structure.

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Cost Structure and Profit Stability

There are advantages and disadvantages to high fixed cost


(or low variable cost) and low fixed cost (or high variable
cost) structures.
An advantage of a high fixed
cost structure is that income A disadvantage of a high fixed
will be higher in good years cost structure is that income
compared to companies will be lower in bad years
with lower proportion of compared to companies
fixed costs. with lower proportion of
fixed costs.
Companies with low fixed cost structures enjoy greater
stability in income across good and bad years.
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Learning Objective 8

Compute the degree of


operating leverage at a
particular level of sales and
explain how it can be used
to predict changes in net
operating income.

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Operating Leverage

Operating leverage is a measure of how


sensitive net operating income is to
percentage changes in sales. It is a
measure, at any given level of sales, of
how a percentage change in sales
volume will affect
Degree of profits.margin
Contribution
operating leverage = Net operating income

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Operating Leverage

To illustrate, let’s revisit the contribution income statement


for RBC.

Actual sales
500 Bikes
Sales $ 250,000
Less: variable expenses 150,000
Contribution margin 100,000
Less: fixed expenses 80,000
Net income $ 20,000

Degree of
Operating $100,000
= $20,000 = 5
Leverage
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Operating Leverage

With an operating leverage of 5, if RBC


increases its sales by 10%, net operating
income would increase by 50%.
Percent increase in sales 10%
Degree of operating leverage × 5
Percent increase in profits 50%

Here’s the verification!

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Operating Leverage
Actual sales Increased
(500) sales (550)
Sales $ 250,000 $ 275,000
Less variable expenses 150,000 165,000
Contribution margin 100,000 110,000
Less fixed expenses 80,000 80,000
Net operating income $ 20,000 $ 30,000

10% increase in sales from


$250,000 to $275,000 . . .

. . . results in a 50% increase in


income from $20,000 to $30,000.
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Quick Check ✓

Coffee Klatch is an espresso stand in a


downtown office building. The average
selling price of a cup of coffee is $1.49 and
the average variable expense per cup is
$0.36. The average fixed expense per
month is $1,300. An average of 2,100
cups are sold each month. What is the
operating leverage?
a. 2.21
b. 0.45
c. 0.34
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Quick Check ✓

Coffee Klatch is an espresso stand in a downtown Actual sales


2,100 cups
office building. The average selling price of a cup of
Sales $ 3,129
coffee is $1.49 and the average variable expense per 756
Less: Variable expenses
cup is $0.36. The averageContribution
fixed expense
marginper month is2,373
$1,300. An average of 2,100
Less:cups
Fixedare sold each
expenses 1,300
month. What is the operating leverage?
Net operating income $ 1,073
a. 2.21
b. 0.45
c. 0.34 Operating Contribution margin
leverage = Net operating income
d. 2.92
$2,373
= $1,073 = 2.21
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Quick Check ✓

At Coffee Klatch the average selling price of a cup of


coffee is $1.49, the average variable expense per cup
is $0.36, the average fixed expense per month is
$1,300, and an average of 2,100 cups are sold each
month.
If sales increase by 20%, by how much should net
operating income increase?
a. 30.0%
b. 20.0%
c. 22.1%
d. 44.2%

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Quick Check ✓
At Coffee Klatch the average selling price of a cup of
coffee is $1.49, the average variable expense per cup
is $0.36, the average fixed expense per month is
$1,300, and an average of 2,100 cups are sold each
month.
If sales increase by 20%, by how much should net
operating income increase?
a. 30.0%
Percent increase in sales 20.0%
b. 20.0%
× Degree of operating leverage 2.21
c. 22.1% Percent increase in profit 44.20%
d. 44.2%

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Verify Increase in Profit

Actual Increased
sales sales
2,100 cups 2,520 cups
Sales $ 3,129 $ 3,755
Less: Variable expenses 756 907
Contribution margin 2,373 2,848
Less: Fixed expenses 1,300 1,300
Net operating income $ 1,073 $ 1,548
% change in sales 20.0%
% change in net operating income 44.2%
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Structuring Sales Commissions

Companies generally compensate salespeople


by paying them either a commission based on
sales or a salary plus a sales commission.
Commissions based on sales dollars can lead to
lower profits in a company.

Let’s look at an example.

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Structuring Sales Commissions


Pipeline Unlimited produces two types of surfboards,
the XR7 and the Turbo. The XR7 sells for $100 and
generates a contribution margin per unit of $25. The
Turbo sells for $150 and earns a contribution margin
per unit of $18.

The sales force at Pipeline Unlimited is


compensated based on sales commissions.
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Structuring Sales Commissions


If you were on the sales force at Pipeline, you would
push hard to sell the Turbo even though the XR7
earns a higher contribution margin per unit.

To eliminate this type of conflict, commissions can


be based on contribution margin rather than on
selling price alone.

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Learning Objective 9

Compute the break-even


point for a multiproduct
company and explain the
effects of shifts in the sales
mix on contribution margin
and the break-even point.

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The Concept of Sales Mix

⚫Sales mix is the relative proportion in


which a company’s products are sold.
⚫Different products have different selling
prices, cost structures, and contribution
margins.
⚫When a company sells more than one
product, break-even analysis becomes
more complex as the following example
illustrates.

Let’s assume Racing Bicycle Company


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Multi-Product Break-Even Analysis


Bikes comprise 45% of RBC’s total sales revenue and the
carts comprise the remaining 55%. RBC provides the
following information:
Bicycle Carts Total
Sales $ 250,000 100% $ 300,000 100% $ 550,000 100.0%
Variable expenses 150,000 60% 135,000 45% 285,000 51.8%
Contribution margin 100,000 40.0% 165,000 55% 265,000 48.2%
Fixed expenses 170,000
Net operating income $ 95,000

Sales mix $ 250,000 45% $ 300,000 55% $ 550,000 100%

$265,000 = 48.2% (rounded)


$550,000

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Multi-Product Break-Even Analysis

Dollar sales to Fixed expenses


=
break even CM ratio

Dollar sales to $170,000


= = $352,697
break even 48.2%

Bicycle Carts Total


Sales $ 158,714 100% $ 193,983 100% $ 352,697 100.0%
Variable expenses 95,228 60% 87,293 45% 182,521 51.8%
Contribution margin 63,485 40% 106,691 55% 170,176 48.2%
Fixed expenses 170,000
Net operating income Rounding error $ 176

Sales mix $ 158,714 45% $ 193,983 55% $ 352,697 100.0%

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End of Chapter 5

© McGraw-Hill Ryerson Limited., 2004

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