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Market Orientaton often includes improvements in customer service and product support geared
to solving concerns raised by consumers. This helps ensure customer satisfaction remains high with
the company as a whole and promotes brand loyalty ad positive word of mouth advertising.
2. A process in which mareting divides customers into segments depending on their behaviour
patterns when interacting with a particular business or website.
Increased resource efficiency. Marketing segmentation allows management to
focus on certain demographics or customers. ...
Stronger brand image. ...
3.