Ministry of Education & Training

UNIVERSITY OF ECONOMICS AND FINANCE

-------------------------------
FINAL REPORT
SALES MANAGEMENT

BUILD A SALES PLAN FOR “SIUKAY NOODLES”

OF ACECOOK CORPORATION

Lecturer: Nguyễn Thị Ngọc Dung, MBA

Class: 212.MGT1107E.A01E
Group: 02
Members:
Hồ Quý Trọng hừhbd - 195013430
Dương Gia Bảo DUyf - 195041567
Nguyễn Lê Nhật Duy - 195013637
Trương Nguyễn Tuyết Nhi - 195011664
Nguyễn Hoàng Phúc - 195041173
 TABLE OF CONTENTS:
CHAPTER 1: OVERVIEW 1
1. HISTORICALLY 1
2. VISION 1
3. MISSION. 1
4. PRODUCT. 2
4.1. Introduce. 2
4.2. Ingredients. 2
4.3. Nutritional treatment. 2
4.4. Price. 2

CHAPTER 2: MARKETING PLAN 3

1. MARKET ANALYZE: 3
1.1. Market Size 3
1.2. Market Growth 3
1.3. Market share 4
2. MARKET SEGMENT. 4
3. COMPETITORS: 5
3.1. Samyang. 5
3.2. Other Packaged Noodles. 6
4. PESTLE ANALYSIS: 6
4.1. Economy. 6
4.2. Cultural. 6
5. OBJECTIVE. 7

CHAPTER 3: SALES STRATEGY 8

1. SALES STRUCTURE: 8
2. SALES GOALS: 8
2.1. Goals: 8
2.2. Explanation of how to identify sales goals: 8
a. Calculate revenue and gross profit based on recent data 9
b. Based on sales contribution of Acecook: 10
c. Allocating to the 3 regions: 11
3. IDENTIFY SALESPERSON: 12
4. RECRUITING AND SELECTING 13
4.1. Recruiting 13
4.2. Selecting: 14
5. TRAINING AND DEVELOPMENT 15
5.1. Orientation: 15
5.2. Training: 15
5.3. Development: 16
6. SALARY AND REWARD 16
7. SALES BUDGET: 17
 CHAPTER 1: OVERVIEW

1. HISTORICALLY
Acecook Company was established on December 15, 1993 and officially came into operation in
1995. After many years of operation, Acecook Joint Stock Company has continuously developed
to become the leading food company in Vietnam. Nam specializes in providing high-quality and
nutritious instant products.

2. VISION
Acecook's main vision is "Strength to the world". With the goal of becoming a leading food
corporation not only in Vietnam but also reaching out to the world, Acecook Vietnam is
committed to continuing to research and bring to the market diversified products with high quality
in the future. higher, more delicious, creating a rich culinary culture to meet the increasing
culinary needs of customers and contribute to the development of the food industry in Vietnam.

3. MISSION.
- The mission that Acecook aims at is “Cook Happiness”.

- Bringing satisfaction, joy and peace of mind to consumers through convenient, delicious quality
and food safe products on the basis of "Japanese technology, Vietnamese taste".

- Focus on building sustainable human resources by creating a favorable working environment,

good welfare for employees to work with peace of mind and make long-term dedication.

- Commitment to comply with the law, ensure food safety standards and be environmentally
friendly.

- Actively working to improve quality of life, bringing joy and smiles to everyone, and
contributing to social development.

1
4. PRODUCT.

Referring to Acecook, we always think of instant products such as instant noodles, packaged pho,
packaged noodles, and packaged vermicelli. Each Acecook product line has many different types
of products. The main product that the group selected was Siu Cay Noodles. Here is some basic
information about the product.

4.1. Introduce.

The product is a 4-minute noodle dish, with a wonderful combination of delicious and rich
seafood soup and the spicy taste of chili that penetrates deep into the noodles, making users
sublimate with their tongue-splitting spiciness. and then there's the sweet feeling of pleasure
overtaking the pain. The product has its own chili package to help consumers adjust the level of
spiciness to their liking. In particular, the product can be processed to make fried noodles or water
noodles.

4.2. Ingredients.

Noodles: Wheat flour, tapioca starch, palm oil, thickener (1440), salt, sugar, fish sauce, thickener
(500(ii)), stabilizer (451(i)), turmeric powder , natural curcumin dyes, antioxidants (320, 321).
Seasoning packages: Spices (chili, garlic, onion, ginger), palm oil, sugar, tomato, flavor enhancer
(621, 631, 627, 364(ii), 950), salt, shrimp powder 9, 38 g/kg, dried carrot, dried scallions, food
coloring (natural paprika oleoresin, synthetic group I caramel), fish sauce, chili extract,
non-synthetic red onion flavor, preservative (202) squid 0.1 g/kg. Ingredients: Wheat flour,
shrimp, fish, squid, milk.

4.3. Nutritional treatment.

Energy value:524 kcal

Fat: 17.0 g
Carbohydrates: 83.2 g
Protein: 9.5 g

4.4. Price.

Currently, a pack of 128g super spicy noodles is priced from 12,000-13,000. And the price of 1
carton of 24 packs is 280,000.

2
 CHAPTER 2: MARKETING PLAN

1. MARKET ANALYZE:

1.1. Market Size

In 2020, Vietnamese people will consume more than 7 billion servings of noodles, ranking third
in the world, just behind China/HongKong and Indonesia, ahead of India, Japan and the US.

Figure 2.1. Demand of noodle consumption in 2016 - 2020

1.2. Market Growth

During the recent Covid pandemic, the number of instant noodles products consumed in Vietnam
increased rapidly. According to statistics, the total consumption of instant noodles in Vietnam in
2020 increased by 29.47% compared to 2019. The main reason is because the Covid pandemic
has forced people to stay at home, needing to stock up on high consumption food. And instant
noodles are the product that meets that need well.

As for Acecook alone, the company's average growth rate is 8.2% from 2017-2020. In 2020
alone, Acecook's growth rate of 8.3% is very low compared to the total consumption of instant
noodles of the whole country. This is a light warning for Acecook needing to boost sales.
Especially new products like Siu Cay noodles.

2019 2020 2021

Revenue 10.648 11.531 12.488

3
Growth 8.3% 8.3%
Figure 2.2. Revenue and growth rate of Acecook

1.3. Market share

Vietnam, the instant noodle market is leading with 5 big players, of which Acecook is leading with
revenue in 2020 of more than 11,500 billion VND. In second place is Masan with an extremely strong
curtain in 2020 reaching nearly 6,900 billion VND in revenue. The remaining three names are Asia Food
(famous for red bear noodles) with a revenue of more than 5,700 billion VND, Uniben (3 regions noodles)
revenue of more than 3,000 billion VND and Vifon more than 3100 billion VND.

Revenue shows that Acecook dominates the instant noodle market in Vietnam and is quite far ahead of the
2nd company, Masan with more than 40% of revenue. However, according to statistics, Acecook's position
is still under great threat. Although still maintaining the leading position in recent years, Acecook's market
share has decreased significantly. Before 2010, Acecook held more than 50% of the market share, but now
only 1/3 (according to Nielsen).

2. MARKET SEGMENT.
Similar to Hao Hao noodles, the segment of spicy Siu noodles is similar. However, Siu Cay noodles are
aimed at students more. Because nowadays young people aged 15-20 love to eat spicy noodles. This is a
dish that originated in Korea and is now very popular in Vietnam. Therefore, the group of customers that
Acecook targets for Siu Cay noodles are students and students mainly. In addition, there are additional
office staff. Household customers are not as focused as Hao Hao noodles because Siu Cay noodles are not
suitable for this customer.

The main segment of spicy Siu noodles will be:

4
Demographic:
+ Age: 15-30 years old

+ Gender: Male and Female. However, because this noodle is very spicy, Male will trust it more
than females. Because Women when using the product can cause heat in the body and acne more
than Men. About 70% Male and 30% Female.

+ Occupation: As analyzed, customers will mainly be students, students and office workers.

+ Income: Siu Cay noodles cost 3-4 times higher than Hao Hao noodles, so customers here will fall
in income from 5-10 million/month.

+ Consumer behavior:
Customers use products to serve meals when they do not have much time to prepare.
Benefits customers seek: Quality, convenience, economy and noodles and spicy noodle taste.

+ Level of use: Unlike Hao Hao noodles, spicy Siu noodles are rarely used. Because Siu Cay
noodles, if eaten regularly, will greatly affect health (stomach pain, heat in the body, ..). Only use
3-4 packs per week. Customers who buy spicy Siu noodles will only buy a few packages, but
rarely buy a box to store and eat gradually like Hao Hao noodles.

+ Geography:
Similar to Hao Hao, spicy Siu noodles are also distributed throughout Vietnam. However, with a
higher price than usual. Therefore, the focus will be on large cities with stable average income.
Focusing on distribution at convenience stores and large supermarkets such as CoopMart, Family
Mart, CircleK,,….

3. COMPETITORS:
Direct competitor: Samyang Spicy Noodles.
Indirect competitors: Other brands of packaged noodles: Omaichi, De Nhat, Thai Hot Pot.

Although Siu Cay Noodles is a product of instant noodles, the nature of the product is different from
ordinary instant noodles. Therefore, the direct competitor of Siu Cay Noodles will be the Spicy Noodles
brand from Korea, which is very popular in Vietnam, Samyang Spicy Noodles. Besides, other instant
noodles brands that also affect the sales of Siu Cay Noodles will be classified as indirect competitors.

3.1. Samyang.
Samyang spicy noodle is one of the outstanding noodles of the Korean brand imported into Vietnam. This
type of noodle has many different flavors, helping diners to diversify their choices.

According to statistics in 2020, Samyang Food's revenue increased by 20.9% and this revenue 91% comes
from selling instant noodles. Considering the Vietnamese market, the demand for instant noodles as well as
spicy noodles stands above the Korean market. Therefore, this figure in Vietnam may be even higher than
20.9%. However, Acecook is still proving itself to be the leading position in the instant noodle industry in

5
the Vietnamese market when launching Siu Cay noodles to compete directly with other spicy noodle
brands from abroad.

Therefore, in order to maintain the leading position, Siu Cay noodles need a strategy to overcome the
above growth.

The price of Samyang spicy noodles in the Vietnamese market is very high, ranging from 20,000-30,000
depending on the product. With the price of Siu Cay Noodles is only 12,000, this is a huge competitive
advantage in price compared to competitors.

3.2. Other Packaged Noodles.

As analyzed above, Acecook is the leading brand of instant noodles in Vietnam. However, the spicy Siu
noodle product is a new product with new properties. Therefore, it is still difficult to compare with other
instant noodle brands that have been present for a long time in the market. However, this is also the
strength of Siu Cay noodles because it is different and meets the new needs of customers who love to eat
spicy noodles.

4. PESTLE ANALYSIS:

4.1. Economy.
The economic situation in Vietnam after the pandemic was greatly affected. Typically, it is estimated that
GDP in the third quarter decreased by 6.17% compared to the same period last year, which is the deepest
decrease since Vietnam announced quarterly GDP until now. Domestic supply chains are broken and
facing the risk of bankruptcy. Things that greatly influence the distribution of goods and sales.

4.2. Cultural.
The covid pandemic makes customers' habit of using instant noodles become higher. Customers tend to
look for other types of instant noodles to replace because during the epidemic, using one type of instant
noodles will cause chills for customers. And Siu Cay noodles during the last epidemic and the time after
the epidemic is now a good time for us to boost sales and spread more awareness.

The young world trend now favors spicy noodle products. Because spicy noodles are popularized through
Korean movies, young people love to watch Korean movies. Therefore, the popularity of spicy noodles in
the Vietnamese market is very large. The popularity of these products among young people is very high.
The potential of the spicy noodle product line in the future is very large, so it is necessary to promote the
Siu Cay noodle product line.

6
5. OBJECTIVE.
Sales of Siu Cay noodles reached 3.5% compared to Acecook's total instant noodles sales at the end
of 2022.
According to the above statistics, Acecook's revenue mainly comes from Hao Hao noodles (60%
of sales), the rest is from other products such as vermicelli, pho, noodle soup and Siu Cay noodles.
It is estimated that the revenue of Siu Cay noodles in recent years is about 5-8% of the revenue of
the remaining 40% of Acecook's products, equivalent to 2.8% of Acecook's revenue. Because this
is a new and potential product. Along with great customer demand. Therefore, the group wants to
promote sales for Siu Cay noodles to reach 3.5% by the end of 2022.

Sales of Siukay noodles at the end of 2022 on average increased by nearly 15% compared to 2021.

Compared to the growth of direct competitor Samyang, spicy noodles is 20.9%. In the Vietnamese
market, the demand for instant noodles as well as spicy noodles is higher than that of Korea (Spicy
noodle product Samyang belongs to the company in Korea). Therefore, the group wants Siu Cay
noodles to surpass Samyang spicy noodles. Therefore, by the end of this year, only Siu Cay
noodles will have a revenue increase of 15% compared to the same period in the previous year.
This is one of the first steps to grasp the spicy noodle market in Vietnam.

Considering the spicy noodle product line alone, Siu Cay will reach over 40% market share by the
end of 2022.
In addition to the competitor, Samyang spicy noodles, there are still many floating brands and
brands from abroad. Although not as well known as Siu Cay and Samyang noodles, they are also
very dangerous. Therefore, capturing market share early is a favorable factor to manipulate the
spicy noodle market in Vietnam.

The Siu Cay noodle product line is distributed over 80% of retail locations (Supermarkets and
convenience stores) throughout Vietnam.
In addition to increasing sales, we need to increase product awareness across the country. With a
dense presence on sale locations, this helps customers know and have the opportunity to
experience the product.

7
 CHAPTER 3: SALES STRATEGY

1. SALES STRUCTURE:
Geographical sales structure:

Figure 3.1. Sales structure

2. SALES GOALS:

2.1. Goals:

Sales location Vietnam

Fiscal year April 1, 2022 - March 31, 2023 (Quarter 2, 2022 → Quarter 1, 2023)

Total: 428,904 (billion VND):

+ 150,116,000,000 (Northern)
Sales goal
+ 107,226,000,000 (Central)
+ 171,561,600,000 (Southern)

Total: 173,758 (billion VND)

+ 5,371,135,000 (Northern)
Gross profit goal
+ 3,836,525,000 (Central)
+ 6,138,440,000 (Southern)
Figure 3.2. Sales goals

2.2. Explanation of how to identify sales goals:

SUMMARY:
Based on recent data → Forecast the growth rate and the total revenue, total gross profit

8
Based on sales contribution of Acecook:

Other products (40%)

Total
Hao Hao SiuKay noodles (7%) Remaining products (33%)
revenue
(60%)
(100%) Northern Central Southern
(35%) (25%) (40%)
Figure 3.3. Acecook’s product contribution

DETAILS EXPLANATIONS:

a. Calculate revenue and gross profit based on recent data

Growth trends and net sales of instant noodle businesses

(Sources: Vietdata)

Acecook's net revenue grew annually from 2017-2020. In 2020, net revenue reached VND11,531
billion, an increase of 8.3% compared to 2019 with profit after tax of VND1,892 billion, an
increase of 14.0% compared to 2019. The gross profit margin in 2020 is 33.6%, Acecook has a
high gross profit margin compared to other businesses in the same industry.

Unit: 1000 billion VND

2019 2020 2021 2022 2023

Revenue 10,648 11,531 12,837 14,680 17,232

Revenue growth rate 5.27% 8.3% 11.33% 14.36% 17.39%

9
Gross profit 3874,41 4702,1931 5822,088 7356,3408

Figure 3.4. Acecook's revenue, growth rate and gross

profit forecast for 2022 and 2023

Therefore, we have:

Revenue (from Q2 2022 - Q1 2023) = 14,680 * 0.75 +17,232 * 0.25= 15,318 (billion VND)

Gross profit = 5822,088 * 0.75 + 7356,3408 * 0.25= 6205.6512 (1000 billion VND)

b. Based on sales contribution of Acecook:

Figure 3.5. Market share between Hao Hao and other Acecook products

SiuKay noodles belong to 40% of Acecook's other products and rank 27 best-selling products,
predicting SiuKay to account for 7% of sales of 40% of Acecook's products.

Revenue of SiuKay Noodles by fiscal year is predicted:

15,318,000,000,000,000 * 0.4 * 0.07 = 428,904 (billion VND).

Gross profit of SiuKay Noodles by fiscal year is predicted:

6,205,651,200,000 * 0.4 * 0.07 = 173,758 (billion VND)

10
c. Allocating to the 3 regions:

Figure 3.6. Supermarket statistics in Vietnam

Figure 3.7. Statistics of convenience goods in Vietnam

11
 Figure 3.8. Department store statistics in Vietnam

According to Asia plus Inc., retail systems, supermarkets and convenience stores are concentrated
mainly in the South, and the North, mainly Ho Chi Minh City and Hanoi. In addition, there are
the central provinces, northern and southern provinces. Acecook has two distribution systems in
the South, two in the North and one in the Central. Therefore, the target will be divided among
the three regional directors north, central and south of 35%, 25% and 40%, respectively.

In conclusion, we have SALES GOALS as following:

Northern (35%) Central (25%) Southern (40%) Total (100%)

Net revenue 150,116,000,000 107,226,000,000 171,561,600,000 428,904,000,000

(VND)

Gross profit 5,371,135,000 3,836,525,000 6,138,440,000 173,758,000,000

(VND)

Figure 3.9. Revenue allocation for three regions

3. IDENTIFY SALESPERSON:

2021 1 year
Revenue (VND) 359,436,000,000
Sales/Salesperson 600,000,000
Number of salesperson 599
Figure 3.10. Sales staff forecast based on 2021 revenue

12
2022 1 year
Revenue (VND) 428,904,000,000
Sales/Salesperson 660,000,000
Number of salesperson 650
Figure 3.11. Sales staff forecast based on 2022 revenue

The forecast is based on the P&L table section 3.16 and shows that the percentage of sales costs
accounts for 21.16%

Turnover rate:
Vietnam's average turnover rate in 2019 was 24%, due to the impact of the epidemic, so this rate
is expected to increase to 31% in 2022. - Source Baodautu.vn

→ Number of job jumpers (2021) = 599* 0. 31= 186 (salesperson).

→ The number of additional recruits for 2022 =650 - 599 = 51 (salesperson).
→ Total number of new employees to hire in 2022 = 237 (salesperson).

Allocating to 3 regions:
2022 Northern Central Southern

Net revenue (VND) 15,011,640,000 10,722,600,000 17,156,160,000

Number of salesperson 227 163 260

(people)

Figure 3.12. Distribution of employees to regions

4. RECRUITING AND SELECTING

4.1. Recruiting

* Conducting the Job Analysis:

A comprehensive sales job analysis would provide the clear understanding of:

(1) What a salesperson currently does on the job

(2) How the salesperson should ideally spend his or her time

* Writing a Job Description:

We are looking for a salesperson to assist customers in our company. The salesperson is
responsible for greeting customers, helping them find items in the store, and ringing up
purchases.

13
 To be successful as a salesperson you must have excellent communication skills. A good
salesperson meets sales objectives while remaining polite and helpful to customers.

Salesperson Responsibilities:
● Greet customers.
● Help customers find items in the store.
● Check for stock at other branches or order requested stock for customers.
● Provide customers with information about items.
● Ring up purchases.
● Elevate complaints to management.
● Keep track of inventory.

Salesperson Requirements:
● A degree in sales, marketing, or a related field would be advantageous.
● Excellent communication skills.
● Flexible work hours.
● Basic mathematical skills.
● Prior experience in retail.
● Excellent customer service skills.
● Motivation to work through busy shifts.

* Finding and Recruiting Applicants

- Identify number of applications:

70% acceptances
8% applicant selected
Number of applications needs = 237/(0.7*0.08)= 4233 (applications)

- Allocating application to 3 regions:

Northern Central Southern

1210 (applications) 1693 (applications) 1694 (applications)

- Candidate sources:
Due to the recruitment of sales staff being the main, it will recruit sources outside the company,
referrals, educational institutions, e-Recruiting. Create opportunities for many candidates to reach
out to the company.

4.2. Selecting:
5 stages of selection process

Having candidate complete the application

Testing candidate ● Intelligence tests: IQ Math test to evaluate

their ability of solving logic mathematics

14
 problems due to the nature of their work
requires acumen about numbers.

● Aptitude tests: to understand their strengths

and weaknesses.

● Emotional intelligence tests: identify

which candidates have better relationship
management skills and who can be aware of
and in control of their emotions.

Managed by each regional director, the directors

will choose the appropriate recruitment method
and criteria suitable for their geographical
position.

Structured interview
● List of questions along with a range of
acceptable answers about sales.
Interviewing candidate
● All candidates are asked the same
questions

Semi-structured interview
● Series of open-ended questions about the
sales situation.

Verifying candidate’s background info

Figure 3.14. Selection process

5. TRAINING AND DEVELOPMENT

5.1. Orientation:

Orientation days organization for all new employees to guide the culture, environment and nature
of the work of salespeople because acecook japanese company acecook and there are many
differences in how to work and work environment.

5.2. Training:

+ On-the-job training: Exposes new reps to practices, products, and customers immediately.
New hires will learn to model the behavior of the more experienced rep. Refresher courses for
more experienced reps cover advanced sales skills.

15
+ Off - the- job training: Employees who are recent graduates need to be trained on KSA (off
the job training) before starting work. Organize training courses, go practically in Japan for
excellent employees in order to provide knowledge, skills and technology transfer from Japan.

+ Communication Training: to enhance sales interaction. A salesperson must speak in specifics

and know what he’s talking about. It also requires active listening and the knack of
understanding what the customers want.

+ Sales Negotiation Training: to build better relationships with customers, deliver lasting,
quality solutions, avoid future problems and conflict.

+ Technology Training: there is a need for salespeople to know the basics of software such as
CRMs. Due to the covid-19 pandemic, maybe they have to work remotely, there will be a rise
in sales and customer relationship software.

5.3. Development:

In-depth training sessions on sales activities: Professional speaking , account management, team
selling, negotiating contracts, summer institutes or graduate courses offered by colleges,
universities, and professional associations.

For regional directors and managers, in-depth training sessions on management organization are
required. Long business trips and study courses.

6. SALARY AND REWARD

- Salary
Fixed salary: 5,900,000 VND. (used to calculate insurance)
Commision: 6% / revenue. (3,300,000 VND)
Total salary/ month: 9,200,000 VND / person if enough revenue is achieved. (Excluding
subsidies)

- Allowance:
Amount (VND)

Meal allowance 600,000

Castrol allowance 500,000

Figure 3.15. Employee allowance
Salary after allowance: 10,300,000 / person.

- Reward (by year):

Turnover Percentage bonus by revenue

400-500 (million VND) 2%

16
 501-659 (million VND) 3%

Greater than 660 (million VND) 4%

Figure 3.16. Percentage bonus by annual sales

An average of 3% for all employees, and the average revenue is VND 530 million of 650
employees:
Total bonus by year: 650*3%* 530,000,000 = 10,033,500,000 (VND).

- Travel, team building:

Number of trips: Once a year
Cost per employee: VND 5,000,000 per person
Total cost for 650 people: VND 3,250,000,000.

7. SALES BUDGET:
Figure 3.17. Sales Budget
%/Re %/Re
No Name How to
venue venue 2021 2022
calculate
(2021) (2022)

(1) Sales revenue 428,904,000,000 359,436,000,000

(2) Cost of goods Sold Forecast 59.49% 63.37% 255,146,000,000 227,775,000,000

(3) Gross Profit (3) = (1) - (2) 173,758,000,000 131,661,000,000

EXPENSES

Fixed salary Forecast 10.73% 11.01% 46,020,000,000 39,577,200,000

Allowances Forecast 2.00% 2.05% 8,580,000,000 7,378,800,000

Sales
(4) Commission Forecast 6.00% 6.00% 25,740,000,000 20,124,000,000
cost
Reward Forecast 2.34% 2.50% 10,033,500,000 8,985,000,000

Travel Forecast 0.76% 0.78% 3,250,000,000 2,795,000,000

(5) Marketing Forecast 5.00% 5.00% 21,445,200,000 17,971,800,000

(6) Tax (6) = 20% * (3) 34,751,600,000 26,332,200,000

(7) Total expenses (2) + (4) + (5) 86.32% 90.31% 149,820,300,000 123,164,000,000

(8) Net profit (8) = (1) - (6) 23,937,700,000 8,497,000,000

(9) Net profit/Revenue (9) = (8)/(1) 5.58% 2.36%

(10 Sales cost/Revenue (10) = (4)/(1) 21.07% 21.16%

17
 CONCLUSION
After analyzing the market and determining factors to come up with a sales strategy. The team has
completed our sales strategy. With the goal of increasing revenue by 15% compared to 2021, the
team has calculated and properly divided human resources and budget. With a total of 650
employees divided into 3 regions of North, Central and South with the ratio of 35%, 25% and
40% respectively. To reach our target of VND 438,904 billion in revenue, we need to hire 237
more employees and to reach that number we need to employ a total of 4233 people. This number
is also divided equally among the 3 regions with the same ratio. After calculating to be able to
achieve the expected profit, in addition to costs such as Marketing and Production costs, the
budget for paying Sales staff is 10 billion VND. In which, the salary will be VND 5,900,000 and
6% commission to promote sales staff. If an employee achieves enough KPI, a month will reach
9,200,000 VND. There are also some other costs to create a working environment for employees
such as trips or team buildings.

In the Marketing strategy, there are a number of other goals that Sale can meet:

The first goal is to increase the market share of SiuKay noodles to 40%. To achieve this
number, in addition to increasing sales, we can do a few things: Train staff to persuade
medium-sized grocery stores or some small convenience stores to exclusively sell SiuKay noodles
products. Displaying SiuKay noodle products at the most noticeable place when customers want
to buy packaged consumer products. Some grocery store promotions aim to boost product sales.
Persuading distribution locations to prioritize introducing SiuKay noodle products.

The next goal is to increase the coverage of SiuKay noodles as well as the frequency of
appearance in the market. Send sales staff to new areas to collect information about new
grocers or distributors. There are more preferential policies for new areas to accept to sell their
products as well as display products.

18
 BẢNG ĐÁNH GIÁ VÀ LÀM VIỆC NHÓM

Nhiệm vụ
STT Full Name Vai trò Đóng góp chính vào %
Nhiệm vụ khác
nội dung bài nhóm

Sales goals, sales 100%

- Phân chia nhiệm vụ
Hồ Quý Trọng Giám đốc structure, bản lương
1 - Tổng hợp bài word (phần
(Leader) bán hàng thưởng, ngân sách bán
sales)
hàng toàn quốc

Kế hoạch marketing, 100%

Dương Gia Giám đốc đối thủ, phân tích thị - Tổng hợp word (phần
2
Bảo marketing trường, ngân sách bán marketing)
hàng toàn quốc.

Quy trình tuyển dụng 100%

và chọn lọc nhân viên,
đào tạo và phát triển
- Tổng hợp bài word (phần
nhân viên
Giám đốc tuyển dụng), chỉnh sửa
Nguyễn Lê
3 bán hàng hình thức bài word
Nhật Duy Các dự báo bán hàng
miền Bắc
,mục tiêu bán hàng,
- Làm slide
lương thưởng, ngân
sách bán hàng miền
Bắc

Các dự báo bán hàng 100%

Trương Giám đốc mục tiêu bán hàng,
4 Nguyễn Tuyết bán hàng lương thưởng, ngân Viết biên bản cuộc họp
Nhi miền Nam sách bán hàng miền
Nam

Các dự báo bán hàng 80%

Giám đốc mục tiêu bán hàng,
Nguyễn Hoàng
5 bán hàng lương thưởng, ngân
Phúc
miền Trung sách bán hàng miền
Trung

19