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STEM 11 MALACHI

Sun Kissed
Derma clinic

Group activity number #3


Marketing Studies
Discussion topics for today

01 02 03 04
Market
Demand
Supply
Competitive

Profiles Analysis Analysis analysis


Business Goals
These are our main
01 Market profile
areas of focus:

Sun Kissed Derma Clinic is a facility that accommodates

those who are self-conscious about their bodies. In

addition, Sun Kissed Derma Clinic research shows the

average customer who purchases our products is

between the ages of 18 and 40. We have a number of

employees who are dedicated, hygienic, and well-

educated, and our own research indicates that the majority

of 18 to 40 year old single female's live nearby. Therefore,

other rivals have a disadvantage over us.


78
Demograph Latest number of acquired
customers

MARITAL STATUS
78 % Single Female's 50 woman

40 woman

MARITAL STAUS 30 woman 4 out of 5


female customers are
15 % Divorced woman's
satisfied with our services

20 woman

10 woman

P90,000-P150,000:

MARITAL STATUS 0 woman income per month


Jan Feb Mar Apr May
7% In a relationship

18-40 yrs old woman


Our target customers to acquire
Business Goals
These are our main
areas of focus:

02

Demand analysis

The most popular service at Sun Kissed

Derma Clinic is our dematologist

consultation, and the most popular

product in our inventory is the Cleanser

for the Face.


Business Goals
These are our main
03 Supply Analysis
areas of focus:

Put the information here L>>


Demand / Supply on each

product

5%

10%
5% Serum
26%

10% Sun screen


18% Toner
18%

20% Moisturerizer

21% Dermatologist
Consultations

21%
26% Cleanser

20%
Monthly
Cleanser Toner Moisturizer
80

Sales
60

Revenue per
month to date

40

20

0
Jan Feb Mar Apr May
Our target's
Timeline of activities to be done in the coming months

Tasks Month 1 Month 2 Month 3 Month 4

Planning

Research

Prototype Production

Testing

Quality Assurance

Implementation

Follow up

Documentation
Business Goals
These are our main
areas of focus:

04

Competitive analysis

The Sun Kissed Derma Clinic employs a group of


8 dermatologists and skin care specialists, all of
whom have a track record of success in the field
of skin care. To guarantee that they can deliver
the required service quality levels that the
consumer demands, Sun kissed trains the
specialists.
This is our advantage against the competitors.
Our 5-Step Plan
05
Build mobile
We are

currently here
application
04
Explore new

03 things Make shopping

easier for our

Improve our
clients with a online
shopping app
security To improve our

02 service we need to

Develop try unique ways of

Improve customer
selling them.
01 social media security by increasing
Boost our the amount of the

cctv's near the area

platform Build and grow of our location.


our social media
platforms to be

Assess and

well known to

upgrade our

others.
ecommerce

platform
Other Updates

Customer feedback Our customer base Newly-added products


on improved platform increased by 25% accounted for 20% of
is positive total sales to date

put here put here put here


11 STEM MALACHI

Thank you
for your time!
Email or message for any questions or
clarifications.
@deejayhernandez2005@gmail.com

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