BCG Matrix

These products are market leaders and produce a high ROI. These products are being questioned - they can become Stars or
They use a lot of cash to become leaders. become a drain, turning into Dogs.
HIG
H
Market Growth Rate (Cash Usage)

These products are draining cash and have low market

These generate cash and have a high market share and don’t
share. You will divert away from these ones.
require constant investment.

The products are at Dog stage

 Camst
 Caster
LOW

HIGH Market Share (Cash Generation) LOW

Decision based on BCG Matrix analysis

Since both the product are in low growth and market share, we need to focus on
developing a deeper understanding of market mix. We first start with understanding
which market segment is the target market and establish pricing and marketing mix
according to the same

We need to invest in marketing channels that impact our target segment the most.
Having done that we also move onto analysing why the product line went into a loss
stage, which according to our study seem to be lack of synergy in our marketing
efforts and impact on customer segment. We also try and work out the efficiency of
sales department and personnel.

Submitted by

Vansh Berry (057)

Krishna Kumari (0260029