The term social media refers to a computer-based technology that facilitates the

sharing of ideas, thoughts, and information through virtual networks and

communities. Social media is internet-based and gives users quick electronic
communication of content, such as personal information, documents, videos, and
photos. Social media allows people to connect in the online world to form
relationships for personal, political, and business use. More than 4.7 billion people
use social media.

The way we communicate with others is such a habitual part of us that we rarely
stop and think about it. This translates into business communication too. To
understand how social media has transformed business communication, we need to
first understand why business communication is so important. Business
communication is the process of sharing information between people within the
workplace and outside a company.
Effective business communication is how employees and management interact to
reach organizational goals. Its purpose is to improve organizational practices and
reduce errors. It’s important to work on both your communication skills and
communication processes to achieve effective business communication.  And,
moving forward, we know that for any organisation, profitability revolves around
its customer base and clients. If a business can effectively communicate with its
consumers, it can persuade them to try out their goods and services and because
social media is a global platform through which one can reach out to the world,
millions of people access it daily, which means brands can find the majority of
their customer base in one single place

The future of social media is bright and it’s the perfect place to build conversations
with clients and customers so they feel connected to the business.

Social media marketing is very important for businesses because of its

inexpensiveness and ability to reach large number of targeted audiences within less
time and very little efforts. According to Forbes, 94% of corporates are using
social media and 85% said that it has given their business more exposure.
Through social media, businesses can interact with customers directly. Businesses
can attract customers by engaging them with some interactive methods like
Question and Answers, Polls, etc.

Social media marketing plays an important role in generating leads and thus
increasing sales to the businesses. A survey by Socialmediatoday revealed that
71% of social media users are more likely to purchase products from brands that
they are connected on social media websites.

This is also the perfect place for brands to communicate and collaborate with other
brands.

Amoung the definitive benefits of social media marketing we found: increased

exposure, increased traffic, developed loyal fans, generated leads, improved search
ranking, grew business partnerships, reduced marketing expenses, improved sales,
provided marketplace insight.

Business owners should pay attention to which social platforms help them reach
their goals with relevant audiences, whether that’s generating sales or greater
visibility.

LinkedIn. Facebook. Instagram.

WhatsApp: Over two billion people already use WhatsApp, which makes it a

market leader in instant messaging apps.