Questionnaire

Dear Respondents:
NUMERICAL VALUE QUALITATIVE DESCRIPTION 1
NOT INFLUENTIAL
2 SOMEWHAT INFLUENTIAL 3
INFLUENTIAL
4 EXTREMELY INFLUENTIAL

Pricing Strategies Indicators 1 2 3 4

Premium Pricing

1 The price of branded and designer clothes can lead

to a purchase.

2 The price makes the product more superior.

3 It is the well-known pricing strategy of luxurious

brands.

4 The price influence consumer's perception.

5 Consumer attitudes implies to paying the premium

price.

Penetration Pricing

1 The price for the product is set low to grow product

sales and increase market share.

2 Attracts new customers more quickly and easily

than other strategies.

3 Effective when potential customers arc price

sensitive and economics of scale can be exploited.

4 Can help to establish brand loyalty and keep new

competition out of the market place.

5 Customers may take view that the product is of low

quality and therefore brand image can suffer.
 Loss Leader

1 The price of goods is set artificially low to gain

business share quickly.

2 Consumers attract other items at normal mark-ups.

3 Business location decisions can significantly boost a

business' long-term performance.

4 The price of the products is beneficial to e-

commerce and convenient to consumers.

5 The price of the products isn't reasonable, but to

attract, to sell other products.

.Price Discrimination

1 The price of the goods and products might lessens

the competition.

2 May offer to meet an equally low price of the

competitor.

3 Customers are separated geographically.

4 Some groups benefit from cheaper prices.

5 Business activity can keep going, rather than closing

down.

Reference Pricing

1 The price is focused on cost reduction.

2 Lower prices will lead to higher sales volumes,

which may make up for the lower profit margin.

3 Lower price of the product can make the product

stand out.

4 The product is sold just below the price of a

competitor's product.
5 Consumers lose purchasing power when prices
increase. They gain purchasing power when prices
decrease.

Temporary Discount Pricing

1 Discount make the customer feel smarter since they

saved money.

2 A company can adjust its basic price to reward

customers for certain responses.

3 A cash discount refers to a price reduction to buyers

who pay promptly.

4 Offer ads to get consumers to buy their products.

5 Perceived product quality may be defined as the

way in which a customer views a product's brand
equity.

Psychological Pricing

1 High prices may indicate high quality or a

prestigious product to the customer.

2 It is used most frequently when setting prices for

costumer at the retail level.

3 Low prices of products may mean real bargains or

even inferior quality.

4 Many marketers believe that consumers react to

such price distinctions

5 The prices may ecourage purchases that are based

on emotional rather than on rational responses.

Bundle Pricing

1 Results in a higher percentage of bundle choices

and a lower percentage of “no purchase” decisions
than leader bundling.
2 Popular in retail and eCommerce as it helps build
customer loyalty and boost product sales.

3 The price strategy increase the profits and sales of

individual items over time.

4 When buying a cheaper product, the customer is

usually faced with shipping costs that can be even
higher than the product itself.

5 By grouping an items together it can make

customers buy more than one product during a
single purchase, which increases the average order
value.